Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

The Reddit Subreddit Dataset by Dataplex offers a comprehensive and detailed view of Reddit’s vast ecosystem, now enhanced with appended AI-generated columns that provide additional insights and categorization. This dataset includes data from over 2.1 million subreddits, making it an invaluable resource for a wide range of analytical applications, from social media analysis to market research.

Dataset Overview:

This dataset includes detailed information on subreddit activities, user interactions, post frequency, comment data, and more. The inclusion of AI-generated columns adds an extra layer of analysis, offering sentiment analysis, topic categorization, and predictive insights that help users better understand the dynamics of each subreddit.

2.1 Million Subreddits with Enhanced AI Insights: The dataset covers over 2.1 million subreddits and now includes AI-enhanced columns that provide: - Sentiment Analysis: AI-driven sentiment scores for posts and comments, allowing users to gauge community mood and reactions. - Topic Categorization: Automated categorization of subreddit content into relevant topics, making it easier to filter and analyze specific types of discussions. - Predictive Insights: AI models that predict trends, content virality, and user engagement, helping users anticipate future developments within subreddits.

Sourced Directly from Reddit:

All data in this dataset is sourced directly from Reddit, ensuring accuracy and authenticity. The dataset is updated regularly, reflecting the latest trends and user interactions on the platform. This ensures that users have access to the most current and relevant data for their analyses.

Key Features:

• Subreddit Metrics: Detailed data on subreddit activity, including the number of posts, comments, votes, and user participation.
• User Engagement: Insights into how users interact with content, including comment threads, upvotes/downvotes, and participation rates.
• Trending Topics: Track emerging trends and viral content across the platform, helping you stay ahead of the curve in understanding social media dynamics.
• AI-Enhanced Analysis: Utilize AI-generated columns for sentiment analysis, topic categorization, and predictive insights, providing a deeper understanding of the data.

Use Cases:

• Social Media Analysis: Researchers and analysts can use this dataset to study online behavior, track the spread of information, and understand how content resonates with different audiences.
• Market Research: Marketers can leverage the dataset to identify target audiences, understand consumer preferences, and tailor campaigns to specific communities.
• Content Strategy: Content creators and strategists can use insights from the dataset to craft content that aligns with trending topics and user interests, maximizing engagement.
• Academic Research: Academics can explore the dynamics of online communities, studying everything from the spread of misinformation to the formation of online subcultures.

Data Quality and Reliability:

The Reddit Subreddit Dataset emphasizes data quality and reliability. Each record is carefully compiled from Reddit’s vast database, ensuring that the information is both accurate and up-to-date. The AI-generated columns further enhance the dataset's value, providing automated insights that help users quickly identify key trends and sentiments.

Integration and Usability:

The dataset is provided in a format that is compatible with most data analysis tools and platforms, making it easy to integrate into existing workflows. Users can quickly import, analyze, and utilize the data for various applications, from market research to academic studies.

User-Friendly Structure and Metadata:

The data is organized for easy navigation and analysis, with metadata files included to help users identify relevant subreddits and data points. The AI-enhanced columns are clearly labeled and structured, allowing users to efficiently incorporate these insights into their analyses.

Ideal For:

• Data Analysts: Conduct in-depth analyses of subreddit trends, user engagement, and content virality. The dataset’s extensive coverage and AI-enhanced insights make it an invaluable tool for data-driven research.
• Marketers: Use the dataset to better understand your target audience, tailor campaigns to specific interests, and track the effectiveness of marketing efforts across Reddit.
• Researchers: Explore consumer behavior data of online communities, analyze the spread of ideas and information, and study the impact of digital media on public discourse, all while leveraging AI-generated insights.

This dataset is an essential resource for anyone looking to understand the intricacies of Reddit's vast ecosystem, offering the data and AI-enhanced insights needed to drive informed decisions and strategies across various fields. Whether you’re tracking emerging trends, analyzing user behavior, or conducting acade...

The results might surprise you when looking at internet users that are active on social media in each country.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

Context

Right now we see that depression is one of the most common problems in our society. Most of the time people are committed suicide only cause of depression. And till now there is no proper lab test way for detecting depression. Generally, doctors are detecting depression by asking some knowledge-base questions. On the other hand, there are a good number of people using social media platforms right now, where they are sharing their daily experiences, emotion, and other activity with their friends. Twitter is one of the common social platforms and also popular for data collection. I was collecting these datasets from twitter based on some depressive words. I hope that this twitter datasets will help researchers to detect depression more precisely.

Content

Raw data from twitter

Acknowledgements

Chowdhury, Sawrav (2020), “Raw Twitter Datasets Based on Depressive Words”, Mendeley Data, V1, doi: 10.17632/4rd637tddf.1

Gen Z and Millennials are the biggest social media users of all age groups.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Facebook and YouTube are still the most used social media platforms today.

56.8% of the world’s total population is active on social media.

This dataset was used for the Winter 2018 Kaggle University Club Hackathon and is now publicly available. See Acknowledgments section for citation and licensing. Note: The types of data and recommendation based solutions provided by the contestants are purely for NLP learning purposes. They are not suitable for a real world drug recommendations solutions.

Welcome to the Kaggle University Club Hackathon!

If you are interested in joining Kaggle University Club, please e-mail Jessica Li at lijessica@google.com

This Hackathon is open to all undergraduate, master, and PhD students who are part of the Kaggle University Club program. The Hackathon provides students with a chance to build capacity via hands-on ML, learn from one another, and engage in a self-defined project that is meaningful to their careers.

Teams must register via Google Form to be eligible for the Hackathon. The Hackathon starts on Monday, November 12, 2018 and ends on Monday, December 10, 2018. Teams have one month to work on a team submission. Teams must do all work within the Kernel editor and set Kernel(s) to public at all times.

Prompt

The freestyle format of hackathons has time and again stimulated groundbreaking and innovative data insights and technologies. The Kaggle University Club Hackathon recreates this environment virtually on our platform. We challenge you to build a meaningful project around the UCI Machine Learning - Drug Review Dataset. Teams are free to let their creativity run and propose methods to analyze this dataset and form interesting machine learning models.

Machine learning has permeated nearly all fields and disciplines of study. One hot topic is using natural language processing and sentiment analysis to identify, extract, and make use of subjective information. The UCI ML Drug Review dataset provides patient reviews on specific drugs along with related conditions and a 10-star patient rating system reflecting overall patient satisfaction. The data was obtained by crawling online pharmaceutical review sites. This data was published in a study on sentiment analysis of drug experience over multiple facets, ex. sentiments learned on specific aspects such as effectiveness and side effects (see the acknowledgments section to learn more).

The sky's the limit here in terms of what your team can do! Teams are free to add supplementary datasets in conjunction with the drug review dataset in their Kernel. Discussion is highly encouraged within the forum and Slack so everyone can learn from their peers.

Here are just a couple ideas as to what you could do with the data:

• Classification: Can you predict the patient's condition based on the review?
• Regression: Can you predict the rating of the drug based on the review?
• Sentiment analysis: What elements of a review make it more helpful to others? Which patients tend to have more negative reviews? Can you determine if a review is positive, neutral, or negative?
• Data visualizations: What kind of drugs are there? What sorts of conditions do these patients have?

Top Submissions

There is no one correct answer to this Hackathon, and teams are free to define the direction of their own project. That being said, there are certain core elements generally found across all outstanding Kernels on the Kaggle platform. The best Kernels are:

1. Complex: How many domains of analysis and topics does this Kernel cover? Does it attempt machine learning methods? Does the Kernel offer a variety of unique analyses and interesting conclusions or solutions?
2. Original: What is the subject matter of this Kernel? Does it have a well-defined and interesting project scope, narrative or problem? Could the results make an impact? Is it thought provoking?
3. Approachable: How easy is it to understand this Kernel? Are all thought processes clear? Is the code clean, with useful comments? Are visualizations and processes articulated and self-explanatory?

Teams with top submissions have a chance to receive exclusive Kaggle University Club swag and be featured on our official blog and across social media.

IMPORTANT: Teams must set all Kernels to public at all times. This is so we can track each team's progression, but more importantly it encourages collaboration, productive discussion, and healthy inspiration to all teams. It is not so that teams can simply copycat good ideas. If a team's Kernel isn't their own organic work, it will not be considered a top submission. Teams must come up with a project on their own.

Submission Styling

The final Kernel submission for the Hackathon must contain the following information:

• All team members added as collaborators to the Kernel
• Somewhere at the top of your Kernel, find a space to put down all team member names, university name, club name, and team name (as specified whe...

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

The results of which gender uses which platforms are in.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

Social Media Analytics Market Outlook

The global market size of social media analytics was valued at approximately $5.2 billion in 2023 and is projected to reach around $21.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.1% over the forecast period. This remarkable growth can be attributed to the increasing importance of data-driven decision making in modern business strategies. The expansion of social media platforms and the corresponding surge in user-generated data have driven the need for advanced analytics tools to make sense of this information, thereby acting as a significant growth factor for the market.

One of the primary growth factors for the social media analytics market is the increasing adoption of data analytics by organizations to gather meaningful insights from vast amounts of unstructured social media data. Companies across various sectors are now leveraging social media analytics to understand customer behavior, preferences, and trends, which in turn helps in refining marketing strategies and improving customer experience. The proliferation of smartphones and internet penetration has further fueled the frequency and volume of social media interactions, providing a more extensive dataset for analytics.

Another key driver is the integration of artificial intelligence (AI) and machine learning (ML) technologies with social media analytics platforms. These advanced technologies are enabling more accurate sentiment analysis, demographic segmentation, and predictive analytics. AI and ML algorithms can process large datasets more efficiently, allowing businesses to quickly respond to market changes and consumer demands. Moreover, the development of sophisticated natural language processing (NLP) tools is enhancing the capability of social media analytics to understand and interpret human language, making sentiment analysis more precise and actionable.

The increasing demand for personalized marketing is also significantly contributing to the growth of the social media analytics market. Brands are now focusing on delivering highly personalized content to their target audiences to enhance engagement and conversion rates. Social media analytics provides detailed insights into individual user profiles, preferences, and behaviors, enabling marketers to create more targeted and effective campaigns. The shift towards influencer marketing is another trend driving the market, as businesses seek to measure the impact and ROI of their influencer partnerships through analytics.

Social Networking Sites have become integral to the way individuals and businesses interact and communicate. These platforms provide a space for users to share content, connect with others, and engage in discussions. The rise of social networking sites has significantly contributed to the volume of data available for analysis, offering businesses a wealth of information to understand consumer behavior and preferences. As these sites continue to evolve, they are increasingly being used as tools for marketing, brand building, and customer engagement. The ability to analyze data from social networking sites allows companies to tailor their strategies and improve their offerings, ultimately enhancing customer satisfaction and loyalty.

From a regional perspective, North America dominates the social media analytics market, with a substantial share attributed to the early adoption of advanced technologies and the presence of major social media platforms. The Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by the expanding user base of social media platforms and increasing investments in digital marketing. The European market is also growing steadily, supported by stringent data privacy regulations that are compelling organizations to adopt more robust analytics solutions. Latin America and the Middle East & Africa are emerging markets with significant growth potential due to increasing internet penetration and social media usage.

Component Analysis

The social media analytics market can be segmented by component into software and services. The software segment comprises tools and platforms used to collect, analyze, and visualize social media data. These solutions range from basic sentiment analysis tools to comprehensive analytics platforms that offer real-time moni

Regional use of social media has a significant effect on the male and female social media statistics.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Context

By now you must have understood that the target variable or the value to be predicted is the likes column which has been referred to as "reach" so far. When do people get more likes on a social media platform like Instagram?

Content

The dataset has 101 rows and 6 main features namely, "USERNAME, Caption, Followers, Hashtags, Time since posted, Likes".

When a user has more followers, they are more likely to get more likes and their post reaches out to more people. Similarly, the number of people your post reaches increases with an increase in the time since the post has been put up. Now, this allows us to select our 2 input variables, which are "Followers and Time since posted" because these 2 variables together in a linear combination will show a linear (or somewhat linear relationship) with the target/output variable.

However, before building the model, the data needs to be cleaned. The variables "Followers" and "Likes" are both numbers only but the variable "Time since posted" has values like "1 hour", "4 hours", etc. This makes it of string type.

While building ML models, engineers generally want to make sure that all the values that are sent in as input are in the numerical format. So you will need to remove the string "hour" or "hours" from the "Time since posted" column.

This can be done by taking all the values in the column "Time since posted" in a list and replacing the string " hour" or " hours" at each index with an empty string and then typecasting each element into an integer.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.