This timeline presents Nike's North American revenue from 2009 to 2025, by segment. Nike's North American revenue from footwear amounted to roughly 12.7 billion U.S. dollars in the year ended May 31, 2025, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

In the year ended May 31, 2025, Nike's North American revenue amounted to about 19.6 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 12.3 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In the year ended May 2025, Nike's global revenue amounted to about ***** billion U.S. dollars, which was a decrease compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st.

In the financial year ended May 31, 2025, Nike's U.S. revenue amounted to about 19.6 billion U.S. dollars. On an annual basis, Nike generates a sizeable chunk of its global turnover in the United States.

In the year ended May 31, 2025, Nike generated about 12.7 billion U.S. dollars' worth of footwear revenue in North America. This was a decrease compared to the previous fiscal year. All regions recorded a decrease in sales. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically at the forefront of product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing".

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about **** billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly ****** employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.