In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

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Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The results might surprise you when looking at internet users that are active on social media in each country.

56.8% of the world’s total population is active on social media.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

Facebook and YouTube are still the most used social media platforms today.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

Gen Z and Millennials are the biggest social media users of all age groups.

Context

This dataset explores the relationship between digital behavior and mental well-being among 100,000 individuals. It records how much time people spend on screens, use of social media (including TikTok), and how these habits may influence their sleep, stress, and mood levels.

It includes six numerical features, all clean and ready for analysis, making it ideal for machine learning tasks like regression or classification. The data enables researchers and analysts to investigate how modern digital lifestyles may impact mental health indicators in measurable ways.

Dataset Applications

• Quantify how screen‑time, TikTok use, or multi‑platform engagement statistically relate to stress, sleep loss, and mood.
• Train regression or classification models that forecast stress level or mood score from real‑time digital‑usage metrics.
• Feed user‑specific data into recommender systems that suggest screen‑time caps or bedtime routines to improve mental health.
• Provide evidence for guidelines on youth screen‑time limits and platform moderation based on observed stress‑sleep trade‑offs.
• Serve as a teaching dataset for EDA, feature engineering, and model evaluation in data‑science or psychology curricula.
• Evaluate app interventions (e.g., screen‑time nudges) by comparing predicted versus actual post‑intervention stress or mood shifts.
• Cluster individuals into digital‑behavior personas (e.g., “heavy late‑night scrollers”) to tailor mental‑health resources.
• Generate synthetic time‑series scenarios (what‑if reductions in TikTok hours) to estimate downstream impacts on sleep and stress.
• Use engineered features (ratio of TikTok hours to total screen‑time, etc.) in broader wellbeing models that include diet or exercise data.
• Assess whether mental‑health prediction models remain accurate and unbiased across different screen‑time or platform‑use segments. # Column Descriptions
• screen_time_hours – Daily total screen usage in hours across all devices.
• social_media_platforms_used – Number of different social media platforms used per day.
• hours_on_TikTok – Time spent on TikTok daily, in hours.
• sleep_hours – Average number of sleep hours per night.
• stress_level – Stress intensity reported on a scale from 1 (low) to 10 (high).
• mood_score – Self-rated mood on a scale from 2 (poor) to 10 (excell # Inspiration This dataset was inspired by growing concerns about how screen time and social media affect mental health. It enables analysis of the links between digital habits, stress, sleep, and mood—encouraging data-driven solutions for healthier online behavior and emotional well-being. # Ethically Mined Data: This dataset has been ethically mined and synthetically generated without collecting any personally identifiable information. All values are artificial but statistically realistic, allowing safe use in academic, research, and public health projects while fully respecting user privacy and data ethics.

TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Description. This project contains the dataset relative to the Galatanet survey, conducted in 2009 and 2010 at the Galatasaray University in Istanbul (Turkey). The goal of this survey was to retrieve information regarding the social relationships between students, their feeling regarding the university in general, and their purchase behavior. The survey was conducted during two phases: the first one in 2009 and the second in 2010.

The dataset includes two kinds of data. First, the answers to most of the questions are contained in a large table, available under both CSV and MS Excel formats. An description file allows understanding the meaning of each field appearing in the table. Note the
survey form is also contained in the archive, for reference (it is in French and Turkish only, though). Second, the social network of students is available under both Pajek and Graphml formats. Having both individual (nodal attributes) and relational (links) information in the same dataset is, to our knowledge, rare and difficult to find in public sources, and this makes (to our opinion) this dataset interesting and valuable.

All data are completely anonymous: students' names have been replaced by random numbers. Note that the survey is not exactly the same between the two phases: some small adjustments were applied thanks to the feedback from the first phase (but the datasets have been normalized since then). Also, the electronic form was very much improved for the second phase, which explains why the answers are much more complete than in the first phase.

The data were used in our following publications:

1. Labatut, V. & Balasque, J.-M. (2010). Business-oriented Analysis of a Social Network of University Students. In: International Conference on Advances in Social Network Analysis and Mining, 25-32. Odense, DK : IEEE. ⟨hal-00633643⟩ - DOI: 10.1109/ASONAM.2010.15
2. An extended version of the original article: Labatut, V. & Balasque, J.-M. (2013). Informative Value of Individual and Relational Data Compared Through Business-Oriented Community Detection. Özyer, T.; Rokne, J.; Wagner, G. & Reuser, A. H. (Eds.), The Influence of Technology on Social Network Analysis and Mining, Springer, 2013, chap.6, 303-330. ⟨hal-00633650⟩ - DOI: 10.1007/978-3-7091-1346-2_13
3. A more didactic article using some of these data just for illustration purposes: Labatut, V. & Balasque, J.-M. (2012). Detection and Interpretation of Communities in Complex Networks: Methods and Practical Application. Abraham, A. & Hassanien, A.-E. (Eds.), Computational Social Networks: Tools, Perspectives and Applications, Springer, chap.4, 81-113. ⟨hal-00633653⟩ - DOI: 10.1007/978-1-4471-4048-1_4

Citation. If you use this data, please cite article [1] above:

@InProceedings{Labatut2010,
author = {Labatut, Vincent and Balasque, Jean-Michel},
title = {Business-oriented Analysis of a Social Network of University Students},
booktitle = {International Conference on Advances in Social Networks Analysis and Mining},
year = {2010},
pages = {25-32},
address = {Odense, DK},
publisher = {IEEE Publishing},
doi = {10.1109/ASONAM.2010.15},
}

Contact. 2009-2010 by Jean-Michel Balasque (jmbalasque@gsu.edu.tr) & Vincent Labatut (vlabatut@gsu.edu.tr)

License. This dataset is open data: you can redistribute it and/or use it under the terms of the Creative Commons Zero license (see `license.txt`).

About the NUDA Dataset
Media bias is a multifaceted problem, leading to one-sided views and impacting decision-making. A way to address bias in news articles is to automatically detect and indicate it through machine-learning methods. However, such detection is limited due to the difficulty of obtaining reliable training data. To facilitate the data-gathering process, we introduce NewsUnravel, a news-reading web application leveraging an initially tested feedback mechanism to collect reader feedback on machine-generated bias highlights within news articles. Our approach augments dataset quality by significantly increasing inter-annotator agreement by 26.31% and improving classifier performance by 2.49%. As the first human-in-the-loop application for media bias, NewsUnravel shows that a user-centric approach to media bias data collection can return reliable data while being scalable and evaluated as easy to use. NewsUnravel demonstrates that feedback mechanisms are a promising strategy to reduce data collection expenses, fluidly adapt to changes in language, and enhance evaluators' diversity.

General

This dataset was created through user feedback on automatically generated bias highlights on news articles on the website NewsUnravel made by ANON. Its goal is to improve the detection of linguistic media bias for analysis and to indicate it to the public. Support came from ANON. None of the funders played any role in the dataset creation process or publication-related decisions.

The dataset consists of text, namely biased sentences with binary bias labels (processed, biased or not biased) as well as metadata about the article. It includes all feedback that was given. The single ratings (unprocessed) used to create the labels with correlating User IDs are included.

For training, this dataset was combined with the BABE dataset. All data is completely anonymous. Some sentences might be offensive or triggering as they were taken from biased or more extreme news sources. The dataset does not identify sub-populations or can be considered sensitive to them, nor is it possible to identify individuals.

Description of the Data Files

This repository contains the datasets for the anonymous NewsUnravel submission. The tables contain the following data:

NUDAdataset.csv: the NUDA dataset with 310 new sentences with bias labels
Statistics.png: contains all Umami statistics for NewsUnravel's usage data
Feedback.csv: holds the participantID of a single feedback with the sentence ID (contentId), the bias rating, and provided reasons
Content.csv: holds the participant ID of a rating with the sentence ID (contentId) of a rated sentence and the bias rating, and reason, if given
Article.csv: holds the article ID, title, source, article metadata, article topic, and bias amount in %
Participant.csv: holds the participant IDs and data processing consent

Collection Process

Data was collected through interactions with the Feedback Mechanism on NewsUnravel. A news article was displayed with automatically generated bias highlights. Each highlight could be selected, and readers were able to agree or disagree with the automatic label. Through a majority vote, labels were generated from those feedback interactions. Spammers were excluded through a spam detection approach.

Readers came to our website voluntarily through posts on LinkedIn and social media as well as posts on university boards. The data collection period lasted for one week, from March 4th to March 11th (2023). The landing page informed them about the goal and the data processing. After being informed, they could proceed to the article overview.

So far, the dataset has been used on top of BABE to train a linguistic bias classifier, adopting hyperparameter configurations from BABE with a pre-trained model from Hugging Face.
The dataset will be open source. On acceptance, a link with all details and contact information will be provided. No third parties are involved.

The dataset will not be maintained as it captures the first test of NewsUnravel at a specific point in time. However, new datasets will arise from further iterations. Those will be linked in the repository. Please cite the NewsUnravel paper if you use the dataset and contact us if you're interested in more information or joining the project.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Access detailed insights with our Instagram datasets, featuring follower counts, verified status, account types, and engagement scores. Explore post information including URLs, descriptions, hashtags, comments, likes, media, posting dates, locations, and reel URLs. Perfect for understanding user engagement and content trends to drive informed decisions and optimize your social media strategies. Over 750M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Post Hashtags Following Posts Profile Image Link Profile URL Profile Name Highlights Count Highlights Full Name Is Private Bio Hashtags URL Is Joined Recently And much more

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The results of which gender uses which platforms are in.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.