In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

The share of monthly traffic of Google.com was approximately **** percent by females, and **** by males in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

In April 2025, most visits to the travel and tourism website tripadvisor.com came from the United States. During that month, website visits from the U.S. accounted for over half of total visits to Tripadvisor's web page. In 2025, tripadvisor.com was one of the most visited travel and tourism websites worldwide.

The main objective of the Electronic Administration Barometer is to visualise the state of supply and demand of electronic administration from a joint point of view.More information at https://www.euskadi.eus/barometro-de-la-administracion-electronica-en-la-c-a-de-euskadi-bea/web01-s2jusap/es/ departmental statistical portal.

In March 2021, there were approximately 41 million unique gaming website visitors in the United Kingdom. Of these group, more than 65 percent visited websites where they could only play online games, while the remaining 20.5 million were reported visiting websites focusing on gaming news and information. In comparison, of the almost 27 million unique gaming website visitors in Germany, 63.5 percent visited websites focusing exclusively on gaming news and information, while the remaining 15.4 million visited sites with the intention to only play online.

The share of monthly traffic of Google.com was the highest among the age group between 25 and 34 years old at about ** percent in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In May 2023, ** percent of Italy's digital audience browsed search engines. Internet tools and web services followed in the ranking with **** percent. The penetration rate of video and movie content on the internet was over nearly ** percent. On this category of websites, each Italian user spent on average almost six hours in February 2022.

Digital population in Italy In January 2022, Italy counted a digital population of ***** million internet users, with over ** million social media users. Between 2014 and 2020, the share of internet users in Italy surfing daily experienced a constant increase, reaching almost ***** in ** users in 2020.

Instant messaging platforms in Italy

In February 2022, Telegram was the most downloaded communication app from Android users in Italy, with *** thousand downloads. In 2021, WhatsApp was also among the most used social platforms in Italy, counting approximately ** million users in the country. As of the third quarter of 2021, Italy was among the countries worldwide with the highest monthly usage of the popular chat app.

In 2021, google.com clocked over **** billions visits in Australia, making it the most visited website in the country that year. Youtube.com trailed google.com in second place, recording around *** billions views during the year.

Fashion and apparel sites from the United Kingdom had the highest share of international website traffic in 2021 with a total of ** percent. With ** percent, the second most visited fashion websites internationally were based in the United States.

In Turkey, google.com was the leading website between December 2022 and November 2023, with more than *** billion monthly visits. The search engine was also popular with its Turkish domain, google.com.tr, reaching *** million monthly visits and placing ninth in the ranking. Additionally, YouTube.com and Twitter.com (now called "X") became the second and third most visited websites in the country.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

The share of monthly traffic of Google.com from Facebook was about **** percent, which was the highest among other social platform referrals in the United Arab Emirates (UAE) in December 2020. The most visited websites in the country for that year were Google, Facebook, and YouTube.

The average time spent per visit was the highest for Youtube among the most popular websites at about 23.3 minutes in the United Arab Emirates in 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In November 2024, Google.com was the leading website in Peru by unique visits, with around 41.6 million single accesses to the URL during that month. YouTube.com came in second with approximately 27 million unique monthly visits, while Facebook.com ranked third in the country, with 17.2 million unique monthly visits.

According to Nielsen Koreanclick, naver.com was the most visited website as of August 2024, with over ** million unique visitors and a reach of around **** percent. Naver’s home advantage against GoogleNaver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government. Internet usageSouth Korea is not only among the countries with the fastest mobile internet, but also an internet penetration rate of over ** percent. Additionally, close to ** percent of South Koreans aged six years or older own a smartphone. Therefore, it is no surprise, that South Korea was the first country to upgrade their networks to **. With an average citizen of each age group spending between one and more than **** hours online per day, the internet plays an important role in daily lives.

In 2019, the duration of visits to e-commerce websites in Thailand lasted for an average of ** minutes and ** seconds. Comparatively, online users visited e-commerce websites in Vietnam for an average of seven minutes and ** seconds in 2019.

In November 2024, WhatsApp.com was the most popular website in Peru by time per visit, with an average session length of approximately 37 minutes and eight seconds. YouTube.com ranked second in the country, with an average of 26 minutes and 51 seconds per visit.

As of June 2021, 43 percent of internet users in Spain visited career websites and applications, presenting the highest share of users accessing career-related websites and mobile apps among the examined countries. While the United Kingdom was the second with 41 percent of internet users. Germany and Italy saw the lowest share of internet users visiting career sites and apps with around 20 percent reach, respectively.