https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/
Dataset Description
- Customer Demographics: Includes FullName, Gender, Age, CreditScore, and MonthlyIncome. These variables provide a demographic snapshot of the customer base, allowing for segmentation and targeted marketing analysis.
- Geographical Data: Comprising Country, State, and City, this section facilitates location-based analytics, market penetration studies, and regional sales performance.
- Product Information: Details like Category, Product, Cost, and Price enable product trend analysis, profitability assessment, and inventory optimization.
- Transactional Data: Captures the customer journey through SessionStart, CartAdditionTime, OrderConfirmation, OrderConfirmationTime, PaymentMethod, and SessionEnd. This rich temporal data can be used for funnel analysis, conversion rate optimization, and customer behavior modeling.
- Post-Purchase Details: With OrderReturn and ReturnReason, analysts can delve into return rate calculations, post-purchase satisfaction, and quality control.
Types of Analysis
- Descriptive Analytics: Understand basic metrics like average monthly income, most common product categories, and typical credit scores.
- Predictive Analytics: Use machine learning to predict credit risk or the likelihood of a purchase based on demographics and session activity.
- Customer Segmentation: Group customers by demographics or purchasing behavior to tailor marketing strategies.
- Geospatial Analysis: Examine sales distribution across different regions and optimize logistics. Time Series Analysis: Study the seasonality of purchases and session activities over time.
- Funnel Analysis: Evaluate the customer journey from session start to order confirmation and identify drop-off points.
- Cohort Analysis: Track customer cohorts over time to understand retention and repeat purchase patterns.
- Market Basket Analysis: Discover product affinities and develop cross-selling strategies.
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📊🔍 Good Luck and Happy Analysing 🔍📊
Consumer Insurance Experience & Demographic Profile
This dataset provides a detailed view of how individuals engage with insurance products, paired with demographic and lifestyle attributes to enable powerful segmentation, behavioral analysis, and customer journey mapping. By combining real-world insurance experiences with contextual information about each respondent’s background and preferences, this dataset supports a wide range of data-driven decision-making for insurance providers, policy designers, marketing teams, and product strategists.
Value of the Dataset Understanding how consumers perceive and interact with insurance offerings is critical to building products that resonate and services that retain. This dataset offers that visibility across multiple dimensions—capturing not only what type of insurance consumers hold and how they purchased it, but also what drives their satisfaction, loyalty, and likelihood to switch. Paired with demographic details like income, education, family status, and lifestyle, this information becomes a foundation for more personalized outreach, better-designed offerings, and improved customer experiences.
Because the data reflects lived experiences across diverse markets, it is particularly valuable for benchmarking consumer sentiment in emerging economies, identifying service delivery gaps, or evaluating potential uptake of new policy formats such as digital or personalized insurance.
Example Use Cases 1. Targeted Product Design A health insurer looking to launch short-term, digital-first plans could filter this dataset for consumers with low policy tenure, high digital communication preference, and dissatisfaction with current providers. This segment would inform feature design and positioning.
Competitive Analysis A provider evaluating churn risk can identify patterns among users who have filed claims but report dissatisfaction—indicating operational areas that may be driving customer loss and where improvements could increase retention.
Communication Channel Optimization By analyzing preferred communication methods across different demographic segments, insurers can tailor outreach strategies (e.g., SMS vs. in-app chat) to improve engagement and reduce support costs.
Market Expansion & Localization International insurers can explore regional variations in satisfaction drivers, awareness levels, and price sensitivity to refine go-to-market strategies in countries like Senegal, Tanzania, or the UAE.
Personalized Policy Offer Design Using data on interest in personalized policies and lifestyle indicators, providers can build customizable offerings for consumers more likely to value flexibility, such as frequent travelers or those with irregular incomes.
Insurance-Specific Fields & Descriptions Current Insurance Type Captures the kind of insurance the individual currently holds, with a focus on health insurance in this dataset.
Purchase Method Indicates how the insurance was obtained—through an agent, online, employer, etc.—to understand acquisition channels.
Policy Length Duration of the current policy, categorized (e.g., less than 1 year, 1–3 years, more than 5 years) to analyze tenure-based behaviors.
Satisfaction Self-reported satisfaction with the current insurance provider, useful for benchmarking sentiment.
Top Factor in Choosing Provider Highlights what influenced the purchase decision most—such as coverage options, customer service, pricing, or brand reputation.
Policy Review Frequency Shows how often individuals revisit their policy details or compare with alternatives, revealing levels of engagement or passive behavior.
Filed Claim A yes/no indicator showing whether the consumer has ever filed a claim, useful for analyzing downstream service experiences.
Claim Satisfaction Measures satisfaction with how past claims were handled, providing insight into operational effectiveness.
Primary Value Sought Captures what consumers value most from their insurance—e.g., peace of mind, financial protection, access to quality care.
Likelihood to Recommend Acts as a proxy for Net Promoter Score (NPS), indicating brand advocacy and potential referral behavior.
Biggest Areas for Improvement Open-ended or multi-select responses identifying where insurers can do better—lower premiums, faster claims, more digital tools, etc.
Preferred Method of Communication Indicates how consumers want to be contacted—via online chat, phone, email, SMS—supporting channel strategy optimization.
Preferred Services Details the types of updates or services consumers want—such as claims status, policy changes, or coverage recommendations.
Insurance Awareness Score Self-reported awareness of how insurance works, including policy options, rights, and terms.
Interest in Personalized Policies Captures whether the individual is open to customized insurance plans, an important indicator for usage-ba...
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This profile is designed to accompany the Joint Strategic Needs Assessment (JSNA) chapter on Demographics, which looks at segmenting the borough’s population by their most significant health and social care need. This supplement looks at adults (aged 18 and over) instead of the overall population, because the health and social care need segments covered in this section are more common in adults.
GapMaps GIS data for USA and Canada sourced from Applied Geographic Solutions (AGS) includes an extensive range of the highest quality demographic and lifestyle segmentation products. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies.
GIS Data attributes include:
Latest Estimates and Projections The estimates and projections database includes a wide range of core demographic data variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings.
Crime Risk Crime Risk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, Crime Risk provides an accurate view of the relative risk of specific crime types (personal, property and total) at the block and block group level.
Panorama Segmentation AGS has created a segmentation system for the United States called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system.
Business Counts Business Counts is a geographic summary database of business establishments, employment, occupation and retail sales.
Non-Resident Population The AGS non-resident population estimates utilize a wide range of data sources to model the factors which drive tourists to particular locations, and to match that demand with the supply of available accommodations.
Consumer Expenditures AGS provides current year and 5-year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending.
Retail Potential This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line.
Environmental Risk The environmental suite of data consists of several separate database components including: -Weather Risks -Seismological Risks -Wildfire Risk -Climate -Air Quality -Elevation and terrain
Primary Use Cases for GapMaps GIS Data:
Integrate AGS demographic data with your existing GIS or BI platform to generate powerful visualizations.
Finance / Insurance (eg. Hedge Funds, Investment Advisors, Investment Research, REITs, Private Equity, VC)
Network Planning
Customer (Risk) Profiling for insurance/loan approvals
Target Marketing
Competitive Analysis
Market Optimization
Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)
Tenant Recruitment
Target Marketing
Market Potential / Gap Analysis
Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)
Customer Profiling
Target Marketing
Market Share Analysis
This real-world customer dataset with 31 variables describes 83,590 instances (customers) from a hotel in Lisbon, Portugal.
The data comprehends three full years of customer personal, behavioral, demographic, and geographical information.
Additional information on this dataset can be found in the article A Hotel's customers personal, behavioral, demographic, and geographic dataset from Lisbon, Portugal (2015-2018), written by Nuno Antonio, Ana de Almeida, and Luis Nunes for Data in Brief (online November 2020).
This dataset can be used in data mining, machine learning, and other analytical field problems in the scope of data science. Due to its unit of analysis, it is a dataset especially suitable for building customer segmentation models, including clustering and RFM (Recency, Frequency, and Monetary value) models, but also be used in classification and regression problems.
Uncover lifestyle patterns with geo-precision: 401M verified profiles across 7 Asian countries for segmentation and KYC. Our demographic datasets include rich geo-spatial attributes that power hyper-local segmentation, regional risk scoring, and location-driven behavioral insights.
Knowing who your consumers are is essential for businesses, marketers, and researchers. This detailed demographic file offers an in-depth look at American consumers, packed with insights about personal details, household information, financial status, and lifestyle choices. Let's take a closer look at the data:
Personal Identifiers and Basic Demographics At the heart of this dataset are the key details that make up a consumer profile:
Unique IDs (PID, HHID) for individuals and households Full names (First, Middle, Last) and suffixes Gender and age Date of birth Complete location details (address, city, state, ZIP) These identifiers are critical for accurate marketing and form the base for deeper analysis.
Geospatial Intelligence This file goes beyond just listing addresses by including rich geospatial data like:
Latitude and longitude Census tract and block details Codes for Metropolitan Statistical Areas (MSA) and Core-Based Statistical Areas (CBSA) County size codes Geocoding accuracy This allows for precise geographic segmentation and localized marketing.
Housing and Property Data The dataset covers a lot of ground when it comes to housing, providing valuable insights for real estate professionals, lenders, and home service providers:
Homeownership status Dwelling type (single-family, multi-family, etc.) Property values (market, assessed, and appraised) Year built and square footage Room count, amenities like fireplaces or pools, and building quality This data is crucial for targeting homeowners with products and services like refinancing or home improvement offers.
Wealth and Financial Data For a deeper dive into consumer wealth, the file includes:
Estimated household income Wealth scores Credit card usage Mortgage info (loan amounts, rates, terms) Home equity estimates and investment property ownership These indicators are invaluable for financial services, luxury brands, and fundraising organizations looking to reach affluent individuals.
Lifestyle and Interests One of the most useful features of the dataset is its extensive lifestyle segmentation:
Hobbies and interests (e.g., gardening, travel, sports) Book preferences, magazine subscriptions Outdoor activities (camping, fishing, hunting) Pet ownership, tech usage, political views, and religious affiliations This data is perfect for crafting personalized marketing campaigns and developing products that align with specific consumer preferences.
Consumer Behavior and Purchase Habits The file also sheds light on how consumers behave and shop:
Online and catalog shopping preferences Gift-giving tendencies, presence of children, vehicle ownership Media consumption (TV, radio, internet) Retailers and e-commerce businesses will find this behavioral data especially useful for tailoring their outreach.
Demographic Clusters and Segmentation Pre-built segments like:
Household, neighborhood, family, and digital clusters Generational and lifestage groups make it easier to quickly target specific demographics, streamlining the process for market analysis and campaign planning.
Ethnicity and Language Preferences In today's multicultural market, knowing your audience's cultural background is key. The file includes:
Ethnicity codes and language preferences Flags for Hispanic/Spanish-speaking households This helps ensure culturally relevant and sensitive communication.
Education and Occupation Data The dataset also tracks education and career info:
Education level and occupation codes Home-based business indicators This data is essential for B2B marketers, recruitment agencies, and education-focused campaigns.
Digital and Social Media Habits With everyone online, digital behavior insights are a must:
Internet, TV, radio, and magazine usage Social media platform engagement (Facebook, Instagram, LinkedIn) Streaming subscriptions (Netflix, Hulu) This data helps marketers, app developers, and social media managers connect with their audience in the digital space.
Political and Charitable Tendencies For political campaigns or non-profits, this dataset offers:
Political affiliations and outlook Charitable donation history Volunteer activities These insights are perfect for cause-related marketing and targeted political outreach.
Neighborhood Characteristics By incorporating census data, the file provides a bigger picture of the consumer's environment:
Population density, racial composition, and age distribution Housing occupancy and ownership rates This offers important context for understanding the demographic landscape.
Predictive Consumer Indexes The dataset includes forward-looking indicators in categories like:
Fashion, automotive, and beauty products Health, home decor, pet products, sports, and travel These predictive insights help businesses anticipate consumer trends and needs.
Contact Information Finally, the file includes ke...
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For secondary analysis of C3RO data. These CSV files were generated for each disease site separately which can then be used to regression modeling. More information on this data can be found in the accompanying preprint: https://www.medrxiv.org/content/10.1101/2023.08.30.23294786v2.Original C3RO data can be found here: https://figshare.com/articles/dataset/Large-scale_crowdsourced_radiotherapy_segmentations_across_a_variety_of_cancer_sites/21074182.Version history:v2: Jan 7, 2023. Included additional column for HD95 binary data.
Sky Packets provides premium first-party data products derived from public and private Wi-Fi networks strategically deployed across high-footfall environments in Mexico, Ecuador, Peru, and Colombia. Leveraging advanced edge infrastructure, our platform captures real-world behavioral, demographic, and emotional signals to fuel powerful consumer insights.
Our datasets are designed for high-end data buyers who require rich, multidimensional intelligence for advanced modeling, targeting, and optimization across sectors including retail, finance, advertising, and urban planning.
Key Highlights
Data Types: Demographic Data, Behavioral Segmentation, Retail Footfall, Points of Interest (POI), and Sentiment Data (captured via AI-enhanced sensors and contextual cues)
Capture Method: First-party data collected through Sky Packets' public and private Wi-Fi infrastructure, embedded across smart city zones, public plazas, and commercial corridors
Geographic Coverage: Mexico, Ecuador, Peru, and Colombia
Delivery Formats: CSV, JSON
Frequency: Weekly or Monthly refresh options are available
Use Cases:
Retail site selection & competitive benchmarking
Consumer journey mapping & attribution modeling
Sentiment trend analysis & predictive demand modeling
Smart city infrastructure planning
Cross-border investment intelligence
Why Sky Packets?
With a strong reputation for delivering clean, high-granularity datasets from hard-to-source regions, Sky Packets empowers data-driven decisions for enterprise leaders and analysts who demand precision and scale.
Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
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Techsalerator’s Location Sentiment Data for Uganda
Techsalerator’s Location Sentiment Data for Uganda offers an extensive collection of data that is crucial for businesses, researchers, and technology developers. This dataset provides deep insights into public sentiment across various locations in Uganda, enabling data-driven decision-making for development, marketing, and social research.
For access to the full dataset, contact us at info@techsalerator.com or visit Techsalerator Contact Us.
Techsalerator’s Location Sentiment Data for Uganda delivers a comprehensive analysis of public sentiment across urban, rural, and industrial locations. This dataset is essential for businesses, government agencies, and researchers looking to understand the sentiment trends in different regions of Uganda.
To obtain Techsalerator’s Location Sentiment Data for Uganda, contact info@techsalerator.com with your specific requirements. Techsalerator offers customized datasets based on requested fields, with delivery available within 24 hours. Ongoing access options can also be discussed.
For deep insights into public sentiment across Uganda, Techsalerator’s dataset is an invaluable resource for businesses, policymakers, and researchers.
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This dataset contains supplementary material for the 2016 MS segmentation challenge data article. It contains the full demographic data for the datasets opened to the public.
CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
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🇬🇧 United Kingdom English This factsheet breaks down Camden’s population by looking at health conditions, and then by their age, sex, ethnicity, and deprivation. Understanding the size and characteristics of each segment helps us plan healthcare resources and service delivery effectively for each group, as well as the population in general.
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In this AqUavplant dataset, we aim to contribute to the aquatic plant mapping benchmarking datasets for agriculture–computer vision researchers. We captured RGB images using a UAV at low altitudes to acquire higher details of small-sized freshwater aquatic plants in Bangladesh. A realistic demographic and geographic variation is added by collecting images of 31 types of invasive and indigenous aquatic species from nine sites in three locations. There are 197 high-resolution images each containing a lofty number of species. The AqUavplant dataset comprising binary and multiclass semantic segmentation annotations, can enhance data-driven models for automatic aquatic plant mapping. Eventually, the reliable baselines mentioned in the manuscript will aid researchers in leveraging the dataset for improved prediction, monitoring, and obtaining demographic data, thereby advancing common and rare aquatic plant mapping.
The previous image synthesis research for surgical vision had limited results for real-world applications with simple simulators, including only a few organs and surgical tools and outdated segmentation models to evaluate the quality of the image. Furthermore, none of the research released complete datasets to the public enabling open research. Therefore, we release a new dataset to encourage further study and provide novel methods with extensive experiments for surgical scene segmentation using semantic image synthesis with a more complex virtual surgery environment. First, we created three cross-validation sets of real image data considering demographic and clinical information from 40 cases of real surgical videos of gastrectomy with the da Vinci Surgical System (dVSS). Second, we created a virtual surgery environment in the Unity engine with five organs from real patient CT data and 22 the da Vinci surgical instruments from actual measurements. Third, We converted this environment photo-realistically with representative semantic image synthesis models, SEAN and SPADE. Lastly, we evaluated it with various state-of-the-art instance and semantic segmentation models. We succeeded in highly improving our segmentation models with the help of synthetic training data. More methods, statistics, and visualizations on https://sisvse.github.io/.
We collected 40 cases of real surgical videos of distal gastrectomy for gastric cancer with the da Vinci Surgical System (dVSS), approved by an institutional review board at the medical institution. In order to evaluate generalization performance, we created three cross-validation datasets considering demographic and clinical variations such as gender, age, BMI, operation time, and patient bleeding. Each cross-validation set consists of 30 cases for train/validation and 10 cases for test data. You can find the overall statistics and demographic and clinical information details in the paper.
We list five organs (Gallbladder, Liver, Pancreas, Spleen, and Stomach) and 13 surgical instruments that commonly appear from surgeries (Hamonic Ace; HA, Stapler, Cadiere Forceps; CF, Maryland Bipolar Forceps; MBF, Medium-large Clip Applier; MCA, Small Sclip Applier; SCA, Curved Atraumatic Graspers; CAG, Suction, Drain Tube; DT, Endotip, Needle, Specimenbag, Gauze). We classify some rare organs and instruments as “other tissues” and “other instruments” classes. The surgical instruments consist of robotic and laparoscopic instruments and auxiliary tools mainly used for robotic subtotal gastrectomy. In addition, we divide some surgical instruments according to their head, H, wrist; W, and body; B structures, which leads to 24 classes for instruments in total.
Abdominal computed tomography (CT) DICOM data of a patient and actual measurements of each surgical instrument are used to build a virtual surgery environment. We aim to generate meaningful synthetic data from a sample patient. We annotated five organs listed for real data and reconstructed 3D models by using VTK. In addition, we precisely measured the actual size of each instrument commonly used for laparoscopic and robotic surgery with dVSS. We built 3D models with commercial software such as 3DMax, Zbrush, and Substance Painter. After that, we integrated 3D organ and instrument models into the unity environment for virtual surgery. A user can control a camera and two surgical instruments like actual robotic surgery through a keyboard and mouse in this environment. To reproduce the same camera viewpoint as dVSS, we set the exact parameters of an endoscope used in the surgery. While the user simulates a surgery, a snapshot function projects a 3D scene into a 2D image. According to the projected 2D image, the environment automatically generates corresponding segmentation masks.
Seven annotators trained for surgical tools and organs annotated six organs and 14 surgical instruments divided into 24 instruments according to head, wrist, and body structures with a web-based computer visio...
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1) Data Introduction • The Consumer Behavior and Shopping Habits Dataset is a tabular collection of customer demographics, purchase history, product preferences, shopping frequency, and online and offline purchasing behavior.
2) Data Utilization (1) Consumer Behavior and Shopping Habits Dataset has characteristics that: • Each row contains detailed consumer and transaction information such as customer ID, age, gender, purchased goods and categories, purchase amount, region, product attributes (size, color, season), review rating, subscription status, delivery method, discount/promotion usage, payment method, purchase frequency, etc. • Data is organized to cover a variety of variables and purchasing patterns to help segment customers, establish marketing strategies, analyze product preferences, and more. (2) Consumer Behavior and Shopping Habits Dataset can be used to: • Customer Segmentation and Target Marketing: You can analyze demographics and purchasing patterns to define different customer groups and use them to develop customized marketing strategies. • Product and service improvement: Based on purchase history, review ratings, discount/promotional responses, etc., it can be applied to product and service improvements such as identifying popular products, managing inventory, and analyzing promotion effects.
With extensive coverage nationally and across various languages, our B2C Language Demographic Data provides valuable insights for sales, marketing, and research purposes. Whether you're seeking to expand your client base, enhance lead generation efforts, or conduct market analysis, our dataset empowers you to make informed decisions and drive business growth.
Our B2C Language Demographic Data covers a wide range of languages including but not limited to Chinese, Arabic, Hindi, French, German, Vietnamese and more. By leveraging our dataset, you can identify potential prospects, explore new market opportunities, and stay ahead of the competition. Whether you're a startup looking to establish your presence, a seasoned enterprise aiming to expand your market share or a researcher, our B2C Language Demographic Data offers valuable insights.
Uses
The use cases of our B2C Language Demographic Data are diverse and versatile. From targeted marketing campaigns (e.g., billboard, location-based), to market segmentation and cohort analysis, our dataset serves as a valuable asset for various business and research functions. Whether you're targeting influencers, or specific industry verticals, our B2C Language Demographic Data provides the foundation for effective communication and engagement.
Key benefits of our B2C Language Demographic Data include:
Why businesses partner with us:
Operating for over ten years, innovation is our north star, driving value, fostering collaborative grown and compounding returns for our partners.
Our data is compliant and responsibly collected.
We are easy to work with.
We offer products that are cost effective and good value.
We work to make an impact for our customers.
Talk to us about the solutions you are after
Key Tags:
Data Enrichment, B2C Sales, Analytics, People Data, B2C, Customer Data, Prospect Data, Audience Generation, B2C Data Enrichment, Business Intelligence, AI / ML, Market Intelligence, Segmentation, Audience Targeting, Audience Intelligence, B2C Advertising, List Validation, Data Cleansing, Competitive Intelligence, Demographic Data, B2C Data, Lead Information, Data Append, Data Augmentation, Data Cleansing, Data Enhancement, Data Intelligence, Data Science, Due Diligence, Marketing Data Enrichment, Master Data Enrichment, People-Based Marketing, Predictive Analytics, Prospecting, Sales Intelligence, Sales Prospecting
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1) Data Introduction • The Insurance Claim Dataset is a tabular dataset collected to predict whether an insurance claim will be made (yes/no) based on information such as the policyholder’s age, gender, BMI, average daily steps, number of children, smoking status, residential region, and medical charges billed by health insurance.
2) Data Utilization (1) Characteristics of the Insurance Claim Dataset: • The dataset integrates various factors such as health status, lifestyle habits, and demographic characteristics, making it suitable for practical use in insurance risk prediction and customer segmentation.
(2) Applications of the Insurance Claim Dataset: • Development of Insurance Claim Prediction Models: The dataset can be used to develop machine learning models that classify whether an insurance claim will be filed based on multiple input features. • Insurance Product Development and Risk Assessment: By analyzing the probability of claims for different customer profiles, the dataset can be used for product design, risk management, and premium pricing in practical policy planning.
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This dataset presents the services provided by Naufar Center in Qatar, categorized by age group and gender of the recipients. It supports the assessment and planning of specialized rehabilitation and treatment services based on demographic segmentation.
Abstract copyright UK Data Service and data collection copyright owner.
Understanding Society (the UK Household Longitudinal Study), which began in 2009, is conducted by the Institute for Social and Economic Research (ISER) at the University of Essex, and the survey research organisations Verian Group (formerly Kantar Public) and NatCen. It builds on and incorporates, the British Household Panel Survey (BHPS), which began in 1991.This dataset contains Wellbeing Acorn geodemographic segmentation codes (group and type) for each household in every wave of Understanding Society, together with a household identification number (hidp) allowing it to be linked to the main Understanding Society data files. The dataset is produced by matching the Wellbeing Acorn segmentation against every Understanding Society household at the postcode level.
The Wellbeing Acorn segmentation system itself is developed and maintained by CACI Ltd and is designed by analysing demographic data, social factors, health and wellbeing characteristics in order to provide an understanding of the population’s wellbeing across the country. Group is the higher layer containing 5 segments providing a snapshot of the population from the least healthy to the healthiest. The more granular level is Type, containing 25 segments, to provide more detailed insights about the population to better understand their demographic, lifestyle and health characteristics. For details on the Acorn segmentation structure and how is it is produced please refer to the documentation and the Caci website.
These data have more restrictive access conditions than those available under the standard End User Licence (see 'Access data' tab for more information).
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The global market size of social media analytics was valued at approximately $5.2 billion in 2023 and is projected to reach around $21.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.1% over the forecast period. This remarkable growth can be attributed to the increasing importance of data-driven decision making in modern business strategies. The expansion of social media platforms and the corresponding surge in user-generated data have driven the need for advanced analytics tools to make sense of this information, thereby acting as a significant growth factor for the market.
One of the primary growth factors for the social media analytics market is the increasing adoption of data analytics by organizations to gather meaningful insights from vast amounts of unstructured social media data. Companies across various sectors are now leveraging social media analytics to understand customer behavior, preferences, and trends, which in turn helps in refining marketing strategies and improving customer experience. The proliferation of smartphones and internet penetration has further fueled the frequency and volume of social media interactions, providing a more extensive dataset for analytics.
Another key driver is the integration of artificial intelligence (AI) and machine learning (ML) technologies with social media analytics platforms. These advanced technologies are enabling more accurate sentiment analysis, demographic segmentation, and predictive analytics. AI and ML algorithms can process large datasets more efficiently, allowing businesses to quickly respond to market changes and consumer demands. Moreover, the development of sophisticated natural language processing (NLP) tools is enhancing the capability of social media analytics to understand and interpret human language, making sentiment analysis more precise and actionable.
The increasing demand for personalized marketing is also significantly contributing to the growth of the social media analytics market. Brands are now focusing on delivering highly personalized content to their target audiences to enhance engagement and conversion rates. Social media analytics provides detailed insights into individual user profiles, preferences, and behaviors, enabling marketers to create more targeted and effective campaigns. The shift towards influencer marketing is another trend driving the market, as businesses seek to measure the impact and ROI of their influencer partnerships through analytics.
Social Networking Sites have become integral to the way individuals and businesses interact and communicate. These platforms provide a space for users to share content, connect with others, and engage in discussions. The rise of social networking sites has significantly contributed to the volume of data available for analysis, offering businesses a wealth of information to understand consumer behavior and preferences. As these sites continue to evolve, they are increasingly being used as tools for marketing, brand building, and customer engagement. The ability to analyze data from social networking sites allows companies to tailor their strategies and improve their offerings, ultimately enhancing customer satisfaction and loyalty.
From a regional perspective, North America dominates the social media analytics market, with a substantial share attributed to the early adoption of advanced technologies and the presence of major social media platforms. The Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by the expanding user base of social media platforms and increasing investments in digital marketing. The European market is also growing steadily, supported by stringent data privacy regulations that are compelling organizations to adopt more robust analytics solutions. Latin America and the Middle East & Africa are emerging markets with significant growth potential due to increasing internet penetration and social media usage.
The social media analytics market can be segmented by component into software and services. The software segment comprises tools and platforms used to collect, analyze, and visualize social media data. These solutions range from basic sentiment analysis tools to comprehensive analytics platforms that offer real-time moni
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Dataset Description
- Customer Demographics: Includes FullName, Gender, Age, CreditScore, and MonthlyIncome. These variables provide a demographic snapshot of the customer base, allowing for segmentation and targeted marketing analysis.
- Geographical Data: Comprising Country, State, and City, this section facilitates location-based analytics, market penetration studies, and regional sales performance.
- Product Information: Details like Category, Product, Cost, and Price enable product trend analysis, profitability assessment, and inventory optimization.
- Transactional Data: Captures the customer journey through SessionStart, CartAdditionTime, OrderConfirmation, OrderConfirmationTime, PaymentMethod, and SessionEnd. This rich temporal data can be used for funnel analysis, conversion rate optimization, and customer behavior modeling.
- Post-Purchase Details: With OrderReturn and ReturnReason, analysts can delve into return rate calculations, post-purchase satisfaction, and quality control.
Types of Analysis
- Descriptive Analytics: Understand basic metrics like average monthly income, most common product categories, and typical credit scores.
- Predictive Analytics: Use machine learning to predict credit risk or the likelihood of a purchase based on demographics and session activity.
- Customer Segmentation: Group customers by demographics or purchasing behavior to tailor marketing strategies.
- Geospatial Analysis: Examine sales distribution across different regions and optimize logistics. Time Series Analysis: Study the seasonality of purchases and session activities over time.
- Funnel Analysis: Evaluate the customer journey from session start to order confirmation and identify drop-off points.
- Cohort Analysis: Track customer cohorts over time to understand retention and repeat purchase patterns.
- Market Basket Analysis: Discover product affinities and develop cross-selling strategies.
Curious about how I created the data? Feel free to click here and take a peek! 😉
📊🔍 Good Luck and Happy Analysing 🔍📊