Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

TrueCar is a marketplace and e-commerce site which provides new and used car buyers with pricing and information related to the car buying experience. In the second quarter of 2021, the company recorded 9.6 million average monthly unique visitors to its site, the most of any quarter listed. Since then, quarterly website traffic has been declining, reaching 8.1 million unique visitors in the most recent quarter.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

In November 2024, the majority of browser web traffic in the United States was generated via mobile phones. Additionally, traffic generated by laptop and desktop devices constituted a share of approximately 42.3 percent, while tablet devices accounted for 2.2 percent of the country's web traffic.

In 2023, the majority of website traffic was still generated by humans but bot traffic is constantly increasing. Fraudulent traffic through bad bot actors accounted for 57.2 percent of web traffic in the gaming industry, a stark contrast to the mere 16.5 percent of bad bot traffic in the marketing segment. On the other hand, entertainment, food and groceries, and financial services were also categories with notable percentages of good bot traffic.

The global website analytics market, encompassing solutions for large enterprises and SMEs, is poised for significant growth. While the provided data lacks specific market size and CAGR figures, a reasonable estimation based on industry trends suggests a 2025 market size of approximately $15 billion, experiencing a compound annual growth rate (CAGR) of 12% from 2025 to 2033. This robust growth is fueled by several key drivers: the increasing reliance on data-driven decision-making across businesses, the escalating need for enhanced website performance optimization, and the growing adoption of sophisticated analytics tools offering deeper insights into user behavior and conversion rates. Market segmentation reveals strong demand across diverse analytics types, including product, traffic, and sales analytics. The competitive landscape is intensely dynamic, with established players like Google, SEMrush, and SimilarWeb vying for market share alongside emerging innovative companies like Owletter and TrendSource. These companies are constantly innovating to provide more comprehensive and user-friendly analytics platforms, leading to increased competition. This competitive pressure fosters innovation, but also necessitates strategic differentiation, focusing on specific niche markets or offering unique features to attract and retain customers. The market’s geographic distribution shows significant traction in North America and Europe, but emerging markets in Asia Pacific are also exhibiting substantial growth potential, driven by increasing internet penetration and digital transformation initiatives. While data security concerns and the complexity of implementing analytics tools present some restraints, the overall market outlook remains highly positive, promising considerable opportunities for market participants in the coming years.

Facebook is a web traffic powerhouse: in March 2024 approximately 16.6 billion visits were measured to the Facebook.com, making it one of the most-visited websites online. In the third quarter of 2023, Facebook had nearly three billion monthly active users.

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

According to a study focusing on travel and hospitality websites worldwide, mobile users accounted for most online visitors to such web pages in 2024. That year, mobiles generated 70.5 percent of all the online traffic in the travel and hospitality market. That said, in 2024, the average conversion rate of travel and hospitality websites was higher among desktop users.

Overall, retail website traffic in the United States grew in all the last five quarters, experiencing a growth rate of three percent in the most recently recorded quarter. When comparing devices, while desktop traffic struggled with growth, mobile traffic increased by five percent as of Q3 2024.

As of March 2024, canva.com accounted for over 3.26 percent of referral traffic to Google.com. Google's second-largest referral traffic driver was epicgames.com, which generated 3.11 percent of referral traffic to the search platform Google.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately 885 million monthly visits. This was followed by Youtube.com with around 456 million monthly visits in that year.

From April 2022 to January 2024, the website for mobile language learning app Duolingo saw an average of approximately 89 million visits, ranking as the most popular education site worldwide. Coursera, which offers classes and certifications on various subjects, saw 60 million visits from global users in the examined period. Khan Academy, a U.S.-based non-profit platform for students and teachers, ranked third with 36.59 million visits recorded on average between April 2022 and the beginning of 2024.

In April 2021, worldwide visits to YouTube.com amounted to roughly four billion. Between January 2017 and April 2021, visitor traffic to YouTube.com has increased by more than 250 percent. In 2020, visits to the platform's website experienced an upward trend between the months of April and June.

According to the results of a survey conducted worldwide in 2023, nearly half of responding digital marketers believed artificial intelligence (AI) would have a positive impact on website search traffic in the next five years. Some 20 percent stated AI would have a neutral effect, while 30 percent agreed that the technology would negatively impact search traffic.

In January 2024, newsweek.com was the fastest growing news site worldwide, with a YOY traffic increase of 82.7 percent. Most news websites in the top 10 saw growth of around to 30 to 40 percent year over year, with only newsweek.com, livemint.com, and aljazeera.com surpassing this level of growth.

In 2022, the distribution of online traffic to health and beauty e-commerce websites varied depending on the device used, in the United States. Mobile phones generated the highest online traffic at nearly 70 percent, while it was the lowest from tablets at around two percent.

Desktop and mobile website traffic data showed that Germany domain of Zalando had by far the highest number of visitors compared to all other European countries. Between July 2023 and December 2023, zalando.de recorded more nearly 203 million visits. The Polish web domain followed in the ranking, as the total visits amounted to 99.2 million.

As of December 2024, the share of web traffic attributable to mobile phones in the United Arab Emirates was at 79.55 percent. This was a 5.6 percent increase over the previous year. The vast majority of mobile users in the UAE use Android.