Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

ABSTRACT

The Albero study analyzes the personal transitions of a cohort of high school students at the end of their studies. The data consist of (a) the longitudinal social network of the students, before (n = 69) and after (n = 57) finishing their studies; and (b) the longitudinal study of the personal networks of each of the participants in the research. The two observations of the complete social network are presented in two matrices in Excel format. For each respondent, two square matrices of 45 alters of their personal networks are provided, also in Excel format. For each respondent, both psychological sense of community and frequency of commuting is provided in a SAV file (SPSS). The database allows the combined analysis of social networks and personal networks of the same set of individuals.

INTRODUCTION

Ecological transitions are key moments in the life of an individual that occur as a result of a change of role or context. This is the case, for example, of the completion of high school studies, when young people start their university studies or try to enter the labor market. These transitions are turning points that carry a risk or an opportunity (Seidman & French, 2004). That is why they have received special attention in research and psychological practice, both from a developmental point of view and in the situational analysis of stress or in the implementation of preventive strategies.

The data we present in this article describe the ecological transition of a group of young people from Alcala de Guadaira, a town located about 16 kilometers from Seville. Specifically, in the “Albero” study we monitored the transition of a cohort of secondary school students at the end of the last pre-university academic year. It is a turning point in which most of them began a metropolitan lifestyle, with more displacements to the capital and a slight decrease in identification with the place of residence (Maya-Jariego, Holgado & Lubbers, 2018).

Normative transitions, such as the completion of studies, affect a group of individuals simultaneously, so they can be analyzed both individually and collectively. From an individual point of view, each student stops attending the institute, which is replaced by new interaction contexts. Consequently, the structure and composition of their personal networks are transformed. From a collective point of view, the network of friendships of the cohort of high school students enters into a gradual process of disintegration and fragmentation into subgroups (Maya-Jariego, Lubbers & Molina, 2019).

These two levels, individual and collective, were evaluated in the “Albero” study. One of the peculiarities of this database is that we combine the analysis of a complete social network with a survey of personal networks in the same set of individuals, with a longitudinal design before and after finishing high school. This allows combining the study of the multiple contexts in which each individual participates, assessed through the analysis of a sample of personal networks (Maya-Jariego, 2018), with the in-depth analysis of a specific context (the relationships between a promotion of students in the institute), through the analysis of the complete network of interactions. This potentially allows us to examine the covariation of the social network with the individual differences in the structure of personal networks.

PARTICIPANTS

The social network and personal networks of the students of the last two years of high school of an institute of Alcala de Guadaira (Seville) were analyzed. The longitudinal follow-up covered approximately a year and a half. The first wave was composed of 31 men (44.9%) and 38 women (55.1%) who live in Alcala de Guadaira, and who mostly expect to live in Alcala (36.2%) or in Seville (37.7%) in the future. In the second wave, information was obtained from 27 men (47.4%) and 30 women (52.6%).

DATE STRUCTURE AND ARCHIVES FORMAT

The data is organized in two longitudinal observations, with information on the complete social network of the cohort of students of the last year, the personal networks of each individual and complementary information on the sense of community and frequency of metropolitan movements, among other variables.

Social network

The file “Red_Social_t1.xlsx” is a valued matrix of 69 actors that gathers the relations of knowledge and friendship between the cohort of students of the last year of high school in the first observation. The file “Red_Social_t2.xlsx” is a valued matrix of 57 actors obtained 17 months after the first observation.

The data is organized in two longitudinal observations, with information on the complete social network of the cohort of students of the last year, the personal networks of each individual and complementary information on the sense of community and frequency of metropolitan movements, among other variables.

In order to generate each complete social network, the list of 77 students enrolled in the last year of high school was passed to the respondents, asking that in each case they indicate the type of relationship, according to the following values: 1, “his/her name sounds familiar"; 2, "I know him/her"; 3, "we talk from time to time"; 4, "we have good relationship"; and 5, "we are friends." The two resulting complete networks are represented in Figure 2. In the second observation, it is a comparatively less dense network, reflecting the gradual disintegration process that the student group has initiated.

Personal networks

Also in this case the information is organized in two observations. The compressed file “Redes_Personales_t1.csv” includes 69 folders, corresponding to personal networks. Each folder includes a valued matrix of 45 alters in CSV format. Likewise, in each case a graphic representation of the network obtained with Visone (Brandes and Wagner, 2004) is included. Relationship values range from 0 (do not know each other) to 2 (know each other very well).

Second, the compressed file “Redes_Personales_t2.csv” includes 57 folders, with the information equivalent to each respondent referred to the second observation, that is, 17 months after the first interview. The structure of the data is the same as in the first observation.

Sense of community and metropolitan displacements

The SPSS file “Albero.sav” collects the survey data, together with some information-summary of the network data related to each respondent. The 69 rows correspond to the 69 individuals interviewed, and the 118 columns to the variables related to each of them in T1 and T2, according to the following list:

• Socio-economic data.

• Data on habitual residence.

• Information on intercity journeys.

• Identity and sense of community.

• Personal network indicators.

• Social network indicators.

DATA ACCESS

Social networks and personal networks are available in CSV format. This allows its use directly with UCINET, Visone, Pajek or Gephi, among others, and they can be exported as Excel or text format files, to be used with other programs.

The visual representation of the personal networks of the respondents in both waves is available in the following album of the Graphic Gallery of Personal Networks on Flickr: <https://www.flickr.com/photos/25906481@N07/albums/72157667029974755>.

In previous work we analyzed the effects of personal networks on the longitudinal evolution of the socio-centric network. It also includes additional details about the instruments applied. In case of using the data, please quote the following reference:

• Maya-Jariego, I., Holgado, D. & Lubbers, M. J. (2018). Efectos de la estructura de las redes personales en la red sociocéntrica de una cohorte de estudiantes en transición de la enseñanza secundaria a la universidad. Universitas Psychologica, 17(1), 86-98. https://doi.org/10.11144/Javeriana.upsy17-1.eerp

The English version of this article can be downloaded from: https://tinyurl.com/yy9s2byl

CONCLUSION

The database of the “Albero” study allows us to explore the co-evolution of social networks and personal networks. In this way, we can examine the mutual dependence of individual trajectories and the structure of the relationships of the cohort of students as a whole. The complete social network corresponds to the same context of interaction: the secondary school. However, personal networks collect information from the different contexts in which the individual participates. The structural properties of personal networks may partly explain individual differences in the position of each student in the entire social network. In turn, the properties of the entire social network partly determine the structure of opportunities in which individual trajectories are displayed.

The longitudinal character and the combination of the personal networks of individuals with a common complete social network, make this database have unique characteristics. It may be of interest both for multi-level analysis and for the study of individual differences.

ACKNOWLEDGEMENTS

The fieldwork for this study was supported by the Complementary Actions of the Ministry of Education and Science (SEJ2005-25683), and was part of the project “Dynamics of actors and networks across levels: individuals,

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software.

Source of:

Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655

Abstract:

Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

MuMiN is a misinformation graph dataset containing rich social media data (tweets, replies, users, images, articles, hashtags), spanning 21 million tweets belonging to 26 thousand Twitter threads, each of which have been semantically linked to 13 thousand fact-checked claims across dozens of topics, events and domains, in 41 different languages, spanning more than a decade.

MuMiN fills a gap in the existing misinformation datasets in multiple ways:

By having a large amount of social media information which have been semantically linked to fact-checked claims on an individual basis. By featuring 41 languages, enabling evaluation of multilingual misinformation detection models. By featuring both tweets, articles, images, social connections and hashtags, enabling multimodal approaches to misinformation detection.

MuMiN features two node classification tasks, related to the veracity of a claim:

Claim classification: Determine the veracity of a claim, given its social network context. Tweet classification: Determine the likelihood that a social media post to be fact-checked is discussing a misleading claim, given its social network context.

To use the dataset, see the "Getting Started" guide and tutorial at the MuMiN website.

About Dataset This dataset captures the pulse of viral social media trends across Facebook, Instagram and Twitter. It provides insights into the most popular hashtags, content types, and user engagement levels, offering a comprehensive view of how trends unfold across platforms. With regional data and influencer-driven content, this dataset is perfect for:

Trend analysis 🔍 Sentiment modeling 💭 Understanding influencer marketing 📈 Dive in to explore what makes content go viral, the behaviors that drive engagement, and how trends evolve on a global scale! 🌍

Dataset

This dataset was created by Jigyashu Singh Lodhi

Released under Other (specified in description)

Contents

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

1) Data Introduction • The Social Media Usage Dataset(Applications) features patterns and activity indicators that 1,000 users use seven major social media platforms, including Facebook, Instagram, and Twitter.

2) Data Utilization (1) Social Media Usage Dataset(Applications) has characteristics that: • This dataset provides different social media activity data for each user, including daily usage time, number of posts, number of likes received, and number of new followers. (2) Social Media Usage Dataset(Applications) can be used to: • Analysis of User Participation by Platform: You can analyze participation and popular trends by platform by comparing usage time and activity for each social media. • Establish marketing strategy: Based on user activity data, it can be used for targeted marketing, content production, and user retention strategies.

A list of the most popular (top 100 by followers) Instagram, Twitter, YouTube, Twitch, and TikTok users. NB! For YouTube the followers are subscribers and the posts are videos.

This dataset is structured as a graph, where nodes represent users and edges capture their interactions, including tweets, retweets, replies, and mentions. Each node provides detailed user attributes, such as unique ID, follower and following counts, and verification status, offering insights into each user's identity, role, and influence in the mental health discourse. The edges illustrate user interactions, highlighting engagement patterns and types of content that drive responses, such as tweet impressions. This interconnected structure enables sentiment analysis and public reaction studies, allowing researchers to explore engagement trends and identify the mental health topics that resonate most with users.

The dataset consists of three files: 1. Edges Data: Contains graph data essential for social network analysis, including fields for UserID (Source), UserID (Destination), Post/Tweet ID, and Date of Relationship. This file enables analysis of user connections without including tweet content, maintaining compliance with Twitter/X’s data-sharing policies. 2. Nodes Data: Offers user-specific details relevant to network analysis, including UserID, Account Creation Date, Follower and Following counts, Verified Status, and Date Joined Twitter. This file allows researchers to examine user behavior (e.g., identifying influential users or spam-like accounts) without direct reference to tweet content. 3. Twitter/X Content Data: This file contains only the raw tweet text as a single-column dataset, without associated user identifiers or metadata. By isolating the text, we ensure alignment with anonymization standards observed in similar published datasets, safeguarding user privacy in compliance with Twitter/X's data guidelines. This content is crucial for addressing the research focus on mental health discourse in social media. (References to prior Data in Brief publications involving Twitter/X data informed the dataset's structure.)

This dataset contains top 50 trending topics (trends) of Twitter, obtained from Twitter Trends API in an hourly rate. For each hour, there exists a row in the dataset that contains the date, time, trending topic and the related tweets count (if available). Data is for more than 97% of 2018 which our script was available.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

This dataset comprises measurements of grooming and aggressive interactions in banded mongooses in response to simulated intergroup conflict, collected from a wild population of banded mongooses on the Mweya Peninsula, Queen Elizabeth National Park, Uganda between 2016-2017. We experimentally simulated conflict between rival social groups of banded mongooses and recorded observations of grooming and aggression between individuals in the focal group. These data were collected to examine changes in social networks in the face of intergroup conflict.

This database is comprised of 951 participants who provided self-report data online in their school classrooms. The data was collected in 2016 and 2017. The dataset is comprised of 509 males (54%) and 442 females (46%). Their ages ranged from 12 to 16 years (M = 13.69, SD = 0.72). Seven participants did not report their age. The majority were born in Australia (N = 849, 89%). The next most common countries of birth were China (N = 24, 2.5%), the UK (N = 23, 2.4%), and the USA (N = 9, 0.9%). Data were drawn from students at five Australian independent secondary schools. The data contains item responses for the Spence Children’s Anxiety Scale (SCAS; Spence, 1998) which is comprised of 44 items. The Social media question asked about frequency of use with the question “How often do you use social media?”. The response options ranged from constantly to once a week or less. Items measuring Fear of Missing Out were included and incorporated the following five questions based on the APS Stress and Wellbeing in Australia Survey (APS, 2015). These were “When I have a good time it is important for me to share the details online; I am afraid that I will miss out on something if I don’t stay connected to my online social networks; I feel worried and uncomfortable when I can’t access my social media accounts; I find it difficult to relax or sleep after spending time on social networking sites; I feel my brain burnout with the constant connectivity of social media. Internal consistency for this measure was α = .81. Self compassion was measured using the 12-item short-form of the Self-Compassion Scale (SCS-SF; Raes et al., 2011). The data set has the option of downloading an excel file (composed of two worksheet tabs) or CSV files 1) Data and 2) Variable labels. References: Australian Psychological Society. (2015). Stress and wellbeing in Australia survey. https://www.headsup.org.au/docs/default-source/default-document-library/stress-and-wellbeing-in-australia-report.pdf?sfvrsn=7f08274d_4 Raes, F., Pommier, E., Neff, K. D., & Van Gucht, D. (2011). Construction and factorial validation of a short form of the self-compassion scale. Clinical Psychology and Psychotherapy, 18(3), 250-255. https://doi.org/10.1002/cpp.702 Spence, S. H. (1998). A measure of anxiety symptoms among children. Behaviour Research and Therapy, 36(5), 545-566. https://doi.org/10.1016/S0005-7967(98)00034-5

To collect the dataset from Israel’s most popular social network, we employed the services of an information retrieval company. The data was collected from January 2020 to December 2021; every two weeks we obtained the most popular post (based on the number of comments) for each politician. We focused on the most influential party leaders on the right, left, and center of Israel’s political spectrum. We have published the dataset for the benefit of the academic research community.

We describe the columns based on their names:

Index – A unique identifier assigned to each row in the dataset by a sequential number.

Sub Index – A secondary index assigned to ’Index’ representing a sub comment (a comment made to another comment).

Name – The name of the person who wrote the comment, also known as the commenter.

Profile ID – A unique identifier assigned to the commenter’s Facebook profile.

Date – The date that has been recorded when the comment was published on Facebook.

Likes – The number of likes received for a comment.

Comment – The content of the comment.

URL – The web address or link associated with the comment.

Post ID – A unique identifier assigned to a specific post.

Politician Name – The name of the politician who wrote the post.

Comment ID – A unique identifier assigned to a specific comment.

Is Media – A binary feature that indicates where some media (e.g., picture or video) has been part of the user’s comment.

This dataset captures insights from a survey on social media usage across diverse age groups and genders. It includes data on the most used platforms, daily screen time, reasons for usage, preferred content types, and how social media influences buying decisions. Additionally, it reflects users' concerns about privacy and their willingness to reduce usage. The dataset is useful for analyzing digital behavior, content preferences, and the social impact of online platforms. It can support research in marketing, psychology, and digital well-being, offering a snapshot of how people interact with and perceive social media in their daily lives.

Mutually liked facebook pages. Nodes represent the pages and edges are mutual likes among them. - Data collected about Facebook pages (November 2017). These datasets represent blue verified Facebook page networks of different categories. Nodes represent the pages and edges are mutual likes among them.

Dataset

This dataset was created by Nina Luquez

Contents