The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

Dollar sales of the prestige beauty industry in the United States fluctuated between 2010 and 2024 but experienced an increase overall. In fact, this figure went from slightly over 8.5 billion U.S. dollars in 2010 to a peak of nearly 34 billion U.S. dollars 14 years later.
The U.S. prestige beauty market According to Statista forecasts, revenues for the prestige beauty market in the United States will steadily grow, amounting to about 14 billion U.S. dollars by 2029. Prestige cosmetics and prestige fragrances were predicted to remain the most valuable segments, with skincare ranking third. In the first half of 2024, sales of prestige skincare products increased by around seven percent, while fragrances recorded the largest growth. Consumers and prestige/luxury beauty The results of a 2024 survey conducted among affluent U.S. shoppers showed that about 32 percent of respondents spend between 326 U.S. dollars and 650 U.S. dollars on luxury cosmetics over a period of three months. For many beauty shoppers, prestige/luxury products are a “must”, and they would be willing to spend more on such products if needed. This trend is very common especially among millennials and Gen Z.

According to a 2024 survey, millennials made up the largest share of consumers globally who mostly shopped for beauty products online (42 percent). Gen Z (36 percent) and Gen X (36 percent) consumers followed, while around 34 percent of Baby Boomers did so. Doubling the money The online beauty and personal care market worldwide generated a revenue of about 42.5 billion U.S. dollars in 2022, with China, the United States, and Japan being the three biggest markets. The cosmetics market is the fastest growing segment of the beauty market worldwide and is estimated to incur almost double its current revenue by 2027. In 2023, around 900 million people around the world purchased beauty products online. This number is expected to increase to over 1.2 billion by 2027.
Trending on TikTok With social media becoming more and more prominent, especially in younger generations, it is not a surprise that more people also engage in social commerce and purchase beauty products from apps. In the United States, TikTok has become the leading social media platform for purchasing various beauty items, followed by Instagram and Facebook. On TikTok, content creators and brands promote sales in two main ways, video sales and live sales. The majority of app-based sales are made through live sales, which refer to livestreams that promote products and offer shopping links. It is easy to see how popular beauty products are on TikTok from the number of views they receive, with Dyson, Cerave, and The Ordinary being the most popular beauty brands.

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Cosmetic Ingredients Market Size 2024-2028

The cosmetic ingredients market size is forecast to increase by USD 5.79 billion at a CAGR of 7.76% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing demand for natural and organic ingredients in cosmetic formulations. Consumers are increasingly seeking cosmetic pigments with clean labels, free from synthetic additives, and this trend is expected to continue. However, the market is not without challenges. Stringent regulations governing the use of certain ingredients, particularly in regions like Europe and the United States, pose significant hurdles for manufacturers. 
Companies must navigate these regulations while also meeting consumer demand for high-quality, natural cosmetic offerings along with luxury cosmetics. To capitalize on this market opportunity, businesses must stay informed of regulatory changes and invest in research and development to bring innovative, natural, and compliant products to market. Additionally, strategic partnerships and collaborations can help companies overcome regulatory challenges and expand their reach in the market.

What will be the Size of the Cosmetic Ingredients Market during the Forecast Period?

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The market encompasses a wide range of substances used In the production of various personal care products, including body lotions, eyeliners, lipsticks, moisturizers, and more. Key components of these products include water, preservatives, emulsifiers, thickeners, lubricants, pigments, perfumes, and a variety of natural sources such as plants and extracts. Anti-oxidant and anti-inflammatory ingredients are increasingly popular, as consumers seek products that offer both health and aesthetic benefits. The market is driven by growing demand for natural and 'green' cosmetics, as well as concerns over the use of dangerous chemicals in personal care products. Urbanization and increasing awareness of the importance of skincare and body care have also contributed to market growth. Overall, the market is a dynamic and evolving industry, with a focus on innovation, sustainability, and meeting the changing needs and preferences of consumers.

How is this Cosmetic Ingredients Industry segmented?

The cosmetic ingredients industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Surfactants
  Emollients film-formers and moisturizers
  Single-use additives
  Carriers powders and colorants
  Others


Application

  Hair care and skin care
  Perfumes and fragrance
  Color cosmetics
  Others


Geography

  APAC

    Japan
    South Korea
    Singapore


  North America

    US


  Europe

    France


  South America



  Middle East and Africa

By Type Insights

The surfactants segment is estimated to witness significant growth during the forecast period. Surfactants, key ingredients in cosmetics, reduce surface tension in liquid solutions, enabling applications in cleansing, solubilization, and conditioning. Comprised of hydrophilic and lipophilic components, surfactants facilitate the removal of oil and fat impurities from the skin. Widely used in shampoos, bathing gels, and cleansing lotions, common surfactants include acyl isethionates, alkyl polyglycosides, sodium laureth sulfate, and ammonium laureth sulfate. With increasing health consciousness, there is a growing preference for naturally sourced surfactants derived from plants and vegetables, such as decyl glucoside, decyl polyglucoside, and stearyl alcohol. These natural alternatives offer long-term health benefits over synthetic surfactants, which have raised concerns regarding their implications in cosmetics.

Surfactants are also integral to various cosmetic products, including body lotions, eyeliners, lipsticks, moisturizers, water-based products, and oral care products like toothpaste and gels. Preservatives, emulsifiers, thickeners, lubricants, pigments, perfumes, and antioxidants are other essential cosmetic ingredients. Natural sources, such as vitamins, fatty acids, antioxidants, and plant extracts, are increasingly popular in skincare and body care products. The demand for natural cosmetic ingredients is driven by concerns over hazardous chemicals, urbanization, and the desire for eco-friendly, green cosmetics. Surfactants play a crucial role in maintaining texture, appearance, and shelf life, making them indispensable In the cosmetics industry.

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The surfactants segment was valued at USD 4.3 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during t

As per newly released data by Future Market Insights (FMI), the natural cosmetics market is estimated to reach at US$ 48.4 Billion in 2023 and is projected to reach US$ 79.6 Billion by 2033. The market is expected to grow at a CAGR of 5.1% from 2023 to 2033.

Scope of Report

Global Cosmetic Products Market size worth at USD 314.52 Billion in 2023 and projected to USD 1226.13 Billion by 2032, with a CAGR of around 16.32% between 2024-2032.

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This statistic shows the projected market value of vegan cosmetics worldwide from 2018 to 2025. The global vegan cosmetics market is projected to grow 6.3 percent a year to reach to 20.8 billion U.S. dollars by 2025.

The market for herbal beauty products is expected to experience significant growth at a CAGR of 6.1% during the forecast period. The market is projected to rise from US$ 75,098.55 million in 2024 to US$ 135,897.65 million by 2034.

Category-wise Insights

Country-wise Insights

A survey conducted in the second quarter of 2023 revealed that globally, women purchased beauty products online more than men. An average of 38 percent of women worldwide purchased beauty products online on a monthly basis from April to June of 2023. In comparison, around a quarter of men did the same.

Leading beauty markets

Worldwide, the United States ranks as the leading e-commerce market for beauty, with an industry worth around 14 billion U.S. dollars as of 2022. China follows closely with a market generating roughly 12 billion dollars in revenue. Cosmetics are the leading online segment of all beauty categories, worth around 40 billion U.S. dollars worldwide in 2023. Fragrances are the second-largest beauty segment, valued at around 19 billion U.S. dollars.

A hub of beauty

Global health, personal, and beauty care shoppers seem to favor online marketplaces for their shopping needs, with Alibaba leading the ranking. In 2022, Alibaba’s beauty segment achieved net sales of roughly 58 billion U.S. dollars, followed by Amazon, at 44 billion dollars. On online marketplaces such as Alibaba and Amazon, consumers have the option to choose from countless different brands and third-party vendors. On these sites, prices tend to be on the affordable side. In recent years, Amazon has focused on expanding their catalog to include more skincare and cosmetics items, which has proved to be a successful strategy. In fact, beauty sales make up 6.4 percent of total sales, a share expected to grow in the coming years.

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Organic Skincare Products Market Size 2025-2029

The organic skincare products market size is forecast to increase by USD 3.44 billion at a CAGR of 9.4% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing popularity of vegan and organic cosmetics among consumers. This trend is fueled by rising health consciousness, growing awareness of the potential health risks associated with traditional skincare products, and a heightened focus on ethical and sustainable consumer practices. However, the market also faces challenges, including the availability of counterfeit organic skincare products that undermine market integrity and consumer trust. Hyaluronic acid, paraben-free products, and other natural ingredients are gaining popularity for their ability to provide a youthful appearance and glowing skin. Key drivers of market growth include the expanding consumer base, particularly in emerging economies, and the continuous innovation in organic skincare product offerings. Brands are introducing new product lines that cater to various skin types and concerns, further expanding the market's reach.
Companies seeking to capitalize on these opportunities should focus on ensuring product authenticity, transparency, and sustainability to differentiate themselves from competitors and build consumer trust. Additionally, strategic partnerships, collaborations, and mergers and acquisitions can help companies expand their product portfolios and strengthen their market position.

What will be the Size of the Organic Skincare Products Market during the forecast period?

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The market has experienced significant growth in recent years, driven by increasing consumer awareness and concern for skin health. With a rising number of individuals seeking to avoid synthetic chemicals and potentially harmful ingredients, the demand for organic skincare products has waved. This trend is evident in various segments of the beauty industry, including skincare, makeup, and men's products. Skin sensitivity, rashes, and side effects from chemical-laden formulations have led many to opt for paraben-free and organic ingredients. Environmental factors, such as pollution and UV rays, further highlight the importance of using gentle, natural skincare.
Acne, hormonal imbalances, and skin irritation are also common concerns addressed by organic skincare products. As self-care and well-being gain prominence in modern society, the organic skincare market continues to expand, offering consumers a healthier, more eco-friendly alternative to traditional, synthetic beauty products.

How is this Organic Skincare Products Industry segmented?

The organic skincare products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Facial care
  Body care
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Organic skincare products have gained significant popularity In the Skincare, Makeup, and Beauty industry due to increasing consumer awareness and concerns regarding skin sensitivity, chemicals, and synthetic products. These natural offerings cater to various skin concerns, including wrinkles, acne, blemishes, rashes, and allergies. Brands like Skinkraft, Natures Tattva, Lady Green, and others use organic ingredients and paraben-free formulations to provide a youthful appearance and glowing skin. Millennials, working women, and the aging population are key consumers, influenced by celebrity endorsements and the dissemination of knowledge. Environmental factors, such as pollution and UV rays, further fuel the overflow in demand for organic skincare products.

Consumers increasingly prefer chemical-free beauty products and seek brands they trust, such as Grown Alchemist, Bulldog Skincare, and others. The market for organic skincare products is expected to grow significantly, driven by self-care and well-being trends and the increasing internet penetration, which facilitates online shopping behavior and consumer touchpoints. However, it is essential to ensure that these products are FDA-approved and free from harmful effects.

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The Offline segment was valued at USD 2.8 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 32% to the growth of t

This statistic depicts the estimated size of the global male personal care market in 2022 with forecasts up until 2028. By 2028, the global male grooming market is estimated to be worth about 115 billion U.S. dollars, up from nearly 80 billion U.S. dollars as of 2022.

Not only shaving products There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream, and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.

Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skin care, in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and, increasingly, more youthful.

New trends

Tapping into the global demand for men’s grooming products is no easy matter; especially for brand owners that have spent decades nurturing female consumers. L’Oréal, for example, has channeled substantial investment into its Men Expert line, but the L’Oréal brand is still fundamentally associated with women. For some men, that remains a barrier to buying it. Smaller rivals specializing in men’s grooming products have latched on to this weakness.

The industry should expect to see a further segmentation of men’s grooming, particularly in the developed markets where there are opportunities for a stronger development. In skin care, there will be growth in products designed not only for different skin types but also for different degrees of stubble. The number of product launches for men will still be low in comparison with products for women, of course, but the gap will narrow over time.

How big is the Medical Tourism Market? The Medical Tourism Market size is expected to reach USD 84.92 billion in 2024 and grow at a CAGR of 23.03% to reach USD 239.37 billion by 2029.

   What is the current Medical Tourism Market size? 
   In 2024, the Medical Tourism Market size is expected to reach USD 84.92 billion.

   Who are the key players in Medical Tourism Market?
   Healthbase, Apollo Hospitals, KPJ Healthcare, Klinikum Medical Link and Medretreat are the major companies operating in the Medical Tourism Market. 

   Which is the fastest growing region in Medical Tourism Market? 
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). 

   Which region has the biggest share in Medical Tourism Market? 
   In 2024, the North America accounts for the largest market share in Medical Tourism Market. 

   What years does this Medical Tourism Market cover, and what was the market size in 2023? 
   In 2023, the Medical Tourism Market size was estimated at USD 65.36 billion. The report covers the Medical Tourism Market historical market size for years: 2021, 2022 and 2023. The report also forecasts the Medical Tourism Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What is the dominant segment contributing to the largest market share in Medical Tourism? 
   Cosmetic Treatment is the dominant segment that holds the major share of the Medical Tourism Market.

   The Global Medical Tourism Market Report provides a comprehensive industry analysis of the medical tourism market, segmented by treatment type and geography. The market overview highlights the various treatment types including cosmetic, dental, cardiovascular, orthopedics, bariatric, fertility, ophthalmic, and other treatments. The industry statistics indicate significant market growth driven by the increasing demand for affordable and high-quality medical care.<br><br>In terms of market segmentation, the report covers North America, Europe, Asia-Pacific, the Middle East and Africa, and South America, providing a detailed market forecast for each region. The industry size and market value are presented in terms of USD, reflecting the market's economic impact. The market trends and growth rate are analyzed to provide insights into future market predictions.<br><br>The report also includes an industry outlook, focusing on key market leaders and their strategies. The market review highlights the competitive landscape and the role of both private and public healthcare service providers. Additionally, the report examines alternative treatment options and their market share.<br><br>For those seeking more detailed information, the report example and report pdf are available for further industry research. The market data and industry reports offer valuable insights for companies looking to understand the market dynamics and make informed decisions. The industry trends and market outlook provide a clear picture of the market's future direction.<br><br>Overall, the Global Medical Tourism Market Report is an essential resource for understanding the market's growth forecast and industry worth. It provides a thorough market analysis and industry information, making it a valuable tool for research companies and stakeholders in the medical tourism industry.

   Medical Tourism Also Known As: Patient Mobility, Transnational Healthcare, Therapeutic Tourism, Medical Vacation, Health Travel

   Medical Tourism Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, APAC, Asia Pacific, Asian, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, SA, South America, South American

   Medical Tourism Report Covers the Following Countries: USA, United States, US, Canada, Mexican, Mexico, DE, Germany, German, UK, United Kingdom, FR, France, French, IT, Italy, Italian, ES, Spain, Spanish, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, KR, South Korea, South Korean, GCC, Gulf Cooperation Council, ZA, South Africa, South African, BR, Brazil, Brazilian, AR, Argentina, Argentine

According to Future Market Insights (FMI) research, during the projected period, the United States & Canada hair salon services market is expected to grow at a CAGR of 3.2%. The market value is projected to increase from US$ 24,772.15 million in 2023 to US$ 34,503.94 million by 2033.

Scope of Report

In 2024, around 42 percent of U.S. Gen Z consumers taking part in a survey stated that they had occasionally purchased beauty products based on influencers' recommendations over the past year. Around 15 percent said they never did.

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FMCG Market Size 2025-2029

The FMCG market size is forecast to increase by USD 456.9 billion at a CAGR of 3.2% between 2024 and 2029.

The fast-moving consumer goods market is experiencing significant growth driven by several key trends and factors. One of the most notable trends is the increasing preference for e-commerce platforms as a distribution channel. With the global e-commerce market projected to reach unprecedented heights, FMCG companies are capitalizing on this trend by expanding their online presence and improving their digital capabilities. Another significant factor fueling market growth is the rising consumption of ready-to-eat food products.
However, the market also faces challenges, particularly in emerging economies where infrastructure development lags behind. The lack of proper infrastructure, including transportation and storage facilities, can make it difficult for FMCG companies to effectively distribute their products and maintain their supply chains. Despite these challenges, the market presents significant opportunities for companies seeking to capitalize on emerging trends and navigate the complex market landscape.
By focusing on digital transformation, investing in innovation, and building supply chain capabilities, FMCG companies can effectively meet the evolving needs of consumers and stay ahead of the competition. Additionally, companies that are able to successfully navigate the challenges presented by emerging markets can tap into significant growth potential and gain a competitive edge in the global marketplace.

What will be the Size of the FMCG Market during the forecast period?

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The Fast-Moving Consumer Goods (FMCG) market encompasses a diverse range of products including food and beverages, oral hygiene, home care, and cleansing items. This market is driven by various factors, including changing lifestyles and the growing middle-class population. Consumers are increasingly seeking healthcare and lifestyle products, such as food and beverages with health benefits, oral hygiene items, and natural or sustainable options. The rise of dual-income families and e-commerce platforms has led to a shift in shopping behaviors, with more consumers opting for online purchases.
However, the market also faces challenges, such as the proliferation of counterfeit brands and the need to address consumer preferences for green alternatives. Overall, the market is a significant and dynamic sector, with continued growth expected due to evolving consumer demands and trends.

How is this FMCG Industry segmented?

The fmcg industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Food and beverage
  Personal and beauty care
  Health and hygiene care
  Home care


Distribution Channel

  Offline
  Online


Product Type

  Premium
  Mass market
  Private label


Production Type

  In-house
  Contract-based


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    Russia


  Middle East and Africa



  South America

    Brazil

By Type Insights

The food and beverage segment is estimated to witness significant growth during the forecast period. The Fast-Moving Consumer Goods (FMCG) market experienced growth in 2023, driven by increasing demand for packaged and processed foods in both developed and emerging economies. Economic progress and rising disposable income levels have fueled this trend, particularly in sectors such as food and beverages, oral hygiene products, home care, and packaged foods. In response, food processing and packaging solutions have expanded to meet the growing demand for convenient and differentiated products. For instance, Thomas Foods introduced a new croissant bread product, combining the flaky layers of a croissant with the convenience of sliced bread. Additionally, changing lifestyles and consumer preferences have led to increased demand for sustainable shopping, natural and plant-based options, and counterfeit-free products.

The urban, semi-urban, and rural sectors have all seen growth in FMCG sales, with online purchasing and retail platforms, including e-commerce, specialty stores, convenience stores, and retail stores, gaining popularity. consumer electronics, pet care, and health care sectors have also seen growth in the market. Manufacturers are increasingly focusing on in-house and contract-based production, subscription services, and mobile apps to meet consumer demands and compete in the market.

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The food and beverage segment was valued at USD 1277.40 billion in 2019 and showed a gradual increase during

As of 2022, the leading celebrity makeup brand in the United States, United Kingdom, and France was Fenty by Rihanna, with a share of voice of almost 26 percent. Rare Beauty by Selena Gomez came in second, with around 20 percent of share of voice.

Celebrity beauty brands and social media

The number of beauty brands belonging to celebrities has been notably increasing in the latest years. Younger generations are the ones who are more interested in purchasing beauty items created or endorsed by celebrities, and they are also generally more aware of their existence. Many celebrity beauty brands are in fact very popular on social media, and some of them are even launched by internet personalities. In 2022, Huda Beauty was the most popular celebrity beauty brand on Gen Z’s favorite social network, TikTok. Meanwhile, the brand’s number of Instagram followers amounted to approximately 51 million. In the same year, the most searched celebrity beauty brand by American consumers was Fenty Beauty.

The leading celebrity beauty brand

Beauty products endorsed or created by celebrities have been on the market for a very long time, but Fenty Beauty by Rihanna was among the first products to innovate the industry, paving the way for all other lines and brands linked to celebrities. Fenty Beauty is not only one of the most talked about and searched celebrity beauty brands, it likewise became a leader in terms of revenue in 2021. In the United States, Fenty Beauty was also the most popular celebrity beauty brand that year, with approximately 14 percent of participants in a survey stating that they heard a lot about this brand.

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Ayurveda Market Size 2025-2029

The ayurveda market size is forecast to increase by USD 11.3 billion at a CAGR of 20.1% between 2024 and 2029.

The market experiences growth propelled by the low occurrence of side effects associated with these remedies and the surging demand for natural healthcare solutions. The market further benefits from the introduction of new products, driving expansion. However, challenges persist, including limited awareness of Ayurveda principles in Western regions, inadequate availability of raw materials, and stringent regulatory frameworks governing Ayurvedic products. The market also includes anti-wrinkle creams and anti-aging creams, further expanding its reach in the personal care sector. Medical tourism is another area where Ayurvedic treatments are making a mark, attracting patients from around the globe. These hurdles hinder the market's growth trajectory. Nonetheless, efforts to educate consumers and healthcare professionals, along with initiatives to enhance the supply chain and navigate regulatory complexities, are pivotal in overcoming these challenges and fostering the continued advancement of the Ayurveda Medicines Market.

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The Ayurvedic market encompasses a wide range of products and treatments based on ancient Indian knowledge of natural healing. Ayurvedic medicines and herbal remedies are popular solutions for managing chronic health issues such as obesity, stress, diabetes, and more. The market includes herbal, herbomineral, and plant-based medications made from intricate procedures using natural ingredients.
Also, ayurvedic goods also extend to health supplements, oral care products, and personal care items. Government support for traditional medicine has been instrumental in promoting the Ayurvedic market. Moreover, natural treatments using Vatta, Pitta, and Kapha principles are gaining popularity worldwide. Synthetic chemicals are being replaced with herbal items and natural ingredients to cater to the growing demand for healthier alternatives.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Products
  Services


Application

  Personal care
  Medicinal


Geography

  Asia

    India


  North America

    US


  Europe

    France


  Rest of World (ROW)

By Type Insights

The products segment is estimated to witness significant growth during the forecast period.

The Ayurvedic market encompasses various segments, including herbal supplements, cosmetics, foods, and healthcare products. The use of raw ingredients, such as natural herbs and spices, in Ayurvedic practices is prevalent. Panchakarma, Ayurvedic massages, and yoga retreats are integral parts of this traditional healthcare system. Consumer education is crucial in dispelling false beliefs and increasing acceptance of Ayurvedic products in Western markets. Scientific validation of Ayurvedic practices and their integration with conventional medicine are essential for market growth.

Moreover, the supply chain for premium raw materials faces challenges like labor shortages, geopolitical unrest, and environmental concerns. Standardization and certification are necessary to ensure product quality and safety. Ayurvedic market offerings include health supplements, oral care products, personal care items, ayurvedic cosmetics, medical tourism, and anti-wrinkle/aging creams. Immunity-boosting products are in high demand due to the increasing prevalence of chronic diseases. Innovations in the Ayurvedic market include intricate procedures, plant-based medications, and a wide range of offerings, from retail stores and online retail to direct sales and representatives.

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The products segment was valued at USD 2.78 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Asia is estimated to contribute 79% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Ayurvedic market in Asia is experiencing continuous expansion due to increasing consumer awareness of allopathic medicine side effects and the therapeutic benefits of herbal products. Factors such as obesity, cardiovascular diseases, nutrient deficiencies, and synthetic product consumption contribute to market growth. Panchakarma treatments, Ayurvedic massages, and yoga retreat

L'Oréal is the most well-known cosmetics and make-up brand in the U.S., followed by COVERGIRL, Revlon, and Maybelline New York. Other well-known cosmetics and make-up brands in the United States include Avon, Estée Lauder, and e.l.f., to name a few. Check out our Brand KPI survey to gain value insights about key performance indicators for over 10,000 brands. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

In the 52 weeks ending April 23, 2023, lipstick generated multi-outlet sales of over 550 million U.S. dollars in the United States. Lip gloss followed in the ranking with sales adding up to around 188 million U.S. dollars.