According to a survey of internet users in Great Britain (GB) conducted between July 20 and 23, over half of respondents aged 18 to 24 reported having used Facebook in this period. The same amount of users in the age cohort reported having used TikTok, while 81 percent used YouTube in the examined time. Overall, Facebook was the most popular social media platform across the older demographics, with 72 percent of users aged between 50 and 64 reporting to having engaged with the Meta-powered social media in the examined period. The 2024 general election in the United Kingdom was held on July 4, and saw parties and politicians make ample usage of social media channels in the weeks before the country casted its vote.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

Introduction: Screentime is ubiquitous with children and parents concerned and anxious about its effect on the well-being of their children. This project uses the 2020 data from the National Survey of Children’s Health (NSCH) to determine if there is a correlation between the amount of weekday screentime in children ages 17 and younger and reported instances of mental health treatment and mental health treatment needed. Objectives: The primary objective of this project is to determine if there is a correlation between screentime and the mental health of children, ages 17 and younger. Methods: This project utilizes 2020 data from the NSCH, specifically the survey information collected about children ages 17 and younger on screentime, mental health professional treatment, and age of the child. Screentime refers to weekday time spent in front of a TV, computer, cellphone, or other electronic device watching programs, playing games, accessing the internet or using social media. After analyzing the three aforementioned variables, the percentage of mental health treatment occurrences by age group per screen time category indicates whether there is a correlation between children’s screentime and their mental health. Results: Preschool-aged (0-5 years old) children who spent 2 hours per weekday in front of a screen had the highest occurrence of mental health treatment, doubling the other categories of screentime. In school-aged (6-13 years old) children, there is a rise in mental health treatment needed as screentime increases. In adolescent (14-17 years old) children, there is a significant increase in the occurrence of mental health treatment as screentime increases, where 60% of adolescents who require mental health treatment spent four or more hours in front of a screen. Conclusions: There is a correlation between increased screentime and the occurrence of mental health treatment in children, particularly with the Adolescent (14-17 years old) age group.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Dataset of 6 survey processes applied to different populations –locals, tourists and users– from St. George´s Cultural Quarter (Leicester) and the Ouseburn Valley (Newcastle Upon Tyne) between September 2016 and April 2020. Dataset with the answers to a series of questionnaires carried out to determine the brand awareness of the cultural and creative districts of Leicester, the St. George's Quarter, and Newcastle Upon Tyne, the Ouseburn Valley. In total, six survey processes have been carried out in which two different questionnaires have been used. The first of them is aimed at tourists and locals from Leicester and Newcastle Upon Tyne and, the second, at users of their districts St. George's Quarter and the Ouseburn Valley. The first questionnaire aims to determine the notoriety of the districts among tourists and locals. Hence two different survey processes were carried out using the same questionnaire, one among tourists and the other among locals. The questionnaire contains a total of 16 questions, some of them open and others closed, and is made up of five blocks intended to analyze: Sociodemographic characteristics. Through the first two questions of the questionnaire, the aim is to obtain sociodemographic data of the sample surveyed, such as age and sex. Degree of knowledge of the concept of cultural and creative districts in the city of Leicester/Newcastle Upon Tyne. This section aims to study the degree of spontaneous and suggested notoriety of the district and its logo among the public, whether tourists or locals. It asks, directly and indirectly, about some cultural and creative districts in the city and their corporate visual identity. First, it is done indirectly (spontaneous awareness) and then directly and concretely (suggested awareness). Degree of knowledge of different institutions, companies or organizations in the district. This part aims to detect whether the local public knows the most relevant actors in the district, regardless of whether or not the respondent is aware of the name given to the space. For this, participants are asked about the most representative areas of each district and other general activities that they may know about. Motivation to attend, know, use and visit the district regularly. This block aims to determine the reasons why the respondents make use of a cultural and creative district, as well as the frequency with which they visit it. Opinions, variables, values and characteristics linked to cultural and creative districts in general. The respondents are asked about the importance that these spaces in the city have for them and why. The questionnaire includes both mandatory questions and other optional ones, considering that those people who were unaware of a cultural and creative district or certain spaces within it could not answer some of the questions. It is worth noting some details of each survey process: The first survey process was carried out in person in September 2016 among tourists and visitors in Leicester, in the city centre, at the Leicester Tourist Office located at Gallowtree Gate. The second survey process took place between September and December 2017 among the inhabitants of Leicester. It was carried out in person in the city centre (specifically at Haymarket Memorial Clock Tower, Humberstone Gate and at the De Montfort University campus) and in the surroundings of Leicester's cultural and creative district (in Rutland Street). The third and fourth survey processes were carried out between September and December 2018 among the inhabitants and tourists of Newcastle Upon Tyne, respectively. Both processes were carried out in person in the city centre (specifically in Eldon Square, Grey's Monument, Northumberland Street and Newgate Street). During all these processes, the necessary instructions were given to the respondents so that they could answer the questionnaire correctly, in person and orally, and the answers obtained were recorded on a digital tablet. In Leicester, 50 surveys were carried out among tourists and 306 among locals. On the other hand, in Newcastle Upon Tyne, 62 surveys were carried out among tourists and 60 among locals. All of these surveys were carried out in person. In addition, another survey process different from the ones described above was carried out, for which a second questionnaire was used. This questionnaire has a similar structure to the first and many of the blocks are common, but focuses on understanding the reasons that led current users to a cultural and creative district become such, and how they make use of the district and its logo, its corporate visual identity, its nature as a cultural and creative space, the existing information about it, etc. The main objective of this second questionnaire, beyond determining the suggested notoriety of the districts of St. George's Quarter and the Ouseburn Valley among its users, has focused on studying the phenomenology described. To do this, a total of 17 questions are combined, some of them open and others closed, distributed into five blocks intended to analyse: Sociodemographic characteristics. Through the first three questions of the questionnaire, the aim is to obtain sociodemographic data of the sample surveyed, such as age, gender and current employment status. Opinions, variables, values and characteristics linked to cultural and creative districts in general. Respondents are asked about the importance of these spaces in the city and why they are important (if respondents consider they are). Degree of awareness of the nature of the cultural and creative districts among their users. This section aims to study the degree of suggested notoriety of a district and its logo among users. It asks directly about the identification of the space as a cultural and creative district and the knowledge (or not) of its corporate visual identity. Degree of knowledge and use of the different institutions, companies, organizations and actors in the district. This part aims to detect the level of knowledge and frequency of use of the most relevant spaces in a district by the surveyed users. Respondents are asked about the most representative areas of each district and other general activities that they may know about in them. Motivation to attend, get to know and visit the district regularly. This block aims to determine the reasons why respondents make use of a cultural and creative district, as well as the frequency with which they visit the space and with whom they do so. In addition, it focuses on studying how they get to it (public transport, walking, car,...) and through which means (social networks, traditional media, word of mouth,...) the surveyed users are aware of the different events that take place in the corresponding district. The questionnaire includes both mandatory questions and other optional ones, once again considering that those people who may be unaware of certain spaces in the cultural and creative district or certain features of it may not be able to answer some of the questions. Both survey processes were carried out online between March and April 2019 and 65 responses have been obtained among users of the St. George's Quarter and 86 among users of the Ouseburn Valley. During all the survey processes, the necessary instructions were given to the respondents so that they could answer the questionnaire correctly. Likewise, they were informed of the nature of the investigation and the identity of the interviewer, and also were provided with a contact email to send any questions or suggestions. In this case, the questionnaire was prepared using Google Forms and distributed from March 1 to April 30, 2020 "online" through "e-mailing" and Social Networks such as Google +, Facebook, Twitter and Instagram. For this, the different workers in the areas of interest were identified thanks to the web directories available on the corporate pages of each cultural, creative, educational actor, etc. and were contacted. In addition, concerning social networks, the questionnaire was distributed using various specific interest groups existing in the districts and through the corporate accounts of the actors in the districts, which facilitated the distribution of the questionnaire on their profiles on social networks.

The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

According to data collected during the first quarter of 2020, adults aged 18 to 34 spent more time browsing the web via smartphone than any other age group in the United States. Overall media consumption was highest among adults aged 50 to 64 during that period.

Traditional media

Traditional media is gradually losing its appeal to younger, more tech-savvy generations. While television consumption is highest among adults who have not grown up with the internet or other digital channels, young Millennials and Gen Z tend to prefer non-linear forms of news and entertainment. Data on the median age of media users in the U.S. showed that the average age of TV viewers and print magazine readers was higher than that of internet users in 2020, and similar generational trends can be observed in many digitally developed markets globally.

Impact of COVID-19 on media usage

The onset of the coronavirus (COVID-19) pandemic boosted media consumption across the United States and worldwide in 2020. While the average time spent with traditional media increased for the first time in over a decade, digital media consumption saw a particularly impressive spike that year due to remote working and schooling setups. In the following years, the gap between traditional and digital media consumption is expected to widen even further.

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users in Central & Western Europe was forecast to increase between 2024 and 2028 by in total 4.5 million users (+3.52 percent). This overall increase does not happen continuously, notably not in 2028. The Instagram user base is estimated to amount to 132.21 million users in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Eastern Europe and Northern Europe.

A survey conducted in January 2022 revealed that 18 to 25 year olds constituted the largest share of social media users in India, with 31 percent using six to nine social media platforms at a time. Contrariwise, nearly four-fifths of the respondents aged 56 and above claimed not having used social media platforms. The source noticed that people residing in urban areas were using more social media platforms than those in rural areas.

The number of Facebook users in Europe was forecast to continuously increase between 2024 and 2028 by in total 15.5 million users (+3.91 percent). According to this forecast, in 2028, the Facebook user base will have increased for the sixth consecutive year to 412.26 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like South America and North America.

The number of Facebook users in Central & Western Europe was forecast to decrease between 2024 and 2028 by in total 29.8 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The Facebook user base is estimated to amount to 192.47 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Eastern Europe and Russia.

The number of social media users in Ireland was forecast to continuously increase between 2024 and 2029 by in total 0.6 million users (+12.85 percent). After the seventh consecutive increasing year, the social media user base is estimated to reach 5.24 million users and therefore a new peak in 2029. The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2022, around 89 percent of the New Zealand population were active social media users. The social media penetration rate has continued to increase, in-line with the growing digitalization of the country. While not the most active country in the Asia Pacific region, New Zealand still ranked in the top ten in terms of social media penetration out of countries from Asia Pacific.

How are Kiwis using social media?

Most of the population use social media on a mobile device. With increasing smartphone usage and accessibility, current global trends look set to establish the standard for mobile-only social media usage in the near future. In fact, many social media services are better experienced on a mobile device.

An average of one hour and 51 minutes per day were spent on social media by internet users in the country in 2020. This is much lower than the approximate four hours per day spent by online users in the Philippines.

Which social media are the most popular?

The most popular social networks in the country included YouTube, Facebook, and Instagram. YouTube and Facebook dominated the market, both with over 70 percent penetration rates. Facebook was popular among all age groups, with the highest number of Facebook users in the 25 to 34-year age group. Instagram has gained popularity with younger generations in the country.

The number of Instagram users in the Netherlands was forecast to continuously decrease between 2024 and 2028 by in total 0.4 million users (-5.35 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the seventh consecutive year to 7.1 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like France and Luxembourg.