In August 2025, Google.com was the most visited website worldwide, attracting approximately 5.66 billion unique monthly visitors. YouTube.com ranked second, with an estimated 2.98 billion unique visitors. Both platforms also held the top positions globally in terms of total website visits.

Explore our detailed website traffic dataset featuring key metrics like page views, session duration, bounce rate, traffic source, and conversion rates.

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In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.

Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.

Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.

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How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:

Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.

Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.

Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.

Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.

Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.

Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

Dataset Overview

This dataset provides detailed information on website traffic, including page views, session duration, bounce rate, traffic source, time spent on page, previous visits, and conversion rate.

Dataset Description

• Page Views: The number of pages viewed during a session.
• Session Duration: The total duration of the session in minutes.
• Bounce Rate: The percentage of visitors who navigate away from the site after viewing only one page.
• Traffic Source: The origin of the traffic (e.g., Organic, Social, Paid).
• Time on Page: The amount of time spent on the specific page.
• Previous Visits: The number of previous visits by the same visitor.
• Conversion Rate: The percentage of visitors who completed a desired action (e.g., making a purchase).

Data Summary

• Total Records: 2000
• Total Features: 7

Key Features

1. Page Views: This feature indicates the engagement level of the visitors by showing how many pages they visit during their session.
2. Session Duration: This feature measures the length of time a visitor stays on the website, which can indicate the quality of the content.
3. Bounce Rate: A critical metric for understanding user behavior. A high bounce rate may indicate that visitors are not finding what they are looking for.
4. Traffic Source: Understanding where your traffic comes from can help in optimizing marketing strategies.
5. Time on Page: This helps in analyzing which pages are retaining visitors' attention the most.
6. Previous Visits: This can be used to analyze the loyalty of visitors and the effectiveness of retention strategies.
7. Conversion Rate: The ultimate metric for measuring the effectiveness of the website in achieving its goals.

Usage

This dataset can be used for various analyses such as:

• Identifying key drivers of engagement and conversion.
• Analyzing the effectiveness of different traffic sources.
• Understanding user behavior patterns and optimizing the website accordingly.
• Improving marketing strategies based on traffic source performance.
• Enhancing user experience by analyzing time spent on different pages.

Acknowledgments

This dataset was generated for educational purposes and is not from a real website. It serves as a tool for learning data analysis and machine learning techniques.

In August 2025, Google.com was the most visited website worldwide, with an average of 98.2 billion monthly visits. The platform has maintained its leading position since June 2010, when it surpassed Yahoo to take first place. YouTube ranked second during the same period, recording over 48 billion monthly visits. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Top 25 Daily Page Views for the main website of Los Angeles

A complete list of live websites using the Page Views Count technology, compiled through global website indexing conducted by WebTechSurvey.

In November 2025, mobile devices excluding tablets accounted for over ***** percent of web page views worldwide. Meanwhile, over ***** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections, with mobile only accounting for ***** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America, while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kinds of platforms for business and advertising purposes.

Daily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly

A complete list of live websites using the 360 View technology, compiled through global website indexing conducted by WebTechSurvey.

In November 2024, Google.com saw 172 million unique identities accessing the search platform from the United Kingdom. YouTube.com was ranked second with 94.6 million unique visits to the site during the analyzed months.

A complete list of live websites using the Post Views Stats technology, compiled through global website indexing conducted by WebTechSurvey.

In December 2024, web page views from mobile phones accounted for around 55 percent of web traffic in the United Kingdom (UK). Laptop and desktop computers had approximately 40 percent traffic share, while tablet devices covered less than five percent of UK web page visits.

A complete list of live websites using the Content Views technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the Simple Post Views Count technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the Post Views Counter technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the Google Analytics Visits technology, compiled through global website indexing conducted by WebTechSurvey.

Underserved communities, especially those in coastal areas in Puerto Rico, face significant threats from natural hazards such as hurricanes and rising sea levels. Limited funding hinders the investment in costly mitigation measures, increasing exposure to natural disasters. Providing coastal resources and data products through effective communication mechanisms is fundamental to improving the well-being of these underserved coastal communities. The overall objectives of the pilot effort to engage and connect with underrepresented coastal communities in Puerto Rico were the following: (1) compile a comprehensive database of the projects and resources relevant to natural hazards in Puerto Rico; (2) foster connections with Puerto Rican interested parties to better understand their priorities regarding coastal hazards and provide them with pertinent U.S. Geological Survey (USGS) resources; and (3) identify knowledge gaps to guide future USGS projects in Puerto Rico. As a result of this effort, a bilingual website was developed where users can learn about USGS research on landslides, hurricanes, earthquakes, water resources, coastal hazards, tsunamis, and ecosystem hazards and environmental contaminants. For further information about this data, refer to the associated journal article (Torres-García and others, 2024).

Overall, retail website traffic in the United States decreased in all the last five quarters, experiencing an overall growth rate of **percent in the most recently recorded quarter. When comparing devices, while desktop traffic achieved growth, mobile traffic decreased as of Q1 2025.

This dataset is a direct export from DC government's Google Analytics report of daily page views on the https://www.dc.gov web portal. This shows daily page views, per year, on DC.gov from 2008 to March 2020. It is identified by the part of the URL after the dc.gov domain path where users have visited.