Imagine you want to renovate your house. Excited, you draw up your own designs, knock it to the ground, and build completely based on your own preferences and gut instincts. Unless you are an engineer, architect, interior designer, plumber, electrician (and more) all in one, you’ll probably end up with something that doesn’t function in […]

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This was one single topic among many as part of the August 2015 Mixed Topic survey. Test link to view these questions: https://www.edmontoninsightcommunity.ca/R.aspx?a=476&as=Hp0xa33UD7&t=1. Open from August 10 - 18, 2015. At the time the survey was launched survey invitations were sent to 3275 Insight Community Members. 1329 members completed the survey which represents a completion rate of 41%. A total of 1442 respondents completed the survey: 1329 Insight Community Members and 113 using the anonymous link which will have no demographic info.

The Overview Bell Helmets is a leading outdoor brand best known for its power sports and cycling helmets. The Challenge At the outset of the engagement, Bell had recently completed a brand redesign which included an overhaul to their website. As with any brand focused redesign, a pretty site doesn’t necessarily mean a high converting […]