A study released in March 2025 that looked at about 35,000 websites found that online search channels were responsible for almost ** percent of the traffic generated to these domains. By the time of this study, direct traffic corresponded to around **** percent of visits to the analyzed websites. Meanwhile, large language models (LLMs) like ChatGPT and Gemini corresponded to around *** percent of the verified traffic, representing a share just below e-mail platforms.

In terms of website traffic, Shein ranked ***** globally in May 2024, securing the leading spot in the fashion apparel category. Direct traffic accounted for **** percent of its web traffic, indicating the Chinese fast-fashion conglomerate's growing brand awareness among global consumers. Nonetheless, the traffic share of organic searches remained modest at **** percent, reflecting the necessity of enhancing keyword optimization.

Introduction

edX Statistics: In this digital era, online learning has developed into a powerful tool for education and career enhancement. Among many platforms in this regard, edX is a key provider of Massive Open Online Courses (MOOCs). Founded by Harvard University and MIT, edX grew in 2012 and has continued to do so by offering thousands of courses in various fields. In 2024, edX has achieved new milestones in terms of its users, revenue, partnerships, and courses.

This article shall look at the latest edX statistics concerning its influence on learners and the future of education.

The website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance of businesses, both large and small, on digital marketing strategies. The demand for data-driven decision-making and performance optimization across various online channels is fueling the adoption of these tools. The market, estimated at $15 billion in 2025, is projected to grow at a compound annual growth rate (CAGR) of 15% through 2033, reaching approximately $45 billion. This growth is fueled by several key trends: the rise of cloud-based solutions offering greater scalability and accessibility, increasing sophistication of analytics capabilities (including AI-powered insights), and a growing need for comprehensive website performance monitoring. While the market exhibits strong growth potential, businesses face challenges including the increasing complexity of website analytics, the need for skilled personnel to interpret data effectively, and the rising costs associated with premium features and advanced analytics platforms. The segmentation reveals a significant presence of both SMEs and large enterprises leveraging the technology, with a clear preference toward cloud-based solutions due to their flexibility and cost-effectiveness. Key players such as Semrush, Ahrefs, Google Analytics, and others are actively shaping the market through continuous innovation and expansion into new markets. The geographical distribution of the market reflects a strong presence in North America and Europe, driven by higher digital maturity and adoption rates within these regions. However, significant growth opportunities exist in Asia Pacific and other emerging markets, as digital infrastructure expands and businesses increasingly prioritize online presence. The competitive landscape is characterized by a mix of established players and emerging startups, leading to continuous innovation and price competition, benefiting end users. This intense competition drives the development of advanced features such as real-time analytics, predictive modeling, and integration with other marketing tools. The ongoing evolution of digital marketing itself is a major driver, requiring the constant refinement and improvement of these analytics tools to keep pace with changes in SEO, social media, and online advertising practices. This creates a dynamic environment conducive to further market expansion.

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the total number of backlinks on the different retailers websites. Thus, Carrefour.fr was the leading general retailer with the most backlinks amounting to ***** on their website. A strategy of acquiring backlinks which therefore seems to be paying off for the major retailer, which drew around ***** percent of its overall traffic through this means.

Introduction

XUMO Statistics: XUMOÂ is a free, ad-supported streaming service that experienced significant growth in 2024. The platform reached 40 million monthly active users, marking a substantial increase from previous years. Xumo's content library expanded to include over 190 live channels and more than 1,000 movies, offering a diverse range of entertainment options. The service is available in multiple countries, including the United States, Canada, France, Germany, the United Kingdom, Brazil, Mexico, and Italy.

In recent years, Xumo has seen a 300% growth in revenue, highlighting its increasing popularity in the FAST (Free Ad-Supported TV) market. The platform is accessible on various devices, such as smart TVs, mobile phones, and desktops, making it convenient for users to stream content anytime, anywhere.

This article explores key statistics that show how XUMO has performed and what factors influenced its success in 2024.

The website analytics market, encompassing solutions like product, traffic, and sales analytics, is a dynamic and rapidly growing sector. While precise market sizing data wasn't provided, considering the presence of major players like Google, SEMrush, and SimilarWeb, along with numerous smaller competitors catering to SMEs and large enterprises, we can reasonably estimate a 2025 market value of $15 billion, projecting a Compound Annual Growth Rate (CAGR) of 15% from 2025-2033. This growth is fueled by the increasing reliance of businesses on data-driven decision-making, the expanding adoption of digital marketing strategies, and the rising need for precise performance measurement across all digital channels. Key trends driving this expansion include the integration of AI and machine learning for enhanced predictive analytics, the rise of serverless architectures for cost-effective scalability, and the growing demand for comprehensive dashboards providing unified insights across different marketing channels. However, challenges remain, including data privacy concerns, the complexity of integrating various analytics tools, and the need for businesses to cultivate internal expertise to effectively utilize the data generated. The competitive landscape is highly fragmented, with established giants like Google Analytics competing alongside specialized providers like SEMrush (focused on SEO and PPC analytics), SimilarWeb (website traffic analysis), and BuiltWith (technology identification). Smaller companies, such as Owletter and SpyFu, carve out niches by focusing on specific areas or offering specialized features. This dynamic competition necessitates continuous innovation and adaptation. Companies must differentiate themselves through specialized features, ease of use, and strong customer support. The market's geographic distribution is likely skewed towards North America and Europe initially, mirroring the higher digital maturity in these regions; however, rapid growth is anticipated in Asia-Pacific regions driven by increasing internet penetration and adoption of digital technologies within emerging economies like India and China. Successful players will need to develop strategies to effectively capture this expanding global market, adapting offerings to suit diverse regional needs and regulatory environments.

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of direct traffic of the different retailers websites. Thus, we note that around ** percent of visits to Casino.fr came from direct traffic, that is to say, visits made through search engines, social media, blogs, or other websites that have links to other websites.

Direct online search was the main channel for online marketplace traffic in Mexico, Colombia, Peru, and Chile in the third quarter of 2022. On average, **** percent of online visits to marketplaces in these countries came from searches made directly on their websites. Organic search was the leading referring source for online food retailers, at about **** percent.

We offer web activity data of users that are browsing popular websites around the world. This data can be used to analyze web behavior across the web and build highly accurate audience segments based on web activity for targeting ads based on interest categories and search/browsing intent.

Web Data Reach: Our reach data represents the total number of data counts available within various categories and comprises attributes such as Country, Anonymous ID, IP addresses, Search Query, and so on.

Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly).

Data Attributes: Anonymous_id IDType Timestamp Estid Ip userAgent browserFamily deviceType Os Url_metadata_canonical_url Url_metadata_raw_query_params refDomain mappedEvent Channel searchQuery Ttd_id Adnxs_id Keywords Categories Entities Concepts

Use Cases: Personalized Targeting Targeting audiences with data enables deeper personalization and higher engagement rates Data Enrichment Leverage Online to Offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment. Market Intelligence Study various market areas, the proximity of points or interests and the competitive landscape. Fraud & Cybersecurity Use the power of multiple alternative data sources to identify fraudulent behavior across digital channels

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of organic traffic of the different retailers websites. Thus, we note that around ** percent of visits to Franprix.fr came from organic traffic, that is to say, visits coming from search engines such as Google or Bing. The “minor” competitors in the sector have clearly understood that the fight against the big names (and their direct traffic) requires an elaborate keyword strategy.

Through its Employment and Financial Services (EFS) division, Assisted Living and Social Services (ALSS) programs form a strong foundation of support to help many Albertans find and keep jobs. The ministry provides financial support, employment services, career resources, referrals, information on job fairs and workshops, and local labor market information. The goal is to help individuals and families gain independence by providing opportunities to enhance their skills to get jobs. The alis.alberta.ca website provides employment resources to help Albertans enhance their employability, plan for education and training, make informed career choices, and connect to and be successful in the labour market. This dataset provides information on web traffic statistics for the alis website, including information on pageviews and web sessions, demographic information for web sessions, and traffic information for the alis YouTube channel (https://www.youtube.com/user/ALISwebsite).

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Through its Employment and Financial Services (EFS) division, Seniors, Community and Social Services’ (SCSS) programs form a strong foundation of support to help many Albertans find and keep jobs. The ministry provides financial support, employment services, career resources, referrals, information on job fairs and workshops, and local labor market information. The goal is to help individuals and families gain independence by providing opportunities to enhance their skills to get jobs. The alis.alberta.ca website provides employment resources to help Albertans enhance their employability, plan for education and training, make informed career choices, and connect to and be successful in the labour market. This dataset provides information on web traffic statistics for the alis website, including information on pageviews and web sessions, demographic information for web sessions, and traffic information for the alis YouTube channel (https://www.youtube.com/user/ALISwebsite).

Through its Employment and Financial Services (EFS) division, Seniors, Community and Social Services’ (SCSS) programs form a strong foundation of support to help many Albertans find and keep jobs. The ministry provides financial support, employment services, career resources, referrals, information on job fairs and workshops, and local labor market information. The goal is to help individuals and families gain independence by providing opportunities to enhance their skills to get jobs. The alis.alberta.ca website provides employment resources to help Albertans enhance their employability, plan for education and training, make informed career choices, and connect to and be successful in the labour market. This dataset provides information on web traffic statistics for the alis website, including information on pageviews and web sessions, demographic information for web sessions, and traffic information for the alis YouTube channel (https://www.youtube.com/user/ALISwebsite).

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the traffic growth of the different retailers on a yearly basis. Thus, since **********, Auchan has been doing better on a year on year basis, with ***** percent more traffic in **********. In terms of page views, Auchan was able to score *** for the average number of pages views on its website.

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Secure Web Gateway Market Size 2024-2028

The secure web gateway market size is forecast to increase by USD 19.45 billion at a CAGR of 26.79% between 2023 and 2028. The market is experiencing significant growth due to the increasing number of online security threats targeting web products and websites. Traditional firewalls once considered a cyber barrier, are no longer sufficient to protect against unauthorized traffic, malicious websites, and data leakage.

To address these challenges, secure web gateways employ a 7-layered traffic inspection approach, providing application-level control and data leakage prevention. As more companies adopt cloud-based solutions and allow remote workers, the need for advanced web security solutions becomes increasingly important. The rising adoption of cloud-based security technologies is a major market growth factor, despite the high implementation costs.

What will be the size of the Secure Web Gateway Market During the Forecast Period?

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The cyber threat environment continues to evolve, with system viruses and unknown spyware posing significant risks to both individual and organizational data. Unsecured communication channels and malicious web traffic are common avenues for cyber-attacks, making it crucial for businesses to implement strong security solutions. A secure web gateway acts as a cyber barrier, safeguarding against online security threats and protecting against unauthorized traffic, malware attacks, and data breaches. Malicious web traffic, including viruses, malware, and harmful websites, can infiltrate an internal network through unsecured endpoints.

Moreover, trojan horses, adware, and spyware are common threats that can compromise individual data and organizational data. Remote employees working from home present an additional challenge, as they may access the company network through unsecured Wi-Fi or unprotected devices. A secure web gateway acts as a centralized filtering system, controlling web requests and blocking access to malicious websites. It provides an essential layer of security, preventing unauthorized access to sensitive data and protecting against known and unknown threats. By implementing a secure web gateway, companies can enforce company policy, ensuring that all web traffic is secure and compliant. Online security threats are a constant concern for businesses, with data breaches and malware attacks becoming increasingly common.

Furthermore, a secure web gateway helps mitigate these risks by providing a comprehensive solution for securing end-user data and web security. It blocks malicious web traffic, preventing the spread of viruses, malware, and other harmful software. By implementing a secure web gateway, businesses can protect their valuable data and maintain their online reputation. In conclusion, a secure web gateway is an essential component of any organization's cybersecurity strategy. It provides a critical layer of protection against online security threats, including malicious web traffic, viruses, malware, and harmful websites. By implementing a secure web gateway, businesses can safeguard their data, protect against unauthorized traffic, and maintain compliance with industry regulations.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  Cloud
  On-premises


End-user

  BFSI
  IT and telecom
  Government and defense
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Middle East and Africa



  South America

By Deployment Insights

The cloud segment is estimated to witness significant growth during the forecast period. The market is expected to experience substantial expansion in the coming years due to the escalating requirement for comprehensive data and identity security in corporations. With the rise in cybercrime and the increasing number of threats from hackers, the demand for sophisticated security solutions is surging. The adoption of cloud security services is gaining traction among large enterprises and small businesses as they transfer an increasing volume of sensitive and confidential data. The proliferation of mobile devices for both professional and personal use is further fueling the demand for cloud security solutions, as these devices are highly susceptible to attacks.

Furthermore, secure Web Gateways provide advanced functionalities such as antivirus, application control, data loss prevention, and HTTPS inspection to protect enterprises from harmful code and potential leaks. The financial sector, including banks, is a significant end user of Secure Web Gateways due to the sensitive nature of the data they handle. The

Website Visitor Tracking Tool Market Outlook

The global website visitor tracking tool market size was valued at $1.1 billion in 2023 and is projected to reach $4.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 15.2%. The growth factor driving this market includes the rising need for businesses to understand and enhance customer engagement, optimize marketing strategies, and increase conversion rates.

One of the primary growth drivers for the website visitor tracking tool market is the increasing reliance on digital marketing and online sales channels. As businesses across various industries pivot towards online platforms to attract, engage, and convert customers, the need for robust tools to track and analyze website visitors has become paramount. These tools provide invaluable insights into user behavior, preferences, and engagement patterns, enabling companies to tailor their marketing efforts more effectively and drive higher conversion rates. Additionally, advancements in data analytics and artificial intelligence are further enhancing the capabilities of these tools, making them more precise and insightful.

Another significant factor contributing to market growth is the rising adoption of customer-centric business strategies. In todayÂ’s competitive business environment, understanding customer needs and preferences is crucial for gaining a competitive edge. Website visitor tracking tools enable businesses to gather comprehensive data about their visitors, such as their browsing history, time spent on different pages, and interaction with various elements on the site. This data can be used to create personalized experiences, improve customer retention, and drive customer loyalty. Furthermore, the integration of these tools with customer relationship management (CRM) systems and other business applications is making it easier for companies to leverage visitor data for better decision-making.

The growing emphasis on data-driven marketing is also playing a significant role in the expansion of the website visitor tracking tool market. Businesses are increasingly recognizing the importance of data in understanding customer behavior and optimizing marketing strategies. Website visitor tracking tools provide detailed analytics and reporting features that help marketers assess the performance of their campaigns, identify areas for improvement, and measure return on investment (ROI). Additionally, these tools facilitate A/B testing and other optimization techniques, enabling marketers to fine-tune their strategies and achieve better outcomes.

Affiliate Tracking Software plays a crucial role in the digital marketing ecosystem, particularly for businesses looking to expand their reach through affiliate partnerships. This software enables companies to track the performance of their affiliate marketing campaigns by monitoring clicks, conversions, and sales generated by affiliate links. By providing detailed insights into which affiliates are driving the most traffic and revenue, businesses can optimize their affiliate programs for better results. Additionally, Affiliate Tracking Software helps in managing payouts and commissions, ensuring transparency and efficiency in affiliate relationships. As the demand for performance-based marketing continues to rise, the adoption of robust affiliate tracking solutions is becoming increasingly important for businesses aiming to maximize their marketing ROI.

Regionally, North America holds a significant share of the website visitor tracking tool market, driven by the high adoption of digital marketing technologies and the presence of numerous leading market players. The region's advanced technological infrastructure and the growing emphasis on data-driven decision-making are further propelling market growth. Europe and Asia Pacific are also witnessing substantial growth, supported by the increasing digital transformation initiatives and the rising number of online businesses in these regions. The Middle East & Africa and Latin America markets are expected to grow at a steady pace, driven by the gradual adoption of digital marketing tools and the growing awareness about the benefits of website visitor tracking.

Component Analysis

The website visitor tracking tool market can be segmented by component into software and services. The software segment holds the largest share of the market, driven by the high demand for advanced tracking and analytics solutions. These software solut