Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue and frequency for Save the Children and other charities by postal code. Our georandomized design circumvented many difficulties inherent in studies based on click-through data, especially substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the Children during the campaign and in the subsequent five weeks; (ii) the campaign was profitable for the fundraiser; and (iii) the effects were similar independent of video content and impression assignment strategy. However, we also found some crowding out of donations to other similar charities or projects. Finally, we demonstrated that click data may be an inappropriate proxy for donations and recommend that managers use careful experimental designs that can plausibly evaluate the effects of advertising on relevant outcomes. For further information on the design of the study see also: Adena, Maja, & Hager, Anselm (forthcoming). Does online fundraising increase charitable giving? A nationwide field experiment on Facebook. Management Science. Nicht-Wahrscheinlichkeitsauswahl - Respondenten-gesteuerte Auswahl Field/Intervention experimentExperiment.FieldIntervention Feld-/InterventionsexperimentExperiment.FieldIntervention

Author: Víctor Yeste. Universitat Politècnica de Valencia.The object of this study is the design of a cybermetric methodology whose objectives are to measure the success of the content published in online media and the possible prediction of the selected success variables.In this case, due to the need to integrate data from two separate areas, such as web publishing and the analysis of their shares and related topics on Twitter, has opted for programming as you access both the Google Analytics v4 reporting API and Twitter Standard API, always respecting the limits of these.The website analyzed is hellofriki.com. It is an online media whose primary intention is to solve the need for information on some topics that provide daily a vast number of news in the form of news, as well as the possibility of analysis, reports, interviews, and many other information formats. All these contents are under the scope of the sections of cinema, series, video games, literature, and comics.This dataset has contributed to the elaboration of the PhD Thesis:Yeste Moreno, VM. (2021). Diseño de una metodología cibermétrica de cálculo del éxito para la optimización de contenidos web [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/176009Data have been obtained from each last-minute news article published online according to the indicators described in the doctoral thesis. All related data are stored in a database, divided into the following tables:tesis_followers: User ID list of media account followers.tesis_hometimeline: data from tweets posted by the media account sharing breaking news from the web.status_id: Tweet IDcreated_at: date of publicationtext: content of the tweetpath: URL extracted after processing the shortened URL in textpost_shared: Article ID in WordPress that is being sharedretweet_count: number of retweetsfavorite_count: number of favoritestesis_hometimeline_other: data from tweets posted by the media account that do not share breaking news from the web. Other typologies, automatic Facebook shares, custom tweets without link to an article, etc. With the same fields as tesis_hometimeline.tesis_posts: data of articles published by the web and processed for some analysis.stats_id: Analysis IDpost_id: Article ID in WordPresspost_date: article publication date in WordPresspost_title: title of the articlepath: URL of the article in the middle webtags: Tags ID or WordPress tags related to the articleuniquepageviews: unique page viewsentrancerate: input ratioavgtimeonpage: average visit timeexitrate: output ratiopageviewspersession: page views per sessionadsense_adunitsviewed: number of ads viewed by usersadsense_viewableimpressionpercent: ad display ratioadsense_ctr: ad click ratioadsense_ecpm: estimated ad revenue per 1000 page viewstesis_stats: data from a particular analysis, performed at each published breaking news item. Fields with statistical values can be computed from the data in the other tables, but total and average calculations are saved for faster and easier further processing.id: ID of the analysisphase: phase of the thesis in which analysis has been carried out (right now all are 1)time: "0" if at the time of publication, "1" if 14 days laterstart_date: date and time of measurement on the day of publicationend_date: date and time when the measurement is made 14 days latermain_post_id: ID of the published article to be analysedmain_post_theme: Main section of the published article to analyzesuperheroes_theme: "1" if about superheroes, "0" if nottrailer_theme: "1" if trailer, "0" if notname: empty field, possibility to add a custom name manuallynotes: empty field, possibility to add personalized notes manually, as if some tag has been removed manually for being considered too generic, despite the fact that the editor put itnum_articles: number of articles analysednum_articles_with_traffic: number of articles analysed with traffic (which will be taken into account for traffic analysis)num_articles_with_tw_data: number of articles with data from when they were shared on the media’s Twitter accountnum_terms: number of terms analyzeduniquepageviews_total: total page viewsuniquepageviews_mean: average page viewsentrancerate_mean: average input ratioavgtimeonpage_mean: average duration of visitsexitrate_mean: average output ratiopageviewspersession_mean: average page views per sessiontotal: total of ads viewedadsense_adunitsviewed_mean: average of ads viewedadsense_viewableimpressionpercent_mean: average ad display ratioadsense_ctr_mean: average ad click ratioadsense_ecpm_mean: estimated ad revenue per 1000 page viewsTotal: total incomeretweet_count_mean: average incomefavorite_count_total: total of favoritesfavorite_count_mean: average of favoritesterms_ini_num_tweets: total tweets on the terms on the day of publicationterms_ini_retweet_count_total: total retweets on the terms on the day of publicationterms_ini_retweet_count_mean: average retweets on the terms on the day of publicationterms_ini_favorite_count_total: total of favorites on the terms on the day of publicationterms_ini_favorite_count_mean: average of favorites on the terms on the day of publicationterms_ini_followers_talking_rate: ratio of followers of the media Twitter account who have recently published a tweet talking about the terms on the day of publicationterms_ini_user_num_followers_mean: average followers of users who have spoken of the terms on the day of publicationterms_ini_user_num_tweets_mean: average number of tweets published by users who spoke about the terms on the day of publicationterms_ini_user_age_mean: average age in days of users who have spoken of the terms on the day of publicationterms_ini_ur_inclusion_rate: URL inclusion ratio of tweets talking about terms on the day of publicationterms_end_num_tweets: total tweets on terms 14 days after publicationterms_ini_retweet_count_total: total retweets on terms 14 days after publicationterms_ini_retweet_count_mean: average retweets on terms 14 days after publicationterms_ini_favorite_count_total: total bookmarks on terms 14 days after publicationterms_ini_favorite_count_mean: average of favorites on terms 14 days after publicationterms_ini_followers_talking_rate: ratio of media Twitter account followers who have recently posted a tweet talking about the terms 14 days after publicationterms_ini_user_num_followers_mean: average followers of users who have spoken of the terms 14 days after publicationterms_ini_user_num_tweets_mean: average number of tweets published by users who have spoken about the terms 14 days after publicationterms_ini_user_age_mean: the average age in days of users who have spoken of the terms 14 days after publicationterms_ini_ur_inclusion_rate: URL inclusion ratio of tweets talking about terms 14 days after publication.tesis_terms: data of the terms (tags) related to the processed articles.stats_id: Analysis IDtime: "0" if at the time of publication, "1" if 14 days laterterm_id: Term ID (tag) in WordPressname: Name of the termslug: URL of the termnum_tweets: number of tweetsretweet_count_total: total retweetsretweet_count_mean: average retweetsfavorite_count_total: total of favoritesfavorite_count_mean: average of favoritesfollowers_talking_rate: ratio of followers of the media Twitter account who have recently published a tweet talking about the termuser_num_followers_mean: average followers of users who were talking about the termuser_num_tweets_mean: average number of tweets published by users who were talking about the termuser_age_mean: average age in days of users who were talking about the termurl_inclusion_rate: URL inclusion ratio

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

With the phone book era far in the past, database and directory publishers have been forced to transform their business approach, focusing on their digital presence. Despite many publishers rapidly moving away from print services, they are experiencing immovable competition from online search engines and social media platforms within the digital space, negatively affecting revenue growth potential. Industry revenue has been eroding at a CAGR of 4.4% over the past five years and in 2024, a 3.9% drop has led to the industry revenue totaling $4.4 billion. Profit continues to drop in line with revenue, accounting for 4.7% of revenue as publishers invest more in their digital platforms. Interest in printed directories has disappeared as institutional clients and consumers have continued their shift to convenient online resources. Declining demand for print advertising has curbed revenue growth and online revenue has only slightly mitigated this downturn. Though many traditional publishers, such as Yellow Pages, now operate under parent companies with digital resources, directory publishers remain low on the list of options businesses have to choose from in digital advertising. Due to the convenience and connectivity that Facebook and Google services offer, traditional directory publishers have a limited ability to compete. Many providers have rebranded and tailored their services toward client needs, though these efforts have only had a marginal impact on revenue growth. The industry is forecast to decline at an accelerated CAGR of 5.2% over the next five years, reaching an estimated $3.4 billion in 2029, as businesses and consumers continually turn to digital alternatives for information and advertising opportunities. As AI and digital technology innovation expands, social media company products will likely improve at a faster rate than the digital offerings that directory publishers can provide. Though these companies will seek external partnerships to cut costs, they face an uphill battle to boost their visibility and reverse consumer habit trends.

Unlock the full potential of your social media outreach with our comprehensive Global Social Media Database, meticulously designed to meet your strategic needs. Covering major regions across the globe—APAC, Europe, Africa, North America, South America, and LATAM—this dynamic resource spans 16 diverse industries, making it a powerful catalyst for your marketing and social engagement strategies.

Global Geographical Coverage: Our database is designed to offer extensive coverage, enabling you to engage audiences across:

1. APAC (Asia-Pacific): China, India, Japan, South Korea, Australia, and more.
2. Europe: United Kingdom, Germany, France, Italy, Spain, and others.
3. Africa: South Africa, Nigeria, Kenya, Egypt, and more.
4. North America: United States, Canada, Mexico.
5. South America: Brazil, Argentina, Chile, Colombia, and more.
6. LATAM (Latin America): Brazil, Argentina, Peru, Venezuela, and other nations.

This widespread reach ensures that your campaigns resonate across both developed and emerging markets.

Industries Covered: Our data spans the following key industries:

1. Technology
2. Healthcare
3. Finance
4. Manufacturing
5. Education
6. Hospitality
7. Real Estate
8. Energy
9. Agriculture
10. Transportation
11. Media
12. Telecommunications
13. Automotive
14. Pharmaceutical
15. Aerospace

16. Retail

    Employee Size & Revenue: We recognize the importance of targeted outreach, which is why our database also includes employee size and revenue data for each company, ensuring that you can filter and approach organizations based on their scale and financial capacity. Whether you're targeting small businesses or multinational corporations, we’ve got you covered with customized insights to optimize your campaigns.

    Key Database Attributes: Our comprehensive social media data offers the following key attributes:

17. Total Contacts: 120M+

18. Social Platforms: LinkedIn, Facebook, YouTube, TwitterX

19. Direct Dials: Verified

20. Email Addresses: Verified

21. Live Profile Links: Provided on request

    What Sets Us Apart:

    1. Verified Direct Dials & Emails:
       Accuracy is our priority. Each contact in our database comes with verified direct dials and email addresses, ensuring you reach the right people, reducing wasted outreach efforts, and maximizing engagement.

    2. Free Lead Replacement:
       Understanding that social media data is ever-changing, we offer cost-free lead replacements, maintaining the quality and relevance of your contacts over time, with no added costs.

    3. Sourcing Excellence:
       Our data isn't merely aggregated. We use precise sourcing strategies, leveraging both publication sites and a dedicated contact discovery team, guaranteeing the authenticity and relevance of our database.

    4. Live Profile Links:
       Want to explore a profile in real-time? We provide live links to social media profiles across LinkedIn, Facebook, YouTube, and TwitterX, allowing seamless interaction and profile verification.

    5. Global Reach:
       Our reach extends across continents, from the vibrant tech hubs of APAC to thriving business sectors in North America, making our database indispensable for engaging diverse and global audiences.

    6. Industry-Specific Targeting:
       Our data is structured for industry-specific targeting. Whether you are engaging with healthcare, finance, or manufacturing professionals, we provide nuanced insights tailored to your needs, ensuring strategic precision.

    7. Strategic Asset:
       Our database isn't just a collection of contacts—it's a strategic asset. With 250M+ verified contacts, direct dials, and email addresses, it empowers you to align your social media strategy with your overall sales and marketing goals, enabling meaningful interactions that can translate into successful business engagements.

    Amplify Your Social Media Presence: Use our Global Social Media Data to drive meaningful connections and enhance your social media presence. With our data, you’ll have the ability to reach the right people, at the right time, on the right platforms. Whether you're exploring new territories, scaling your operations, or targeting niche industries, our data will empower you to make an impactful difference in your social media outreach.

Let us be your trusted partner as you navigate the intricate world of global social engagement strategies!

Premium B2B Marketing Database - 18+ Million Company Records

Accelerate your B2B sales and marketing success with our comprehensive business database featuring over 18 million verified company records and 70 million employee profiles. Our 20+ year data expertise delivers superior quality and coverage compared to competitors.

Core Database Statistics

Company Records: 18,243,524 (verified businesses)

Employee Records: 70,420,010 (professional profiles)

Business Email Addresses: 38,731,006 (verified and deliverable)

Phone Numbers: 9,728,410 (direct business lines)

Geographic Coverage: Complete US business landscape

Industry Classification: Full SIC code taxonomy

Advanced Targeting Categories

Geographic Targeting: Target businesses by precise location parameters including nationwide campaigns, state-level focus, Metropolitan Service Areas (MSA), zip code radius, city and county targeting, and carrier route precision for local market penetration.

Business Profile Segmentation: Segment companies by annual revenue (sales volume), employee count (startup to enterprise), year founded (established vs. emerging), business type (small business, corporation, public company), facility ownership status, stock exchange listings (NYSE, NASDAQ, ASE), and franchise operations.

Industry Classification (SIC Codes): Leverage Standard Industrial Classification codes for precision targeting across 2-digit (broad categories), 4-digit (sub-industries), 6-digit (niche markets), and 8-digit (hyper-specific) classifications covering all major industries including Manufacturing, Healthcare, Technology, Financial Services, Professional Services, and more.

Employee & Decision Maker Targeting: Identify key decision makers by job title (C-level, VP, Director, Manager), department focus (IT, Marketing, Finance, Operations), purchasing authority levels, seniority positions, and functional roles across technical, administrative, and strategic positions.

Multi-Channel Campaign Applications

Deploy across all major B2B marketing channels:

Email Marketing: Direct outreach to verified business email addresses

LinkedIn Advertising: Professional network targeting with job title precision

Social Media: Facebook, Instagram, and Twitter/X B2B campaigns

Search Advertising: Google, BING and YouTube business targeting

Direct Mail: Physical address campaigns for high-value prospects

Telemarketing: Direct phone outreach to decision makers

Account-Based Marketing: Multi-touch ABM campaign coordination

Data Quality & Sources

Our business database aggregates from multiple verified sources:

Business registration and licensing records

Professional association memberships and directories

Industry publications and trade organizations

Conference and trade show participation data

Online business profiles and corporate websites

Financial reporting and SEC filing information

Employment databases and HR records

Technical Delivery & Integration

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download portals

Integration Options: CRM systems, marketing automation platforms, ad platforms

Custom Selections: 1,000+ selectable business and employee attributes

Update Frequency: Monthly data refreshes with real-time validation

Minimum Orders: Flexible based on targeting complexity and campaign size

Account-Based Marketing (ABM) Excellence

Specifically designed for sophisticated ABM strategies:

Target Account Identification: Find companies matching ideal customer profiles

Decision Maker Mapping: Multiple contacts within target accounts

Account Prioritization: Focus on high-revenue, high-employee companies

Personalized Outreach: Industry and company-specific messaging

Multi-Touch Coordination: Synchronized campaigns across channels

Unique Value Propositions

20+ Year Data Heritage: Established industry expertise and proven track record

Superior Data Coverage: More extensive and accurate than competitors

Real-Time Validation: Continuous data refreshing and quality assurance

Advanced Segmentation: Combine multiple targeting criteria for precision

Compliance Management: Built-in suppression lists and opt-out handling

Technical Flexibility: API access and custom integration support

Ideal Customer Profiles

Technology Companies: Software, SaaS, hardware, and IT services

Professional Services: Consulting, legal, accounting, and advisory firms

Financial Services: Banks, insurance, investment, and fintech companies

Healthcare Organizations: Medical devices, pharmaceuticals, and healthcare IT

Manufacturing Companies: Industrial equipment, automotive, and consumer goods

Marketing Agencies: Digital agencies serving B2B clients

Sales Organizations: Inside sales, field sales, and business development teams

Performance Optimization Features

Lookalike ...

Sign Up for a free trial: https://rampedup.io/sign-up-%2F-log-in - 7 Days and 50 Credits to test our quality and accuracy.

These are the fields available within the RampedUp Global dataset.

CONTACT DATA: Personal Email Address - We manage over 115 million personal email addresses Professional Email - We manage over 200 million professional email addresses Home Address - We manage over 20 million home addresses Mobile Phones - 65 million direct lines to decision makers Social Profiles - Individual Facebook, Twitter, and LinkedIn Local Address - We manage 65M locations for local office mailers, event-based marketing or face-to-face sales calls.

JOB DATA: Job Title - Standardized titles for ease of use and selection Company Name - The Contact's current employer Job Function - The Company Department associated with the job role Title Level - The Level in the Company associated with the job role Job Start Date - Identify people new to their role as a potential buyer

EMPLOYER DATA: Websites - Company Website, Root Domain, or Full Domain Addresses - Standardized Address, City, Region, Postal Code, and Country Phone - E164 phone with country code Social Profiles - LinkedIn, CrunchBase, Facebook, and Twitter

FIRMOGRAPHIC DATA: Industry - 420 classifications for categorizing the company’s main field of business Sector - 20 classifications for categorizing company industries 4 Digit SIC Code - 239 classifications and their definitions 6 Digit NAICS - 452 classifications and their definitions Revenue - Estimated revenue and bands from 1M to over 1B Employee Size - Exact employee count and bands Email Open Scores - Aggregated data at the domain level showing relationships between email opens and corporate domains. IP Address -Company level IP Addresses associated to Domains from a DNS lookup

CONSUMER DATA: Education - Alma Mater, Degree, Graduation Date Skills - Accumulated Skills associated with work experience
Interests - Known interests of contact Connections - Number of social connections. Followers - Number of social followers

Download our data dictionary: https://rampedup.io/our-data

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.