𝗢𝗻𝗹𝗶𝗻𝗲 𝗦𝘂𝗽𝗲𝗿 𝗦𝘁𝗼𝗿𝗲 𝗦𝗮𝗹𝗲𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 📊

Hello Kaggle Community!👋 Check out my new Unguided Power BI End-to-End Practice Project. The objective is to conduct a complete analysis of historical online sales data to identify trends, patterns, and anomalies impacting revenue growth. Quantify the impact of key performance indicators (KPIs) on overall sales performance and provide data-driven recommendations. Deliver a detailed report outlining findings, insights, and strategic recommendations to stimulate revenue growth and enhance business performance. 📈📊

I decided to try something new this time by recording myself and giving an overview of the entire project as if I were presenting to senior stakeholders. I thought it would help me improve my storytelling skills, according to the current industry. There's definitely a lot of room for improvement and your invaluable feedback will be instrumental in identifying those areas.

DataAnalytics #DataAnalysis #DataAnalyst #OnlineStoreSales #PowerBI #DataStoryTelling #BusinessIntelligence #DataVisualization #DataDrivenInsights

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Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the first quarter of 2025, smartphones constituted around ** percent of retail site traffic globally, responsible for generating ** percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to ** percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a ** percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under * percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, almost ** percent of all retail sales were conducted online. This figure is forecast to increase to at least ** percent by 2027.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

In January 2025, around ** million website users visited sephora.com. This represents a decrease of more than ** million visits compared to November 2024. Millennial women drive traffic to sephora.com Sephora has become the go-to place for many makeup lovers to get their next beauty purchase. Originally founded in France, Sephora now operates in all corners of the globe. The biggest market for Sephora, the United States, has hundreds of brand retail stores and its online store, sephora.com. When looking at who favors this popular French online beauty store in the U.S., it is mostly used among consumers aged 25 to 34, who are responsible for around ** percent of all website visits. The age group 35 to 44 ranked second at ** percent, followed by the age group 18 to 24 years old at ** percent. The majority of visitors to sephora.com are female, representing four-fifths of all visits. Sephora vs. Ulta Over the past few years, the online beauty and personal care market has experienced a boom, fueled by content creators urging viewers to get the latest product drops, and consumers expanding their beauty routine. Sephora leads this massive industry worldwide in terms of being the top e-commerce store specializing in beauty care. In 2023, sephora.com generated roughly *** billion U.S. dollars in e-commerce net sales, of which around *** billion came from the United States. The U.S.'s own ulta.com ranked second, with online sales of approximately *** billion dollars. Although competition remains tough, Sephora holds a significant advantage due to its global presence, whereas Ulta solely operates within the U.S. borders.

Let’s say your executives have tasked you with growing your sales online. What do you do next? What is your game plan? What if I showed you an almost certain path to increasing your online sales but the only catch is that you’d have be patient? The truth is we don’t have any get-rich-quick schemes […]

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

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The Arkansas Department of Finance and Administration, Office of Excise Tax Administration utilizes GeoStor in support of the national Streamlined Sales and Use Tax initiative. This national initiative allows for collection of sales tax based upon uniform sourcing of tax jurisdictions. The system assists tax payers in locating a sales tax rate for taxing jurisdictions in Arkansas. Vendors and sellers, as well as the general public use this system. It allows for search by address or zip code for the city, county and state sales and use tax rates throughout Arkansas.

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