As of June 2022, Asia was leading by the number of internet users worldwide with nearly 2.9 billion internet users. Europe ranked second, with more than 750 million internet users. Meanwhile, the number of internet users worldwide was 5.47 billion.

This statistic ranks leading internet brands by average Buzz score in the United Kingdom from January to December 2019. WhatsApp ranked highest with a score of 7.1, followed by eBay and YouTube.

A slightly lower share of women than men access the internet via mobile phone in Great Britain, according to figures from the United Kingdom’s (UK) Office for National Statistics (ONS). 80 percent of men aged 16 years or older reported accessing the internet this way, compared with 78 percent of women.

Smartphone ownership  

As of 2018, 95 percent of people aged 16 to 34 years owned a smartphone. While it is to be expected that ownership rates decline with age, the share of people over the age of 55 who own a smartphone is growing. 42 percent of people in this age bracket owned a smartphone in 2016, whereas that rate climbed to more than 50 percent for the first time in 2018. Globally, it is expected that 40 percent of the population will own a smartphone by 2021.

Apple at the top of the tree

Apple are the leading smartphone manufacturer in the UK, holding a market share of 51.46 percent. Apple continue to generally grow their share of the market, increasing their stake from 46.01 percent in 2010. Samsung held 28.86 percent of the market in 2018.

In December 2024, web page views from mobile phones accounted for around 55 percent of web traffic in the United Kingdom (UK). Laptop and desktop computers had approximately 40 percent traffic share, while tablet devices covered less than five percent of UK web page visits.

In March 2025, most visits to Groupon.co.uk in the United Kingdom (UK) came from smartphones. Nearly ** percent of the website traffic originated from mobile phones, while desktops accounted for roughly ** percent of the traffic.

The Department for Transport collects traffic data to produce statistics on the level of traffic on roads in Great Britain.

• Summary statistics of road traffic are published on an annual and quarterly basis at https://www.gov.uk/government/collections/road-traffic-statistics
• The most user-friendly method to access street-level road traffic estimates, with an interactive mapping tool, is via https://roadtraffic.dft.gov.uk

Data are available for each junction to junction link on the major road network (motorways and A roads). Data are also available for the sample of points on the minor road network (B, C and unclassified roads) that are counted each year, and these counts are used to produce estimates of traffic growth on minor roads.

The data are produced for every year, and are in three formats: a) the raw manual count data collected by trained enumerators; b) Annual Average Daily Flows (AADFs) for count points on major roads and minor roads; and c) traffic figures for major roads only. Explanatory notes (metadata) are available for each dataset, and in one combined note.

A description of how annual road traffic estimates are produced is available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/270083/contents-page.pdf

Spatial dataset of Durham County Council managed traffic web camera locations.

Please see http://www.durham.gov.uk/trafficcameras for more information.

This dataset is about books. It has 1 row and is filtered where the book is Online advertising strategies : building UK web traffic. It features 7 columns including author, publication date, language, and book publisher.

1st July 2016 Update

WebTRIS Phase 1 is now available and can be accessed at http://webtris.highwaysengland.co.uk

We are in the process of updating the way that traffic flow data is made available to our external users to replace the old TRADS website. The new platform will deliver a more modern experience, utilising Google Maps with count site overlays and bespoke downloadable reporting capabilities. This new service will be referred to as ‘WebTRIS’.

The new development will contain all of the elements users are already familiar with; searching on Site ID’s and reviewing reports based on Site ID’s etc. but will also modernise the look and feel of the product and allow users to select an area of interest by clicking on a map.

Development began in early February 2016 and is expected to be complete in July 2016.

This is a Phase 1 release. A Phase 2 development is planned to take into account user feedback.

On-going updates will be released here with videos showing the product as it grows. There will also be live demonstrations as the product nears go-live and opportunities to take part in User Acceptance Testing and feedback sessions.

We are working hard to improve the level of service that we provide and thank you for your patience while we do so. We will keep you informed on progress with the next update due in May.

This data series provides average journey time, speed and traffic flow information for 15-minute periods since April 2015 on all motorways and 'A' roads managed by Highways England, known as the Strategic Road Network, in England.

Journey times and speeds are estimated using a combination of sources, including Automatic Number Plate Recognition (ANPR) cameras, in-vehicle Global Positioning Systems (GPS) and inductive loops built into the road surface.

Please note that journey times are derived from real vehicle observations and imputed using adjacent time periods or the same time period on different days. Further information is available in 'Field Descriptions' at the bottom of this page.

This data replaces the data previously made available via the Hatris and Trads websites.

Please note that Traffic Flow and Journey Time data prior to April 2015 is still available on the HA Traffic Information (HATRIS) website which can be found at https://www.hatris.co.uk/

In December 2023, Amazon.co.uk recorded ***** million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about ** billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

Traffic analytics, rankings, and competitive metrics for mirror.co.uk as of May 2025

In March 2024, Google.com was the leading website in the United Kingdom. The search platform accounted for over 16.16 percent of desktop web traffic in the UK, ahead of second-ranked video site YouTube.com with 11.86 percent.

As of April 2024, the website pastaevangelists.com was the fastest-growing meal delivery website in the United Kingdom (U.K.) in terms of online traffic. That year, the website had an 18 percent increase in its online visibility score in comparison to the previous year. The website cookfood.net was the secondfastest-growing website, with a year-on-year increase of 15 percent in its online trafficscore.

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

The Mill Road Sensor Project which monitored the eight week closure of the Mill Road bridge by Govia Thameslink to carry out crucial work to improve rail services in 2019 has now completed.

15 smart sensors were installed on Mill Road and surrounding streets to record numbers of pedestrians, bicycles, cars and other vehicles using the network in this area. During the works, access to motorised traffic was not permitted however pedestrians and cyclists were still able to cross the railway for most of the working time. The data collated and analysed by the Smart Cambridge programme has helped the Greater Cambridge Partnership understand how people use the road network and allowed engineers to see the impact of the closure on surrounding roads, including on air quality (Air quality work was completed by Cambridge City Council and information on this can be found on their website here). Final reports on the learnings from the project, which completed in December 2020, can be found on the Smart Cambridge website here. Data captured by the 15 sensors used during this trial can be found on this page for the period up to and including December 2020. Keeping the sensors in place for this long has also allowed teams to make greater comparisons, by taking in to account daily, weekly, monthly and annual variations in traffic levels.

The below data release offers counts for each sensor over 1 hour periods. The current data covers the period 03/06/2019 to 13/12/2020.

Hourly counts are broken down by inbound and outbound journeys. .

Counts are also broken down by vehicle type. This includes:

• Pedestrians
• Cyclists
• Buses
• LGV
• OGV 1
• OGV 2

The release also includes a full list of sensor sites with geographic point location data.

Data collected by the sensors from 1^st January 2021 can be found here and will be updated on a quarterly basis. The Mill Road Project demonstrated the level of insight that can be gained from these sensors, leading to additional sensors in more locations being installed in Cambridge since the summer of 2019. Therefore the data on this page includes both the sensors originally installed for the Mill Road Project and additional sensors deployed at later dates.

TRAFFIC DATA - UPLOAD REQUIREMENTS FOR SPATIAL HUB This page summarises larger scale traffic surveys conducted on behalf of the City of Edinburgh Council since 2016. We encourage those with suitable data to upload it to this site. If any queries please contact George King (george.king@edinburgh.gov.uk) Once registered on the Spatial Hub, users can access the login pages via https://data.spatialhub.scot/user/login. Users can navigate to the appropriate ‘Traffic Count Data’ page for their local authority area where data can be accepted by a direct upload or registered API links via the SUBMIT DATA tab. Alternatively, traffic count data can be uploaded by GIS specialists in each of the local authorities. Please upload all ATC, JTC and ANPR data collected in the last 5 years. Access to ANPR data can be restricted and the data anonymised. Any data collected during the COVID-19 pandemic should be included as this can provide useful information on the effects of the lockdowns on traffic flow reduction. We recognise that existing data will come in a variety of formats and structures due to the lack of traffic data collection standards in the past. All data uploaded here should include: -  Data in a machine-readable format (e.g. csv, GML, shapefile, GeoJSON) so that it can be processed and used in analysis and visualisation software. Any data that is in Word or PDF format should be manipulated into a machine-readable format before upload.  Accurate locational information (Eastings/Northings or Lat/Long) or an Elementary Street Unit IDs (from the National Street Gazetteer) to enable the data to be joined to road networks in existing models.  Metadata including licence conditions and attribute descriptions to explain what data is contained in each column.  Clear data file naming to include location (e.g. street name), data type (ATC, JTC or ANPR) and date/time information, e.g., Lomond Road JTC 2023. If you have any data upload/API related queries, please contact: - spatialhub@improvementservice.org.uk). Traffic data uploaded to these pages is publicly available as part of the UK Open Government Licence (OGL)

In April 2024, UK-based electronics retailer Currys PLC garnered some 15.4 million visits to its website, currys.co.uk. In comparison, online marketplace argos.co.uk had 35.6 million website visits during the same month.

The real-time traffic information providers industry in the UK has undergone a substantial transformation amid the technological revolution, solidifying its role as a vital service for modern consumers. The uptake in smartphone usage combined with dwindling mobile prices has made real-time traffic data easily accessible to many users. Despite the temporary setback brought on by the pandemic, with driving miles dropping significantly, the industry rebounded quickly as normalcy returned, highlighting its resilience and essential nature in day-to-day commuting and commercial logistics. Revenue is estimated to improve by 2.7% in 2024-25. Industry revenue is anticipated to hike at a compound annual rate of 2.4% over the five years through 2024-25, to £98.8 million. The industry's growth has been primarily driven by sophisticated technological methods and strategic partnerships. Traffic information is now sourced from millions of data points encompassing taxis, smartphones, registered vehicles and traditional road sensors. This growing data compilation and necessary computer infrastructure have permeated virtually every aspect of travel in the UK. Notable providers like HERE and INRIX have formed alliances with automotive giants and mobile companies, integrating their services into preinstalled vehicle GPS systems and popular phone mapping applications. These collaborations and the increasing volume of real-time traffic data have necessitated a higher investment in research and development, albeit at the cost of restricted profit growth amid heightened wage expenditures and continuous technological advancements. Industry revenue is projected to grow at a compound annual rate of 2.9% over the five years through 2029-30, to reach £113.8 million. Providers are expected to extend their geographical coverage and enhance the granularity of their offerings, providing deeper insights into road conditions in smaller towns and villages. With disposable incomes recovering after the cost-of-living crisis, consumers' interest in well-enabled cars is likely to climb, supporting revenue. Companies like HERE plan to diversify revenue streams via mobile advertising platforms, elevating monetisation through targeted ads. However, talent acquisition will remain a pressing challenge, spurred by a constricted talent pool and immigration barriers, necessitating innovative recruitment strategies in a competitive landscape.

This Web Feature Service publishes polygons depicting the Traffic Separation Schemes and Deep Water Routes around the UK and in the southern North Sea. The coordinates of the Traffic Separation Schemes are approved by the Maritime and Coastguard Agency, who are the UK National Competent Authority. All but one of the Schemes have also been approved by the International Maritime Organisation. The coordinates are used to depict the schemes on UK Hydrographic Office navigational charts at various scales.