Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Estimates suggest that Apple Music had 95 million subscribers worldwide in June 2024, up by 2 million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify. Spotify remains market leader While Apple Music is a popular music streaming platform, accounting for 12.6 percent of subscribers worldwide, the 2008 founded streaming service Spotify remains the market leader with a subscriber share of nearly 32 percent. Financially this meant that the Swedish company generated a global revenue of 3.7 billion euros through its Premium accounts in the fourth quarter of 2024 alone.Music streaming overall increasesOverall, music streaming has experienced significant growth over the last decade. Even if the annual growth rate is gradually declining, it still stood at over 7 percent in 2024, becoming the music industry’s main revenue driver and reaching a revenue of 20 billion U.S. dollars worldwide in 2024.

The number of smartphone users in the Philippines was forecast to increase between 2024 and 2029 by in total 5.6 million users (+7.29 percent). This overall increase does not happen continuously, notably not in 2026, 2027, 2028 and 2029. The smartphone user base is estimated to amount to 82.33 million users in 2029. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Thailand and Indonesia.

In the fourth quarter of 2024, Samsung shipped around 52 million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over 1.2 billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than 50 percent of the global smartphone market share.

The smartphone penetration in the Philippines was forecast to continuously decrease between 2024 and 2029 by in total 6.4 percentage points. According to this forecast, in 2029, the penetration will have decreased for the fourth consecutive year to 65.75 percent. The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Laos and Malaysia.

The number of mobile broadband connections in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 18.3 million connections (+20.46 percent). After the ninth consecutive increasing year, the number of connections is estimated to reach 107.69 million connections and therefore a new peak in 2029. Mobile broadband connections include cellular connections with a download speed of at least 256 kbit/s (without satellite or fixed-wireless connections). Cellular Internet-of-Things (IoT) or machine-to-machine (M2M) connections are excluded. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of mobile broadband connections in countries like Vietnam and Laos.