How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

This is the dataset, trained model, and software companion for the paper titled: Characterizing Anti-Asian Rhetoric During The COVID-19 Pandemic: A Sentiment Analysis Case Study on Twitter accepted for the Workshop on Data for the Wellbeing of Most Vulnerable of the ICWSM 2022 conference.

The COVID-19 pandemic has shown a measurable increase in the usage of sinophobic comments or terms on online social media platforms. In the United States, Asian Americans have been primarily targeted by violence and hate speech stemming from negative sentiments about the origins of the novel SARS-CoV-2 virus. While most published research focuses on extracting these sentiments from social media data, it does not connect the specific news events during the pandemic with changes in negative sentiment on social media platforms. In this work we combine and enhance publicly available resources with our own manually annotated set of tweets to create machine learning classification models to characterize the sinophobic behavior. We then applied our classifier to a pre-filtered longitudinal dataset spanning two years of pandemic related tweets and overlay our findings with relevant news events.

Social Media Analytics Market Outlook

The global market size of social media analytics was valued at approximately $5.2 billion in 2023 and is projected to reach around $21.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.1% over the forecast period. This remarkable growth can be attributed to the increasing importance of data-driven decision making in modern business strategies. The expansion of social media platforms and the corresponding surge in user-generated data have driven the need for advanced analytics tools to make sense of this information, thereby acting as a significant growth factor for the market.

One of the primary growth factors for the social media analytics market is the increasing adoption of data analytics by organizations to gather meaningful insights from vast amounts of unstructured social media data. Companies across various sectors are now leveraging social media analytics to understand customer behavior, preferences, and trends, which in turn helps in refining marketing strategies and improving customer experience. The proliferation of smartphones and internet penetration has further fueled the frequency and volume of social media interactions, providing a more extensive dataset for analytics.

Another key driver is the integration of artificial intelligence (AI) and machine learning (ML) technologies with social media analytics platforms. These advanced technologies are enabling more accurate sentiment analysis, demographic segmentation, and predictive analytics. AI and ML algorithms can process large datasets more efficiently, allowing businesses to quickly respond to market changes and consumer demands. Moreover, the development of sophisticated natural language processing (NLP) tools is enhancing the capability of social media analytics to understand and interpret human language, making sentiment analysis more precise and actionable.

The increasing demand for personalized marketing is also significantly contributing to the growth of the social media analytics market. Brands are now focusing on delivering highly personalized content to their target audiences to enhance engagement and conversion rates. Social media analytics provides detailed insights into individual user profiles, preferences, and behaviors, enabling marketers to create more targeted and effective campaigns. The shift towards influencer marketing is another trend driving the market, as businesses seek to measure the impact and ROI of their influencer partnerships through analytics.

Social Networking Sites have become integral to the way individuals and businesses interact and communicate. These platforms provide a space for users to share content, connect with others, and engage in discussions. The rise of social networking sites has significantly contributed to the volume of data available for analysis, offering businesses a wealth of information to understand consumer behavior and preferences. As these sites continue to evolve, they are increasingly being used as tools for marketing, brand building, and customer engagement. The ability to analyze data from social networking sites allows companies to tailor their strategies and improve their offerings, ultimately enhancing customer satisfaction and loyalty.

From a regional perspective, North America dominates the social media analytics market, with a substantial share attributed to the early adoption of advanced technologies and the presence of major social media platforms. The Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by the expanding user base of social media platforms and increasing investments in digital marketing. The European market is also growing steadily, supported by stringent data privacy regulations that are compelling organizations to adopt more robust analytics solutions. Latin America and the Middle East & Africa are emerging markets with significant growth potential due to increasing internet penetration and social media usage.

Component Analysis

The social media analytics market can be segmented by component into software and services. The software segment comprises tools and platforms used to collect, analyze, and visualize social media data. These solutions range from basic sentiment analysis tools to comprehensive analytics platforms that offer real-time moni

Database Management Platform Market Outlook

The global Database Management Platform market size was valued at approximately USD 14 billion in 2023 and is projected to reach around USD 24.5 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 6.5% during the forecast period. Several factors contribute to this growth, including the increasing volume of data generated, the rising need for data security, and the growing adoption of cloud-based solutions.

One of the primary growth factors for the Database Management Platform market is the exponential increase in data generation from various sectors such as healthcare, retail, and telecommunications. With the proliferation of IoT devices, social media platforms, and other data-intensive technologies, organizations are compelled to adopt robust database management solutions to handle large volumes of data efficiently. Moreover, the growing emphasis on data-driven decision-making processes further fuels the demand for advanced database management platforms.

Another significant growth driver is the escalating need for data security and compliance. Organizations are increasingly aware of the potential risks associated with data breaches and non-compliance with regulatory standards. This awareness has led to a surge in the adoption of database management platforms that offer enhanced security features, including encryption, access control, and real-time monitoring. Consequently, businesses can ensure the integrity and confidentiality of their data, thereby mitigating risks and safeguarding their operations.

The adoption of cloud-based database management solutions is a crucial factor propelling market growth. Cloud-based platforms offer several advantages over traditional on-premises solutions, such as scalability, cost-efficiency, and ease of maintenance. These benefits have prompted many organizations to transition to cloud-based database management platforms, thereby driving market expansion. Additionally, the increasing trend of remote work and the need for seamless data access across distributed environments further augment the demand for cloud-based solutions.

From a regional perspective, North America is expected to dominate the Database Management Platform market during the forecast period. The region's robust technological infrastructure, coupled with the presence of major market players, provides a conducive environment for market growth. Furthermore, the increasing adoption of advanced technologies, such as artificial intelligence and machine learning, in the United States and Canada reinforces the demand for sophisticated database management platforms. Other regions, such as Asia Pacific and Europe, are also anticipated to experience significant growth due to rapid digital transformation initiatives and the expanding IT sector.

Component Analysis

The Database Management Platform market is segmented into two primary components: software and services. The software segment encompasses various database management systems (DBMS) that facilitate data storage, retrieval, and management. These systems include relational DBMS, NoSQL DBMS, and NewSQL DBMS, each catering to different organizational needs. Relational DBMS, such as Oracle and Microsoft SQL Server, dominate the market due to their reliability and widespread adoption. However, the growing popularity of NoSQL and NewSQL systems, like MongoDB and Google Spanner, is reshaping the market landscape by offering scalable and flexible solutions for big data applications.

The services segment comprises various support and maintenance services, including consulting, implementation, and training. As organizations increasingly adopt database management platforms, the demand for professional services to ensure seamless integration and optimal performance is on the rise. Consulting services play a pivotal role in helping businesses select the most suitable database management solutions based on their specific requirements. Implementation services ensure the smooth deployment of these solutions, minimizing disruptions to ongoing operations. Additionally, training services equip organizations with the necessary skills to effectively manage and utilize their database management platforms.

The software segment is further driven by the continuous advancements in database technologies. Innovations such as in-memory processing, distributed databases, and multi-model databases are transforming the way organizations manage and analyze their data. In-memory processing, for instance, enables faster data retrieval and real-ti

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.

Social Business Intelligence (BI) Market Outlook

The global Social Business Intelligence (BI) market is set to witness significant growth, with the market size expected to surpass USD 15.2 billion by 2023 and projected to reach approximately USD 35.8 billion by 2032, reflecting a robust CAGR of 9.8% throughout the forecast period. This impressive growth is primarily driven by the increasing adoption of data-driven decision-making processes across various industries, fueled by the rapid advancements in artificial intelligence and machine learning technologies. Moreover, the integration of social media analytics into business intelligence solutions is offering new avenues for organizations to glean actionable insights, thereby boosting the overall demand for social BI solutions.

One of the key growth factors propelling the Social BI market is the surge in social media usage across the globe. Businesses are leveraging data from platforms like Facebook, Twitter, and LinkedIn to gain insights into consumer behavior, preferences, and trends, which are invaluable for strategic planning. The ability of Social BI tools to analyze unstructured data from social media and transform it into structured, actionable insights is empowering businesses to enhance their customer engagement strategies, optimize marketing campaigns, and stay ahead in the competitive landscape. This increased focus on customer-centric approaches and personalized marketing is expected to significantly contribute to market growth.

Another major driver is the growing need for real-time analytics in business operations. In today's fast-paced world, organizations are increasingly reliant on the ability to make quick and informed decisions. Social BI solutions provide real-time data analytics capabilities that enable businesses to monitor and respond to social media trends as they occur. This real-time insight is crucial for mitigating risks, managing brand reputation, and maintaining a competitive edge. Furthermore, advancements in cloud computing have facilitated the deployment of social BI solutions, making them more accessible and scalable, thus further propelling market expansion.

The increasing integration of AI and machine learning technologies into Social BI solutions is also a significant growth factor. These advanced technologies enhance the capabilities of BI tools by enabling more sophisticated data analysis and predictive analytics. This integration allows businesses to anticipate market trends, automate data processing, and generate deeper insights from complex datasets. As a result, companies are increasingly investing in Social BI solutions to harness the power of AI-driven analytics for strategic decision-making, leading to a substantial increase in market demand.

Regionally, North America is expected to dominate the Social BI market due to the early adoption of advanced technologies and the presence of major industry players in the region. The Asia Pacific region, however, is projected to witness the highest growth rate during the forecast period. This can be attributed to the rapid digital transformation, increasing social media penetration, and growing adoption of cloud-based solutions in countries like China, India, and Japan. The region's robust economic growth and expanding IT infrastructure further contribute to the market's potential in Asia Pacific.

Component Analysis

In the Social BI market, the component segment is primarily divided into software and services. The software component is expected to hold the largest market share, driven by the increasing demand for advanced analytical tools that can harness data from social media platforms. Social BI software solutions offer a wide range of functionalities, including data visualization, dashboard creation, and predictive analytics, which are essential for businesses to interpret and act upon social data effectively. The growing emphasis on digital transformation across industries has led to a surge in demand for comprehensive software solutions that facilitate seamless integration with existing business processes.

On the other hand, the services segment, which includes consulting, implementation, training, and support services, is anticipated to grow at a significant rate. As organizations increasingly adopt Social BI tools, the need for expert guidance in selecting the right solutions and optimizing their implementation becomes critical. Service providers play a vital role in ensuring that businesses can fully leverage the benefits of Social BI technologies, leading to increased demand for professional services. Furth

The number of WhatsApp users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 7.3 million users (+5.83 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 132.49 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Vietnam and Malaysia.

The number of snapchat users in Africa was forecast to continuously increase between 2024 and 2028 by in total 40.3 million users (+52.07 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 117.68 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Asia and Australia & Oceania.

The number of Reddit users in Africa was forecast to continuously increase between 2024 and 2028 by in total 4.7 million users (+66.67 percent). After the eighth consecutive increasing year, the Reddit user base is estimated to reach 11.78 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like North America and Asia.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Australia & Oceania and Asia.

The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total ***** million users (+**** percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach ****** million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

The number of WhatsApp users in Africa was forecast to continuously increase between 2024 and 2029 by in total 43.8 million users (+47.79 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 135.44 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Asia and the Americas.

The percentage of households with internet access in Africa was forecast to continuously increase between 2024 and 2029 by in total 14.5 percentage points. After the twenty-eighth consecutive increasing year, the internet penetration is estimated to reach 68.81 percent and therefore a new peak in 2029. Notably, the percentage of households with internet access of was continuously increasing over the past years.Depicted is the share of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the percentage of households with internet access in countries like Caribbean and Asia.