How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

📊 Social Media vs Productivity — Realistic Behavioral Dataset (30,000 Users)

This dataset explores how daily digital habits — including social media usage, screen time, and notification exposure — relate to individual productivity, stress, and well-being.

🔍 What’s Inside?

The dataset contains 30,000 real-world-style records simulating behavioral patterns of people with various jobs, social habits, and lifestyle choices. The goal is to understand how different digital behaviors correlate with perceived and actual productivity.

🧠 Why This Dataset is Valuable

• ✅ Designed for real-world ML workflows
  Includes missing values, noise, and outliers — ideal for practicing data cleaning and preprocessing.

• 🔗 High correlation between target features
  The perceived_productivity_score and actual_productivity_score are strongly correlated, making this dataset suitable for experiments in feature selection and multicollinearity.

• 🛠️ Feature Engineering playground
  Use this dataset to practice feature scaling, encoding, binning, interaction terms, and more.

• 🧪 Perfect for EDA, regression & classification
  You can model productivity, stress, or satisfaction based on behavior patterns and digital exposure.

🧾 Columns & Feature Info

📌 Notes

• Contains NaN values in critical columns (productivity, sleep, stress) for data imputation tasks
• Includes outliers in media usage, coffee intake, and notification count
• Target columns are strongly correlated for multicollinearity testing
• Multi-purpose: regression, classification, clustering, visualization

💡 Use Cases

• Exploratory Data Analysis (EDA)
• Feature engineering pipelines
• Machine learning model benchmarking
• Statistical hypothesis testing
• Burnout and mental health prediction projects

📥 Bonus

👉 Sample notebook coming soon with data cleaning, visualization, and productivity prediction!

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Gen Z and Millennials are the biggest social media users of all age groups.

The results might surprise you when looking at internet users that are active on social media in each country.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

56.8% of the world’s total population is active on social media.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

**Feature Name ** ** Description** NumberOfFollowings: The number of accounts the user is following NumberOfFollowers: Number of followers the user has NumberOfTweets: The number of tweets the user sent LengthOfScreenName: Length of user profile name LengthOfDescriptionInUserProfile : Length of the user profile description AccountAge: The age (days) of an account from its creation until the time of sending the most recent tweet FollowersToFollowingsRatio: NumberofFollowers / NumberofFollowing numWords: The average number of words in each tweet by a user numMentions: Average number of mentions for a tweet numHashtags: Average number of hashtags for a tweet numLinks: Average number of links for a tweet AvgTweetsperDay: Average tweets posted daily by the user

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F13364933%2F23694fae55e2e76299358693ba6f32b9%2Flv-share.jpg?generation=1684843825246772&alt=media" alt=""> ➡️ There are total 3 datasets containing valuable information. ➡️ Understand people's fame and behavior's on a dating app platform. | Column Name | Description | |---------------------|------------------------------| | Age | The age of the user. | | Number of Users | The total number of users. | | Percent Want Chats | Percentage of users who want chats. | | Percent Want Friends| Percentage of users who want friendships. | | Percent Want Dates | Percentage of users who want romantic dates. | | Mean Kisses Received| Average number of kisses received by users. | | Mean Visits Received| Average number of profile visits received by users. | | Mean Followers | Average number of followers for each user. | | Mean Languages Known| Average number of languages known by users. | | Total Want Chats | Total count of users interested in chats. | | Total Want Friends | Total count of users looking for friendships. | | Total Want Dates | Total count of users seeking romantic dates. | | Total Kisses Received| Overall count of kisses received by users. | | Total Visits Received| Overall count of profile visits received by users. | | Total Followers | Overall count of followers for all users. | | Total Languages Spoken| Total count of languages spoken by all users. |

SUMMARY

When Dating apps like Tinder were becoming viral, people wanted to have the best profile in order to get more matches and more potential encounters. Unlike other previous dating platforms, those new ones emphasized on the mutuality of attraction before allowing any two people to get in touch and chat. This made it all the more important to create the best profile in order to get the best first impression.

Parallel to that, we Humans have always been in awe before charismatic and inspiring people. The more charismatic people tend to be followed and listened to by more people. Through their metrics such as the number of friends/followers, social networks give some ways of "measuring" the potential charisma of some people.

In regard to all that, one can then think:

what makes a great user profile ? how to make the best first impression in order to get more matches (and ultimately find love, or new friendships) ? what makes a person charismatic ? how do charismatic people present themselves ? In order to try and understand those different social questions, I decided to create a dataset of user profile informations using the social network Lovoo when it came out. By using different methodologies, I was able to gather user profile data, as well as some usually unavailable metrics (such as the number of profile visits).

Content

The dataset contains user profile infos of users of the website Lovoo.

The dataset was gathered during spring 2015 (april, may). At that time, Lovoo was expanding in european countries (among others), while Tinder was trending both in America and in Europe. At that time the iOS version of the Lovoo app was in version 3.

Accessory image data The dataset references pictures (field pictureId) of user profiles. These pictures are also available for a fraction of users but have not been uploaded and should be asked separately.

The idea when gathering the profile pictures was to determine whether some correlations could be identified between a profile picture and the reputation or success of a given profile. Since first impression matters, a sound hypothesis to make is that the profile picture might have a great influence on the number of profile visits, matches and so on. Do not forget that only a fraction of a user's profile is seen when browsing through a list of users.

https://s1.dmcdn.net/v/BnWkG1M7WuJDq2PKP/x480

Details about collection methodology In order to gather the data, I developed a set of tools that would save the data while browsing through profiles and doing searches. Because of this approach (and the constraints that forced me to develop this approach) I could only gather user profiles that were recommended by Lovoo's algorithm for 2 profiles I created for this purpose occasion (male, open to friends & chats & dates). That is why there are only female users in the dataset. Another work could be done to fetch similar data for both genders or other age ranges.

Regarding the number of user profiles It turned out that the recommendation algorithm always seemed to output the same set of user profiles. This meant Lovoo's algorithm was probably heavily relying on settings like location (to recommend more people nearby than people in different places or countries) and maybe cookies. This diminished the number of different user profiles that would be pr...

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Data for a Brief Report/Short Communication published in Body Image (2021). Details of the study are included below via the abstract from the manuscript. The dataset includes online experimental data from 167 women who were recruited via social media and institutional participant pools. The experiment was completed in Qualtrics.Women viewed either neutral travel images (control), body positivity posts with an average-sized model (e.g., ~ UK size 14), or body positivity posts with a larger model (e.g., UK size 18+); which images women viewed is show in the ‘condition’ variable in the data.The data includes the age range, height, weight, calculated BMI, and Instagram use of participants. After viewing the images, women responded to the Positive and Negative Affect Schedule (PANAS), a state version of the Body Satisfaction Scale (BSS), and reported their immediate social comparison with the images (SAC items). Women then selected a lunch for themselves from a hypothetical menu; these selections are detailed in the data, as are the total calories calculated from this and the proportion of their picks which were (provided as a percentage, and as a categorical variable [as used in the paper analyses]). Women also reported whether they were on a special diet (e.g., vegan or vegetarian), had food intolerances, when they last ate, and how hungry they were.

Women also completed trait measures of Body Appreciation (BAS-2) and social comparison (PACS-R). Women also were asked to comment on what they thought the experiment was about. Items and computed scales are included within the dataset.This item includes the dataset collected for the manuscript (in SPSS and CSV formats), the variable list for the CSV file (for users working with the CSV datafile; the variable list and details are contained within the .sav file for the SPSS version), and the SPSS syntax for our analyses (.sps). Also included are the information and consent form (collected via Qualtrics) and the questions as completed by participants (both in pdf format).Please note that the survey order in the PDF is not the same as in the datafiles; users should utilise the variable list (either in CSV or SPSS formats) to identify the items in the data.The SPSS syntax can be used to replicate the analyses reported in the Results section of the paper. Annotations within the syntax file guide the user through these.

A copy of SPSS Statistics is needed to open the .sav and .sps files.

Manuscript abstract:

Body Positivity (or ‘BoPo’) social media content may be beneficial for women’s mood and body image, but concerns have been raised that it may reduce motivation for healthy behaviours. This study examines differences in women’s mood, body satisfaction, and hypothetical food choices after viewing BoPo posts (featuring average or larger women) or a neutral travel control. Women (N = 167, 81.8% aged 18-29) were randomly assigned in an online experiment to one of three conditions (BoPo-average, BoPo-larger, or Travel/Control) and viewed three Instagram posts for two minutes, before reporting their mood and body satisfaction, and selecting a meal from a hypothetical menu. Women who viewed the BoPo posts featuring average-size women reported more positive mood than the control group; women who viewed posts featuring larger women did not. There were no effects of condition on negative mood or body satisfaction. Women did not make less healthy food choices than the control in either BoPo condition; women who viewed the BoPo images of larger women showed a stronger association between hunger and calories selected. These findings suggest that concerns over BoPo promoting unhealthy behaviours may be misplaced, but further research is needed regarding women’s responses to different body sizes.

Facebook and YouTube are still the most used social media platforms today.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

The research hypothesizes that a growth mindset positively influences well-being, while perceived peer pressure, fear of missing out, perceived cybervictimization, and social comparison orientation negatively affect well-being. A structural equation modeling approach tests these hypotheses using data from a survey of 612 undergraduate students aged 18–24, exploring relationships between social media use factors, growth mindset, and well-being. The final sample consisted of 612 respondents. These participants’ age range from 18 to 24 years old (Mage = 19.54, SDage = 1.24; 67.5% females, 27.8% males, 4.7% alternatives).

The data was collected through a questionnaire comprised of seven sections including 1) Personal Information (participants provided basic details such as gender, age, and year of study, social media spending time (respondents shared insights into their daily social media usage, including the average time spent on various platforms), 2) PERMA Well-being (this section assessed participants' overall well-being across five dimensions: Positive Emotions, Engagement, Relationships, Meaning, and Accomplishment), 3) Growth Mindset (participants evaluated their beliefs about challenges, obstacles, effort, criticism, and success of others), 4) Social Comparison Orientation (Respondents indicated their tendency to compare themselves to others regarding to abilities and opinions, 5) Perceived peer pressure (participants rated the extent to which they felt pressured by their peers to use social media for various activities), 6) Fear of missing out (respondents assessed their levels of missing out on three aspects of fear of missing out, on social events, news, and commercial), and 7) Perceived cybervictimization (participants reported how often participants experienced four types of cybervictimization: visual cybervictimization, verbal cybervictimization, social exclusion, and impersonation.

Notable findings shows a growth mindset strongly correlates with enhanced well-being, substantiating the hypothesis that personal belief that is malleable promotes better mental health. Social comparison orientation negatively impacts well-being, indicating that unfavorable comparisons on social platforms reduce mental health. However, social comparison’s negative impact on well-being is mitigated by a growth mindset, emphasizing cognitive buffers against social media induced ill-being. In addition, fear of missing out demonstrated a positive association with well-being. This contrasts with its traditionally negative portrayal, suggesting that under certain conditions, staying informed via social media fosters connection and satisfaction.

This dataset offers a comprehensive, synthetic view into the performance of a social media advertising campaign. Crafted to mirror real-world scenarios on platforms like Facebook and Instagram, it provides a rich, multi-table foundation for practicing a wide range of data analysis techniques.

The core of this dataset is a relational database modeled around four key entities:

Users: Detailed individual profiles, including age, gender, country, location, and interests. This allows for granular demographic analysis and segmentation.

Campaigns: High-level campaign data, including budget, duration, and a clear start/end date, providing the strategic context for all ad-related activities.

Ads: Specific creative assets tied to campaigns, complete with their own targeting parameters for age, gender, and interests. This is essential for evaluating targeting effectiveness.

Ad Events: The central transactional log, capturing every user interaction from a simple Impression to a final Purchase. This table is the key to understanding the full conversion funnel. ** Context, Sources, and Inspiration 💡 This dataset was inspired by the typical data models used by digital marketers and data analysts working with platforms like Meta Ads Manager. The structure is designed to simulate a realistic ad campaign, where a business runs multiple ads under various campaigns and tracks a user's journey from their first exposure to a potential final conversion.

The data itself is entirely synthetic, generated using Python libraries such as Faker and NumPy. This approach allows for a clean, privacy-conscious dataset that is free from any PII (Personally Identifiable Information). Key features of the data generation process include:

Realistic Distributions: We used a log-normal distribution for user ages and weighted probabilities for attributes like country, time of day, and ad engagement events to reflect genuine user behavior.

Interconnected Relationships: All tables are meticulously linked via primary and foreign keys, ensuring data integrity and allowing for complex join operations.

How to Use This Dataset This dataset is perfect for anyone looking to build a data portfolio or practice their skills. Here are some of the analyses you can perform:

Data Exploration & SQL Practice: Use SQL to join the tables and explore relationships between campaigns, ads, and user engagement.

Market & Strategic Analysis: Evaluate which campaigns, ad types, or targeting strategies yielded the best results.

Cohort & Behavioral Analysis: Track how different user segments (cohorts) behave over time.

Predictive Modeling: Build models to predict user behavior or ad performance based on campaign parameters.

Whether you're a data science student, an aspiring analyst, or a seasoned professional, this dataset provides a robust environment to build and showcase your skills. I hope you find it a valuable and engaging resource!