As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

This statistic displays the average monthly smartphone cellular data usage from 2016 to 2021. In 2016, on average a smartphone consumed 1.7 GBs of cellular data per month. That number is projected to reach 8.9 GBs in 2021.

Weekly internet usage in China has been gradually increasing. In December 2024, internet users in China spent on average 28.7 hours per week online, which equals to slightly over four hours of daily online time.

The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching 149 zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than 394 zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just two percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of 19.2 percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached 6.7 zettabytes.

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

North America registered the highest mobile data consumption per connection in 2023, with the average connection consuming 29 gigabytes per month. This figure is set to triple by 2030, driven by the adoption of data intensive activities such as 4K streaming.

As of February 2024, over a third of online users worldwide were aged between 25 and 34 years. Website visitors in this age bracket constituted the biggest group of online users worldwide. Also, 19 percent of global online users were aged 18 to 24 years. The global digital population aged 65 or older represented approximately 4.2 percent of all internet users worldwide. Social media usage and Meta Social media is a major driver of internet use, with a global penetration rate of 62.2 percent. On average, internet users spend 143 minutes per day on social media, highlighting its significant impact on daily online activities. The usage of social media is mostly dominated by Meta platforms, which own four of the largest social media platforms. Facebook leads the ranking with over three billion active users, followed by Instagram and WhatsApp. Instagram's global popularity Meta’s social video platform, Instagram, had long been one of the most engaging social media platforms worldwide, and it was projected to reach 1.44 billion monthly active users. Instagram was particularly favored by users aged 18 to 34, thanks to its ability to offer a variety of interactive content, from images and carousels. This diverse range of content types was a key factor in its popularity among its young user base.

Keeping track of your health is, for many people, a continuous task. Monitoring what you eat, how often you exercise and how much water you drink can be time-consuming, fortunately there are tens of...

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 55 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

Internet use in the UK annual estimates by age, sex, disability, ethnic group, economic activity and geographical location, including confidence intervals.

In 2023, customers used on average 7.5 GB per month of mobile data per active SIM card in Belgium. This is the highest mobile data per active SIM card in the given time period and an increase of about 23 percent compared to the previous year.

The population share with internet access in the United States was forecast to continuously increase between 2024 and 2029 by in total 1.5 percentage points. After the ninth consecutive increasing year, the internet penetration is estimated to reach 95.37 percent and therefore a new peak in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of internet users in Germany was forecast to continuously increase between 2024 and 2029 by in total 2.1 million users (+2.95 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 73.32 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

When asked about "Attitudes towards the internet", most Japanese respondents pick "I could no longer imagine my everyday life without the internet" as an answer. 56 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Global mobile data usage was estimated at over 100,000 petabytes in 2022, with forecasts placing 2027 usage at over 380,000 petabytes. Mobile handsets accounted for the majority of data use in 2022, followed by cellular internet of things (IoT) devices.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

People in Japan on average spent 202.5 minutes per weekday on using the internet in fiscal year 2023. The internet usage time more than doubled since fiscal year 2014.

TikTok has 136 million monthly active users in the US alone.