In 2024, consumers in the United States expected to spend over one thousand U.S. dollars on holiday gifts on average. This is the first time the projected spending estimate reached that one thousand-dollar-mark. Holiday shopping The Christmas, or holiday season, is the single most critical sales period of the year for many retailers: this period includes days, such as Black Friday and Cyber Monday, and an increasing amount of Americans also shop online during this busy time. An incredible shopping hubbub is produced during this period, with a staggering 95 percent of U.S. consumers having said they intended to buy something during the Christmas season in 2024. Gift cards and vouchers Christmas is a public holiday in the United States and is celebrated on December 25th each year. It is known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales often peak again in January as many people redeem their received Christmas gift cards and vouchers. In fact, over half of U.S. consumers planned to buy gift cards or gift certificates for others. It is a popular gifting option, with many Americans indicating that it can be very convenient.

U.S. citizens with a professional degree had the highest median household income in 2023, at 172,100 U.S. dollars. In comparison, those with less than a 9th grade education made significantly less money, at 35,690 U.S. dollars. Household income The median household income in the United States has fluctuated since 1990, but rose to around 70,000 U.S. dollars in 2021. Maryland had the highest median household income in the United States in 2021. Maryland’s high levels of wealth is due to several reasons, and includes the state's proximity to the nation's capital. Household income and ethnicity The median income of white non-Hispanic households in the United States had been on the rise since 1990, but declining since 2019. While income has also been on the rise, the median income of Hispanic households was much lower than those of white, non-Hispanic private households. However, the median income of Black households is even lower than Hispanic households. Income inequality is a problem without an easy solution in the United States, especially since ethnicity is a contributing factor. Systemic racism contributes to the non-White population suffering from income inequality, which causes the opportunity for growth to stagnate.