Comprehensive dataset of ecommerce return rates across product categories, including industry averages, seasonal variations, and demographic breakdowns. Features current 2024 data and 2025 projections.

When asked about "Most returned online purchases by category", most U.S. respondents pick ********** as an answer. ** percent did so in our online survey in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Focus group discussions with women in Manchester and Edinburgh on female consumer perceptions about online shopping for fashion, and product visualisation technology on shop websites. Participants discussed how they currently shop online and in shops and how they prefer to visualise items on shop websites. After showcasing novel visualisation technologies allowing shoppers to interact with models on the shop website and scrunching fabrics, participants discussed their views and preferences for such innovations allowing more visual and tactile interactions in online shopping. This study aims to address the challenge of the lack of tactile input which currently characterises online fashion shopping, by developing existing applied research to make it more applicable to the UK fashion retail sector. The inability to touch products during the purchase decision-making process is one of the key challenges for fashion retailers. Product returns rates for fashion currently average 25 per cent and the abandoned shopping basket rate for online retail in the UK currently stands at around 65 per cent. The research objectives are: (1)to assess the application of a novel form of image interactivity technology in the fashion retail context. Specifically the research seeks to address the perceptual gap between digital and physical product evaluation both online and in the physical store environment via the use of novel touchscreen technology, developed by Heriot-Watt University; (2)to assess the potential of image interactivity technology in fulfilling consumers' utilitarian and hedonic online shopping motives; (3) to identify the barriers and facilitators of adoption by fashion retailers, with a focus on SMEs. The methodology will include the collection and analysis of quantitative data from retailer websites (Google analytics), supplemented by qualitative data gathered from interviews with retailers and focus groups with consumers.

Online shopping sales across India amounted to around ** billion U.S. dollars in 2021. The e-commerce market is likely to grow to over *** billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world. Online retail segments In fiscal year 2017, the retail market was led by electronics with a penetration rate of about ** percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over *** million in 2025, up from around ** million in 2017. Impact of COVID-19 on the marketThe coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

Website visitation is nice, but sales and revenue are better. Grips tracks e-commerce-based sales across 5,000+ product categories, 30k retailers, and brands, enabling you to understand market size, share, opportunities, and threats.

Use Cases

Domain e-commerce performance Harness the power of data-driven analysis to evaluate critical metrics such as revenue, average order value (AOV), conversion rate, channels, and product assortment for an extensive selection of 30,000 leading e-commerce retailers, enabling you to make strategic decisions and stay ahead in the dynamic online marketplace.

Product Category e-commerce performance Unlock the potential of your business with our game-changing Share of Wallet analysis. Gain valuable insights into the market size and growth of over 5000+ product categories, as well as your retailer or brand's market share within each category.

Brand e-commerce performance Gain deep insights into the market size, share, and revenue growth of 30,000 top e-commerce brands in the digital ecosystem, exploring key metrics such as units sold, average price, and more. Empower your business with comprehensive data to make informed decisions and capitalize on lucrative opportunities in the ever-evolving online marketplace.

Data Methodology

We have a unique mix of sources from where we gather digital signals.

• Raw data collection - we have developed several productivity tools, including Retailer Benchmarking, which collectively create the world’s largest transactional dataset - public data captured from millions of sites and partnerships with top data providers.

• Data processing - cleaning and formatting, classification of products, sites and more preparation for the modelling phase.

• Data modeling: from the billions of digital signals we extrapolate in detail how global e-commerce sites and products are performing.

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This statistic depicts the sales of the leading retailers in the United States in 2023. Walmart was the leading retailer in the United States with about 635 billion U.S. dollars worth of sales that year.