In 2024, one in five WeChat users in China were under 24 years old. The Chinese super app owned by Tencent has reached one billion monthly active users since 2018 and continues to grow.

Latest data and trends about WeChat — its user base, usage trends, payment metrics, traffic and more, published by Resourcera.

China's most popular social network platform WeChat has been expanding its user base outside of its home. In the second quarter of 2025, Indonesia was the most important overseas user source for WeChat, with 1.87 million app downloads. Southeast Asian countries like the Philippines and Thailand demonstrated strong WeChat user growth as well. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, including mobile payment and e-commerce.

How high is the brand awareness of WeChat in the UK?When it comes to social media users, brand awareness of WeChat is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is WeChat in the UK?In total, 6% of UK social media users say they like WeChat.What is the usage share of WeChat in the UK?All in all, 4% of social media users in the UK use WeChat.How loyal are the users of WeChat?Around 3% of social media users in the UK say they are likely to use WeChat again.What's the buzz around WeChat in the UK?In April 2025, about 4% of UK social media users had heard about WeChat in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In July 2025, Indonesia was the most important new overseas user source for WeChat with nearly 600 thousand app downloads - about 16 percent of the app's total installations. The Chinese equivalent of WhatsApp offers a wide range of functions apart from messaging, including mobile payment and e-commerce.

WeChat has evolved beyond instant messaging. It now combines social networking, commerce, payments, and services in one app. Today, it remains central to communication in China and increasingly influences global users via its mini‑programs and digital payment tools. In industries like e‑commerce and fintech, WeChat’s data powers streamlined payment flows...

According to a 2024 survey, 61 percent of WeChat Channels users had made purchases on the platform. Additionally, 87 percent of these respondents indicated their intention to continue shopping there.

Tencent Statistics: As of recent reports, Tencent is one of the world’s largest tech companies across the world in China that includes platforms of entertainment, cloud computing, e-commerce services, internet services, and operational and business ecosystems. Half of the revenue is generated from Tencent games, music subscriptions, online advertising, and social media services. By the end of April 2023, revenue generated by the company was RMB150 billion which has increased by 10.7% from last year. These Tencent Statistics include insights from various aspects that provide light on how Tencent has become popular in recent days. Editor’s Choice The total holdings of Tencent turned out $526.24 billion market cap by the end of 2022. The company has a stake in about 700 companies and the number of employees is more than 85,000. The Tencent-owned app was used by 98% of the Chinese population. Whereas, the app store of Tencent has more than 36,755 apps which have 23 types of categories and almost 30% of apps fall under the tools, education, and lifestyle sectors. Above 1 million users are presently available on Tencent’s social media platform and almost 129 million people have paid for video subscriptions. Near about $23.15 billion was spent by Tencent on acquisitions such as Sumo Digital and Stunlock Studios. 29th June 2020, India banned Tencent’s WeChat and PUBG and including other 56 Chinese apps as well as removed all applications from the Play Store. As of now, monthly active users of WeChat are over 1.2 million across the world and WeChat is termed as the 6th biggest platform of social networking. On a regular basis, WeChat Mini programs were used by 400 million people across the globe and 863 million approximately each month. WeCom is used by more than 130 million people and is known as one of the best corporate messaging platforms.

China's most popular social network platform WeChat has been extending its footprint outside its home. From January 1 to July 31, 2025, Hong Kong, the United States, and Singapore were other important markets for WeChat, collecting a combined in-app purchase revenue of 7.68 million U.S. dollars. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.

Chinese social network platform WeChat relies heavily on its home users for revenue growth. Other markets like Hong Kong and United States accounted for only eight percent of its in-app purchase revenue in April 2025. The messaging app developed by Tencent offers a wide range of functions from mobile payment to e-commerce to digital healthcare services.

Given the potential of social network sites in democratization, this study explored the relationship between WeChat use, gratification seeking, and political engagement through WeChat in China. A survey of 307, young adult, WeChat users found: (1) WeChat use for entertainment and recognition needs predicted political engagement through WeChat; (2) WeChat use and browsing news and information about a particular political issue on WeChat were positively associated with political engagement through WeChat; and (3) the relationship between WeChat use and political engagement through WeChat was moderated by browsing news and information on WeChat.

Financial overview and grant giving statistics of US Wechat Users Alliance A Nj Nonprofit Corporation

In May 2025, Tencent’s super app WeChat remained the most popular mobile app in China with around 1.24 billion monthly active users (MAUs). Its older instant messaging sibling QQ climbed to second, with about 924 million MAUs. Messaging, e-commerce, utility, and video streaming apps occupied the most spots in the top 20 list. What makes WeChat so attractive to users? WeChat is a multi-functional app beyond messaging and social networking. From mobile payment and taxi-hailing to making appointments and holiday planning, it provides almost everything to every mobile user in China. WeChat users are from various age groups from teenagers to old adults. In general, most WeChat users spent at least 10 minutes per day on the app. In fact, many companies also use this "super app" to advertise their brands, and its business version Wecom to communicate internally. The promising future of short video apps The rise of short video entertainment is another important trend in the world’s second most populous country, especially in rural regions. ByteDance’s Douyin, which TikTok was cloned from, is one of the key players in the Chinese short video arena. Founded in 2016, Douyin had overtaken its imminent rival Kuaishou (Kwai) as China’s top short video app within 4 years. As the demand for rural life live streaming has been accelerating, industry experts expected that Chinese short form video market would continue to grow to reach a total revenue of 420 billion yuan by 2024.

The global number of WeChat users in was forecast to decrease between 2024 and 2028 by in total **** million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The WeChat user base is estimated to amount to *** billion users in 2028. Notably, the number of WeChat users of was continuously increasing over the past years.User figures numbers, here concerning the platform weChat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Introduction

WeChat Statistics: WeChat was introduced by the Chinese technology giant Tencent in 2011. Tencent’s WeChat has developed as the leading application in China, where major global internet companies are not present. In just ten years, the Chinese mega app has increased its monthly active users to 1,385 million, demonstrating not only growth but also flexibility in one of the most vibrant tech markets worldwide.

Essentially, it aimed to function as an equivalent to WhatsApp. The distinguishing feature that raises it beyond simple messaging is its foundational product philosophy, "connecting everything in one app." It serves as a prime example of product strategy, platform thinking, and continuous feature development. With its recent raids into short-form video, mini-games, and artificial intelligence, WeChat has hardened its position as a trendsetter in the digital landscape of China.

In 2025, the brand value of WeChat further decreased to 33 billion U.S. dollars. A year earlier, it stood at 41.8 billion U.S. dollars. The super app is the sixth most valuable media brand worldwide.

According to a 2024 survey, 50 percent of respondents from China reported spending six to 30 minutes per visit on WeChat Channels to unwind. In comparison, 15 percent dedicated more than an hour per session. Most respondents used WeChat Channels before bedtime or after work to relax.

In China, the number of college students using mobile phone based messaging and social networking applications like WeChat is increasing rapidly. However, there has been minimal research into the addictive nature of these applications and the psychological characteristics associate with their excessive use. There is also no published scale available for assessing excessive use of WeChat and similar applications. In the current study, we collected data from 1,245 college students in China (715 females) and developed the WeChat Excessive Use Scale (WEUS). We then assessed the relationship between excessive use of WeChat and excessive use of a social networking application-Weibo, problematic use of mobile phones, external locus of control, and social interaction skills. Our 10-item scale featured three factors, namely- “mood modification,” “salience” and ‘‘conflict”- critical factors in assessing different forms of addiction. The WEUS was found to be a reliable instrument in assessing excessive use of WeChat as it showed good internal consistency and correlated with other measures of problematic use social networking and mobile phone addiction. Our results showed that excessive users of WeChat are more likely to excessively use Weibo than they are to problematically use mobile phones. Our study also showed that greater excessive use of WeChat is associated with higher external locus of control and greater online social interaction skills. These results reveal that WeChat has unique and strong appeal among college students in China. Further, practitioners should consider dealing with malleable factors like locus of control and real life social skills in treating people with problematic messaging and social networking.

China. Given the transformative role of social media technology in the modern Internet era

Background: The promotion of a healthy diet via health education is a component of the “Healthy China 2030” plan. However, few studies have reported whether health knowledge about nutrition and diet has gained public attention, and whether it is needed by the public.Methods: The numbers of views, shares, and reads of articles published by the official WeChat account of a hospital in China were accessed. The influence index was obtained via the entropy analysis of these three indices. A questionnaire survey was developed based on the purpose of the study and the conclusion of the content analysis, which conducted to analyze users' requirements for health knowledge and their influencing factors. Moreover, risk factors were explored by logistic regression models.Results: Of the 103 articles considered in this study, four articles in the Top 10 were related to nutrition and diet. The influence index of nutrition and diet knowledge was found to be the highest in the content analysis (p < 0.05). The higher degrees of humor (β = 0.224, p = 0.027), nutrition and diet articles (β = 0.776, p = 0.034), and cover articles (β = 0.312, p = 0.021) have significant influences on the influence index. In total, 581 questionnaires were obtained, and 78.1% of the respondents reported believing that the health knowledge of greatest concern was that related to nutrition and diet. Multivariate logistic regression analyses were conducted to explore the associations between the features of the articles and users reading nutrition and diet knowledge; it was found that gender (female, OR: 4.651, 95%Cl: 2.598, 8.325, and p < 0.001), age (young adult, OR: 0.358, 95%Cl: 0.266, 0.481, and p < 0.001), cancer precaution knowledge (OR: 4.333, 95%Cl: 2.262, 8.299, and p < 0.001), traditional Chinese medicine (OR: 2.121, 95%Cl: 1.064, 4.230, and p = 0.033), the knowledge acquisition approach [circle of friends (OR: 2.586, 95%Cl: 1.373, 4.868, and p = 0.003), social media (OR: 2.183, 95%Cl: 1.204, 3.960, and p = 0.010)), hospitals (OR: 3.194, 95%Cl: 1.793, 5.692, and p < 0.001), television media (OR: 4.348, 95%Cl: 2.341, 8.077, and p < 0.001)], and social media strategies [professionalism and authority (OR: 2.354, 95%Cl: 1.231, 4.505, and p = 0.006)] have statistically significant relationships with users reading nutrition and diet knowledge.Conclusion: Nutrition and diet knowledge could contribute to WeChat user engagement of health information dissemination. Nutrition professionals should improve the scientific popularization ability and effectively use social media for health promotion.