Google dominated the web analytics industry in 2024, with three of its web analytics technologies maintaining the top three positions in the global market. Google Global Site Tag was first with a market share of over 34 percent, followed by Google Analytics and Google Universal Analytics who had market shares of approximately 25 and 16 percent, respectively. When all three technologies were combined, Google maintained more than 70 percent of the total market share.

The global website analytics market, encompassing solutions for large enterprises and SMEs, is poised for significant growth. While the provided data lacks specific market size and CAGR figures, a reasonable estimation based on industry trends suggests a 2025 market size of approximately $15 billion, experiencing a compound annual growth rate (CAGR) of 12% from 2025 to 2033. This robust growth is fueled by several key drivers: the increasing reliance on data-driven decision-making across businesses, the escalating need for enhanced website performance optimization, and the growing adoption of sophisticated analytics tools offering deeper insights into user behavior and conversion rates. Market segmentation reveals strong demand across diverse analytics types, including product, traffic, and sales analytics. The competitive landscape is intensely dynamic, with established players like Google, SEMrush, and SimilarWeb vying for market share alongside emerging innovative companies like Owletter and TrendSource. These companies are constantly innovating to provide more comprehensive and user-friendly analytics platforms, leading to increased competition. This competitive pressure fosters innovation, but also necessitates strategic differentiation, focusing on specific niche markets or offering unique features to attract and retain customers. The market’s geographic distribution shows significant traction in North America and Europe, but emerging markets in Asia Pacific are also exhibiting substantial growth potential, driven by increasing internet penetration and digital transformation initiatives. While data security concerns and the complexity of implementing analytics tools present some restraints, the overall market outlook remains highly positive, promising considerable opportunities for market participants in the coming years.

In 2023, ChatGPT was the artificial intelligence (AI) tool that had the most number of website visits worldwide, eclipsing all other AI tools with a total of 14.6 billion website visits in the period from September 2022 to August 2023.

The Report Covers Web Analytics Companies and It is Segmented by Application (Online Marketing & Marketing Automation, Mobile Analytics, Content Marketing, Social Media Management, E-Mail Marketing, and Other Applications), Offering (Solution and Services), End-User Vertical (Retail, Manufacturing, Information Technology, BFSI, Healthcare, Transportation & Logistics, and Other End-User Verticals), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

Global Web Analytics Market to hit USD 20.2B by 2029 growing at 22.8% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

Web Analytics Market Valuation – 2024-2031

Web Analytics Market was valued at USD 6.16 Billion in 2024 and is projected to reach USD 13.6 Billion by 2031, growing at a CAGR of 18.58% from 2024 to 2031.

Web Analytics Market Drivers

Data-Driven Decision Making: Businesses increasingly rely on data-driven insights to optimize their online strategies. Web analytics provides valuable data on website traffic, user behavior, and conversion rates, enabling data-driven decision-making.

E-commerce Growth: The rapid growth of e-commerce has fueled the demand for web analytics tools to track online sales, customer behavior, and marketing campaign effectiveness.

Mobile Dominance: The increasing use of mobile devices for internet browsing has made mobile analytics a crucial aspect of web analytics. Businesses need to understand how users interact with their websites and apps on mobile devices.

Web Analytics Market Restraints

Data Privacy and Security Concerns: As data privacy regulations become stricter, businesses must ensure that they collect and process user data ethically and securely.

Complex Web Analytics Tools: Some web analytics tools can be complex to implement and use, requiring technical expertise.

Web Analytics Software Market size was valued at USD 2.95 Billion in 2024 and is projected to reach USD 9.40 Billion by 2031, growing at a CAGR of 15.60% from 2024 to 2031.

The Web Analytics Software Market is primarily driven by the increasing need for businesses to optimize their online presence and improve customer experience. As companies focus on data-driven decisions, the demand for advanced analytics tools to track user behavior, measure website performance, and improve digital marketing strategies is growing.

Additionally, the rise of e-commerce and mobile internet usage is accelerating the adoption of web analytics software. Businesses seek to understand customer preferences, enhance personalization, and boost conversion rates, further propelling market growth. The integration of AI and machine learning into analytics platforms also plays a significant role in enhancing predictive capabilities and automation.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

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Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

E-commerce Analytics Software Market size was valued at USD 15.4 Billion in 2024 and is projected to reach USD 17.24 Billion by 2031, growing at a CAGR of 19.7 % during the forecast period 2024-2031.

Global E-commerce Analytics Software Market Drivers

Fast Growth of the E-Commerce Sector: Over the past ten years, the global e-commerce sector has grown at an exponential rate due to reasons like rising internet penetration, smartphone use, and shifting consumer tastes. Robust analytics solutions are becoming more and more necessary as more organisations go online in order to better analyse customer behaviour, streamline processes, and increase sales.

Demand for Actionable Insights: Businesses are using analytics software more and more in the fiercely competitive e-commerce sector to obtain actionable insights into a range of business-related topics, such as customer demographics, purchasing trends, website traffic, and marketing efficacy. By using these insights, organisations may improve the overall customer experience, tailor marketing campaigns, and make well-informed decisions.

Emphasis on Customer Experience: Businesses are placing a higher priority on using analytics software to better understand and accommodate customer requirements and preferences since it is becoming a crucial differentiator in the e-commerce sector. Through the examination of consumer contact, feedback, and satisfaction data, businesses can pinpoint opportunities for enhancement and modify their products to align with changing demands.

Technological Developments: The progress of ecommerce analytics software is being driven by the ongoing technological developments, especially in fields like big data analytics, artificial intelligence (AI), and machine learning (ML). Businesses can now process massive amounts of data in real-time, identify intricate patterns and trends, and produce predictive insights that can guide strategic decision-making thanks to these technologies.

Growing Significance of Omnichannel Retailing: Companies are using omnichannel retailing tactics more and more as a result of the expansion of various sales channels, such as websites, mobile apps, social media platforms, and physical stores. Consolidating data from these various channels, offering a comprehensive picture of customer behaviour across touchpoints, and facilitating smooth integration and optimisation of the complete sales ecosystem are all made possible by ecommerce analytics software.

Emphasis on Cost Efficiency and ROI: Businesses are giving top priority to solutions that provide measurable returns on investment (ROI) and aid in optimising operating costs in a time of constrained budgets and heightened scrutiny of spending. Ecommerce analytics software is seen as a crucial tool for increasing profitability and efficiency because it helps companies find inefficiencies, optimise marketing budgets, and generate more income.

Regulatory Compliance and Data Security Issues: Businesses are facing more and more pressure to maintain compliance and safeguard customer data as a result of the introduction of data privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). In response to these worries, ecommerce analytics software companies are strengthening data security protocols, putting in place strong compliance frameworks, and providing capabilities like anonymization and encryption to protect sensitive data.

This statistic illustrates the market share of web tool and plugin software in Australia as of August 2019. As of this date, Font Awesome was leading in the web tool and plugin software industry in Australia with a market share of approximately 61.49 percent.

Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.

Global Customer Experience Management Platforms Market size was $12.6 billion in 2023 and is grow to $45.7 billion by 2032 a CAGR of roughly 15.4%.

As of August 2024, Chrome had the largest market share of web browsers in Turkey, with 76 percent. Safari, a web browser developed by Apple Inc., ranked second with the market share of 12.3 percent. Figures were calculated and published by StatCounter, a web traffic analysis tool, based on approximately fifteen billion hits online per month.

Solutions:Customer Relationship Management (CRM)Application Testing & AnalyticsMobile AdvertisingMarketing AnalyticsSearch Engine Tracking and RankingServices:Data collection and analysisReporting and visualizationConsulting and trainingDeployment:On-PremisesCloud-Based Key drivers for this market are: Growing number of smartphone and Internet users . Potential restraints include: Learning curve associated with using sophisticated analytics tools. Notable trends are: Increase in demand for customer-oriented marketing campaigns.

Mozello, a SIA, is an innovative website builder that empowers individuals and businesses to create their own unique, modern websites and online stores. With Mozello, users can choose from a range of professionally designed templates and customize their website's layout, colors, and content to fit their brand's identity. The platform offers a user-friendly interface, making it easy for anyone to build and manage their own website without requiring extensive technical skills. Mozello's solutions cater to a diverse range of customers, from entrepreneurs and bloggers to activists and businesses of all sizes.

Mozello's website builder is built for speed and ease, allowing users to create a website within a day. The platform's features are designed to help users succeed, including responsive design, powerful marketing and SEO tools, and a worry-free domain registration and web hosting solution. With Mozello, users can focus on what matters most - growing their business and online presence. The platform's customer support team is always available to help users overcome any challenges they may face, ensuring they can achieve their goals with ease. By choosing Mozello, users can rest assured that their online presence is in capable and reliable hands.

Global customer analytics market size is expected to grow from USD 12.76 billion in 2023 to USD 78.67 billion by 2032, at a CAGR of 22.40% from 2024-2032

In today's digital landscape, the importance of accessibility cannot be overstated, as it ensures that all users, regardless of their abilities, can navigate and interact with websites seamlessly. The Website Accessibility Plugin Tools market has emerged as a vital sector within the broader digital accessibility ind

Contains Gallup data from countries that are home to more than 98% of the world's population through a state-of-the-art Web-based portal. Gallup Analytics puts Gallup's best global intelligence in users' hands to help them better understand the strengths and challenges of the world's countries and regions. Users can access Gallup's U.S. Daily tracking and World Poll data to compare residents' responses region by region and nation by nation to questions on topics such as economic conditions, government and business, health and wellbeing, infrastructure, and education.

The Gallup Analytics Database is accessed through the Cornell University Libraries here. In addition, a CUL subscription also allows access to the Gallup Respondent Level Data. For access please refer to the documentation below and then request the variables you need here.

Before requesting data from the World Poll, please see the Getting Started guide and the Worldwide Research Methodology and Codebook (You will need to request access). The Codebook will give you information about all available variables in the datasets. There are other guides available as well in the google folder. You can also access information about questions asked and variables using the Gallup World Poll Reference Tool. You will need to create your user account to access the tool. This will only give you access to information about the questions asked and variables. It will not give you access to the data.

For further documentation and information see this site from New York University Libraries. The Gallup documentation for the World Poll methodology is also available under the Data and Documentation tab.

In addition to the World Poll and Daily Tracking Poll, also available are the Gallup Covid-19 Survey, Gallup Poll Social Series Surveys, Race Relations Survey, Confidence in Institutions Survey, Honesty and Ethics in Professions Survey, and Religion Battery.

The process for getting access to respondent-level data from the Gallup U.S. Daily Tracking is similar to the World Poll Survey. There is no comparable discovery tool for U.S. Daily Tracking poll questions, however. Users need to consult the codebooks and available variables across years.

The COVID-19 web survey began on March 13, 2020 with daily random samples of U.S. adults, aged 18 and older who are members of the Gallup Panel. Before requesting data, please see the Gallup Panel COVID-19 Survey Methodology and Codebook.

The Gallup Poll Social Series (GPSS) dataset is a set of public opinion surveys designed to monitor U.S. adults’ views on numerous social, economic, and political topics. More information is available on the Gallup website: https://www.gallup.com/175307/gallup-poll-social-series-methodology.aspx As each month has a unique codebook, contact CCSS-ResearchSupport@cornell.edu to discuss your interests and start the data request process.

Starting in 1973, Gallup started measuring the confidence level in several US institutions like Congress, Presidency, Supreme Court, Police, etc. The included dataset includes data beginning in 1973 and data is collected once per year. Users should consult the list of available variables.

The Race Relations Poll includes topics that were previously represented in the GPSS Minority Relations Survey that ran through 2016. The Race Relations Survey was conducted November 2018. Users should consult the codebook for this poll before making their request.

The Honesty and Ethics in Professions Survey – Starting in 1976, Gallup started measuring US perceptions of the honesty and ethics of a list of professions. The included dataset was added to the collection in March 2023 and includes data ranging from 1976-2022. Documentation for this collection is located here and will require you to request access.

Religion Battery: Consolidated list of items focused on religion in the US from 1999-2022. Documentation for this collection is located here and will require you to request access.

The Web Content Filtering Tools market has emerged as a vital segment within the broader cybersecurity landscape, reflecting the increasing need for organizations to manage online activities and protect sensitive information. These tools are primarily utilized to control and monitor the types of content that can be

E-commerce companies measure the interactions of online shoppers with products or services throughout the entire shopping experience. As of June 2023, Google's plug-in was the most used e-commerce analytics technology, being active on over 61,000 e-commerce sites worldwide. CM Commerce and AddShoppers followed in the ranking, with 5,396 and 4,818 domains, respectively.