In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

In March 2024, the video platform YouTube reported around 32.5 billion visits from global users. Meta-owned Facebook.com reported around 16.1 billion visits from global users, as Instagram.com and Twitter.com followed, each with 7 billion and 6.1 billion visits from users worldwide during the examined month. Wikipedia.org, which hosts users-generated encyclopedic entries, recorded around 4.4 billion visits, while news aggregator and community platform Reddit.com saw approximately 2.2 billion visits during the examined period.

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over 693 million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at 5.16 million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than three percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly 18.2 billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - 17.7 billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately 138 million active buyers in the second quarter of 2022, and a year later that number was down 4.3 percent to 132 million.

In December 2024, social video platform YouTube recorded approximately 56 billion visits on mobile and over 23 billion visits from users on desktop devices. The web visitors traffic count from mobiles and smartphones appeared consistently higher than the desktop visit count in the examined months.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

In April 2021, worldwide visits to YouTube.com amounted to roughly four billion. Between January 2017 and April 2021, visitor traffic to YouTube.com has increased by more than 250 percent. In 2020, visits to the platform's website experienced an upward trend between the months of April and June.

Instagram is a web traffic powerhouse: in March 2024 seven billion visits were measured to the online photo and video sharing platform, making it one of the most-visited websites online. Instagram is one of the most popular social networks worldwide.

Facebook is a web traffic powerhouse: in March 2024 approximately 16.6 billion visits were measured to the Facebook.com, making it one of the most-visited websites online. In the third quarter of 2023, Facebook had nearly three billion monthly active users.

According to a study focusing on travel and hospitality websites worldwide, mobile users accounted for most online visitors to such web pages in 2024. That year, mobiles generated 70.5 percent of all the online traffic in the travel and hospitality market. That said, in 2024, the average conversion rate of travel and hospitality websites was higher among desktop users.

The number of unique visitors to the Smithsonian Institution's websites declined by 11.6 percent in 2024 over the previous fiscal year. In the fiscal year ending September 30, 2024, the combined number of visits across all Smithsonian websites totaled almost 150 million.

In April 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around *** million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly *** million and ** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Expedia and Booking.com were the most popular options when it came to making online flight reservations in 2024. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

In April 2025, the online traffic to groupon.com hit 19.5 million visits. This was a slight decrease of monthly visits since March 2025, when the flash shopping platform Groupon had 21.1 million visits.

Booking.com was the most-visited travel and tourism website worldwide in 2024, with an average of 562.6 million visits per month during the measured period. Tripadvisor.com ranked second, with 150.2 million visits, while Airbnb.com registered over 105.4 million average accesses.

Zalando, one of the biggest European e-commerce breakthroughs, logged 14 million website visits in December 2023. Over the six month period from July 2023 to December 2023, the German multi-national e-commerce company recorded its highest number of website visits in November 2023, with 15.5 million hits.

Pinterest is a web traffic powerhouse: in March 2024 approximately 1.3 billion visits were measured to the Pinterest.com, making it one of the most-visited websites online. In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.

Websites in the energy, utilities, and construction sector averaged the largest amount of visits per online session worldwide. In the fourth quarter of 2022, desktop users in that segment visited around seven pages per online session. Travel and hospitality ranked second, with an average of almost six pages visited. In terms of mobile users, travel and hospitality registered the highest number of page views, followed by retail.

Reddit is a web traffic powerhouse: in March 2024 approximately 2.2 billion visits were measured to the online forum, making it one of the most-visited websites online. The front page of the internet Formerly known as “the front page of the internet”, Reddit is an online forum platform with over 130,000 sub-forums and communities. The platform allows registered users, called Redditors, to post content. Each post is open to the entire Reddit community to vote upon, either by down- or upvotes. The most popular posts are featured directly on the front page. Subreddits are available by category and Redditors can follow selected subreddits relevant to their interest and also control what content they see on their custom front page. Some of the most popular subreddits are r/AskReddit or r/AMA – the “Ask Me Anything” format. According to the company, Reddit hosted 1,800 AMAs in 2018, with a wide range of topics and hosts. One of the most popular Reddit AMA of 2022 by number of upvotes was by actor Nicolas Cagem with more than 238.5 thousand upvotes. Reddit usage The United States account for the biggest share of Reddit's desktop traffic, followed by the UK, and Canada. As of March 2023, Reddit ranked among the most popular social media websites in the United States.

TrueCar is a marketplace and e-commerce site which provides new and used car buyers with pricing and information related to the car buying experience. In the second quarter of 2021, the company recorded 9.6 million average monthly unique visitors to its site, the most of any quarter listed. Since then, quarterly website traffic has been declining, reaching 8.1 million unique visitors in the most recent quarter.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.