In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In January 2024, search platform Google.com was the top ranking website in South Africa with an average monthly traffic of almost 509 million monthly visits. Social platform Facebook.com ranked second, with an average monthly traffic of 149 million total visits.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

In November 2024, search platform Google.com was the top ranking website in Canada, with average monthly traffic of 2.71 billion visits. YouTube ranked second with 1.5 billion visits. Reddit.com ranked third, with total monthly traffic of 301 million visits.

In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In November 2024, Google.com was the most visited website in Chile, with approximately 1.1 billion total visits. Its local URL Google.cl ranked eighth, with around 49.6 million visits. Meanwhile, YouTube.com came in second with 471 million total visits and Instagram.com ranked third with approximately 81.6 million total visits from Chilean online audiences.

In November 2024, Google.com was the leading website in Italy, with more than 3.29 billion total monthly visits. The search engine was also popular in its Italian top-level domain, with Google.it reaching 248 million views. YouTube.com ranked second, with approximately 1.09 billion visits from users in Italy, while adult website Pornhub ranked eleventh. Several online newspapers, Repubblica.it, Corriere.it, Gazzetta.it were also among the most visited websites during the month. Mediaset.it, which is the online streaming platform of one of the country's major television broadcasters, collected more than 110 million visits.

In November 2024, the most visited website in Denmark was Google.com, with total monthly traffic exceeding 373 million visits. YouTube.com ranked second with a total monthly of 271 million visits. Additionally, Ekstrabladet.dk came in third with 85.1 million total visits during the measured period, followed by TV2.dk.

In November 2024, Google.com was the most visited website in Mexico, with approximately 2.83 billion total visits. Its local URL Google.com.mx ranked eleventh, with about 109 million accesses. Social video platform YouTube.com ranked second with 1.28 billion visits. Additionally, the social media platform Facebook.com ranked third with 316 million visits in the examined period.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

In November 2024, internet users from France visiting search platform Google.fr saw an average of 7.8 pages per visit. Leading the list, the micro-blogging platform X.com held the top rank, with users viewing an average of 9.33 pages each session. The adult video platform Pornhub.com came in second, with an average of 8.13 pages per visit, while the Meta-owned Instagram.com, which ranked fourth, averaged 6.82 pages per session.

Google.com was the website with the most page views per day in Bolivia in February 2022, according to ranking by Alexa. The website had more than ***** daily page views and was followed by Unitel.bo, with ** page views per day that month. Within Latin America, Mexico was the country where Amazon Alexa contained the largest number of skills.

Between September and November 2024, google.com was the most visited website in Hong Kong with 338 million average monthly visits. In terms of monthly traffic and pages per visit, international news website Yahoo.com ranked higher than the local news website hk01.com.

In 2022, notion.so held the leading position as the most popular startup website in the United States and Europe based on global traffic. The workspace platform, which launched in 2013, saw over ***** million monthly website visits on average in the examined year. The U.S.-based visual tool Miro.com came in second, generating almost ** million average monthly visits from users worldwide. Additionally, the website of the startup accelerator Y Combinator ranked third with approximately ** million monthly visits.

In April 2025, bing.com was the most visited website in China, with around *** million visits registered during that month. Being among the world's most important internet companies, its search engine is among the main alternatives to Google in China, holding more than ** percent of the nation's search market. Additionally, streaming website youtube.com ranked second among the most popular websites in China, with around ****** million visits, while douyin.com ranked fifth, with around *** million visits from Chinese audiences.