The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

Updated 30 January 2023

Version 14 of Dataset

License Update:

There has been some confusion around licensing for this data set. Dr. Carla Patalano and Dr. Rich Huebner are the original authors of this dataset.

We provide a license to anyone who wishes to use this dataset for learning or teaching. For the purposes of sharing, please follow this license:

CC-BY-NC-ND This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Codebook

https://rpubs.com/rhuebner/hrd_cb_v14

PLEASE NOTE -- I recently updated the codebook - please use the above link. A few minor discrepancies were identified between the codebook and the dataset. Please feel free to contact me through LinkedIn (www.linkedin.com/in/RichHuebner) to report discrepancies and make requests.

Context

HR data can be hard to come by, and HR professionals generally lag behind with respect to analytics and data visualization competency. Thus, Dr. Carla Patalano and I set out to create our own HR-related dataset, which is used in one of our graduate MSHRM courses called HR Metrics and Analytics, at New England College of Business. We created this data set ourselves. We use the data set to teach HR students how to use and analyze the data in Tableau Desktop - a data visualization tool that's easy to learn.

This version provides a variety of features that are useful for both data visualization AND creating machine learning / predictive analytics models. We are working on expanding the data set even further by generating even more records and a few additional features. We will be keeping this as one file/one data set for now. There is a possibility of creating a second file perhaps down the road where you can join the files together to practice SQL/joins, etc.

Note that this dataset isn't perfect. By design, there are some issues that are present. It is primarily designed as a teaching data set - to teach human resources professionals how to work with data and analytics.

Content

We have reduced the complexity of the dataset down to a single data file (v14). The CSV revolves around a fictitious company and the core data set contains names, DOBs, age, gender, marital status, date of hire, reasons for termination, department, whether they are active or terminated, position title, pay rate, manager name, and performance score.

Recent additions to the data include: - Absences - Most Recent Performance Review Date - Employee Engagement Score

Acknowledgements

Dr. Carla Patalano provided the baseline idea for creating this synthetic data set, which has been used now by over 200 Human Resource Management students at the college. Students in the course learn data visualization techniques with Tableau Desktop and use this data set to complete a series of assignments.

Inspiration

We've included some open-ended questions that you can explore and try to address through creating Tableau visualizations, or R or Python analyses. Good luck and enjoy the learning!

• Is there any relationship between who a person works for and their performance score?
• What is the overall diversity profile of the organization?
• What are our best recruiting sources if we want to ensure a diverse organization?
• Can we predict who is going to terminate and who isn't? What level of accuracy can we achieve on this?
• Are there areas of the company where pay is not equitable?

There are so many other interesting questions that could be addressed through this interesting data set. Dr. Patalano and I look forward to seeing what we can come up with.

If you have any questions or comments about the dataset, please do not hesitate to reach out to me on LinkedIn: http://www.linkedin.com/in/RichHuebner

You can also reach me via email at: Richard.Huebner@go.cambridgecollege.edu

The number of LinkedIn users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.5 million users (+3.74 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 13.89 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Fiji and New Zealand.

The number of LinkedIn users in Africa was forecast to continuously increase between 2024 and 2028 by in total 37 million users (+68.13 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 91.29 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like South America and Caribbean.

The number of LinkedIn users in South Africa was forecast to continuously increase between 2024 and 2028 by in total 2.7 million users (+28.75 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 12.04 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Lesotho and Botswana.

This statistic shows a ranking of the estimated number of LinkedIn users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of LinkedIn users in Russia was forecast to continuously increase between 2022 and 2028 by in total 0.4 million users (+5.26 percent). According to this forecast in 2028, the LinkedIn user base will have increased for the sixth consecutive year to 8.04 million users. Notably, the number of LinkedIn users was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Northern Europe and Central & Western Europe.