Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

trends

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

56.8% of the world’s total population is active on social media.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The results might surprise you when looking at internet users that are active on social media in each country.

Gen Z and Millennials are the biggest social media users of all age groups.

Analysis of ‘Which Social Media Millennials Care About Most?’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/which-social-media-millennials-care-about-moste on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

This data was collected by Whatsgoodly, a millennial social polling company.

It was published by Brietbart on 3/17/17.

Link to article here: http://www.breitbart.com/tech/2017/03/17/report-snapchat-is-most-important-social-network-among-millennials/

This dataset was created by Adam Halper and contains around 500 samples along with Segment Type, Count, technical information and other features such as: - Segment Description - Answer - and more.

How to use this dataset

• Analyze Percentage in relation to Question
• Study the influence of Segment Type on Count
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Adam Halper

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Yuriy Syerov, October 6, 2023, "Social Media Big Dataset for Research, Analytics, Prediction, and Understanding the Global Climate Change Trends", IEEE Dataport, doi: https://dx.doi.org/10.21227/71ms-8v86

https://ieee-dataport.org/documents/social-media-big-dataset-research-analytics-prediction-and-understanding-global-climate

Point of Interest (POI) is defined as an entity (such as a business) at a ground location (point) which may be (of interest). We provide high-quality POI data that is fresh, consistent, customizable, easy to use and with high-density coverage for all countries of the world.

This is our process flow:

Our machine learning systems continuously crawl for new POI data
Our geoparsing and geocoding calculates their geo locations
Our categorization systems cleanup and standardize the datasets
Our data pipeline API publishes the datasets on our data store

A new POI comes into existence. It could be a bar, a stadium, a museum, a restaurant, a cinema, or store, etc.. In today's interconnected world its information will appear very quickly in social media, pictures, websites, press releases. Soon after that, our systems will pick it up.

POI Data is in constant flux. Every minute worldwide over 200 businesses will move, over 600 new businesses will open their doors and over 400 businesses will cease to exist. And over 94% of all businesses have a public online presence of some kind tracking such changes. When a business changes, their website and social media presence will change too. We'll then extract and merge the new information, thus creating the most accurate and up-to-date business information dataset across the globe.

We offer our customers perpetual data licenses for any dataset representing this ever changing information, downloaded at any given point in time. This makes our company's licensing model unique in the current Data as a Service - DaaS Industry. Our customers don't have to delete our data after the expiration of a certain "Term", regardless of whether the data was purchased as a one time snapshot, or via our data update pipeline.

Customers requiring regularly updated datasets may subscribe to our Annual subscription plans. Our data is continuously being refreshed, therefore subscription plans are recommended for those who need the most up to date data. The main differentiators between us vs the competition are our flexible licensing terms and our data freshness.

Data samples may be downloaded at https://store.poidata.xyz/us

Facebook and YouTube are still the most used social media platforms today.

8 Million Bluesky Social Posts Collection

I've collected and curated 8 million public posts from Bluesky Social between November 27 - December 1, 2024, with an additional 12 million posts coming in the upcoming weeks. This growing dataset aims to provide researchers and developers with a comprehensive sample of real world social media data for analysis and experimentation. This collection represents one of the largest publicly available Bluesky datasets, offering unique insights… See the full description on the dataset page: https://huggingface.co/datasets/withalim/bluesky-posts.

Analysis of ‘📸 Most Followed on Instagram’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/most-followed-on-instagrame on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Data from Iconsquare.com. The company delivers Instagram analytics to tens of thousands of businesses, agencies and individuals.

• BRAND
• CATEGORIES 1
• CATEGORIES 2
• FOLLOWERS
• ER - Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post.
• POSTS ON HASHTAG
• MEDIA POSTED

Source: ICONSQUARE

This dataset was created by Social Media Data and contains around 100 samples along with Categories 1, Categories 2, technical information and other features such as: - Followers - Categories 1 - and more.

How to use this dataset

• Analyze Categories 2 in relation to Followers
• Study the influence of Categories 1 on Categories 2
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Social Media Data

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.