The number of Tencent's WeChat active accounts has been increasing steadily. As of the end of September 2025, the Chinese multi-functional social media platform had over **** billion monthly active users. WeChat users First released in 2011, WeChat is a mobile messaging app developed by the Chinese company Tencent. In its home market of China, WeChat was marketed as Weixin and was rebranded as WeChat in 2012 for international audiences. In 2018, WeChat and Weixin surpassed *********** users, which was a significant increase from the previous year. Today, WeChat is one of the leading social networks worldwide, ranking ******in terms of active user numbers. It has users from different age groups. Special features on WeChat WeChat has lots of popular messaging app features, including Moments. Most WeChat users access WeChat Moments every time they open the app. The app also provides a broad range of services, such as financial management and mobile shopping. Short videos, online payment, and gaming were the most popular activities among WeChat users. A survey found that half of users spent *** to ** minutes per visit on the short video function, WeChat Channels.

The global number of WeChat users in was forecast to decrease between 2024 and 2028 by in total **** million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The WeChat user base is estimated to amount to *** billion users in 2028. Notably, the number of WeChat users of was continuously increasing over the past years.User figures numbers, here concerning the platform weChat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In an increasingly connected digital world, Chinese apps have their way of keeping users stuck round. One of the common tactics is to build mini-applications within the core app to provide multiple services to users. As of May 2025, WeChat amassed about *** million monthly active users of its mini-programs in China, which means over ** percent of the WeChat users were using the services.

The promises of WeChat Mini Program Chinese super app WeChat is the early adopter of the app-in-app functionality. Launched in 2017, WeChat Mini Program is an ecosystem of cloud-based embedded apps within the social and messaging app, covering diversified services for everyday life. Gaming and shopping mini-programs contributed the largest share of app usage time. Brands and mini-programs For brands and companies, WeChat Mini Program serves as another channel to reach out to a broader audience. Prominent brands like fast food chains McDonald's and KFC and car manufacturer Volkswagen have utilized this special channel and managed to attract a considerable number of users. This feature works particularly well for e-commerce majors JD.com and Meituan, which had at least *** million monthly active users in their mini-programs on WeChat.

WeChat has evolved beyond instant messaging. It now combines social networking, commerce, payments, and services in one app. Today, it remains central to communication in China and increasingly influences global users via its mini‑programs and digital payment tools. In industries like e‑commerce and fintech, WeChat’s data powers streamlined payment flows...

In 2024, *** in **** WeChat users in China were under 24 years old. The Chinese super app owned by Tencent has reached one billion monthly active users since **** and continues to grow.

The Chinese messenger and social media app WeChat has achieved about two billion users across the world. Male users accounted for a slightly higher proportion of the total users at 52 percent as of the third quarter of 2023.The super app has become an indispensable tool for the everyday life in China, providing various services from digital payment to online banking, to ride hailing, gaming, and much more.

Financial overview and grant giving statistics of US Wechat Users Alliance A Nj Nonprofit Corporation

As of August 2025, Tencent’s super app WeChat remained the most popular mobile app in China with around **** billion monthly active users (MAUs). Its older instant messaging sibling QQ climbed to second, with about *** million MAUs. Messaging, e-commerce, utility, and video streaming apps occupied the most spots in the top 20 list. What makes WeChat so attractive to users? WeChat is a multi-functional app beyond messaging and social networking. From mobile payment and taxi-hailing to making appointments and holiday planning, it provides almost everything to every mobile user in China. WeChat users are from various age groups from teenagers to old adults. In general, most WeChat users spent at least ** minutes per day on the app. In fact, many companies also use this "super app" to advertise their brands, and its business version Wecom to communicate internally. The promising future of short video apps The rise of short video entertainment is another important trend in the world’s second most populous country, especially in rural regions. ByteDance’s Douyin, which TikTok was cloned from, is one of the key players in the Chinese short video arena. Founded in 2016, Douyin had overtaken its imminent rival Kuaishou (Kwai) as China’s top short video app within 4 years. As the demand for rural life live streaming has been accelerating, industry experts expected that Chinese short form video market would continue to grow to reach a total revenue of *** billion yuan by 2024.

The number of WeChat users in China was forecast to decrease between 2024 and 2028 by in total **** million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The WeChat user base is estimated to amount to ****** million users in 2028. Notably, the number of WeChat users of was continuously increasing over the past years.User figures numbers, here concerning the platform weChat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Based on a 2024 survey in China, about five percent of WeChat users started to use the app within the past month before the survey period. WeChat Official Accounts, compared to the relatively new feature, WeChat Channel, had a higher proportion of long-term users. WeChat Official Accounts, launched in ***********, serves as a content-sharing platform for both businesses and individuals in China.

China’s telecommunications market houses a variety of domestic messaging apps such as WeChat, QQ, and Momo that cater to its diverse population of smartphone users. As of May 2025, Tencent’s WeChat remained the most popular messaging app with over 1.24 billion monthly active users in the country. How competitive is the app landscape in China? Instant messaging was the most popular app category in China with a massive user base. When it comes to app usage time, video apps have attracted more attention from Chinese mobile users than any other app category. Apart from the well-established video-sharing platforms such as Youku, Tencent Video, and iQIYI, various short video apps - especially Douyin and Kuaishou (Kwai) - have been gaining traction rapidly in the app market. At the same time, online payment apps like Alipay and e-commerce apps such as Taobao and Pinduoduo have trailed closely behind in terms of monthly active user numbers. App usage trends China has one of the most engaged app user markets in the world, this is reflected in the high app installations, daily usage numbers, and consumer spending. However, data privacy awareness has been growing among Chinese consumers. An annual online survey found that a significant amount of users doubted the data privacy and security policies of internet companies. Besides, checking app permissions and partial granting personal data access on smartphones have become more common. It is important for app developers and publishers to avoid undesirable user permissions in order to gain the initial trust of Chinese users.

WeChat has become an indispensable app in China. Over ** percent of Chinese respondents open WeChat every day and a significant amount of WeChat users spent over * hours on the app. The number of WeChat's monthly active users has reached over *********** since 2018 and is still rising.

In 2024, two in five WeChat users were from small towns and villages, namely the third- and fourth-tier cities in China. Started as an instant messenger, WeChat has become the super app with multiple services such as online payment, shopping, and food delivery just to name a few.

Social media platforms increasingly give users the option of ephemerality through settings that delete or hide posted content after a set period of time. Many individuals apply these settings to manage their posting history and, in turn, reduce concerns about self-presentation. Despite the growing popularity of this feature, few studies have empirically explored it. This study examines the Time Limit setting on WeChat Moments as an example and investigates how users using the Time Limit setting differ from nonusers in terms of personal characteristics (demographics, personality traits, psychological factors, and previous behavioral patterns) and social characteristics (audience size and audience diversity). Compared with nonusers, users using Time Limit setting scored significantly higher on posting frequency and privacy setting use and scored significantly lower on audience size. We also examine how personal and social characteristics vary between user groups with different degrees of ephemerality (i.e., low, medium, or high). Our findings show that users using the Time Limit setting who scored higher on measures of life changes, self-monitoring, posting frequency, and audience size and lower on perceived stress were more likely to opt for the low (i.e., 6months) rather than the medium (i.e., 1month) or high (i.e., 3days) degree of ephemerality. Our work contributes to the understanding of ephemerality settings on social media platforms and provides insights that help practitioners design more effective platforms.

The WeChat Mini Program in the Education industry is experiencing robust growth, driven by the increasing adoption of mobile learning and the platform's inherent advantages. Our analysis projects a market size of $5 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033. This significant expansion is fueled by several key factors. Firstly, the convenience and accessibility of WeChat Mini Programs, readily integrated into the daily lives of millions of Chinese users, makes them an ideal platform for delivering educational content. Secondly, the cost-effectiveness of developing and maintaining these programs compared to traditional apps is attracting a large number of educational institutions and businesses. Thirdly, the innovative features offered by WeChat, including social interaction tools and payment gateways, further enhance the learning experience and facilitate effective monetization strategies. The market is segmented by program type (e.g., online courses, tutoring, language learning), target audience (K-12, higher education, professional development), and geographic location. Competition is intensifying among established players like Tencent, Xiaomeng Technology, and Baijiayun, alongside emerging startups focusing on niche educational segments. However, challenges remain, including concerns about data security, the need for consistent high-quality content, and the potential for market saturation in certain segments. Despite these challenges, the long-term prospects for WeChat Mini Programs in education remain positive. The continued expansion of internet penetration, particularly among younger demographics, coupled with ongoing technological advancements and government support for online education, are expected to fuel sustained market growth throughout the forecast period. Strategic partnerships between educational institutions and technology providers, along with continuous innovation in learning methodologies and program features, will be crucial in shaping the future trajectory of this dynamic market. The CAGR of 25% suggests a significant opportunity for investors and entrepreneurs looking to tap into this rapidly expanding sector. The diverse range of players and segments within the market indicates a healthy level of competition and innovation, promising continued growth and improvement in the quality and accessibility of online education through WeChat Mini Programs.

Chinese citizens displayed a strong online presence, having approximately 1.28 billion active social media users as of October 2025. Other Asia-Pacific countries and regions appeared to trail behind China in terms of their social media engagement. India and Indonesia, the second- and third-ranked countries in terms of number of active social media users, had 500 million and 180 million active social media users, respectively. Leading social media platforms Facebook reigns worldwide and in the Asia-Pacific region as the most-used social media site, having displayed an increasing number of daily active users. However, Asian social networks, such as WeChat and Douyin, have also gained immense popularity in the Asia-Pacific region by offering content and services tailored to APAC preferences. Acting not only as a messaging and social media service, WeChat is a platform for online shopping and payment services. The social networking site, owned by Tencent, was the sixth most used social media platform globally. A connected region The Asia-Pacific region has gone through a technological evolution and alongside the region, its citizens have willingly adopted this change. This is conveyed through the internet penetration rate, which has more than doubled since 2010 in Asia. A better internet infrastructure has catalyzed the emergence of social media throughout the Asia-Pacific region.

Background: The promotion of a healthy diet via health education is a component of the “Healthy China 2030” plan. However, few studies have reported whether health knowledge about nutrition and diet has gained public attention, and whether it is needed by the public.Methods: The numbers of views, shares, and reads of articles published by the official WeChat account of a hospital in China were accessed. The influence index was obtained via the entropy analysis of these three indices. A questionnaire survey was developed based on the purpose of the study and the conclusion of the content analysis, which conducted to analyze users' requirements for health knowledge and their influencing factors. Moreover, risk factors were explored by logistic regression models.Results: Of the 103 articles considered in this study, four articles in the Top 10 were related to nutrition and diet. The influence index of nutrition and diet knowledge was found to be the highest in the content analysis (p < 0.05). The higher degrees of humor (β = 0.224, p = 0.027), nutrition and diet articles (β = 0.776, p = 0.034), and cover articles (β = 0.312, p = 0.021) have significant influences on the influence index. In total, 581 questionnaires were obtained, and 78.1% of the respondents reported believing that the health knowledge of greatest concern was that related to nutrition and diet. Multivariate logistic regression analyses were conducted to explore the associations between the features of the articles and users reading nutrition and diet knowledge; it was found that gender (female, OR: 4.651, 95%Cl: 2.598, 8.325, and p < 0.001), age (young adult, OR: 0.358, 95%Cl: 0.266, 0.481, and p < 0.001), cancer precaution knowledge (OR: 4.333, 95%Cl: 2.262, 8.299, and p < 0.001), traditional Chinese medicine (OR: 2.121, 95%Cl: 1.064, 4.230, and p = 0.033), the knowledge acquisition approach [circle of friends (OR: 2.586, 95%Cl: 1.373, 4.868, and p = 0.003), social media (OR: 2.183, 95%Cl: 1.204, 3.960, and p = 0.010)), hospitals (OR: 3.194, 95%Cl: 1.793, 5.692, and p < 0.001), television media (OR: 4.348, 95%Cl: 2.341, 8.077, and p < 0.001)], and social media strategies [professionalism and authority (OR: 2.354, 95%Cl: 1.231, 4.505, and p = 0.006)] have statistically significant relationships with users reading nutrition and diet knowledge.Conclusion: Nutrition and diet knowledge could contribute to WeChat user engagement of health information dissemination. Nutrition professionals should improve the scientific popularization ability and effectively use social media for health promotion.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.44 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

The WeChat Mini Program in Education market is rapidly evolving, providing a dynamic platform that enhances the learning experience for students and educators alike. As part of the expansive WeChat ecosystem, these mini programs serve as lightweight applications that run within the WeChat app, empowering users to ac

Predictors of online political discussion and political efficacy.