100+ datasets found
  1. Top 10 social media by active users

    • kaggle.com
    Updated Aug 15, 2024
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    Mahmoud Gamil (2024). Top 10 social media by active users [Dataset]. https://www.kaggle.com/datasets/mahmoudredagamail/number-of-monthly-active-users-worldwide
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Aug 15, 2024
    Dataset provided by
    Kaggle
    Authors
    Mahmoud Gamil
    License

    Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
    License information was derived automatically

    Description

    Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

    In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

  2. Instagram accounts with the most followers worldwide 2024

    • statista.com
    • es.statista.com
    + more versions
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    Stacy Jo Dixon, Instagram accounts with the most followers worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

                  The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
    
                  How popular is Instagram?
    
                  Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
    
                  Who uses Instagram?
    
                  Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
    
                  Celebrity influencers on Instagram
                  Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
    
  3. Social Media Datasets

    • brightdata.com
    .json, .csv, .xlsx
    Updated Sep 18, 2024
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    Bright Data (2024). Social Media Datasets [Dataset]. https://brightdata.com/products/datasets/social-media
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    .json, .csv, .xlsxAvailable download formats
    Dataset updated
    Sep 18, 2024
    Dataset authored and provided by
    Bright Datahttps://brightdata.com/
    License

    https://brightdata.com/licensehttps://brightdata.com/license

    Area covered
    Worldwide
    Description

    Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

    Dataset Features

    User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

    Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

    Popular Use Cases

    Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

    Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

  4. Countries with the most Facebook users 2024

    • statista.com
    • ai-chatbox.pro
    • +1more
    + more versions
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    Stacy Jo Dixon, Countries with the most Facebook users 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Which county has the most Facebook users?

                  There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.
    
                  Facebook – the most used social media
    
                  Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
    
                  Facebook usage by device
                  As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
    
  5. c

    Social Media Usage Dataset(Applications)

    • cubig.ai
    Updated May 28, 2025
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    CUBIG (2025). Social Media Usage Dataset(Applications) [Dataset]. https://cubig.ai/store/products/321/social-media-usage-datasetapplications
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    Dataset updated
    May 28, 2025
    Dataset authored and provided by
    CUBIG
    License

    https://cubig.ai/store/terms-of-servicehttps://cubig.ai/store/terms-of-service

    Measurement technique
    Synthetic data generation using AI techniques for model training, Privacy-preserving data transformation via differential privacy
    Description

    1) Data Introduction • The Social Media Usage Dataset(Applications) features patterns and activity indicators that 1,000 users use seven major social media platforms, including Facebook, Instagram, and Twitter.

    2) Data Utilization (1) Social Media Usage Dataset(Applications) has characteristics that: • This dataset provides different social media activity data for each user, including daily usage time, number of posts, number of likes received, and number of new followers. (2) Social Media Usage Dataset(Applications) can be used to: • Analysis of User Participation by Platform: You can analyze participation and popular trends by platform by comparing usage time and activity for each social media. • Establish marketing strategy: Based on user activity data, it can be used for targeted marketing, content production, and user retention strategies.

  6. Data from: social media engagement

    • kaggle.com
    Updated Jul 2, 2025
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    Divya Raj Singh Shekhawat (2025). social media engagement [Dataset]. https://www.kaggle.com/datasets/divyaraj2006/social-media-engagement
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Jul 2, 2025
    Dataset provided by
    Kaggle
    Authors
    Divya Raj Singh Shekhawat
    License

    Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
    License information was derived automatically

    Description

    About Dataset This dataset captures the pulse of viral social media trends across Facebook, Instagram and Twitter. It provides insights into the most popular hashtags, content types, and user engagement levels, offering a comprehensive view of how trends unfold across platforms. With regional data and influencer-driven content, this dataset is perfect for:

    Trend analysis 🔍 Sentiment modeling 💭 Understanding influencer marketing 📈 Dive in to explore what makes content go viral, the behaviors that drive engagement, and how trends evolve on a global scale! 🌍

  7. Social media revenue of selected companies 2023

    • statista.com
    • es.statista.com
    • +1more
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    Stacy Jo Dixon, Social media revenue of selected companies 2023 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

  8. Average daily time spent on social media worldwide 2012-2025

    • statista.com
    Updated Jun 19, 2025
    + more versions
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    Statista (2025). Average daily time spent on social media worldwide 2012-2025 [Dataset]. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
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    Dataset updated
    Jun 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

  9. s

    Social Media Worldwide Usage Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Worldwide Usage Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    56.8% of the world’s total population is active on social media.

  10. s

    Social Media Usage By Country

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Usage By Country [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The results might surprise you when looking at internet users that are active on social media in each country.

  11. s

    How Many Social Media Accounts Does The Average Person Have?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). How Many Social Media Accounts Does The Average Person Have? [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

  12. What social Media People like the most and why?

    • kaggle.com
    Updated Feb 17, 2023
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    Nina Luquez (2023). What social Media People like the most and why? [Dataset]. https://www.kaggle.com/ninaluquez/what-social-media-people-like-the-most-and-why/discussion
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Feb 17, 2023
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Nina Luquez
    Description

    Dataset

    This dataset was created by Nina Luquez

    Contents

  13. Top 100 social media profiles

    • kaggle.com
    Updated Aug 7, 2022
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    Medaxone (2022). Top 100 social media profiles [Dataset]. https://www.kaggle.com/medaxone/top-100-social-media-profiles/discussion
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Aug 7, 2022
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Medaxone
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    A list of the most popular (top 100 by followers) Instagram, Twitter, YouTube, Twitch, and TikTok users. NB! For YouTube the followers are subscribers and the posts are videos.

  14. s

    What Are The Most Used Social Media Platforms?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). What Are The Most Used Social Media Platforms? [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Facebook and YouTube are still the most used social media platforms today.

  15. s

    Social Media Usage By Age

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Usage By Age [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Gen Z and Millennials are the biggest social media users of all age groups.

  16. m

    Top 50 trending topics (trends) of Twitter for 2018 (one hour interval)

    • data.mendeley.com
    Updated Feb 16, 2019
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    Issa Annamoradnejad (2019). Top 50 trending topics (trends) of Twitter for 2018 (one hour interval) [Dataset]. http://doi.org/10.17632/d4ccnh588k.1
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    Dataset updated
    Feb 16, 2019
    Authors
    Issa Annamoradnejad
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset contains top 50 trending topics (trends) of Twitter, obtained from Twitter Trends API in an hourly rate. For each hour, there exists a row in the dataset that contains the date, time, trending topic and the related tweets count (if available). Data is for more than 97% of 2018 which our script was available.

  17. B

    Data from: The State of Social Media in Canada 2022

    • borealisdata.ca
    • dataone.org
    Updated Sep 14, 2022
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    Philip Mai; Anatoliy Gruzd (2022). The State of Social Media in Canada 2022 [Dataset]. http://doi.org/10.5683/SP3/BDFE7S
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Sep 14, 2022
    Dataset provided by
    Borealis
    Authors
    Philip Mai; Anatoliy Gruzd
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    Canada
    Description

    The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

  18. Social Media Usage Dataset(Applications)

    • kaggle.com
    Updated Oct 23, 2024
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    Bhadra Mohit (2024). Social Media Usage Dataset(Applications) [Dataset]. https://www.kaggle.com/datasets/bhadramohit/social-media-usage-datasetapplications/suggestions
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Oct 23, 2024
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Bhadra Mohit
    License

    https://cdla.io/sharing-1-0/https://cdla.io/sharing-1-0/

    Description

    Context: This dataset offers insights into the usage patterns of social media apps for 1,000 users across seven popular platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Pinterest. It tracks various metrics such as daily time spent on the app, number of posts made, likes received, and new followers gained.

    Dataset Features:

    User_ID: Unique identifier for each user. App: The social media platform being used. Daily_Minutes_Spent: Total time a user spends on the app each day, ranging from 5 to 500 minutes. Posts_Per_Day: Number of posts a user creates per day, ranging from 0 to 20. Likes_Per_Day: Total number of likes a user receives on their posts each day, ranging from 0 to 200. Follows_Per_Day: The number of new followers a user gains daily, ranging from 0 to 50. Context & Use Cases: This dataset could be particularly useful for social media analysts, digital marketers, or researchers interested in understanding user engagement trends across different platforms. It provides insights into how much time users spend, how actively they post, and the level of engagement they receive (in terms of likes and followers).

    Conclusion & Outcome: Analyzing this dataset could yield several outcomes:

    Engagement Patterns: Identifying which platforms have higher engagement in terms of time spent or likes received. Active Users: Determining which users are the most active across various platforms based on the number of posts and followers gained. User Retention: Studying the correlation between time spent and follower growth, providing insight into user retention strategies for different platforms. Overall, the dataset allows for exploration of social media usage trends and helps drive decision-making for marketing strategies, content creation, and platform engagement.

  19. Data from: TikTok dataset - Current affairs on TikTok. Virality and...

    • zenodo.org
    • research.science.eus
    • +1more
    Updated Aug 28, 2022
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    Simón Peña-Fernández; Simón Peña-Fernández; Ainara Larrondo-Ureta; Ainara Larrondo-Ureta; Jordi Morales-i-Gras; Jordi Morales-i-Gras (2022). TikTok dataset - Current affairs on TikTok. Virality and entertainment for digital natives [Dataset]. http://doi.org/10.5281/zenodo.7024885
    Explore at:
    Dataset updated
    Aug 28, 2022
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    Simón Peña-Fernández; Simón Peña-Fernández; Ainara Larrondo-Ureta; Ainara Larrondo-Ureta; Jordi Morales-i-Gras; Jordi Morales-i-Gras
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software.

    Source of:

    Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655

    Abstract:

    Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

  20. Instagram: most used hashtags 2024

    • statista.com
    • es.statista.com
    + more versions
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    Statista Research Department, Instagram: most used hashtags 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

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Mahmoud Gamil (2024). Top 10 social media by active users [Dataset]. https://www.kaggle.com/datasets/mahmoudredagamail/number-of-monthly-active-users-worldwide
Organization logo

Top 10 social media by active users

Top 10 social media by active users

Explore at:
CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
Dataset updated
Aug 15, 2024
Dataset provided by
Kaggle
Authors
Mahmoud Gamil
License

Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
License information was derived automatically

Description

Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

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