In the fourth quarter of 2024, the most popular vendor in the cloud infrastructure services market, Amazon Web Services (AWS), controlled 33 percent of the entire market. Microsoft Azure takes second place with 20 percent market share, followed by Google Cloud with 10 percent market share. Together, these three cloud vendors account for 63 percent of total spend in the fourth quarter of 2024. Organizations use cloud services from these vendors for machine learning, data analytics, cloud native development, application migration, and other services. AWS Services Amazon Web Services is used by many organizations because it offers a wide variety of services and products to its customers that improve business agility while being secure and reliable. One of AWS’s most used services is Amazon EC2, which lets customers create virtual machines for their strategic projects while spending less time on maintaining servers. Another important service is Amazon Simple Storage Service (S3), which offers a secure file storage service. In addition, Amazon also offers security, website infrastructure management, and identity and access management solutions. Cloud infrastructure services Vendors offering cloud services to a global customer base do so through different types of cloud computing, which include infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). Further, there are different cloud computing deployment models available for customers, namely private cloud and public cloud, as well as community cloud and hybrid cloud. A cloud deployment model is defined based on the location where the deployment resides, and who has access to and control over the infrastructure.

Amazon S3 led the global enterprise data storage software industry in 2024 with a market share of 22.98 percent, followed by Pure and NetApp, which accounted for 13.03 and 6.61 percent shares, respectively. Amazon S3, also known as Amazon Simple Storage Service, was launched in 2006 by Amazon Web Services (AWS).

In 2023, with a market share of 48 percent, Amazon Web Services (AWS) is set to be the leading global infrastructure as a service (IaaS) and platform as a service (PaaS) hyperscale vendor. That year, AWS, Microsoft Azure, Alibaba Cloud, and Google Cloud Platform (GCP) are forecast to generate a combined revenue of 167.3 billion U.S. dollars. In this specific instance, the four hyperscalers are characterized by their technology, CAPEX budget, resources, heft, and customer momentum that make them unique. While there are other companies in the market, the hyperscalers outperform these companies under consideration of the aforementioned metrics. Hyperscaler cloud provider Hyperscale cloud providers have global scale, innovative technology, and deep expertise in consulting and global business solutions. The companies utilize these abilities to offer a broad range of services to their customers, including platform re-architecture, data migration, and application development. In doing this, they become business partners rather than being mere suppliers of cloud computing resources. Cloud market segments Cloud computing can be compartmentalized into software as a service (SaaS), PaaS, and IaaS. SaaS is a software delivery model in which software is centrally hosted and delivered to customers on a subscription basis. IaaS offers an entire information technology (IT) infrastructure to its customers which is provisioned and managed over the internet. PaaS, on the other hand, provides a full development and deployment environment in the cloud.

The amount of corporate data stored in the cloud has increased in recent years and is predicted to surpass 60 percent by 2022. This is a significant rise from 2015 when only 30% of corporate data was stored in the cloud. This trend is expected to continue in the future.

What is driving the adoption of cloud technology?

The global public cloud services market is expected to grow by approximately 22 percent in 2023, which equates to around 600 billion U.S. dollars. As businesses expand, their data storage and IT infrastructure needs become increasingly challenging to meet with on-premises storage servers and hardware alone. This growth creates a crucial need for scalability, which can only be efficiently and cost-effectively managed through cloud-based services. Additionally, companies are moving towards cloud technology to enhance their security, reliability, and business agility.

The four major players in the cloud market

Amazon, Google, Microsoft, and Alibaba are known as the big four in cloud technology, controlling over two-thirds of the global cloud market. Amazon Web Services (AWS) has held the majority of the market share for several years, with 32% of the entire market. Microsoft is the closest competitor, growing its market share year on year. Its suite of Office products offered on the cloud for enterprises and consumers worldwide has contributed to their success.

The size of the Analytics of Things Market was valued at USD XXX XXX in 2024 and is projected to reach USD 0.00 XXX by 2033, with an expected CAGR of XXX% during the forecast period. The Analytics of Things (AoT) market is rapidly evolving, driven by the increasing need for businesses to leverage real-time data and make data-driven decisions. This market integrates advanced analytics with Internet of Things (IoT) technologies, enabling organizations to gain actionable insights from connected devices, sensors, and machines. AoT solutions are transforming industries such as healthcare, manufacturing, logistics, and smart cities by enhancing operational efficiency, predictive maintenance, and optimizing resource utilization. The growth of the AoT market is fueled by the surge in IoT device adoption, the rise in data generation, and advancements in cloud computing, AI, and machine learning. Key market players are focusing on developing innovative platforms that combine big data analytics with IoT infrastructure, improving performance and decision-making capabilities. Additionally, AoT is playing a critical role in providing real-time insights that help reduce costs, improve customer experiences, and streamline supply chains. With the increasing adoption of edge computing and AI-driven solutions, the Analytics of Things market is expected to continue expanding, revolutionizing industries and creating new opportunities for businesses worldwide. Recent developments include: In October 2022: KTD SYNNEX unveiled Data-IoTSolv in the Americas, empowering partners with IoT and data analytics tools for business growth. The solution includes AI and advanced analytics technologies for resellers., In August 2022: Amazon Web Services (AWS) revealed CEAT LTD's utilization of AWS for smart manufacturing. CEAT employs IoT, analytics, and machine learning to produce intelligent, sensor-equipped tires, enhancing manufacturing efficiency and enabling data-driven decisions with SAP on AWS. This development signifies CEAT's innovative strides in digitizing factories and launching new digital services., In May 2022: Kajeet, a top wireless solutions provider, launched Sentinel Insights, a cloud-based analytics tool enhancing its IoT management platform, Sentinel. The product ensures secure and reliable IoT solutions for businesses, schools, governments., In May 2020: Intel and SAS joined forces to enhance global analytics solutions, enabling rapid access to precise insights for users. This collaboration leverages advanced AI, machine learning, and IoT technologies.. Key drivers for this market are: IoT proliferation and data explosion

Need for data-driven decision-making

Emergence of advanced analytics technologies (AI, ML, edge computing)

Growing focus on operational efficiency and customer engagement

Demand for IoT data security and compliance. Potential restraints include: Data integration and management complexities

Skills and expertise gap in data analytics

Security and privacy concerns in IoT deployments

Cost and resource requirements

Lack of industry standardization. Notable trends are: Integration of IoT with 5G and cloud computing

Adoption of blockchain for data security and trust

Development of low-code/no-code IoT and analytics tools

Increasing use of AI/ML for automated data analysis

Focus on sustainability and data ethics.

With 73 percent, Microsoft Azure took most of the market share for cloud computing in the Netherlands in 2020. Azure had within the healthcare sector the highest share with 90 percent, whereas AWS had just six percent. Amazon Web Services, Microsoft Azure, and Google Cloud Platform are cloud services in which you can either store data, backup data, compute data or use specialized software created by either platform.

Cloud computing has become an integral part of modern business operations, with public cloud services leading the way. A 2024 survey reveals that 97 percent of businesses worldwide prefer using public cloud services, highlighting the widespread adoption of this cost-effective model. The pay-as-you-go approach allows companies to scale resources as needed, making it an attractive option for organizations of all sizes. Market leaders and revenue growth The cloud computing market is dominated by a few key players, with Amazon Web Services (AWS) maintaining a strong lead. In 2023, AWS held a 48 percent market share in the global infrastructure as a service (IaaS) and platform as a service (PaaS) sectors. Microsoft Azure, Alibaba Cloud, and Google Cloud Platform follow, with the four hyperscalers expected to generate a combined revenue of 167.3 billion U.S. dollars. These companies leverage their global scale, innovative technology, and deep expertise to offer a wide range of services beyond basic cloud computing resources. Regional market forecasts The data center market, closely tied to cloud computing, is poised for significant growth across all regions by 2029. The United States is projected to lead with an estimated revenue of 212.06 billion U.S. dollars, far outpacing other markets such as the United Kingdom, which is forecast to reach 23.76 billion U.S. dollars. This substantial difference underscores the dominance of the U.S. market in the global cloud computing landscape and highlights the potential for continued expansion in other regions.