###### Title: Top 20 Countries with the Largest TikTok User Base (2024)

### Subtitle: An Insight into TikTok's Global Reach and Popularity

Description: This dataset provides the top 20 countries with the highest number of TikTok users as of 2024. TikTok, as one of the most widely used social media platforms globally, continues to grow in popularity, attracting users from diverse demographics and regions. Understanding where the majority of TikTok users reside can offer valuable insights for marketers, businesses, and researchers interested in global digital trends. Dataset Information:

Source: Compiled from various statistical reports including (RouteNote: Digital Music Distribution
)ps://​(Business of Apps
)ntries-by-tiktok-users/) and Business of Apps.
Time Period: 2024
Number of Records: 20 countries
Global User Base: Over 1.5 billion monthly active users worldwide

Columns Description:

Country: The name of the country.
Users: The estimated number of TikTok users in that country (in millions).
Percentage of Global Users: The percentage share of global TikTok users that each country represents.
Year: The year the data was collected (2024).

Key Insights:

The United States leads with over 150 million users, followed by Indonesia with 126 million, and Brazil with 99 million.
Countries from diverse regions such as Asia (Indonesia, Vietnam, the Philippines), Latin America (Brazil, Mexico), and Europe (France, Germany) feature prominently in this list.
TikTok has shown exceptional growth in emerging markets like Southeast Asia, reflecting the app's global appeal beyond just the Western world.

Potential Uses:

Market Analysis: This dataset can be used to analyze TikTok's global distribution, helping brands and content creators to target specific regions.
Social Media Research: Researchers can study trends in TikTok adoption and usage across different regions.
Business Strategy: This dataset is ideal for companies looking to expand their digital marketing strategies or launch influencer campaigns in regions with the most active users.

Tags:

TikTok, Social Media, Global Users, Digital Trends, Social Media Marketing

As of October 2025, Indonesia was the country with the largest TikTok advertising reach, with ****** million users engaging with the popular social video platform. The United States followed, with ****** million TikTok users. Brazil came in third, with ****** million users on TikTok watching short videos. From Reels to Shorts: Social short video takes the internet Between 2021 and 2022, some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods, such as live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2025, ByteDance was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

This dataset contains information on TikTok users' reports of videos and comments that include user claims. These reports flag content for moderator review, generating a significant volume of user reports that need timely attention.

TikTok is developing a predictive model to determine whether a video contains a claim or offers an opinion. A successful prediction model will help reduce the backlog of user reports and enable more efficient prioritization.

This dataset is intended for exploratory data analysis (EDA), statistical analysis, and predictive modeling. It has been created for pedagogical purposes and aims to facilitate learning and research in data analysis and machine learning

TikTok is the leading destination for short-form mobile video. The platform is built to help imaginations thrive. TikTok's mission is to create a place for inclusive, joyful, and authentic content–where people can safely discover, create, and connect.

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software.

Source of:

Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655

Abstract:

Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Use our TikTok Shop dataset to extract detailed e-commerce insights, including product names, prices, discounts, seller details, product descriptions, categories, customer ratings, and reviews. You may purchase the entire dataset or a customized subset tailored to your needs. Popular use cases include trend analysis, pricing optimization, customer behavior studies, and marketing strategy refinement. The TikTok Shop dataset includes key data points: product performance metrics, user engagement, customer reviews, and more. Unlock the potential of TikTok's shopping platform today with our comprehensive dataset!

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

Dataset Description: Top 100 Influencers

The dataset provides structured information about the top 100 influencers from various countries globally. Each entry represents an influencer and includes the following attributes:

• Rank: The ranking of the influencer in the top 100 list.
• Name: The name or pseudonym of the influencer.
• Follower Count: The total number of followers or subscribers the influencer has on their primary - platform(s).
• Engagement Rate: The level of interaction that the influencer's content receives from users on social media platforms, expressed as a percentage.
• Country: The geographical location or country where the influencer is based or primarily operates.
• Topic Of Influence: The niche or category in which the influencer specializes or creates content, such as fashion, beauty, technology, fitness, etc.
• Reach: The primary social media platform(s) where the influencer is active, such as Instagram, YouTube, TikTok, Twitter, etc.

This dataset provides information about the top 100 TikTok accounts worldwide in 2025, ranked based on their popularity. The data has been manually curated and includes essential metrics that reflect the performance and engagement of TikTok creators. It can be used for various purposes such as trend analysis, content strategy development, or understanding the growth of social media influencers.

Features Included: Rank: Ranking based on follower count. Uploads: The total number of videos uploaded by the account. Views: Total views generated by the account's videos. Followers: Number of followers for the account. Following: Number of accounts the user is following. Username: The username of the TikTok account.

This dataset is suitable for data analysis, machine learning model development, and studying trends in social media content.

In a context where there is permanent electoral campaigning, an increasing number of political communication experts are trying to unravel the resources used by government officials and their parties to influence TikTok users. From a broad perspective, the subject matter is not new, but it is topical; nonetheless, this research discloses a gap in the literature by amalgamating the recognition of idiosyncratic attributes of the feminisation of political discourse on TikTok with the analysis of the reactions (text and emojis) that the audiovisual content imbued by this trend elicits in users. The purpose is to ascertain whether the inclusive tone of the feminised rhetorical style can be extrapolated to TikTok and, if so, whether its particular characteristics mitigate expressions of incivility. To do so, the initial content posted (first seven months) on TikTok by the Spanish political platform Sumar with its leader, Yolanda Díaz, featuring prominently in most of the videos, were selected for scrutiny. A mixed methodology analysis of audiovisual content and comments showed that the anti-polarisation rhetoric and storytelling contributed to neutralising the extreme forms of flaming, although Sumar did not use a strategy tailor-made to suit TikTok.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Explore the fascinating world of TikTok with our comprehensive TikTok User Profiles Dataset. Whether you're a marketer, researcher, or enthusiast, this dataset provides a wealth of information on public TikTok profiles, allowing you to extract valuable business and non-business insights. You have the flexibility to purchase the complete dataset or tailor it to your specific needs by utilizing a range of filtering options.

Key Data Points:

• Timestamp
• Account name
• Nickname
• Bio
• Average engagement score
• Creation date
• Verification status
• Likes count
• Followers count
• External link in bio
• and many more

Popular Use Cases: Unleash the potential of this dataset for a variety of applications, including:

Sentiment Analysis: Gain deep insights into user sentiment by analyzing profiles' content, engagement, and interactions. Brand Monitoring: Track mentions of your brand, products, or services across TikTok, understanding how users perceive and engage with your offerings. Influencer Marketing: Identify potential influencers by assessing their follower count, engagement, and overall impact, helping you make informed collaboration decisions. Audience Insights: Understand your target audience by examining user bios, locations, and other profile details, aiding in tailoring your content and strategies.

Source: BrightData

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

TikTok Discourse on Ukraine Invasion

6 Million User's 16K Videos, 12M Comments

By [source]

About this dataset

This dataset provides unprecedented insight into public opinion and discourse related to a major foreign policy event: the hypothetical invasion of Ukraine in 2022. Through this dataset, researchers have access to 16 thousand TikTok videos, spanning 6 million unique users, as well as 12 million associated comments. Explore discourse themes on the platform and investigate how opinions are shaped by political events through sentiment analysis. As further research develops, compare findings from this dataset with similar datasets from other social media platforms to better illuminate the nature of digital public opinion and its potential influence on national policies

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How to use the dataset

This dataset provides an opportunity to gain a broad understanding of how users engage with and contribute to the conversation around a major political event on the TikTok platform. Here are some tips on how you can use this dataset:

• Analyze User Engagement: You can study user engagement by exploring the comment threads associated with each video in the dataset, examining trends for particular user types or locations, or exploring any features that could have predictive value in terms of engagement levels.
• Compare User Participation: You can compare user participation from different countries or regions by analyzing comments and likes over time in relation to nationality. This would allow you to better understand where conversations about this particular event is most popular, and which countries/regions are more likely to have an opinion about it.
• Explore Topics & Narratives: By taking advantage of NLP techniques such as sentiment analysis and topic modeling on comments data, you will be able to uncover common themes amongst videos with shared narratives related the event in question

By leveraging these tools, you will be able to extract meaning from this massive dataset and gain insightful information into individual users’ behavior as well as overall discourse around the invasion of Ukraine in 2022

Research Ideas

• Cultural attitudes towards the invasion of Ukraine in 2022: This dataset can be used to determine public attitudes towards the event by analyzing both the comments and videos from users, providing an alternative means of studying cultural predispositions than traditional polls or surveys.
• Influence of online communities on discussing issues: This dataset can be used to study how online communities influence people’s mindset and opinions on a certain topic. By analyzing how conversations change across different platforms, academics may be able to determine what makes certain communities more effective at forming consensus around issues compared to others.
• Interpersonal dynamics among users regarding significant events: Analyzing this data can shed light into how conversations turn into heated debates between two groups of users, establishing either agreement or dissent over a particular topic matter related to the invasion in 2022 as well as identifying which individuals are influential among certain circles for sparking engagement with their ideas or statements about their views towards said event

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: video_ids.csv

Acknowledgements

If you use this dataset in your research, please credit the original authors. If you use this dataset in your research, please credit .