This Website Statistics dataset has four resources showing usage of the Lincolnshire Open Data website. Web analytics terms used in each resource are defined in their accompanying Metadata file.

• Website Usage Statistics: This document shows a statistical summary of usage of the Lincolnshire Open Data site for the latest calendar year.

• Website Statistics Summary: This dataset shows a website statistics summary for the Lincolnshire Open Data site for the latest calendar year.

• Webpage Statistics: This dataset shows statistics for individual Webpages on the Lincolnshire Open Data site by calendar year.

• Dataset Statistics: This dataset shows cumulative totals for Datasets on the Lincolnshire Open Data site that have also been published on the national Open Data site Data.Gov.UK - see the Source link.

  Note: Website and Webpage statistics (the first three resources above) show only UK users, and exclude API calls (automated requests for datasets). The Dataset Statistics are confined to users with javascript enabled, which excludes web crawlers and API calls.

These Website Statistics resources are updated annually in January by the Lincolnshire County Council Business Intelligence team. For any enquiries about the information contact opendata@lincolnshire.gov.uk.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Traffic analytics, rankings, and competitive metrics for tracker.gg as of May 2025

Cookie and Website Tracker Scanning Software Market Outlook

The global cookie and website tracker scanning software market is poised for significant growth, with its market size valued at approximately $1.5 billion in 2023 and projected to reach around $4.2 billion by 2032, reflecting a compound annual growth rate (CAGR) of approximately 12.5%. This market's expansion is largely driven by the increasing emphasis on data privacy regulations and compliance, which necessitates businesses to implement robust solutions for monitoring and managing cookies and website trackers. The growing digitalization across various sectors and the rising consumer awareness regarding data privacy are also contributing significantly to the market's upward trajectory.

One of the primary growth factors propelling the cookie and website tracker scanning software market is the proliferation of stringent data privacy regulations worldwide. Laws such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and other similar legislation globally mandate businesses to enhance their data protection measures. These regulations require organizations to provide transparency regarding data collection practices and ensure that users have control over their personal information. As a result, companies are increasingly adopting cookie and tracker scanning solutions to comply with these legal requirements and avoid potential penalties and reputational damage, thus driving market growth.

Another significant factor contributing to the market's expansion is the escalating awareness and concern among consumers regarding their online privacy. In an era where digital interactions are part and parcel of daily life, consumers are becoming more vigilant about how their data is collected, stored, and utilized by websites. This heightened awareness compels businesses to adopt ethical data practices and implement technologies that offer consumers clear insights into cookie usage and tracking activities. Consequently, organizations are integrating cookie and website tracker scanning software into their operations to enhance user trust and ensure transparency, thereby fostering market growth.

The rapid advancement of technology, leading to increased digitalization, is also a key driver for this market. As businesses across various industries embrace digital transformation, the online ecosystem becomes more complex with an influx of data tracking methods. This complexity necessitates the use of sophisticated tools to monitor, analyze, and manage website trackers effectively. The integration of advanced analytics and AI capabilities into scanning software enables organizations to gain deeper insights into user behavior while ensuring compliance with privacy regulations. This technological evolution is anticipated to further fuel the market's growth over the forecast period.

As the digital landscape continues to evolve, the role of a Consent Management Platform (CMP) becomes increasingly crucial in the realm of data privacy. A CMP serves as a centralized solution for managing user consent across various digital platforms, ensuring that businesses comply with data protection regulations such as GDPR and CCPA. By providing users with clear options to manage their consent preferences, these platforms enhance transparency and trust. Organizations are increasingly integrating CMPs into their operations to streamline consent management processes and reduce the risk of non-compliance. This integration not only helps in maintaining regulatory compliance but also strengthens the relationship between businesses and their users by respecting their privacy choices.

Regionally, North America holds a substantial share in the global cookie and website tracker scanning software market, owing to the early adoption of technology and stringent data privacy regulations in the region. The presence of major technology companies further fuels innovation and development in this market. Europe is also a significant market player, driven by the stringent GDPR regulations that necessitate robust compliance solutions. Meanwhile, the Asia Pacific region is expected to witness the fastest growth rate due to increasing internet penetration, digitalization initiatives, and growing awareness regarding data privacy. As economies in the region continue to develop, the demand for effective data protection solutions is likely to surge, contributing to the market's overall growth.

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In the month of January 2024, the beauty and personal care retailer Nykaa had about **** million website visits. In comparison, the month of December in 2023 clocked over ten million monthly website visits.

Between July and September 2022, BYJU's emerged as the top Ed Tech platform for K12 and test preparation In India. It recorded approximately *** million website visits. Following closely behind was Toppr.com, with around *** million visits during the same period.

Check out Market Research Intellect's Enterprise Website Analytics Software Market Report, valued at USD 3.5 billion in 2024, with a projected growth to USD 8.1 billion by 2033 at a CAGR of 12.8% (2026-2033).

The website down checker market is experiencing robust growth, driven by the increasing reliance on online businesses and the critical need for continuous website uptime. The market, estimated at $250 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the expanding e-commerce sector necessitates constant website accessibility to avoid revenue loss and damage to brand reputation. Secondly, the rise of cloud-based services and applications has heightened the demand for reliable uptime monitoring tools. Thirdly, the increasing sophistication of cyberattacks necessitates proactive monitoring to minimize downtime caused by malicious activity. Finally, the growing adoption of diverse website down checkers across various segments, including personal and enterprise use, and across deployment types such as cloud-based and on-premise solutions, contributes significantly to market expansion. The market segmentation reveals a strong preference for cloud-based solutions due to their scalability, cost-effectiveness, and ease of use. The enterprise segment holds a larger market share compared to the personal segment, reflecting the higher reliance on websites for business operations. Geographical distribution shows North America and Europe currently dominating the market, with significant growth potential in Asia Pacific regions fueled by rapid digitalization and expanding internet penetration. However, factors such as the complexity of integrating these checkers into existing IT infrastructure and the availability of free, basic alternatives pose challenges to market expansion. Ongoing technological advancements, however, are expected to mitigate these restraints. The continuous development of more sophisticated monitoring capabilities, including advanced analytics and predictive capabilities, is poised to drive further market expansion in the forecast period.

Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

The Website Down Checker market has become an increasingly vital sector within the digital landscape, as businesses of all sizes seek to ensure their online presence remains accessible and reliable. These tools help quickly identify when a website is not functioning, providing immediate alerts that can save companie

In March 2024, close to 4.4 billion unique global visitors had visited Wikipedia.org, slightly down from 4.4 billion visitors since August of the same year. Wikipedia is a free online encyclopedia with articles generated by volunteers worldwide. The platform is hosted by the Wikimedia Foundation.

Website Down Checker Market Overview: The global website down checker market is expected to reach a value of approximately USD 65.6 million by 2033, exhibiting a CAGR of 6.7% during the forecast period (2025-2033). This growth can be attributed to the increasing reliance on websites for business operations and online transactions, coupled with the growing prevalence of sophisticated cyber threats. The demand for website down checkers is also driven by the need for proactive monitoring and rapid response to website outages. Cloud-based solutions are gaining traction due to their flexibility, scalability, and cost-effectiveness. The market is segmented based on type (cloud-based and on-premises) and application (personal and enterprise). Competitive Landscape and Regional Insights: Major players in the website down checker market include: • Website Down Checker • Website Status Checker • IsSiteDown.co.uk • Downdetector • Is My Website Down • Domsignal • Is Site Down • OnlineOrNot • Uptrends • Site24x7 Check Website Availability North America is expected to retain its dominant position in the market due to the high adoption of advanced technologies and stringent data privacy regulations. The Asia Pacific region is projected to exhibit significant growth potential due to the rapidly expanding digital landscape and increasing awareness about the importance of website uptime. Key factors shaping the market include the rise of mobile internet, growing adoption of the Internet of Things (IoT), and the need for ensuring uninterrupted online services.

Valuation Office Website Traffic and Stats . Published by Tailte Éireann – Surveying. Available under the license Creative Commons Attribution 4.0 (CC-BY-4.0).This dataset provides the number of users to the Valuation Office website....

In today's digital landscape, where user experience is paramount, the demand for Website Speed and Performance Test Tools has surged significantly. These tools play a crucial role in helping businesses assess and optimize their website performance, ensuring that pages load quickly and run efficiently. As user expect

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the first quarter of 2025, smartphones constituted around ** percent of retail site traffic globally, responsible for generating ** percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to ** percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a ** percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under * percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, almost ** percent of all retail sales were conducted online. This figure is forecast to increase to at least ** percent by 2027.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

The Link Management Tools Software market is experiencing robust growth, driven by the increasing importance of SEO and link building in digital marketing strategies. The market, estimated at $2.5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $7.2 billion by 2033. This growth is fueled by several key factors. The rising adoption of cloud-based solutions offers scalability and cost-effectiveness, attracting both large enterprises and small and medium-sized businesses (SMEs). Furthermore, the increasing complexity of online marketing necessitates sophisticated tools for link monitoring, analysis, and management. Businesses are increasingly prioritizing link building strategies to enhance search engine rankings and website authority, leading to heightened demand for link management tools. The market is segmented by application (Large Enterprises and SMEs) and type (Cloud-Based and On-Premise), with cloud-based solutions dominating due to their flexibility and accessibility. Geographical expansion, particularly in rapidly developing economies of Asia-Pacific and regions with increasing internet penetration, further contributes to market growth. However, factors such as the high cost of premium features and the need for specialized expertise to utilize the tools effectively could act as restraints to broader adoption. The competitive landscape is characterized by a mix of established players and emerging startups. Companies like Semrush, Ahrefs (not explicitly listed but a major player), Moz Pro, and others offer comprehensive suites of SEO tools, while specialized players like Linktree cater to specific needs, such as link-in-bio solutions. The market's future growth hinges on continued innovation, the integration of AI-powered features for better analysis and automation, and the development of user-friendly interfaces that cater to a broader user base. The focus will shift towards providing more data-driven insights, predictive analytics, and improved reporting functionalities, enhancing decision-making for businesses seeking to optimize their link-building strategies. This will also include addressing security concerns and ensuring compliance with evolving data privacy regulations.