In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.

From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

Google.com was the website with the most page views per day in Bolivia in February 2022, according to ranking by Alexa. The website had more than 18.49 daily page views and was followed by Unitel.bo, with 11 page views per day that month. Within Latin America, Mexico was the country where Amazon Alexa contained the largest number of skills.

In November 2024, Google.com held the top spot in India's website rankings, averaging over 9.11 billion monthly visits. YouTube ranked second, with a traffic of 5.01 billion visits, while social platforms Instagram.com and Facebook.com followed with 765 million and 649 million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than half of India's 1.4 billion citizens now enjoying internet access. India ranked 52nd on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over 491 million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32.

Delve into Serpstat's comprehensive website ratings, providing an in-depth analysis of websites across 1K+ industries and 229 countries. Our datasets offer a wealth of valuable metrics, including domain global rating, domain rating within the category, and domain category (e.g., Shopping/Apparel/Footwear). Gain insights into domain estimated search traffic, domain visibility (an indicator of domain visibility in the top 20 Google results), number of domain SEO keywords, number of referring domains, number of backlinks, and Serpstat Domain Rank (a domain authority indicator).

With these robust metrics, our datasets empower businesses to make informed decisions and optimize their online strategies effectively. Whether you're conducting competitor analysis, market research, or SEO optimization, Serpstat's website ratings provide the comprehensive insights needed to drive success in today's digital landscape. Plus, our datasets are refreshed on demand, ensuring that you always have access to the most up-to-date information for strategic decision-making.

Google.com continues to dominate the digital landscape, ranking as the most linked-to website worldwide with 468,745 referring subnets as of December 2024. Facebook.com follows closely in second place with 470,479 referring subnets, while YouTube.com ranked third with 417,827.

This dataset is composed of the URLs of the top 1 million websites. The domains are ranked using the Alexa traffic ranking which is determined using a combination of the browsing behavior of users on the website, the number of unique visitors, and the number of pageviews. In more detail, unique visitors are the number of unique users who visit a website on a given day, and pageviews are the total number of user URL requests for the website. However, multiple requests for the same website on the same day are counted as a single pageview. The website with the highest combination of unique visitors and pageviews is ranked the highest

Between September and November 2024, google.com was the most visited website in Hong Kong with 338 million average monthly visits. In terms of monthly traffic and pages per visit, international news website Yahoo.com ranked higher than the local news website hk01.com.

The Alexa rank of nykaa.com moved from 4.8 thousand to more than seven thousand between January and March 2021. This indicated a decrease in the popularity of the website. In comparison, purplle.com, one of Nykaa's competitors, ranked at around 25 thousand, while Myntra ranked at about one thousand.

In 2019, the Chinese marketplace Alibaba was the leading worldwide B2B e-commerce in terms of online traffic. The Alexa tool assessing the online traffic of websites put it on the top of the ranking, with a score of 177. The Russian Rosfirm and the U.S. platform Vinsuite followed in the ranking with a score of 1,047 and 1.137, respectively.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

From April 2022 to January 2024, the website for mobile language learning app Duolingo saw an average of approximately 89 million visits, ranking as the most popular education site worldwide. Coursera, which offers classes and certifications on various subjects, saw 60 million visits from global users in the examined period. Khan Academy, a U.S.-based non-profit platform for students and teachers, ranked third with 36.59 million visits recorded on average between April 2022 and the beginning of 2024.

In January 2024, search platform Google.com was the top ranking website in South Africa with an average monthly traffic of almost 509 million monthly visits. Social platform Facebook.com ranked second, with an average monthly traffic of 149 million total visits.

As of November 2023, Google.com had the highest average number of monthly visitors from Israel, at 308 million entries. It was followed by YouTube.com with 118 million visitors. Other popular websites included Facebook.com and Ynet.co.il, the latter being the most visited news website in the country. Ynet had 51.7 million entries per month and was also the most popular Israeli website in the ranking.

Google.com recorded an average monthly traffic of 4.79 billion visits in Japan from September to November 2024, which made it the most visited website. It was followed by Yahoo.co.jp and Youtube.com.

From September to November 2023, Google.com was the leading website in Italy, with more than 3.36 billion total monthly visits. The search engine was also popular in its Italian top-level domain, with Google.it reaching 232 million views. YouTube.com ranked second, with approximately 1.17 billion visits from users in Italy, while adult website Pornhub ranked fourth. Several online newspapers, Repubblica.it, Corriere.it, Gazzetta.it were also among the most visited websites during the month. Mediaset.it, which is the online streaming platform of one of the country's major television broadcasters, collected more than 126 million visits.

In January 2025, fragrantica.com ranked as the most visited beauty and cosmetics website worldwide. The site attracted nearly 52 million website visits that month, followed by sephora.com with around 35 million. Boots.com placed third in the ranking, with roughly 19 million website visits.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.