Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Web Analytics Market Outlook

According to our latest research, the global web analytics market size was valued at USD 8.4 billion in 2024, reflecting robust growth driven by the increasing adoption of digital platforms across industries. The market is projected to expand at a compound annual growth rate (CAGR) of 17.2% from 2025 to 2033, reaching an estimated USD 36.8 billion by 2033. This significant upsurge is primarily attributed to the escalating demand for actionable insights, data-driven decision-making, and the proliferation of online consumer activity. As per the latest research, enterprises worldwide are leveraging advanced web analytics tools to enhance customer engagement, improve marketing strategies, and drive business outcomes.

One of the principal growth factors fueling the web analytics market is the exponential increase in digitalization and internet penetration. Organizations across various sectors are rapidly transitioning their operations online, resulting in a surge of data generation through multiple digital touchpoints. This digital transformation has heightened the need for sophisticated web analytics solutions that can process vast volumes of data, extract meaningful patterns, and provide actionable insights. Moreover, the rise in e-commerce activities, coupled with the growing popularity of social media platforms, has created a fertile environment for the adoption of web analytics, enabling businesses to track consumer behavior, measure campaign effectiveness, and optimize user experiences.

Another critical driver for the web analytics market is the integration of artificial intelligence (AI) and machine learning (ML) technologies. These advanced technologies are revolutionizing the way organizations analyze web data by enabling predictive analytics, real-time reporting, and personalized recommendations. AI-powered web analytics tools can automatically identify trends, anomalies, and customer preferences, empowering businesses to make data-driven decisions faster and more accurately. Furthermore, the increasing focus on omnichannel marketing strategies and the need to unify customer data across different platforms have further accelerated the demand for comprehensive web analytics solutions.

The regulatory landscape and growing emphasis on data privacy and compliance are also shaping the web analytics market. With the implementation of stringent data protection regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, organizations are compelled to adopt web analytics tools that ensure data security and privacy. This has led to the development of privacy-centric analytics platforms that offer enhanced data governance features, enabling businesses to comply with global regulatory requirements while still deriving valuable insights from web data. The ability to balance data-driven innovation with privacy considerations is becoming a key differentiator for vendors in this dynamic market.

From a regional perspective, North America continues to dominate the web analytics market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The region’s leadership is attributed to the presence of major technology providers, a mature digital ecosystem, and high levels of investment in analytics infrastructure. However, Asia Pacific is expected to witness the fastest growth during the forecast period, driven by the rapid adoption of digital technologies, expanding internet user base, and increasing investments in e-commerce and digital marketing. The growing awareness among businesses in emerging economies about the benefits of web analytics is further propelling market growth in this region.

Component Analysis

The web analytics market by component is bifurcated into software and services, with each segment playing a pivotal role in market expansion. The software segment holds the lion’s share of the market, driven by the continuous evolution of analytics plat

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Web Analytics Market Size 2025-2029

The web analytics market size is forecast to increase by USD 3.63 billion, at a CAGR of 15.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising preference for online shopping and the increasing adoption of cloud-based solutions. The shift towards e-commerce is fueling the demand for advanced web analytics tools that enable businesses to gain insights into customer behavior and optimize their digital strategies. Furthermore, cloud deployment models offer flexibility, scalability, and cost savings, making them an attractive option for businesses of all sizes. However, the market also faces challenges associated with compliance to data privacy and regulations. With the increasing amount of data being generated and collected, ensuring data security and privacy is becoming a major concern for businesses.
Regulatory compliance, such as GDPR and CCPA, adds complexity to the implementation and management of web analytics solutions. Companies must navigate these challenges effectively to maintain customer trust and avoid potential legal issues. To capitalize on market opportunities and address these challenges, businesses should invest in robust web analytics solutions that prioritize data security and privacy while providing actionable insights to inform strategic decision-making and enhance customer experiences.

What will be the Size of the Web Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities unfolding across various sectors. Entities such as reporting dashboards, schema markup, conversion optimization, session duration, organic traffic, attribution modeling, conversion rate optimization, call to action, content calendar, SEO audits, website performance optimization, link building, page load speed, user behavior tracking, and more, play integral roles in this ever-changing landscape. Data visualization tools like Google Analytics and Adobe Analytics provide valuable insights into user engagement metrics, helping businesses optimize their content strategy, website design, and technical SEO. Goal tracking and keyword research enable marketers to measure the return on investment of their efforts and refine their content marketing and social media marketing strategies.

Mobile optimization, form optimization, and landing page optimization are crucial aspects of website performance optimization, ensuring a seamless user experience across devices and improving customer acquisition cost. Search console and page speed insights offer valuable insights into website traffic analysis and help businesses address technical issues that may impact user behavior. Continuous optimization efforts, such as multivariate testing, data segmentation, and data filtering, allow businesses to fine-tune their customer journey mapping and cohort analysis. Search engine optimization, both on-page and off-page, remains a critical component of digital marketing, with backlink analysis and page authority playing key roles in improving domain authority and organic traffic.

The ongoing integration of user behavior tracking, click-through rate, and bounce rate into marketing strategies enables businesses to gain a deeper understanding of their audience and optimize their customer experience accordingly. As market dynamics continue to evolve, the integration of these tools and techniques into comprehensive digital marketing strategies will remain essential for businesses looking to stay competitive in the digital landscape.

How is this Web Analytics Industry segmented?

The web analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Application

  Social media management
  Targeting and behavioral analysis
  Display advertising optimization
  Multichannel campaign analysis
  Online marketing


Component

  Solutions
  Services


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

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By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

In today's digital landscape, web analytics plays a pivotal role in driving business growth and optimizing online performance. Cloud-based deployment of web analytics is a game-changer, enabling on-demand access to computing resources for data analysis. This model streamlines business intelligence processes by collecting,

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviour: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

Market Overview: The global PC website builder market is projected to reach a value of USD XX million by 2033, exhibiting a CAGR of XX% during the forecast period. This growth is primarily driven by the increasing demand for user-friendly and cost-effective website creation solutions for businesses and individuals. The proliferation of e-commerce, digital marketing, and the growing number of online users have further contributed to the market expansion. Market Drivers and Trends: Key drivers of the market include the increasing accessibility of web development tools, advancements in artificial intelligence (AI) and machine learning (ML), and the growing adoption of mobile-responsive website design. Additionally, the shift towards remote work and hybrid work models has further increased the demand for website builders that offer flexibility and ease of use. Notable trends include the integration of AI-powered features, the emergence of cloud-based solutions, and the growing popularity of code-free website development platforms.

Comprehensive dataset of 1,603 Website designers in Michigan, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Explore the historical Whois records related to free-web-traffic-report.com (Domain). Get insights into ownership history and changes over time.

PredictLeads Job Openings Data provides high-quality hiring insights sourced directly from company websites - not job boards. By leveraging advanced web scraping technology, this dataset delivers access to job market trends, salary insights, and in-demand skills. A valuable resource for B2B sales, recruiting, investment analysis, and competitive intelligence, this data helps businesses stay ahead in a dynamic job market.

Key Features:

✅ 214M+ Job Postings Tracked – Data sourced from 92 company websites worldwide. ✅ 7M+ Active Job Openings – Continuously updated to reflect real hiring demand. ✅ Salary & Compensation Insights – Extract salary ranges, contract types, and job seniority levels. ✅ Technology & Skill Tracking – Identify emerging tech trends and industry demands. ✅ Company Data Enrichment – Link job postings to employer domains, firmographics, and growth signals. ✅ Web Scraping Precision – Directly sourced from employer websites for unmatched accuracy.

Primary Attributes in the Dataset:

General Information: - id (UUID) – Unique identifier for the job posting. - type (constant: "job_opening") – Object type. - title (string) – Job title. - description (string) – Full job description extracted from the job listing. - url (URL) – Direct link to the job posting. - first_seen_at (ISO 8601 date-time) – When the job was first detected. - last_seen_at (ISO 8601 date-time) – When the job was last observed. - last_processed_at (ISO 8601 date-time) – When the job data was last updated.

Job Metadata:

• contract_types (array of strings) – Employment type (full-time, part-time, contract).
• categories (array of strings) – Job industry categories (engineering, marketing, finance).
• seniority (string) – Seniority level (manager, non_manager).
• status (string) – Job status (open, closed).
• language (string) – Language of the job posting.

Location Data:

• location (string) – Full location details from the job description.
• location_data (array of objects) – Structured location details: -- city (string, nullable) – City where the job is located. -- state (string, nullable) – State or region. -- zip_code (string, nullable) – Postal/ZIP code. -- country (string, nullable) – Country. -- region (string, nullable) – Broader geographical region. -- continent (string, nullable) – Continent name. -- fuzzy_match (boolean) – Indicates if the location was inferred.

Salary Data:

• salary (string) – Salary range extracted from the job listing.
• salary_low (float, nullable) – Minimum salary in original currency.
• salary_high (float, nullable) – Maximum salary in original currency.
• salary_currency (string, nullable) – Salary currency (USD, EUR, GBP).
• salary_low_usd (float, nullable) – Minimum salary converted to USD.
• salary_high_usd (float, nullable) – Maximum salary converted to USD.
• salary_time_unit (string, nullable) – Time unit (year, month, hour).

Occupational Data (ONET):

• code (string, nullable) – ONET occupation code.
• family (string, nullable) – Broad occupational family (Computer and Mathematical).
• occupation_name (string, nullable) – Official ONET occupation title.

Additional Attributes:

• tags (array of strings, nullable) – Extracted skills and keywords (Python, JavaScript, AI).

📌 Trusted by enterprises, recruiters, and investors for high-precision job market insights.

PredictLeads Job Openings Docs https://docs.predictleads.com/v3/guide/job_openings_dataset

Comprehensive dataset of 50 Website designers in Iwate, Japan as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 198 Website designers in Province of Modena, Italy as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

This dataset provides information on 95 in Ryazan Oblast, Russia as of June, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

Comprehensive dataset of 15 Website designers in Kamchatka Krai, Russia as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The global website speed and performance testing tools market is experiencing robust growth, driven by the increasing reliance on web applications across personal and enterprise sectors. The market, estimated at $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $7.2 billion by 2033. This expansion is fueled by several key factors. Firstly, the growing demand for enhanced user experience (UX) is pushing businesses to prioritize website optimization. Slow loading times lead to higher bounce rates, lost conversions, and damaged brand reputation, prompting widespread adoption of testing tools to proactively identify and rectify performance bottlenecks. Secondly, the rise of mobile internet usage necessitates tools that accurately assess performance across various devices and networks. Thirdly, the increasing complexity of modern websites, incorporating rich media and dynamic content, necessitates sophisticated testing capabilities beyond basic page load speed measurement. The market segmentation reveals a significant share for cloud-based solutions, reflecting the ongoing shift towards cloud infrastructure for ease of access and scalability. While North America currently holds a dominant market share, rapid growth is expected from regions like Asia-Pacific, driven by expanding internet penetration and e-commerce activities. However, factors such as the high initial investment cost for advanced tools and the availability of free, basic tools present challenges to market penetration. The competitive landscape is highly fragmented, with numerous established players and emerging startups offering a diverse range of features and pricing models. Major players like Pingdom, Google PageSpeed Insights, and New Relic cater to a broad spectrum of users, while specialized tools address niche requirements. The future trajectory of the market is marked by the continuous evolution of testing methodologies, incorporating emerging technologies like artificial intelligence (AI) and machine learning (ML) for performance analysis and optimization. This innovation will lead to more accurate, predictive, and actionable insights for website owners and developers. The market's expansion will be further supported by the growing adoption of DevOps practices and the increased emphasis on website security, integrating security testing within performance testing workflows. Ultimately, the website speed and performance testing tool market is poised for continued strong growth, driven by the ongoing demand for optimized website performance and the continuous evolution of testing capabilities.

PredictLeads Key Customers Data provides essential business intelligence by analyzing company relationships, uncovering vendor partnerships, client connections, and strategic affiliations through advanced web scraping and logo recognition. This dataset captures business interactions directly from company websites, offering valuable insights into market positioning, competitive landscapes, and growth opportunities.

Use Cases:

✅ Account Profiling – Gain a 360-degree customer view by mapping company relationships and partnerships. ✅ Competitive Intelligence – Track vendor-client connections and business affiliations to identify key industry players. ✅ B2B Lead Targeting – Prioritize leads based on their business relationships, improving sales and marketing efficiency. ✅ CRM Data Enrichment – Enhance company records with detailed key customer data, ensuring data accuracy. ✅ Market Research – Identify emerging trends and industry networks to optimize strategic planning.

Key API Attributes:

• id (string, UUID) – Unique identifier for the company connection.
• category (string) – Type of relationship (e.g., vendor, client, partner).
• source_category (string) – Where the connection was detected (e.g., partner page, case study).
• source_url (string, URL) – Website where the relationship was found.
• individual_source_url (string, URL) – Specific page confirming the connection.
• context (string) – Extracted description of the business relationship (e.g., "Company X - partners with Company Y to enhance payment processing").
• first_seen_at (ISO 8601 date-time) – Date the connection was first detected.
• last_seen_at (ISO 8601 date-time) – Most recent confirmation of the relationship.
• company1 & company2 (objects) – Details of the two connected companies, including:
• - domain (string) – Company website domain.
• - company_name (string) – Official company name.
• - ticker (string, nullable) – Stock ticker, if available.

📌 PredictLeads Key Customers Data is an indispensable tool for B2B sales, marketing, and market intelligence teams, providing actionable relationship insights to drive targeted outreach, competitor tracking, and strategic decision-making.

PredictLeads Docs: https://docs.predictleads.com/v3/guide/connections_dataset

Explore the historical Whois records related to free-100s.website (Domain). Get insights into ownership history and changes over time.

Comprehensive dataset of 310 Website designers in A Coruña, Spain as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Market Overview The global photography website builders market is projected to exhibit substantial growth over the forecast period (2025-2033), fueled by the increasing demand for online portfolio creation and website building solutions. The rising popularity of photography, social media platforms, and e-commerce has driven the need for professional-looking websites that showcase photographic content. Additionally, the advancements in website building technologies, such as drag-and-drop functionality and customizable templates, have simplified the process of website creation, making it accessible to photographers of all skill levels. Market Segmentation and Trends The photography website builders market is segmented based on application (private use, commercial use) and type (on-premise, cloud-based). The cloud-based segment is expected to dominate due to its convenience, scalability, and cost-effectiveness. Prominent players in the market include Pixpa, Squarespace, Wix, Format, Dunked, Weebly, SmugMug, Duda, WPBakery, and WordPress. The North American region is estimated to hold the largest market share due to the widespread adoption of technology and the presence of a significant photography industry. Key drivers for the market include the growing use of digital photography, the increasing number of photographers entering the market, and the rising demand for online marketing. Restraints include privacy concerns and the availability of free website building solutions.

Comprehensive dataset of 428 Website designers in Sverdlovsk Oblast, Russia as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 53 Website designers in Akita, Japan as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The global desktop web browser market is a mature yet dynamic sector, characterized by intense competition among established players and the ongoing evolution of user preferences and technological advancements. While precise market size figures are unavailable, considering the widespread adoption of desktop computers and the essential role of web browsers in online activity, we can reasonably estimate the 2025 market size to be around $15 billion USD (a figure derived from considering similar software markets and factoring in the extensive use of free browser options). This market exhibits a steady, albeit moderate, Compound Annual Growth Rate (CAGR). Considering market trends like increased emphasis on privacy, security features, and extensions, and the continual integration of AI functionality, a conservative CAGR of 3-5% over the next decade seems plausible. Growth drivers include the expanding number of internet users, increasing demand for enhanced security and privacy features, and the rise of cross-device synchronization across operating systems. However, restraining factors include the increasing dominance of mobile browsing, the prevalence of free browser options impacting revenue generation, and challenges related to maintaining browser compatibility across diverse web technologies. Market segmentation reflects the distinct needs of personal users prioritizing ease of use and customization versus commercial users emphasizing security and management capabilities. Free browsers, dominated by market leaders like Google Chrome, Mozilla Firefox, and others, represent a significant portion of the market share, while paid versions cater to specialized needs or users seeking advanced features. Regional market share will likely continue to be dominated by North America and Europe initially, with Asia-Pacific exhibiting strong growth potential fueled by expanding internet penetration rates. The competitive landscape is dominated by a few key players like Google (Chrome), Mozilla (Firefox), Microsoft (Edge), and Apple (Safari). These companies continuously innovate to maintain their market positions, introducing new features, improving performance, and enhancing security measures. The presence of smaller players like Opera, Brave, and others demonstrates market dynamism and niche opportunities. Future growth hinges on adapting to evolving user expectations around privacy, security, speed, and AI integration. The integration of AI functionalities to streamline user experience (e.g. smart search, content summarization) will be a key driver of innovation. Businesses are exploring paid browser options offering more granular control and enhanced security for commercial users. The overall market is projected to remain competitive, with success contingent upon staying ahead of technological advancements and user preferences.