As of the second quarter of 2025, ***** percent of web traffic in the United States originated from mobile devices, down from over ** percent in the last quarter of 2024. In comparison, over ********** of web traffic worldwide was generated via mobile in the last examined period.

In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

Daily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly

Explore our detailed website traffic dataset featuring key metrics like page views, session duration, bounce rate, traffic source, and conversion rates.

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It’s not really surprising to know that most of the internet traffic comes from mobile devices. Yet, I wouldn’t have believed this 10 or 15 years back. Sure, mobile devices were becoming popular, but the adoption rates had a sudden jump in the past decade. A quick analysis of statistics...

In January 2025 mobile devices excluding tablets accounted for over ** percent of web page views worldwide. Meanwhile, over ** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections with mobile only accounting for **** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech-leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kind of platforms for business and advertising purposes.

The dataset is a set of network traffic traces in pcap/csv format captured from a single user. The traffic is classified in 5 different activities (Video, Bulk, Idle, Web, and Interactive) and the label is shown in the filename. There is also a file (mapping.csv) with the mapping of the host's IP address, the csv/pcap filename and the activity label.

Activities:

Interactive: applications that perform real-time interactions in order to provide a suitable user experience, such as editing a file in google docs and remote CLI's sessions by SSH. Bulk data transfer: applications that perform a transfer of large data volume files over the network. Some examples are SCP/FTP applications and direct downloads of large files from web servers like Mediafire, Dropbox or the university repository among others. Web browsing: contains all the generated traffic while searching and consuming different web pages. Examples of those pages are several blogs and new sites and the moodle of the university. Vídeo playback: contains traffic from applications that consume video in streaming or pseudo-streaming. The most known server used are Twitch and Youtube but the university online classroom has also been used. Idle behaviour: is composed by the background traffic generated by the user computer when the user is idle. This traffic has been captured with every application closed and with some opened pages like google docs, YouTube and several web pages, but always without user interaction.

The capture is performed in a network probe, attached to the router that forwards the user network traffic, using a SPAN port. The traffic is stored in pcap format with all the packet payload. In the csv file, every non TCP/UDP packet is filtered out, as well as every packet with no payload. The fields in the csv files are the following (one line per packet): Timestamp, protocol, payload size, IP address source and destination, UDP/TCP port source and destination. The fields are also included as a header in every csv file.

The amount of data is stated as follows:

Bulk : 19 traces, 3599 s of total duration, 8704 MBytes of pcap files Video : 23 traces, 4496 s, 1405 MBytes Web : 23 traces, 4203 s, 148 MBytes Interactive : 42 traces, 8934 s, 30.5 MBytes Idle : 52 traces, 6341 s, 0.69 MBytes

The code of our machine learning approach is also included. There is a README.txt file with the documentation of how to use the code.

Digital technology and Internet use, website traffic strategies, by North American Industry Classification System (NAICS) and size of enterprise for Canada from 2012 to 2013.

As of July 2025, mobile phones accounted for **** percent of web page views in Saudi Arabia. The United Arab Emirates ranked second, with mobile devices generating approximately ***** percent of web traffic. Poland, Portugal, and Malaysia saw less than ** percent of their national internet traffic coming from mobile devices. Additionally, Russia ranked last for mobile internet traffic as of the middle of 2025, as ***** percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.

This dataset contains web traffic records collected through AWS CloudWatch, aimed at detecting suspicious activities and potential attack attempts.

The data were generated by monitoring traffic to a production web server, using various detection rules to identify anomalous patterns.

Context

In today's cloud environments, cybersecurity is more crucial than ever. The ability to detect and respond to threats in real time can protect organizations from significant consequences. This dataset provides a view of web traffic that has been labeled as suspicious, offering a valuable resource for developers, data scientists, and security experts to enhance threat detection techniques.

Dataset Content

Each entry in the dataset represents a stream of traffic to a web server, including the following columns:

bytes_in: Bytes received by the server.

bytes_out: Bytes sent from the server.

creation_time: Timestamp of when the record was created.

end_time: Timestamp of when the connection ended.

src_ip: Source IP address.

src_ip_country_code: Country code of the source IP.

protocol: Protocol used in the connection.

response.code: HTTP response code.

dst_port: Destination port on the server.

dst_ip: Destination IP address.

rule_names: Name of the rule that identified the traffic as suspicious.

observation_name: Observations associated with the traffic.

source.meta: Metadata related to the source.

source.name: Name of the traffic source.

time: Timestamp of the detected event.

detection_types: Type of detection applied.

Potential Uses

This dataset is ideal for:

• Anomaly Detection: Developing models to detect unusual behaviors in web traffic.
• Classification Models: Training models to automatically classify traffic as normal or suspicious.
• Security Analysis: Conducting security analyses to understand the tactics, techniques, and procedures of attackers.

This dataset contains 145063 time series representing the number of hits or web traffic for a set of Wikipedia pages from 2015-07-01 to 2022-06-30. This is an extended version of the dataset that was used in the Kaggle Wikipedia Web Traffic forecasting competition. For consistency, the same Wikipedia pages that were used in the competition have been used in this dataset as well. The colons (:) in article names have been replaced by dashes (-) to make the .tsf file readable using our data loaders.

The data were downloaded from the Wikimedia REST API. According to the conditions of the API, this dataset is licensed under CC-BY-SA 3.0 and GFDL licenses.

Real-time website visitor analytics and digital engagement metrics across global markets for institutional investment research and competitive intelligence.

A study released in March 2025 that looked at about 35,000 websites found that online search channels were responsible for almost ** percent of the traffic generated to these domains. By the time of this study, direct traffic corresponded to around **** percent of visits to the analyzed websites. Meanwhile, large language models (LLMs) like ChatGPT and Gemini corresponded to around *** percent of the verified traffic, representing a share just below e-mail platforms.

out of which 20 used plaintext HTTP browsing

Web traffic statistics for the top 2000 most visited pages on nyc.gov by month.

A collection of Web (HTTP) requests for the month of November 2009. This is a small sample of the larger click dataset.

• Source: Generated by applying a Berkeley Packet Filter to a mirror of the traffic passing through the border router of Indiana University.
• Date range: Nov. 1, 2009 to November 22. 2009
• File size: 235M requests; 2.7GB uncompressed

Please refer to the original data article for further data description: Jan Luxemburk et al. CESNET-QUIC22: A large one-month QUIC network traffic dataset from backbone lines, Data in Brief, 2023, 108888, ISSN 2352-3409, https://doi.org/10.1016/j.dib.2023.108888. We recommend using the CESNET DataZoo python library, which facilitates the work with large network traffic datasets. More information about the DataZoo project can be found in the GitHub repository https://github.com/CESNET/cesnet-datazoo. The QUIC (Quick UDP Internet Connection) protocol has the potential to replace TLS over TCP, which is the standard choice for reliable and secure Internet communication. Due to its design that makes the inspection of QUIC handshakes challenging and its usage in HTTP/3, there is an increasing demand for research in QUIC traffic analysis. This dataset contains one month of QUIC traffic collected in an ISP backbone network, which connects 500 large institutions and serves around half a million people. The data are delivered as enriched flows that can be useful for various network monitoring tasks. The provided server names and packet-level information allow research in the encrypted traffic classification area. Moreover, included QUIC versions and user agents (smartphone, web browser, and operating system identifiers) provide information for large-scale QUIC deployment studies. Data capture The data was captured in the flow monitoring infrastructure of the CESNET2 network. The capturing was done for four weeks between 31.10.2022 and 27.11.2022. The following list provides per-week flow count, capture period, and uncompressed size:

W-2022-44

Uncompressed Size: 19 GB Capture Period: 31.10.2022 - 6.11.2022 Number of flows: 32.6M W-2022-45

Uncompressed Size: 25 GB Capture Period: 7.11.2022 - 13.11.2022 Number of flows: 42.6M W-2022-46

Uncompressed Size: 20 GB Capture Period: 14.11.2022 - 20.11.2022 Number of flows: 33.7M W-2022-47

Uncompressed Size: 25 GB Capture Period: 21.11.2022 - 27.11.2022 Number of flows: 44.1M CESNET-QUIC22

Uncompressed Size: 89 GB Capture Period: 31.10.2022 - 27.11.2022 Number of flows: 153M

Data description The dataset consists of network flows describing encrypted QUIC communications. Flows were created using ipfixprobe flow exporter and are extended with packet metadata sequences, packet histograms, and with fields extracted from the QUIC Initial Packet, which is the first packet of the QUIC connection handshake. The extracted handshake fields are the Server Name Indication (SNI) domain, the used version of the QUIC protocol, and the user agent string that is available in a subset of QUIC communications. Packet Sequences Flows in the dataset are extended with sequences of packet sizes, directions, and inter-packet times. For the packet sizes, we consider payload size after transport headers (UDP headers for the QUIC case). Packet directions are encoded as ±1, +1 meaning a packet sent from client to server, and -1 a packet from server to client. Inter-packet times depend on the location of communicating hosts, their distance, and on the network conditions on the path. However, it is still possible to extract relevant information that correlates with user interactions and, for example, with the time required for an API/server/database to process the received data and generate the response to be sent in the next packet. Packet metadata sequences have a length of 30, which is the default setting of the used flow exporter. We also derive three fields from each packet sequence: its length, time duration, and the number of roundtrips. The roundtrips are counted as the number of changes in the communication direction (from packet directions data); in other words, each client request and server response pair counts as one roundtrip. Flow statistics Flows also include standard flow statistics, which represent aggregated information about the entire bidirectional flow. The fields are: the number of transmitted bytes and packets in both directions, the duration of flow, and packet histograms. Packet histograms include binned counts of packet sizes and inter-packet times of the entire flow in both directions (more information in the PHISTS plugin documentation There are eight bins with a logarithmic scale; the intervals are 0-15, 16-31, 32-63, 64-127, 128-255, 256-511, 512-1024, >1024 [ms or B]. The units are milliseconds for inter-packet times and bytes for packet sizes. Moreover, each flow has its end reason - either it was idle, reached the active timeout, or ended due to other reasons. This corresponds with the official IANA IPFIX-specified values. The FLOW_ENDREASON_OTHER field represents the forced end and lack of resources reasons. The end of flow detected reason is not considered because it is not relevant for UDP connections. Dataset structure The dataset flows are delivered in compressed CSV files. CSV files contain one flow per row; data columns are summarized in the provided list below. For each flow data file, there is a JSON file with the number of saved and seen (before sampling) flows per service and total counts of all received (observed on the CESNET2 network), service (belonging to one of the dataset's services), and saved (provided in the dataset) flows. There is also the stats-week.json file aggregating flow counts of a whole week and the stats-dataset.json file aggregating flow counts for the entire dataset. Flow counts before sampling can be used to compute sampling ratios of individual services and to resample the dataset back to the original service distribution. Moreover, various dataset statistics, such as feature distributions and value counts of QUIC versions and user agents, are provided in the dataset-statistics folder. The mapping between services and service providers is provided in the servicemap.csv file, which also includes SNI domains used for ground truth labeling. The following list describes flow data fields in CSV files:

ID: Unique identifier SRC_IP: Source IP address DST_IP: Destination IP address DST_ASN: Destination Autonomous System number SRC_PORT: Source port DST_PORT: Destination port PROTOCOL: Transport protocol QUIC_VERSION QUIC: protocol version QUIC_SNI: Server Name Indication domain QUIC_USER_AGENT: User agent string, if available in the QUIC Initial Packet TIME_FIRST: Timestamp of the first packet in format YYYY-MM-DDTHH-MM-SS.ffffff TIME_LAST: Timestamp of the last packet in format YYYY-MM-DDTHH-MM-SS.ffffff DURATION: Duration of the flow in seconds BYTES: Number of transmitted bytes from client to server BYTES_REV: Number of transmitted bytes from server to client PACKETS: Number of packets transmitted from client to server PACKETS_REV: Number of packets transmitted from server to client PPI: Packet metadata sequence in the format: [[inter-packet times], [packet directions], [packet sizes]] PPI_LEN: Number of packets in the PPI sequence PPI_DURATION: Duration of the PPI sequence in seconds PPI_ROUNDTRIPS: Number of roundtrips in the PPI sequence PHIST_SRC_SIZES: Histogram of packet sizes from client to server PHIST_DST_SIZES: Histogram of packet sizes from server to client PHIST_SRC_IPT: Histogram of inter-packet times from client to server PHIST_DST_IPT: Histogram of inter-packet times from server to client APP: Web service label CATEGORY: Service category FLOW_ENDREASON_IDLE: Flow was terminated because it was idle FLOW_ENDREASON_ACTIVE: Flow was terminated because it reached the active timeout FLOW_ENDREASON_OTHER: Flow was terminated for other reasons

Link to other CESNET datasets

https://www.liberouter.org/technology-v2/tools-services-datasets/datasets/ https://github.com/CESNET/cesnet-datazoo Please cite the original data article:

@article{CESNETQUIC22, author = {Jan Luxemburk and Karel Hynek and Tomáš Čejka and Andrej Lukačovič and Pavel Šiška}, title = {CESNET-QUIC22: a large one-month QUIC network traffic dataset from backbone lines}, journal = {Data in Brief}, pages = {108888}, year = {2023}, issn = {2352-3409}, doi = {https://doi.org/10.1016/j.dib.2023.108888}, url = {https://www.sciencedirect.com/science/article/pii/S2352340923000069} }

In 2024, the majority of website traffic was still generated by humans, but bot traffic is constantly increasing. Fraudulent traffic through bad bot actors accounted for 55 percent of web traffic in the telecom and ISPs industry, a stark contrast to the mere 23 percent of bad bot traffic in the law and government. On the other hand, entertainment, food and groceries, and gaming were categories with notable percentages of good bot traffic.