In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

OpenWeb Ninja's Google Images Data (Google SERP Data) API provides real-time image search capabilities for images sourced from all public sources on the web.

The API enables you to search and access more than 100 billion images from across the web including advanced filtering capabilities as supported by Google Advanced Image Search. The API provides Google Images Data (Google SERP Data) including details such as image URL, title, size information, thumbnail, source information, and more data points. The API supports advanced filtering and options such as file type, image color, usage rights, creation time, and more. In addition, any Advanced Google Search operators can be used with the API.

OpenWeb Ninja's Google Images Data & Google SERP Data API common use cases:

• Creative Media Production: Enhance digital content with a vast array of real-time images, ensuring engaging and brand-aligned visuals for blogs, social media, and advertising.

• AI Model Enhancement: Train and refine AI models with diverse, annotated images, improving object recognition and image classification accuracy.

• Trend Analysis: Identify emerging market trends and consumer preferences through real-time visual data, enabling proactive business decisions.

• Innovative Product Design: Inspire product innovation by exploring current design trends and competitor products, ensuring market-relevant offerings.

• Advanced Search Optimization: Improve search engines and applications with enriched image datasets, providing users with accurate, relevant, and visually appealing search results.

OpenWeb Ninja's Annotated Imagery Data & Google SERP Data Stats & Capabilities:

• 100B+ Images: Access an extensive database of over 100 billion images.

• Images Data from all Public Sources (Google SERP Data): Benefit from a comprehensive aggregation of image data from various public websites, ensuring a wide range of sources and perspectives.

• Extensive Search and Filtering Capabilities: Utilize advanced search operators and filters to refine image searches by file type, color, usage rights, creation time, and more, making it easy to find exactly what you need.

• Rich Data Points: Each image comes with more than 10 data points, including URL, title (annotation), size information, thumbnail, and source information, providing a detailed context for each image.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviour: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

The Reddit Subreddit Dataset by Dataplex offers a comprehensive and detailed view of Reddit’s vast ecosystem, now enhanced with appended AI-generated columns that provide additional insights and categorization. This dataset includes data from over 2.1 million subreddits, making it an invaluable resource for a wide range of analytical applications, from social media analysis to market research.

Dataset Overview:

This dataset includes detailed information on subreddit activities, user interactions, post frequency, comment data, and more. The inclusion of AI-generated columns adds an extra layer of analysis, offering sentiment analysis, topic categorization, and predictive insights that help users better understand the dynamics of each subreddit.

2.1 Million Subreddits with Enhanced AI Insights: The dataset covers over 2.1 million subreddits and now includes AI-enhanced columns that provide: - Sentiment Analysis: AI-driven sentiment scores for posts and comments, allowing users to gauge community mood and reactions. - Topic Categorization: Automated categorization of subreddit content into relevant topics, making it easier to filter and analyze specific types of discussions. - Predictive Insights: AI models that predict trends, content virality, and user engagement, helping users anticipate future developments within subreddits.

Sourced Directly from Reddit:

All social media data in this dataset is sourced directly from Reddit, ensuring accuracy and authenticity. The dataset is updated regularly, reflecting the latest trends and user interactions on the platform. This ensures that users have access to the most current and relevant data for their analyses.

Key Features:

• Subreddit Metrics: Detailed data on subreddit activity, including the number of posts, comments, votes, and user participation.
• User Engagement: Insights into how users interact with content, including comment threads, upvotes/downvotes, and participation rates.
• Trending Topics: Track emerging trends and viral content across the platform, helping you stay ahead of the curve in understanding social media dynamics.
• AI-Enhanced Analysis: Utilize AI-generated columns for sentiment analysis, topic categorization, and predictive insights, providing a deeper understanding of the data.

Use Cases:

• Social Media Analysis: Researchers and analysts can use this dataset to study online behavior, track the spread of information, and understand how content resonates with different audiences.
• Market Research: Marketers can leverage the dataset to identify target audiences, understand consumer preferences, and tailor campaigns to specific communities.
• Content Strategy: Content creators and strategists can use insights from the dataset to craft content that aligns with trending topics and user interests, maximizing engagement.
• Academic Research: Academics can explore the dynamics of online communities, studying everything from the spread of misinformation to the formation of online subcultures.

Data Quality and Reliability:

The Reddit Subreddit Dataset emphasizes data quality and reliability. Each record is carefully compiled from Reddit’s vast database, ensuring that the information is both accurate and up-to-date. The AI-generated columns further enhance the dataset's value, providing automated insights that help users quickly identify key trends and sentiments.

Integration and Usability:

The dataset is provided in a format that is compatible with most data analysis tools and platforms, making it easy to integrate into existing workflows. Users can quickly import, analyze, and utilize the data for various applications, from market research to academic studies.

User-Friendly Structure and Metadata:

The data is organized for easy navigation and analysis, with metadata files included to help users identify relevant subreddits and data points. The AI-enhanced columns are clearly labeled and structured, allowing users to efficiently incorporate these insights into their analyses.

Ideal For:

• Data Analysts: Conduct in-depth analyses of subreddit trends, user engagement, and content virality. The dataset’s extensive coverage and AI-enhanced insights make it an invaluable tool for data-driven research.
• Marketers: Use the dataset to better understand your target audience, tailor campaigns to specific interests, and track the effectiveness of marketing efforts across Reddit.
• Researchers: Explore the social dynamics of online communities, analyze the spread of ideas and information, and study the impact of digital media on public discourse, all while leveraging AI-generated insights.

This dataset is an essential resource for anyone looking to understand the intricacies of Reddit's vast ecosystem, offering the data and AI-enhanced insights needed to drive informed decisions and strategies across various fields. Whether you’re tracking emerging trends, analyzing user behavior, or conduc...

The Easiest Way to Collect Data from the Internet Download anything you see on the internet into spreadsheets within a few clicks using our ready-made web crawlers or a few lines of code using our APIs

We have made it as simple as possible to collect data from websites

Easy to Use Crawlers Amazon Product Details and Pricing Scraper Amazon Product Details and Pricing Scraper Get product information, pricing, FBA, best seller rank, and much more from Amazon.

Google Maps Search Results Google Maps Search Results Get details like place name, phone number, address, website, ratings, and open hours from Google Maps or Google Places search results.

Twitter Scraper Twitter Scraper Get tweets, Twitter handle, content, number of replies, number of retweets, and more. All you need to provide is a URL to a profile, hashtag, or an advance search URL from Twitter.

Amazon Product Reviews and Ratings Amazon Product Reviews and Ratings Get customer reviews for any product on Amazon and get details like product name, brand, reviews and ratings, and more from Amazon.

Google Reviews Scraper Google Reviews Scraper Scrape Google reviews and get details like business or location name, address, review, ratings, and more for business and places.

Walmart Product Details & Pricing Walmart Product Details & Pricing Get the product name, pricing, number of ratings, reviews, product images, URL other product-related data from Walmart.

Amazon Search Results Scraper Amazon Search Results Scraper Get product search rank, pricing, availability, best seller rank, and much more from Amazon.

Amazon Best Sellers Amazon Best Sellers Get the bestseller rank, product name, pricing, number of ratings, rating, product images, and more from any Amazon Bestseller List.

Google Search Scraper Google Search Scraper Scrape Google search results and get details like search rank, paid and organic results, knowledge graph, related search results, and more.

Walmart Product Reviews & Ratings Walmart Product Reviews & Ratings Get customer reviews for any product on Walmart.com and get details like product name, brand, reviews, and ratings.

Scrape Emails and Contact Details Scrape Emails and Contact Details Get emails, addresses, contact numbers, social media links from any website.

Walmart Search Results Scraper Walmart Search Results Scraper Get Product details such as pricing, availability, reviews, ratings, and more from Walmart search results and categories.

Glassdoor Job Listings Glassdoor Job Listings Scrape job details such as job title, salary, job description, location, company name, number of reviews, and ratings from Glassdoor.

Indeed Job Listings Indeed Job Listings Scrape job details such as job title, salary, job description, location, company name, number of reviews, and ratings from Indeed.

LinkedIn Jobs Scraper Premium LinkedIn Jobs Scraper Scrape job listings on LinkedIn and extract job details such as job title, job description, location, company name, number of reviews, and more.

Redfin Scraper Premium Redfin Scraper Scrape real estate listings from Redfin. Extract property details such as address, price, mortgage, redfin estimate, broker name and more.

Yelp Business Details Scraper Yelp Business Details Scraper Scrape business details from Yelp such as phone number, address, website, and more from Yelp search and business details page.

Zillow Scraper Premium Zillow Scraper Scrape real estate listings from Zillow. Extract property details such as address, price, Broker, broker name and more.

Amazon product offers and third party sellers Amazon product offers and third party sellers Get product pricing, delivery details, FBA, seller details, and much more from the Amazon offer listing page.

Realtor Scraper Premium Realtor Scraper Scrape real estate listings from Realtor.com. Extract property details such as Address, Price, Area, Broker and more.

Target Product Details & Pricing Target Product Details & Pricing Get product details from search results and category pages such as pricing, availability, rating, reviews, and 20+ data points from Target.

Trulia Scraper Premium Trulia Scraper Scrape real estate listings from Trulia. Extract property details such as Address, Price, Area, Mortgage and more.

Amazon Customer FAQs Amazon Customer FAQs Get FAQs for any product on Amazon and get details like the question, answer, answered user name, and more.

Yellow Pages Scraper Yellow Pages Scraper Get details like business name, phone number, address, website, ratings, and more from Yellow Pages search results.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

This dataset contains statistics related to searches performed in websites of the Publications Office. The data included corresponds exclusively to searches performed in the websites that created a click on a search result (e.g., publication, legal document).

Welcome to APISCRAPY, where our comprehensive SERP Data solution reshapes your digital insights. SERP, or Search Engine Results Page, data is the pivotal information generated when users query search engines such as Google, Bing, Yahoo, Baidu, and more. Understanding SERP Data is paramount for effective digital marketing and SEO strategies.

Key Features:

Comprehensive Search Insights: APISCRAPY's SERP Data service delivers in-depth insights into search engine results across major platforms. From Google SERP Data to Bing Data and beyond, we provide a holistic view of your online presence.

Top Browser Compatibility: Our advanced techniques allow us to collect data from all major browsers, providing a comprehensive understanding of user behavior. Benefit from Google Data Scraping for enriched insights into user preferences, trends, and API-driven data scraping.

Real-time Updates: Stay ahead of online search trends with our real-time updates. APISCRAPY ensures you have the latest SERP Data to adapt your strategies and capitalize on emerging opportunities.

Use Cases:

SEO Optimization: Refine your SEO strategies with precision using APISCRAPY's SERP Data. Understand Google SERP Data and other key insights, monitor your search engine rankings, and optimize content for maximum visibility.

Competitor Analysis: Gain a competitive edge by analyzing competitor rankings and strategies across Google, Bing, and other search engines. Benchmark against industry leaders and fine-tune your approach.

Keyword Research: Unlock the power of effective keyword research with comprehensive insights from APISCRAPY's SERP Data. Target the right terms for your audience and enhance your SEO efforts.

Content Strategy Enhancement: Develop data-driven content strategies by understanding what resonates on search engines. Identify content gaps and opportunities to enhance your online presence and SEO performance.

Marketing Campaign Precision: Improve the precision of your marketing campaigns by aligning them with current search trends. APISCRAPY's SERP Data ensures that your campaigns resonate with your target audience.

Top Browsers Supported:

Google Chrome: Harness Google Data Scraping for enriched insights into user behavior, preferences, and trends. Leverage our API-driven data scraping to extract valuable information.

Mozilla Firefox: Explore Firefox user data for a deeper understanding of online search patterns and preferences. Benefit from our data scraping capabilities for Firefox to refine your digital strategies.

Safari: Utilize Safari browser data to refine your digital strategies and tailor your content to a diverse audience. APISCRAPY's data scraping ensures Safari insights contribute to your comprehensive analysis.

Microsoft Edge: Leverage Edge browser insights for comprehensive data that enhances your SEO and marketing efforts. With APISCRAPY's data scraping techniques, gain valuable API-driven insights for strategic decision-making.

Opera: Explore Opera browser data for a unique perspective on user trends. Our data scraping capabilities for Opera ensure you access a wealth of information for refining your digital strategies.

In summary, APISCRAPY's SERP Data solution empowers you with a diverse set of tools, from SERP API to Web Scraping, to unlock the full potential of online search trends. With top browser compatibility, real-time updates, and a comprehensive feature set, our solution is designed to elevate your digital strategies across various search engines. Stay ahead in the ever-evolving online landscape with APISCRAPY – where SEO Data, SERP API, and Web Scraping converge for unparalleled insights.

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TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

** Note: This dataset has been archived and is no longer being updated due to a change in analytics platform. You can find the new dataset relating to Website Statistics in the following link; https://lincolnshire.ckan.io/dataset/website-statistics ** This Website Statistics dataset has three resources showing usage of the Lincolnshire Open Data website. Web analytics terms used in each resource are defined in their accompanying Metadata file. - Website Usage Statistics: This document shows a statistical summary of usage of the Lincolnshire Open Data site for the latest calendar year. - Website Statistics Summary: This dataset shows a website statistics summary for the Lincolnshire Open Data site for the latest calendar year. - Webpage Statistics: This dataset shows statistics for individual Webpages on the Lincolnshire Open Data site by calendar year. Note: The resources above show only UK users, and exclude API calls (automated requests for datasets). For further information, please contact the Lincolnshire County Council Open Data team.

Monthly analytics reports for the Brisbane City Council website

Information regarding the sessions for Brisbane City Council website during the month including search terms used.

Web Analytics Market was valued at USD 6.16 Billion in 2024 and is projected to reach USD 13.6 Billion by 2032, growing at a CAGR of 18.58% from 2026 to 2032.

Web Analytics Market Drivers

Data-Driven Decision Making: Businesses increasingly rely on data-driven insights to optimize their online strategies. Web analytics provides valuable data on website traffic, user behavior, and conversion rates, enabling data-driven decision-making.

E-commerce Growth: The rapid growth of e-commerce has fueled the demand for web analytics tools to track online sales, customer behavior, and marketing campaign effectiveness.

Mobile Dominance: The increasing use of mobile devices for internet browsing has made mobile analytics a crucial aspect of web analytics. Businesses need to understand how users interact with their websites and apps on mobile devices.

analytics tools can be complex to implement and use, requiring technical expertise.

Abstract (our paper)

The frequency of a web search keyword generally reflects the degree of public interest in a particular subject matter. Search logs are therefore useful resources for trend analysis. However, access to search logs is typically restricted to search engine providers. In this paper, we investigate whether search frequency can be estimated from a different resource such as Wikipedia page views of open data. We found frequently searched keywords to have remarkably high correlations with Wikipedia page views. This suggests that Wikipedia page views can be an effective tool for determining popular global web search trends.

Data

personal-name.txt.gz:
The first column is the Wikipedia article id, the second column is the search keyword, the third column is the Wikipedia article title, and the fourth column is the total of page views from 2008 to 2014.

personal-name_data_google-trends.txt.gz, personal-name_data_wikipedia.txt.gz:
The first column is the period to be collected, the second column is the source (Google or Wikipedia), the third column is the Wikipedia article id, the fourth column is the search keyword, the fifth column is the date, and the sixth column is the value of search trend or page view.

Publication

This data set was created for our study. If you make use of this data set, please cite:
Mitsuo Yoshida, Yuki Arase, Takaaki Tsunoda, Mikio Yamamoto. Wikipedia Page View Reflects Web Search Trend. Proceedings of the 2015 ACM Web Science Conference (WebSci '15). no.65, pp.1-2, 2015.
http://dx.doi.org/10.1145/2786451.2786495
http://arxiv.org/abs/1509.02218 (author-created version)

Note

The raw data of Wikipedia page views is available in the following page.
http://dumps.wikimedia.org/other/pagecounts-raw/

According to the results of a survey conducted worldwide in 2023, nearly **** of responding digital marketers believed artificial intelligence (AI) would have a positive impact on website search traffic in the next five years. Some ** percent stated AI would have a neutral effect, while ** percent agreed that the technology would negatively impact search traffic.

Datos brings to market anonymized, at scale, consolidated privacy-secured datasets with granularity rarely found in market. Datos offers access to the desktop and mobile browsing behavior for millions of users across the globe, packaged into clean, easy to understand data products and reports for use by our clients.

The Datos Keywords Feed is an aggregated accounting of all observed searches executed on up to nine major search properties worldwide, with both raw and projected statistics available.