I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

This statistic shows the level of implementation of companies' own website for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, ** percent of responding SME owners said they had already been using their own website as part of their marketing activities.

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

Introduction

Digital Marketing Statistics: In 2024, the digital marketing landscape experienced significant growth, reflecting the increasing reliance on online platforms for business engagement. Global internet users reached 5.35 billion, marking a 1.8% increase from the previous year. Social media usage also expanded, with over 5 billion active user identities, accounting for 62.3% of the global population.

Digital advertising budgets saw a 10% increase between 2023 and 2024, indicating a strategic shift towards online marketing channels. Mobile advertising spending reached a record USD 327 billion worldwide in 2023, while global mobile internet advertising spending surpassed USD 400 billion.

The influencer marketing industry grew substantially, with the global market estimated at USD 24 billion in 2024. Additionally, as of September 2024, 2.71 billion people were shopping online, representing about 34% of the global population.

These statistics underscore the pivotal role of digital marketing in today's business environment, highlighting the necessity for companies to adapt and invest in online strategies to remain competitive. So, let's buckle up because we're diving into the fascinating world of digital marketing statistics to show you why it's more important than ever.

Comprehensive dataset of 36,916 Internet marketing services in United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The global average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 18.1 U.S. dollars (+42.32 percent). After the eighth consecutive increasing year, the average ad spending per internet user is estimated to reach 60.9 U.S. dollars and therefore a new peak in 2030. Find further information concerning the average ad spending per capita in the 'Out-of-Home Advertising' segment of the advertising market in Australia and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Comprehensive dataset containing 71 verified Internet marketing service businesses in West Virginia, United States with complete contact information, ratings, reviews, and location data.

Survey of 250 businesses on how much they spend on digital marketing and their digital marketing costs

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

Introduction

Content Marketing Statistics: Content marketing has evolved into a vital strategy for businesses seeking to engage their target audiences, enhance brand visibility, and generate leads. Recent years have witnessed notable changes in the way content is developed, shared, and consumed. Current statistics underscore the effectiveness of content marketing, with companies allocating more resources to creating relevant and impactful content that resonates with their target audiences.

Businesses prioritizing content marketing are experiencing increased web traffic, higher conversion rates, and improved customer loyalty. Furthermore, advancements in AI-powered tools, data analytics, and content creation technologies have enabled businesses to refine their strategies and optimise their return on investment. These developments underscore the increasing importance of content marketing in the digital era, solidifying its position as a vital component of contemporary marketing strategies across diverse sectors.

During a 2022 survey, **** percent of responding small and medium-sized businesses (SMBs) from the United States stated they used social media and video (Facebook, Instagram, YouTube, WhatsApp, Snapchat, etc.) for their business. Business websites (Wordpress, Wix, Weebly, Squarespace, etc.) came second with ** percent.

The global Internet Marketing Promotion Services market is projected to grow from USD XXX million in 2023 to USD XXX million by 2033, at a CAGR of XX% during the forecast period. The market is driven by the increasing adoption of digital marketing by businesses to reach their target audience, the growing popularity of social media marketing, and the increasing use of mobile devices for accessing the internet. The key players in the market are SplitMetrics, Thrive, Coalition, Power Digital, Revenue River, Disruptive Advertising, OpenMoves, WebiMax, 360i, Blue Focus Marketing, OneIMS, Epsilon, KlientBoost, Sensis, Straight North, Lemonade Stand, and WebFX. The increasing use of mobile devices for accessing the internet is a major trend in the market. This is leading to a growing demand for mobile-friendly websites and marketing campaigns. The rise of social media marketing is another key trend in the market. Social media platforms offer businesses a unique opportunity to reach their target audience and build relationships with them. Additionally, the growing importance of data analytics in marketing is driving the adoption of marketing automation solutions. These solutions help businesses to track and measure the effectiveness of their marketing campaigns, and to make data-driven decisions about their marketing strategies.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

The global web marketing market is experiencing robust growth, driven by the increasing adoption of digital technologies across businesses of all sizes. The market, estimated at $500 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033, reaching approximately $1.5 trillion by 2033. This expansion is fueled by several key factors. The rise of e-commerce necessitates sophisticated web marketing strategies for businesses to reach online consumers. Furthermore, advancements in data analytics and artificial intelligence (AI) are enabling more targeted and effective marketing campaigns. The increasing sophistication of digital advertising platforms, coupled with the proliferation of mobile devices and social media, continues to present lucrative opportunities for web marketing professionals and agencies. Major players like Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest, and Tumblr dominate the landscape, constantly innovating to capture market share and cater to evolving consumer preferences. While data privacy concerns and the rising cost of digital advertising pose challenges, the overall trend points towards sustained and significant growth in the web marketing sector. The segmentation of the web marketing market reflects the diverse approaches employed by businesses. Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, email marketing, and content marketing represent major segments, each contributing significantly to overall market value. Regional variations exist, with North America and Europe currently leading the market, but rapid growth is expected in Asia-Pacific and other emerging economies due to increased internet penetration and digital literacy. Future trends point towards the increased importance of personalized marketing, video marketing, influencer marketing, and the integration of emerging technologies like the metaverse and Web3. The competitive landscape is characterized by both established industry giants and innovative startups, leading to continuous innovation and improvement in web marketing strategies and technologies. The overall outlook for the web marketing market remains incredibly positive, presenting extensive opportunities for businesses to connect with their target audiences effectively.

This dataset tracks influencer marketing campaigns across major social media platforms, providing a robust foundation for analyzing campaign effectiveness, engagement, reach, and sales outcomes. Each record represents a unique campaign and includes details such as the campaign’s platform (Instagram, YouTube, TikTok, Twitter), influencer category (e.g., Fashion, Tech, Fitness), campaign type (Product Launch, Brand Awareness, Giveaway, etc.), start and end dates, total user engagements, estimated reach, product sales, and campaign duration. The dataset structure supports diverse analyses, including ROI calculation, campaign benchmarking, and influencer performance comparison.

Columns: - campaign_id: Unique identifier for each campaign
- platform: Social media platform where the campaign ran
- influencer_category: Niche or industry focus of the influencer
- campaign_type: Objective or style of the campaign
- start_date, end_date: Campaign time frame
- engagements: Total user interactions (likes, comments, shares, etc.)
- estimated_reach: Estimated number of unique users exposed to the campaign
- product_sales: Number of products sold as a result of the campaign
- campaign_duration_days: Duration of the campaign in days

Getting Started with the Data

1. Load and Inspect the Dataset

import pandas as pd

df = pd.read_csv('influencer_marketing_roi_dataset.csv', parse_dates=['start_date', 'end_date'])
print(df.head())
print(df.info())

2. Basic Exploration

# Overview of campaign types and platforms
print(df['campaign_type'].value_counts())
print(df['platform'].value_counts())

# Summary statistics
print(df[['engagements', 'estimated_reach', 'product_sales']].describe())

3. Engagement and Sales Analysis

# Average engagements and sales by platform
platform_stats = df.groupby('platform')[['engagements', 'product_sales']].mean()
print(platform_stats)

# Top influencer categories by product sales
top_categories = df.groupby('influencer_category')['product_sales'].sum().sort_values(ascending=False)
print(top_categories)

4. ROI Calculation Example

# Assume a fixed campaign cost for demonstration
df['campaign_cost'] = 500 + df['estimated_reach'] * 0.01 # Example formula

# Calculate ROI: (Revenue - Cost) / Cost
# Assume each product sold yields $40 revenue
df['revenue'] = df['product_sales'] * 40
df['roi'] = (df['revenue'] - df['campaign_cost']) / df['campaign_cost']

# View campaigns with highest ROI
top_roi = df.sort_values('roi', ascending=False).head(10)
print(top_roi[['campaign_id', 'platform', 'roi']])

5. Visualizing Campaign Performance

import matplotlib.pyplot as plt
import seaborn as sns

# Engagements vs. Product Sales scatter plot
plt.figure(figsize=(8,6))
sns.scatterplot(data=df, x='engagements', y='product_sales', hue='platform', alpha=0.6)
plt.title('Engagements vs. Product Sales by Platform')
plt.xlabel('Engagements')
plt.ylabel('Product Sales')
plt.legend()
plt.show()

# Average ROI by Influencer Category
category_roi = df.groupby('influencer_category')['roi'].mean().sort_values()
category_roi.plot(kind='barh', color='teal')
plt.title('Average ROI by Influencer Category')
plt.xlabel('Average ROI')
plt.show()

6. Time-Based Analysis

# Campaigns over time
df['month'] = df['start_date'].dt.to_period('M')
monthly_sales = df.groupby('month')['product_sales'].sum()
monthly_sales.plot(figsize=(10,4), marker='o', title='Monthly Product Sales from Influencer Campaigns')
plt.ylabel('Product Sales')
plt.show()

Use Cases

• ROI Analysis: Quantify the return on investment for influencer campaigns across platforms and categories.
• Campaign Benchmarking: Compare campaign performance by type, influencer niche, or platform.
• Trend Analysis: Track engagement, reach, and sales trends over time.
• Influencer Selection: Identify high-performing influencer categories and campaign types for future partnerships.

Comprehensive dataset containing 247 verified Internet marketing service businesses in Delaware, United States with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 112 verified Internet marketing service businesses in Montana, United States with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 568 verified Internet marketing service businesses in Utah, United States with complete contact information, ratings, reviews, and location data.