In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Google.com recorded an average monthly traffic of 4.79 billion visits in Japan from September to November 2024, which made it the most visited website. It was followed by Yahoo.co.jp and Youtube.com.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately *** million monthly visits. This was followed by Youtube.com with around *** million monthly visits in that year.

From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

Google.com was the most visited website in Kazakhstan, with approximately *** million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented ***** million times in the same month.

Among the ** most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around *** billion visits in the same period.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

As of November 2021, in over 90 percent of cases, Hungarians accessed the tabloid site, blikk.hu using mobile devices. Furthermore, Hungarians mostly used their phones to read online news on websites such as index.hu or origo.hu. By comparison, mobile devices accounted for less than 24 percent of YouTube's web traffic over the same period.

The monthly traffic of Google.com was approximately *** million visits in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

Kakaku.com was the most visited retail website in Japan in July 2024, accumulating almost 103 million visits. The Japanese price comparison website is operated by Kakaku.com, Inc., which also operates other services like news aggregators, booking services, and a movie database.

Between September and November 2024, google.com was the most visited website in Hong Kong with 338 million average monthly visits. In terms of monthly traffic and pages per visit, international news website Yahoo.com ranked higher than the local news website hk01.com.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

In November 2024, WhatsApp.com was the most popular website in Brazil by time per visit, with an average session length of approximately 45 minutes. YouTube.com ranked second, with an average of 24 minutes and 49 seconds per visit.

In November 2024, Google.com ranked as the most visited website in Kenya, with nearly **** billion visits. YouTube followed, totaling at just over *** million visits, while Chatgpt had roughly *** million visits during the same period.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

With approximately *** million website visits in October 2024, sportybet.com had the most traffic of any gambling website worldwide. Headquartered in Ghana, sportybet.com had more than ** million visits than second-placed stake.com that month.

In 2022, notion.so held the leading position as the most popular startup website in the United States and Europe based on global traffic. The workspace platform, which launched in 2013, saw over ***** million monthly website visits on average in the examined year. The U.S.-based visual tool Miro.com came in second, generating almost ** million average monthly visits from users worldwide. Additionally, the website of the startup accelerator Y Combinator ranked third with approximately ** million monthly visits.

Between December 2022 and November 2023, YouTube.com was the most popular website in Indonesia by average time per visit, with an average session length of ** minutes and ** seconds. WhatsApp followed, with users spending an average of ** minutes and ** seconds on the platform.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.