12 datasets found
  1. Instagram: countries with the highest audience reach 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: countries with the highest audience reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

  2. A

    Gallup Polls, 1969

    • abacus.library.ubc.ca
    txt
    Updated Nov 18, 2009
    + more versions
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    Abacus Data Network (2009). Gallup Polls, 1969 [Dataset]. https://abacus.library.ubc.ca/dataset.xhtml?persistentId=hdl:11272.1/AB2/ETJ1AM
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    txt(30315)Available download formats
    Dataset updated
    Nov 18, 2009
    Dataset provided by
    Abacus Data Network
    Area covered
    Canada, Canada (CA)
    Description

    This dataset covers ballots 333-38, spanning January, March, May, July, September and October 1969. The dataset contains the data resulting from these polls in ASCII. The ballots are as follows: 333 - January This Gallup poll seeks the opinions of Canadians on various political and social issues. Subjects include discipline in schools, preferred political parties and leaders, and the overall development of the country. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: Canadian development; changes in savings; feelings towards the future; putting limits on debates in Parliament; the outcome of giving women more say; political preferences; the preferred size of the population; the proposed reconstruction of the Provinces; the sale of beer in grocery stores; satisfaction with the government; and the idea of going back to a two-party system in Canada. Basic demographic variables are also included. 334 - March This Gallup poll seeks the opinions of Canadians on a variety of political and social issues of importance to the country and government. Some of the subjects include political leaders, parties and issues, abortion, international development and foreign aid, and lotteries. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: abortions for physical and mental reasons; approval of the language rights bill; the court's treatment of criminals; the effectiveness of the Federal government; foreign aid; interest in international development; the legalization of sweepstakes and lotteries; militant students causing damage; political preference; a politician's right to privacy; recognizing Red China; the issue of public workers striking; the use of Medicare money; whether or not regional differences will break confederation; and if Canada will be better off if it was governed federally. Basic demographic variables are also included. 335 - May This Gallup poll seeks the opinions of Canadians on political and social issues of interest to the country and government. Topics of interest include: involvement in politics, opinions on Trudeau as prime minister, the nature of the U.S. vs Canada, livable income, how the government should raise money, U.S.-Canada relations, integrating neighbourhoods, whether Quebec will gain its independence, opinions on Nixon as president, Rene Levesque, and voting behavior. Basic demographic variables are also included. 336 - July This Gallup poll seeks the opinions of Canadians on political and social issues of interest to the country and government. There are questions about elections, world conflicts, money matters and prices. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: the cutback of NATO forces in Europe; the dispute between Arabs and Jews; the amount of government money spent on Expo '67; opinions on who gets the most profit with the increased prices of vegetables; the amount of objectionable material in the media; the opinions about John Robarts; the opinions about topless waitresses; political preferences; provinces with power; the ratings of Stanfield as leader of the opposition; whether or not some proportion of income is saved; sex education in schools, the use of alcohol; which household member decides on money matters; which family member gets a fixed amount of pocket money; and who gets profit from the increased price of meat. Basic demographic variables are also included 337 - September This Gallup poll seeks the opinions of Canadians on current issues of importance to the country and government. Some of the questions are politically-based, collecting opinions about political parties, leaders, and policies. There are also other questions of importance to the country, such as problems facing the government, and attitudes towards inflation. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: Allowing the police to go on strike; baby bonus cuts to the rich; the biggest worry for the future; the greatest problem facing the Federal government; inflation problems; will the NDP gain support; the opinion of Trudeau; the performance of the police; political preferences; the ratings of Federal MPs; the ratings of Provincial MPs; reducing the work week from 40 to 35 hours; and the Trudeau plan of efficiency. Basic demographic variables are also included. 338 - October This Gallup poll seeks the opinions of Canadians on important current events topics of the day. Many of the questions in this survey deal with predictions of social, political and economic conditions for the future. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: American power in 1970; the amount of student demonstrations; chance of atomic war by 1990; changing the voting age; Chinese power in 1970; the collapse of capitalism; the collapse of civilization; continuation of space programmes; the country with the strongest claim to the South Pole; a cure for cancer; the disappearance of Communism; economic prosperity in 1970; the amount of excitement in life; heart transplant operations; International discord in 1970; the length of life span in the future; man living on the moon; the manufacturing of H-bombs; opinions of 1969; political preferences; predictions for 1990; predictions for the future; predictions of peace in 1990; Russian power in 1970; opinions of a three day work week; and travel involving passports. Basic demographic variables are also included.The codebook for this dataset is available through the UBC Library catalogue, with call number HN110.Z9 P84.

  3. Facebook: countries with the highest Facebook reach 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Facebook: countries with the highest Facebook reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

  4. Instagram: distribution of global audiences 2024, by age group

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by age group [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

                  Instagram users
    
                  With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
    
                  Instagram features
    
                  One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
                  As of the second quarter of 2021, Snapchat had 293 million daily active users.
    
  5. Instagram: most used hashtags 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Statista Research Department (2025). Instagram: most used hashtags 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

  6. Instagram: distribution of global audiences 2024, by gender

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

                  Instagram’s Global Audience
    
                  As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
                  As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
    
                  Who is winning over the generations?
    
                  Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
    
  7. Instagram: most popular posts as of 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: most popular posts as of 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Instagram’s most popular post

                  As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
                  After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.
    
                  Instagram’s most popular accounts
    
                  As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.
    
                  Instagram influencers
    
                  In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.
    
                  Instagram around the globe
    
                  Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.
    
  8. Income of individuals by age group, sex and income source, Canada, provinces...

    • www150.statcan.gc.ca
    • ouvert.canada.ca
    • +2more
    Updated May 1, 2025
    + more versions
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    Government of Canada, Statistics Canada (2025). Income of individuals by age group, sex and income source, Canada, provinces and selected census metropolitan areas [Dataset]. http://doi.org/10.25318/1110023901-eng
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    Dataset updated
    May 1, 2025
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    Area covered
    Canada
    Description

    Income of individuals by age group, sex and income source, Canada, provinces and selected census metropolitan areas, annual.

  9. Facebook: distribution of global audiences 2024, by age and gender

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Facebook: distribution of global audiences 2024, by age and gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

                  Facebook connects the world
    
                  Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
                  as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.
    
  10. Kenya Integrated Household Budget Survey 2015-2016 - Kenya

    • statistics.knbs.or.ke
    • datafirst.uct.ac.za
    Updated Jun 1, 2022
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    Kenya National Bureau of Statistics (2022). Kenya Integrated Household Budget Survey 2015-2016 - Kenya [Dataset]. https://statistics.knbs.or.ke/nada/index.php/catalog/13
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    Dataset updated
    Jun 1, 2022
    Dataset authored and provided by
    Kenya National Bureau of Statistics
    Time period covered
    2015 - 2016
    Area covered
    Kenya
    Description

    Abstract

    The 2015/16 Kenya Integrated Household Budget Survey (KIHBS) was conducted over a 12-month period to obtain up-to-date data on a range of socioeconomic indicators used to monitor the implementation of development initiatives. The Survey collected data on household characteristics, housing conditions, education, general health characteristics, nutrition, household income and credit, household transfers, information communication technology, domestic tourism, shocks to household welfare and access to justice. The findings are presented at national, county, rural and urban domains.

    Household Characteristics The findings of the 2015/16 KIHBS basic characteristics of the population show that the sex ratio is 97.5. About 70 per cent of households were headed by males and the reported average household size was 4 members. The age dependency ratio declined to 81.6 per cent in 2015/16 KIHBS as compared to 84.0 per cent recorded in 2005/06 KIHBS. Majority (54.4%) of the population aged 18 years and above are in monogamous unions. At the national level, 8.4 per cent of children were orphans.

    Housing Conditions and amenities Information regarding housing conditions and ownership, access to water, energy, sanitation and waste disposal was collected in the 2015/16 KIHBS. Bungalow was the most common dwelling type of housing occupied by 55.4 per cent of the households. About 60 per cent of households reported that they owned the dwellings that they resided in. The findings show that 72.6 per cent of households use improved drinking water sources. The statistics show that six out ten households had access to improved human waste disposal methods. Overall, 41.4 per cent of households were connected to electricity from the main grid.

    Education Findings on education are presented for; pre-primary, primary, secondary, middle level college and university levels; and informal education, Madrassa/Duksi. Nationally, 89.4 per cent of the population aged three years and above had ever attended school. The overall Gross Attendance (GAR) for pre-primary, primary and secondary levels was 94.4 per cent, 107.2 per cent and 66.2 per cent, respectively. The population aged 3 years and above that did not have any educational qualification was 49.7 per cent. Most of the population aged 3 years and above that had not attended school cited not being allowed to attend by parent(s) as the reason for non-attendance. The proportion of the population aged 15-24 years that was literate, based on respondents' self -assessment, was 88.3 per cent.

    General Health Characteristics General health characteristics discussed in the report comprise: morbidity by sex, health seeking behaviour, utilization of health care services and facilities, disability and engagement in economic activities and health insurance coverage. Information on child survival such as place of delivery, assistance during delivery, immunization and incidences of diarrhoea is also presented. The results show that two out of ten individuals reported a sickness or injury over the four weeks preceding the survey. Majority of the individuals (55.5 %) with a sickness or injury visited a health worker at a health facility for diagnosis. Disabilities were reported by 2.8 per cent of the population. Slightly more than a third of persons with disabilities reported having difficulty in engaging in economic activities. moderately stunted. A higher proportion (32.4%) of children in the rural areas were moderately stunted compared to those in urban areas (24.5%). Overall, 13.0 per cent of children were moderately wasted while 6.7 per cent were moderately underweight. The statistics further indicate that 98.8 per cent of children aged 0-59 months were ever breast fed. The mean length of breastfeeding nationally stood at 16.8 months. Porridge was the most common type of first supplement given to majority (35.9%) of children aged 0-23 months. The survey findings show that eight out of ten children participated in community-based nutritional programmes.

    Household Income and Credit Household income is the aggregate earnings of all household members. It includes all forms of income arising from employment, household enterprises, agricultural produce, rent, pension and financial investment. The discussion in this report focuses on income from rent, pension, financial investment and other related incomes. Information is also provided on access and sources of credit. At national level, 7.2 per cent of households reported having received income from rent, pension, financial investment and other related incomes within the 12 months preceding the survey. A third of the households sought credit and over 90 per cent successfully acquired credit.

    Household Transfers Transfers constitute income, in cash or in kind, that the household receives without working for it and it augments household income by improving its welfare. Three out of ten households reported having received cash transfers within the 12 months preceding the survey period. The average amount received per household from cash transfers was KSh. 27,097. Majority of households received cash transfers through a family member. Money transfer agents were the preferred mode of transmitting money for most beneficiaries of transfers received from outside Kenya. Over half of the households gave out transfers in kind.

    Information and Communication Technology The 2015/16 KIHBS collected information on ICT equipment use and ownership. Findings show that three in every four individuals aged 18 years and above owned a mobile phone with an average number of 1.3 SIM cards per person. The most commonly used ICT equipment is the radio and mobile phone, reported by 79.3 per cent and 68.5 per cent of individuals aged 3 years and above, respectively. The highest proportion (50.3%) of those that did not own a mobile phone cited its high cost as the reason. Urban areas had the highest proportion of population with ownership of a mobile phone. Nairobi City County had the highest proportion of population with a mobile phone while Turkana County had the lowest. The population aged 3 years and above that reported using internet over the last three months preceding the survey was 16.6 per cent. Three in every ten households had internet connectivity and use of internet in mobility was reported as the most common place of use of internet. The internet was used mainly for social networking. No need to use the internet was the most predominant reason for not using the internet reported by 30.1 per cent of those who did not use it.

    Domestic Tourism Domestic tourism comprises activities of residents travelling to and staying at least over a night in places outside their usual environment within the country, for not more than 12 months, for leisure, business or other purposes. At national level, 13.4 per cent of individuals reported that they travelled within Kenya in the 3 months preceding the survey. Visiting friends and relatives was reported by the highest proportion (71.1%) of individuals taking trips. Majority of those who took a trip (66.4%) reported that they sponsored themselves. Transport costs accounted for the largest share (38.4%) of expenditure on domestic tourism. Majority of those who did not take a trip reported high cost as a reason.

    Shocks to Household Welfare A shock is an event that may trigger a decline in the well-being of an individual, a community, a region, or even a nation. The report presents information on shocks which occurred during the five-year period preceding the survey and had a negative impact on households' economic status or welfare. Three in every five households reported having experienced at least one shock within the five years preceding the survey. A large rise infood prices was reported by the highest proportion (30.1 per cent) of households as a first severe shock. Most households reported that they spent their savings to cope with the shock(s).

    Justice The survey sought information from household members on their experiences regarding grievances/disputes, resolution mechanisms, status of grievance/dispute resolution and costs incurred. Majority of households (26.2%) experienced grievances related to succession and inheritance. Approximately seven out of ten households that experienced grievances reported that they were resolved by parties from whom they sought interventions. Lawyers on average received the highest amount of money (KSh 59,849) paid to a primary organization for grievance resolution through a formal channel. Courts accounted for the highest informal costs averaging KSh 6,260 in grievance resolution.

    Geographic coverage

    The survey covers all the Counties in Kenya based on the following levels National, Urban, Rural and County

    Analysis unit

    Households Indviduals within Households and Community

    Kind of data

    Sample survey data [ssd]

    Sampling procedure

    Design and Sample Selection The second Kenya Integrated Household Budget Survey 2015/16 will be the eighth household budget survey to be conducted in Kenya following those conducted in 1981/82, 1983/84, 1992, 1994, 1997 and 2005/06. The KIHBS 2015/16 is a multi-indicator survey in nature with the main objective of updating the household consumption patterns in all the Counties.

    KIHBS 2015/16 is designed to provide estimates for various indicators at the County-level. A total of 50 study domains are envisaged. These are; all the forty-seven (47) counties (Each as a separate domain), urban and rural (each as a separate domain at National level), and lastly the National-level aggregate.

    Sampling frame The sampling frame used for KIHBS 2015/16 is the fifth National Sample Survey and Evaluation Program (NASSEP V) master frame developed from the Population and Housing Census (KPHC) conducted in

  11. Number of smartphone users in the United States 2014-2029

    • statista.com
    • ai-chatbox.pro
    Updated May 5, 2025
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    Statista Research Department (2025). Number of smartphone users in the United States 2014-2029 [Dataset]. https://www.statista.com/topics/2711/us-smartphone-market/
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    Dataset updated
    May 5, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United States
    Description

    The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

  12. U.S. median household income 2023, by education of householder

    • statista.com
    Updated Sep 17, 2024
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    Statista (2024). U.S. median household income 2023, by education of householder [Dataset]. https://www.statista.com/statistics/233301/median-household-income-in-the-united-states-by-education/
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    Dataset updated
    Sep 17, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    United States
    Description

    U.S. citizens with a professional degree had the highest median household income in 2023, at 172,100 U.S. dollars. In comparison, those with less than a 9th grade education made significantly less money, at 35,690 U.S. dollars. Household income The median household income in the United States has fluctuated since 1990, but rose to around 70,000 U.S. dollars in 2021. Maryland had the highest median household income in the United States in 2021. Maryland’s high levels of wealth is due to several reasons, and includes the state's proximity to the nation's capital. Household income and ethnicity The median income of white non-Hispanic households in the United States had been on the rise since 1990, but declining since 2019. While income has also been on the rise, the median income of Hispanic households was much lower than those of white, non-Hispanic private households. However, the median income of Black households is even lower than Hispanic households. Income inequality is a problem without an easy solution in the United States, especially since ethnicity is a contributing factor. Systemic racism contributes to the non-White population suffering from income inequality, which causes the opportunity for growth to stagnate.

  13. Not seeing a result you expected?
    Learn how you can add new datasets to our index.

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Stacy Jo Dixon (2025). Instagram: countries with the highest audience reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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Instagram: countries with the highest audience reach 2024

Explore at:
Dataset updated
Jun 17, 2025
Dataset provided by
Statistahttp://statista.com/
Authors
Stacy Jo Dixon
Description

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

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