In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

Daily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly

Explore our detailed website traffic dataset featuring key metrics like page views, session duration, bounce rate, traffic source, and conversion rates.

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over *** million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at **** million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly **** billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - **** billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately *** million active buyers in the second quarter of 2022, and a year later that number was down *** percent to *** million.

Traffic analytics, rankings, and competitive metrics for walmart.com as of June 2025

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

In December 2024, social video platform YouTube recorded approximately ** billion visits on ****** and over ** billion visits from users on ******* devices. The web visitors traffic count from *********************** appeared consistently higher than the ******* visit count in the examined months.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

Booking.com was the most-visited travel and tourism website worldwide in 2024, with an average of 562.6 million visits per month during the measured period. Tripadvisor.com ranked second, with 150.2 million visits, while Airbnb.com registered over 105.4 million average accesses.

Among some of the world's leading consumer electronics retailers, Samsung.com recorded the largest number of monthly visitors to its website, with approximately 902.4 million visits in July 2025. This figure eclipsed that of long-time rival apple.com, whose overall website traffic was about ******million visits that month.

In 2024, nih.com was the most-visited healthcare website worldwide, with an average of ************** visits per month. Healthline.com was ranked second with *********** visits, followed by mayoclinic.org with ************** average accesses.

In March 2025, ChatGPT.com received approximately *** billion visits from users worldwide. The most recent year under analysis has seen an increase in traffic to OpenAI's artificial intelligence chatbot. This is the highest traffic volume achieved by the site to date, with values for the most recent analyzed month exceeding twice the average monthly visits for the entire examined period between April 2023 and April 2024.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately **** billion monthly visits to Amazon.com. eBay ranked second, with more than *** million visits per month, while Walmart came in third, surpassing *** million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

Pinterest is a web traffic powerhouse: in March 2024 approximately 1.3 billion visits were measured to the Pinterest.com, making it one of the most-visited websites online. In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.

In May 2025, the Temu website, temu.com, totaled at *** billion visits. The number of monthly visits has increased from February when they reached ***** million worldwide.

The United States remains by far the most important market for Amazon. In February 2023, its amazon.com domain registered nearly *** billion monthly visits. That is almost **** times more than the visits recorded to amazon.co.jp, Amazon's web domain for Japan.

In April 2021, worldwide visits to YouTube.com amounted to roughly ************. Between January 2017 and April 2021, visitor traffic to YouTube.com has increased by more than *** percent. In 2020, visits to the platform's website experienced an upward trend between the months of April and June.