Success.ai’s Consumer Sentiment Data offers businesses unparalleled insights into global audience attitudes, preferences, and emotional triggers. Sourced from continuous analysis of consumer behaviors, conversations, and feedback, this dataset includes psychographic profiles, interest data, and sentiment trends that help marketers, product teams, and strategists better understand their target customers. Whether you’re exploring a new market, refining your brand message, or enhancing product offerings, Success.ai ensures your consumer intelligence efforts are guided by timely, accurate, and context-rich data.

Why Choose Success.ai’s Consumer Sentiment Data?

1. Comprehensive Audience Insights

   • Access psychographic and interest-based profiles that reveal what motivates and influences your audience’s decisions.
   • Continuous updates ensure you stay aligned with shifting consumer sentiments, seasonal preferences, and emerging trends.

2. Global Reach Across Industries and Demographics

   • Includes insights from various markets, age groups, cultural backgrounds, and income levels.
   • Identify consumer attitudes in different regions, helping you tailor campaigns, products, and messaging to diverse audiences.

3. Continuously Updated Datasets

   • Real-time data analysis ensures that your consumer sentiment insights remain fresh, relevant, and actionable.
   • Adapt quickly to consumer feedback, market changes, and competitive pressures.

4. Ethical and Compliant

   • Adheres to global data privacy regulations, ensuring your usage of consumer sentiment data is both legal and respectful of personal boundaries.

Data Highlights:

• Psychographic Profiles: Understand lifestyle preferences, values, and interests that shape consumer choices.
• Sentiment Trends: Track evolving emotional responses to brands, products, and categories.
• Global Audience Insights: Evaluate consumer sentiments across multiple regions, languages, and cultural contexts.
• Continuous Updates: Receive current data that reflects the latest shifts in mood, opinion, and interest.

Key Features of the Dataset:

1. Granular Segmentation

   • Segment audiences by demographic, interest, buying behavior, and sentiment scores for targeted marketing efforts.
   • Focus on the attributes that matter most, from eco-conscious consumers to luxury shoppers or value seekers.

2. Contextual Sentiment Analysis

   • Go beyond basic positive/negative sentiment to understand nuanced emotional responses.
   • Identify triggers that inspire loyalty, dissatisfaction, trust, or skepticism.

3. AI-Driven Enrichment

   • Profiles enriched with actionable data provide deeper insights into consumer lifestyles, brand perceptions, and product affinities.
   • Leverage advanced analytics to develop personalized campaigns and product strategies.

Strategic Use Cases:

1. Marketing and Campaign Optimization

   • Craft campaigns that resonate emotionally by understanding what drives consumer engagement.
   • Adjust messaging, timing, and channels to align with evolving sentiment trends and seasonal shifts in consumer mood.

2. Product Development and Innovation

   • Identify unmet consumer needs and preferences before launching new products.
   • Refine features, packaging, and pricing strategies based on real-time consumer responses.

3. Brand Management and Positioning

   • Monitor brand perceptions to detect early signs of brand fatigue, trust erosion, or negative publicity.
   • Strengthen brand loyalty by addressing concerns, highlighting strengths, and adapting to changing market contexts.

4. Competitive Analysis and Market Entry

   • Benchmark consumer sentiment towards competitors, industry leaders, and emerging disruptors.
   • Assess market readiness and optimize entry strategies for new regions or segments.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access high-quality, verified data at competitive prices, ensuring efficient allocation of your marketing and research budgets.

2. Seamless Integration

   • Integrate enriched sentiment data into your analytics, CRM, or marketing platforms via APIs or downloadable formats.
   • Simplify data management and accelerate decision-making processes.

3. Data Accuracy with AI Validation

   • Benefit from AI-driven validation for reliable insights into consumer attitudes, leading to more confident data-driven strategies.

4. Customizable and Scalable Solutions

   • Tailor datasets to focus on specific segments, regions, or interests, and scale as your business grows and evolves.

APIs for Enhanced Functionality:

1. Data Enrichment API

   • Enhance your existing consumer records with psychographic and sentiment insights, deepening your understanding of audience motivations.

2. Lead Generation API

   • Identify audience segments receptive to your messaging, streamlini...

This project performs customer segmentation using K-Means clustering on a marketing campaign dataset. The objective is to identify distinct groups of customers based on demographic and behavioral variables such as age, income, number of children, frequency of online and in-store purchases, and total spending.

Key steps included: 1. Data cleaning & preprocessing 2. Feature selection and normalization 3. Dimensionality reduction using PCA 4. Cluster identification with Elbow Method & Silhouette Score 5. Final clustering using KMeans 6. Interpretation of each cluster's characteristics 7. The result reveals 4 unique customer segments:

🟢 Keluarga Muda Hemat (Young Budget-Conscious Families): Mid-aged customers with lower income and spending, often browsing online but making fewer purchases. 🟣 Elite Loyal Shopper: High-income, high-spending loyal customers who actively purchase across all channels. 🔵 Orang Tua Aktif Digital (Digitally Active Older Parents): Older customers with teens at home, tech-savvy and active in online shopping. ⚪ Konsumen Tradisional Pasif (Passive Traditional Consumers): Older segment with low spending and less engagement in marketing channels.

🎯 This segmentation can help businesses design more targeted and personalized marketing strategies based on customer profiles.

🎓 Credit: Mata Kuliah: Big Data Kelompok Senjavana, Anggota Tim: - Hafiz Fadli Faylasuf - J0403221103 - Hasna Nabiilah Widiani - J0403221043 - Anggito Rangkuti Bagas Muzaqi - J0403221096 - Asa Yuaziva - J0403221003 Dosen Pengampu: Gema Parasti Midara S.Si., M.Kom.

Luxury Goods Buyers Mailing List – Target Affluent U.S. Consumers by AmeriList

Unlock access to one of the most powerful consumer databases available, the AmeriList Luxury Goods Buyers File, featuring over 4 million verified U.S. consumers who actively purchase and engage with premium products and brands. These high-income, brand-loyal shoppers represent the top tier of consumer spending, encompassing individuals who invest in designer fashion, fine jewelry, luxury automobiles, upscale travel, and high-end home décor. When you choose AmeriList, you’re connecting with a trusted leader in consumer intelligence and direct marketing data, ensuring accuracy, deliverability, and response-driven results.

About the Luxury Goods Buyers Database

• The AmeriList Luxury Goods Buyers Database was created for marketers targeting affluent, style-conscious consumers who actively purchase high-end and designer products.

• Features millions of verified luxury shoppers, individuals who invest in premium fashion, jewelry, décor, automobiles, and upscale lifestyle brands.

• Each record is validated, standardized, and enhanced through AmeriList’s data hygiene and verification process, ensuring accurate, responsive results.

• Updated monthly with NCOA and CASS certification, guaranteeing deliverable, compliant, and up-to-date consumer data.

• Provides detailed demographic and lifestyle selects, including income, location, age, gender, and buying behavior—perfect for segmentation and precision targeting.

Ideal for direct mail, email, and digital campaigns aimed at luxury buyers and high-income households.

What Makes This List Unique

• Affluent, Verified Consumers: Every record represents a high-value consumer with known purchasing power and a demonstrated interest in luxury categories, from couture fashion to luxury travel and automotive.

• True Multi-Channel Reach: Use this database for direct mail, email, or telemarketing campaigns. Coordinate messaging across channels for a consistent, high-impact brand presence.

• Data Hygiene & Quality Assurance: The AmeriList team updates and validates the file monthly, performing address hygiene (NCOA, CASS, DSF2) and duplicate suppression. This ensures that your campaigns reach deliverable, current consumers.

• Exclusive Market Segmentation: Identify buyers of specific categories such as jewelry, handbags, watches, décor, luxury automobiles, and upscale lifestyle goods. Layer additional selects like age, income, marital status, or homeowner type to refine your audience further.

• Backed by a Leading Data Provider: AmeriList has more than two decades of expertise in consumer data compilation and direct marketing. All files adhere to privacy and compliance best practices, ensuring data integrity and ethical usage.

Ideal Marketing Applications

• Fashion & Accessories Marketing: Reach stylish consumers who actively purchase from designer labels, luxury boutiques, and high-end apparel brands.

• Fine Jewelry & Watches: Promote premium jewelry collections, limited-edition watches, and bespoke pieces to buyers who value craftsmanship and exclusivity.

• Luxury Home & Décor Brands: Target homeowners with the taste and means to invest in luxury furniture, custom interiors, and designer décor.

• Premium Automobiles & Transport: Reach affluent drivers who appreciate performance, innovation, and luxury craftsmanship, perfect for premium car brands, leasing programs, or lifestyle accessories.

• Travel, Leisure & Hospitality: Market high-end travel packages, resorts, private charters, and curated experiences to consumers who prioritize luxury and personalized service.

• High-End Beauty & Fragrance: Connect with consumers who prefer prestige beauty, skincare, and niche fragrances that define elegance and exclusivity.

How the Data Is Compiled

AmeriList’s data compilation combines multiple, verified data sources to ensure accuracy and responsiveness. The Luxury Goods Buyers file is derived from:

• Self-reported lifestyle and interest surveys
• Purchase transactions and online registrations
• Brand and loyalty program participation
• Public records and demographic overlays
• Third-party and proprietary data partnerships

Each data element is verified, standardized, and enhanced to meet AmeriList’s strict quality standards. Before release, the entire database undergoes merge/purge processes, duplicate removal, and suppression against existing client data to prevent redundancy and enhance performance.

All addresses are validated through CASS Certification and the National Change of Address (NCOA) database, ensuring postal deliverability and compliance with USPS standards.

Marketing Advantages:

• Pinpoint Precision – Reach only those who are statistically most likely to respond to luxury offers.
• High Deliverability – Every record meets rigorous hygiene protocols for accurate, mailable, and emailable data.
• Increased ROI – Reduce wasted impressions and focus your spend on high-va...