As of 2024, WordPress.org is the leading website builder in the world, accounting for over 68 percent of global market share. Wix and Squarespace ranked as the second and third most popular website building platforms, each of which accounted for 13 and 8.5 percent respectively of market share. Website builders Website building tools such as Wix and Squarespace allow for users to construct and manage customizable websites without the need for advanced coding knowledge. These platforms often include customizable design templates and offer extensions for e-commerce and mailing lists. Although Wix has the biggest worldwide market share, Weebly and Squarespace rank as the most popular platforms in the United States. As the functionality offered by these platforms increases, so too does the market’s overall revenue figure. Between 2012 and 2017 website builder revenue increased from around one billion U.S. dollars to over 1.5 billion dollars. As overall web traffic and global internet access continue to rise, it has become increasingly important for businesses to have an online site for sales, marketing, and general contact information. These website building tools allow businesses of all sizes to maintain an online presence without having to spend huge sums of money on web design or coding.

Global Website Builder Tools Market Share size & share value expected to touch USD 39.02 billion by 2032, to grow at a CAGR of 27.5% during the forecast period.

The statistic illustrates the total sales of the website builders market worldwide in 2012 and 2017. In 2017, global website builders sales amounted to over 1.5 billion U.S. dollars.

The size and share of the market is categorized based on Application (Website Creation, Blogging, Online Stores, Portfolio Showcasing, Business Websites) and Product (Drag-and-Drop Builders, Template-Based Builders, AI-Powered Builders, Code-Free Builders, E-commerce Builders) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

According to Cognitive Market Research, the global Website Builder market size will be USD 3951.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 28.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1185.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 908.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 197.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 79.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.3% from 2024 to 2031.
The PC Website Builders category is the fastest-growing segment of the Website Builder industry

Market Dynamics of Website Builder Market

Key Drivers for Website Builder Market

Rising Demand for Online Presence to Boost Market Growth

Small and medium-sized enterprises (SMEs) and entrepreneurs are increasingly recognizing the need for a digital presence to expand their reach, boost credibility, and drive sales. According to Curate Labs, by 2024, approximately 2 billion websites exist online, including 1.13 billion on the World Wide Web. Each day, around 252,000 new websites are created, with about 10,500 launched every hour. Globally, over 28% of businesses engage in online activities, and as of 2023, 71% of businesses have a website. Additionally, 43% of small businesses plan to enhance their website's performance, reflecting the growing importance of digital engagement. GoDaddy's Data Observatory India 2023 reveals that 55% of small businesses in India were established in the last five years, and 62% of them use websites, e-commerce platforms, or online stores as their primary sales channels. Website builders offer these businesses affordable, easy-to-use solutions for creating professional websites without requiring technical skills. This demand is expected to grow as more businesses, especially in developing regions, adopt digital transformation strategies

Increasing Mobile Internet Usage to Drive Market Growth

As more consumers access the internet through mobile devices, the demand for mobile-responsive websites continues to rise. In 2020, 90% of people in high-income countries were internet users, which increased to 93% by 2023, nearing universal access. In contrast, only 27% of the population in low-income countries uses the internet, up from 24% in 2022. This 66-percentage-point gap highlights the stark digital divide between high-income and low-income regions. Despite this, internet usage in low-income countries has grown by 44.1% since 2020, with a 14.3% increase in the past year alone. Website builders have adapted by offering mobile-first templates and optimization tools, ensuring that websites perform seamlessly across devices—an essential feature for attracting a diverse and growing user base.

Restraint Factor for the Website Builder Market

Limited Customization and Scalability Will Limit Market Growth

Many website builders offer pre-designed templates that limit the customization options for users. Businesses that need highly tailored or unique website designs might find the available options insufficient. This limitation could push users toward hiring professional web developers or using more customizable platforms like WordPress or custom-built sites. Some website builders offer basic SEO tools, but they may lack advanced options for optimizing websites for search engines. Users looking to perform in-depth on-page SEO (such as schema markup, custom metadata, or advanced page load speed optimizations) might find the limitations frustrating, especially for websites where search engine ranking is critical for traffic generation. Most website builders rely on shared hosting, meaning multiple websites are hosted on the same server. This increases the risk of vulnerabilities or breaches affecting multiple websites....

The website builder tool market leads to an approximate CAGR of 28% in the global market, during the forecast period and projects revenue valued at US$ 3754.2 million in 2023, and is expected to cross US$ 44322.2 million by 2033.

Attributes	Details
Website Builder Tool Market Size (2023)	US$ 3,754.2 million
Website Builder Tool Market Size (2033)	US$ 44,322.2 million
Website Builder Tool Market CAGR	28%

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 28% from 2023 to 2033
Website Builder Tool Market Size (2023)	US$ 3,754.2 million
Website Builder Tool Market Size (2033)	US$ 44,322.2 million
Base year for estimation	2022
Historical data	2018 to 2022
Forecast period	2023 to 2033
Quantitative units	Revenue in USD million and CAGR from 2023 to 2033
Report Coverage	Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered	Type Application Region
Regions Covered	North America Latin America Western Europe Eastern Europe South Asia & Pacific East Asia Middle East & Africa
Country scope	United States Canada Brazil Mexico Germany United Kingdom France Spain Italy Poland Russia Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC Countries South Africa Israel
Key companies profiled	Wix.com Inc. Automattic Inc. Open Source Matters Inc. Weebly, Inc. Webs Duda and Doodlebit LLC Yola Inc. IM CREATOR SQUARESPACE Sitey JIMDO GmBH WebStarts GoDaddy Mono Solutions Shopify Ecwid, Wordpress.Com Basekit Unbounce Instapage Webflow The Endurance International Group Inc. Square Inc. WOW Slider SITE123, Simbla Inc. Sitey bluehost Inc. IM Creator Ltd. Homestead Technologies Inc. Zoho Corporation Pvt. Ltd.
Customization & Pricing	Available upon Request

The statistic shows the market leaders in the website builders industry in the United States, as of 2018. At that time, Weebly held 18.73 percent of the website builders market, making it the leading company in the United States.

Snapshot img

Website Builder Software Market Size 2024-2028

The website builder software market size is forecast to increase by USD 612.2 million at a CAGR of 5.1% between 2023 and 2028.

The market is experiencing significant growth due to the increasing importance of online branding for businesses. Functional websites have become essential for organizations to reach a wider audience and facilitate digital transformation. Cloud-based platforms and web development tools enable the creation of mobile-responsive designs, ensuring accessibility on various devices. AI applications integrated into website builders streamline various processes, such as big data analytics, media and entertainment, retail, and e-commerce. Website templates offer affordable website solutions, making it easier for businesses to establish an online presence. 
Moreover, the advancement of technology, including the AI revolution in website building, enhances the user experience. Open source options provide flexibility and customization opportunities. Website maintenance and security are crucial aspects, with cloud-based platforms offering reliable solutions to mitigate risks. In summary, the market is thriving, driven by the need for functional and secure online branding solutions.

What will be the Size of the Website Builder Software Market During the Forecast Period?

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Website builders have emerged as essential tools In the digital evolution, empowering businesses to create engaging websites and establish a strong online presence. These solutions facilitate digital adoption by individuals and organizations, enabling them to code and develop websites without extensive programming skills. In the context of the current business landscape, the integration of Artificial Intelligence (AI) infrastructure into website builders has become a significant trend. These applications include real-time data processing, NLP, video recognition, and parallel processing. By utilizing AI infrastructure, businesses can enhance their brand identity and optimize their online presence. Versatility and Sustainability: Website builders with AI capabilities offer versatility, allowing businesses to leverage advanced technologies without requiring specialized expertise. Moreover, the integration of AI chips and inference chips In these solutions ensures energy efficiency and reduced energy costs. Deep learning models and matrix multiplications are essential components of AI infrastructure. They enable website builders to provide advanced features such as personalized user experiences, predictive analytics, and automated content generation.
These capabilities can significantly improve user engagement and conversion rates. Cloud computing and parallel processing are essential technologies that support the integration of AI infrastructure into website builders. They facilitate efficient data-intensive computing and real-time processing, ensuring that businesses can quickly respond to market trends and customer demands. The integration of AI infrastructure into website builders has a profound impact on media, entertainment, retail, and e-commerce industries. For instance, media and entertainment companies can use AI to analyze user preferences and provide personalized content recommendations. Retailers can optimize their inventory management and offer personalized product recommendations based on user behavior. E-commerce platforms can leverage AI to enhance their search functionality and provide more accurate and relevant results. Website builders with AI infrastructure represent a significant advancement in digital evolution, enabling businesses to create engaging websites, optimize their online presence, and leverage advanced technologies without requiring specialized expertise. By integrating deep learning models, matrix multiplications, cloud computing, and parallel processing, these solutions offer versatility, sustainability, and significant improvements in user engagement and conversion rates. As businesses continue to adopt digital technologies, the role of AI-enabled website builders will become increasingly essential.

How is this Website Builder Software Industry segmented and which is the largest segment?

The website builder software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  Cloud-based
  On-premises


End-user

  Commercial
  Individual


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period

The size and share of the market is categorized based on Type (PC website platform, Mobile website platform) and Application (Small and mid-sized Businesses, Personal website, Portfolios, design & arts, E-commerce, Blogging) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

[219+ Pages Report] The global website builder software market size was valued at USD 7.59 billion in 2021 and is expected to reach a value of USD 12.09 billion by 2028 with growth at a CAGR of 8.01% from 2022 to 2028.

Global Mobile Website Builders market size 2025 was XX Million. Mobile Website Builders Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The Website Builder Software market, valued at $2168.07 million in 2025, is projected to experience robust growth, driven by the increasing demand for user-friendly website creation tools and the rising number of small and medium-sized businesses (SMBs) and individual entrepreneurs seeking online presence. The market's Compound Annual Growth Rate (CAGR) of 5.1% from 2025 to 2033 indicates a steady expansion, fueled by several key factors. The shift towards cloud-based solutions offers scalability and accessibility, contributing significantly to market growth. Furthermore, the integration of advanced features like e-commerce capabilities, SEO tools, and mobile responsiveness within website builders attracts a broader user base. Competition among established players like Wix.com, WordPress, and GoDaddy, along with emerging innovative companies, is fostering innovation and driving down prices, making website creation more accessible. While the on-premises segment still holds a share, the dominance of cloud-based solutions is undeniable, given their inherent flexibility and cost-effectiveness. The commercial segment significantly outweighs the individual segment, reflecting the substantial needs of businesses for online platforms. Regional analysis indicates a strong presence in North America and Europe, driven by high internet penetration and digital adoption, while APAC is poised for significant growth in the coming years. Growth may be slightly hampered by the increasing availability of free or low-cost website building options, but the need for advanced features and professional branding will continue to propel demand for premium services. The market's segmentation highlights the diverse needs of users. The cloud-based deployment model's convenience and scalability are key drivers, while the on-premises option caters to specific security and control needs. The commercial sector's dominance reflects the importance of online presence for business growth. Competitive dynamics are intense, with companies focusing on innovative features, ease of use, and competitive pricing. Industry risks include evolving technological landscape, security concerns, and the potential for market saturation in specific geographic regions. However, continuous innovation in areas such as AI-powered design tools and improved user experiences ensures the market remains dynamic and attractive for both established and new entrants. The forecast period of 2025-2033 anticipates consistent growth, influenced by the continued digital transformation across various industries and the ongoing need for businesses and individuals to establish and maintain a robust online presence.

The PC website builder market, valued at $1682.4 million in 2025, is poised for significant growth. While the exact Compound Annual Growth Rate (CAGR) isn't provided, considering the market's inherent dynamism driven by increasing digitalization and the simplification of website creation tools, a conservative estimate of 10% CAGR for the forecast period (2025-2033) seems plausible. This would place the market size at approximately $3,600 million by 2033. Key drivers fueling this growth include the rising need for online presence among small and medium-sized enterprises (SMEs), the increasing accessibility of user-friendly drag-and-drop interfaces, and the growing demand for cost-effective website solutions. Trends such as the integration of AI-powered website design tools and the increasing adoption of cloud-based solutions are further accelerating market expansion. However, challenges remain, including competition from established players and the emergence of open-source website building platforms, which could constrain growth to some extent. The market is segmented by deployment (on-premises vs. cloud) and user type (personal, small, medium, and large enterprises), reflecting the varied needs and capabilities across user groups. North America and Europe currently hold a significant market share, driven by higher digital literacy and adoption rates, but growth in Asia Pacific and other developing regions is anticipated as internet penetration expands. The competitive landscape is fiercely contested, with players like Weebly, Squarespace, Wix, and GoDaddy dominating the market. The success of these platforms depends on their ability to constantly innovate, integrate advanced features, and cater to the ever-evolving needs of their users. Future growth will likely be driven by improvements in user experience, the integration of advanced functionalities like e-commerce and SEO optimization, and expansion into new geographic markets. The market's robustness hinges on its ability to adapt to emerging technologies like artificial intelligence and machine learning, enabling even more streamlined website creation and maintenance processes for users of all technical skill levels. Understanding these market dynamics is crucial for both existing and prospective players in the highly competitive PC website builder market.

As of December 2020, Wix was the leading website builder technology in Indonesia holding a market share of around 24.8 percent. Wix is a cloud-based website builder that allows its users to create HTML5 websites and mobile sites by using drag and drop tools.

Market Overview The global Photography Website Builders market is projected to reach a valuation of USD 1,868.1 million by 2033, witnessing an impressive CAGR of 12.5% during the forecast period (2023-2033). This growth is attributed to the increasing popularity of online photography, the growing demand for customized photography websites, and the availability of user-friendly website building platforms. The market is dominated by on-premise deployment, which accounts for the majority of the revenue share. Commercial use is expected to be the largest application segment, driven by the need for professional photographers and businesses to showcase their work online. Key Trends and Drivers Major trends shaping the Photography Website Builders market include the integration of artificial intelligence (AI) into website builders, the increasing adoption of cloud-based platforms, and the growing demand for mobile-optimized websites. The rising popularity of social media and digital marketing is driving the need for photographers to create visually appealing websites that showcase their work effectively. Additionally, the growing popularity of e-commerce has created a demand for photography websites that can facilitate online sales. Key players in the market such as Pixpa, Squarespace, and Wix are investing heavily in research and development to provide innovative features and enhance user experience. Photography Website Builders: A Market Report

Market Overview: The global PC website builder market is projected to reach a value of USD XX million by 2033, exhibiting a CAGR of XX% during the forecast period. This growth is primarily driven by the increasing demand for user-friendly and cost-effective website creation solutions for businesses and individuals. The proliferation of e-commerce, digital marketing, and the growing number of online users have further contributed to the market expansion. Market Drivers and Trends: Key drivers of the market include the increasing accessibility of web development tools, advancements in artificial intelligence (AI) and machine learning (ML), and the growing adoption of mobile-responsive website design. Additionally, the shift towards remote work and hybrid work models has further increased the demand for website builders that offer flexibility and ease of use. Notable trends include the integration of AI-powered features, the emergence of cloud-based solutions, and the growing popularity of code-free website development platforms.

The size and share of the market is categorized based on Application (Website Creation, Blogging, E-commerce, Business Websites, Portfolio Showcasing Website, Other) and Product (Open Source Builders, Proprietary Builders, Hosted Solutions, Self-Hosted Builders, Mobile App Builders) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Latin America Website Builder Market is expected to grow during 2025-2031

Global Ecommerce Website Builders market size 2025 was XX Million. Ecommerce Website Builders Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

[Keywords] Market include Yahoo, Strikingly, Wix.com Inc., Homestead Technologies Inc., PageCloud