Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

This table includes platform data for Facebook participants in the Deactivation experiment. Each row of the dataset corresponds to data from a participant’s Facebook user account. Each column contains a value, or set of values, that aggregates log data for this specific participant over a certain period of time.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

There were 11 818 300 Facebook users in United Arab Emirates in September 2023. People aged 25 to 34 were the largest user group (4 900 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 400 000.

This database contains regional estimates of Facebook users based on data from the Facebook Marketing API. It includes information on the number of individuals aged 18 and older who have accessed Facebook in the past month, with data separated by region. These estimates are intended for trend identification and triangulation purposes and are not designed to match official census data or other government sources.

This data can be used as a proxy of internet access.

It should be noted that there could be duplicates across different regions, and the data is anonymized by Meta.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

The average Twitter user spends 5.1 hours per month on the platform.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Facebook is one of the most popular social networks in the United States and as of January 2025, **** percent of U.S. Facebook users were women. Facebook usage in the United StatesThanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, ** percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In May 2024, Facebook had over *** million unique visitors from the United States, making it the seventh most popular multi-platform web property in the United States. Facebook usage concernsDespite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, ** percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

As of the fourth quarter of 2023, Facebook had a combined 272 million monthly active users (MAU) in the United States and Canada, up by one million users when compared to the previous quarter.

Facebook user data – additional information

Facebook’s data use policy or privacy policy as it is also known, highlights the company’s guidelines concerning user privacy, information and how they are likely to be used. It also highlights the difference between public and private data and the websites and third part apps which are integrated into its services.

Federal agencies and governments have the right to request user data from Facebook. This issue was highlighted in late 2014, when Facebook came under attack from the British press for not releasing relevant information on the men responsible for the supposed pre planned murder on the British soldier Lee Rigby. In the second half of 2020, the number of user data requests issued to Facebook from the United States amounted to 61,262. This figure was higher than any other country, and India ranked second with 40,300 data requests.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

Population data for a selection of countries, allocated to 1 arcsecond blocks and provided in a combination of CSV and Cloud-optimized GeoTIFF files. This refines CIESIN’s Gridded Population of the World using machine learning models on high-resolution worldwide Maxar satellite imagery. CIESIN population counts aggregated from worldwide census data are allocated to blocks where imagery appears to contain buildings.

Purpose For the purpose of informing tobacco intervention programs, this dataset was created and used to explore how online social networks of smokers differed from those of nonsmokers. The study was a secondary analysis of data collected as part of a randomized control trial conducted within Facebook. (See "Other References" in "Metadata" for parent study information.) Basic description of 4 anonymized data files of study participants. fbr_friends: Anonymized Facebook friends networks, basic ego demographics, basic ego social media activity fbr_family: Anonymized Facebook family networks, basic ego demographics, basic ego social media activity fbr_photos: Anonymized Facebook photo networks, basic ego demographics, basic ego social media activity fbr_groups: Anonymized Facebook group networks, basic ego demographics, basic ego social media activity Each network comprises the ego, the ego's first degree connections, and the (second degree) connections between the ego's friends. Missing data and users who did not have friend, family, photo, or group networks were cleaned from the data beforehand. Each data file contains the following columns of data, taken with participant knowledge and consent participant_id: Nonidentifying ids assigned to different study participants. is_smoker: Binary value (0,1) that takes on the value 1 if participant was a smoker and 0 otherwise. gender: One of three categories: male, female, or blank, which signified Other (different from missing data). country: One of four categories: Canada (ca), US (us), Mexico (mx), or Other (xx). likes_count: Numeric data indicating number of Facebook likes the participant had made up to the date the data was collected. wall_count: Numeric data indicating number of Facebook wall posts the participant had made up to the date the data was collected. t_count_page_views: Numeric data indicating number of pages participant had visited in the UbiQUITous app up to the date the data was collected. yearsOld: Numeric data indicating age in years of the participant; right censored at 90 years for data anonymity. vertices: Number of people in the participant's network. edges: Number of connections between people in the network. density: The portion of potential connections in a network that are actual connections; a network-level metric; calculated after removing ego and isolates. mean_betweenness_centrality: An average of the relative importance of all individuals within their own network; a network-level metric; calculated after removing ego and isolates. transitivity: The extent to which the relationship between two nodes in a network that are connected by an edge is transitive (calculated as the number of triads divided by all possible connections); a network-level metric; calculated after removing ego and isolates. mean_closeness: Average of how closely associated members are to one another; a network-level metric; calculated after removing ego and isolates. isolates2: Number of individuals with no connections other than to the ego; a network-level metric. diameter3: Maximum degree of separation between any two individuals in the network; a network-level metric; calculated after removing ego and isolates. clusters3: Number of subnetworks; a network-level metric; calculated after removing ego and isolates. communities3: Number of groups, sorted to increase dense connections within the group and decrease sparse connections outside it (i.e., to maximize modularity); a network-level metric; calculated after removing ego and isolates. modularity3: The strength of division of a network into communities (calculated as the fraction of ties between community members in excess of the expected number of ties within communities if ties were random); a network-level metric. Detailed information on network metrics in the associated manuscript: "An exploration of the Facebook social networks of smokers and non-smokers" by Fu, L, Jacobs MA, Brookover J, Valente TW, Cobb NK, and Graham AL.

Normalized data for SPSS - Facebook likes and demographics

Abstract

In partnership with the Yale Program on Climate Change Communication, Facebook launched a Climate Change Opinion Survey that explores public climate change knowledge, attitudes, policy preferences, and behaviors across 31 countries and territories. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to nonprofits and universities under a data license agreement through Facebook’s Data for Good (DFG) program. For more information please email dataforgood@fb.com.

Analysis unit

Public Aggregate Data on HDX: country or regional levels De-identified Microdata through Facebook Data for Good program: Individual level

Universe

The survey was fielded to active Facebook users ages 18+

Kind of data

Sample survey data [ssd]

Sampling procedure

Sampled Facebook users saw an invitation to answer a short survey at the top of their Facebook Newsfeed and had the option to click the invitation to complete the survey on the Facebook platform. The sample was drawn from the population of Facebook monthly active users, defined as registered and logged-in Facebook users who had visited Facebook through the website or a mobile device in the last 30 days.

Within each country or territory surveyed, Facebook drew a sample in proportion to publicly available age and gender benchmarks. The sample population in the United States was drawn in proportion to the U.S. Census Bureau Current Population Survey 2018 March Supplement. All other countries and territories were sampled in proportion to data from the United Nations Population Division 2019 World Population Projections. Data were weighted separately for each country and territory using a multi-stage, pre- and post-survey weighting process based on census and nationally representative survey benchmarks, Facebook demographics, and Facebook engagement metrics, balanced to the total number of survey completions.

Mode of data collection

Internet [int]

Research instrument

The survey includes questions about people’s climate change knowledge, attitudes, policy preferences, and behaviors. The codebook with survey questions is available here.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design. Facebook provides survey weights to help make the sample more representative of each country or territory’s population.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

The number of Facebook users in India was forecast to continuously increase between 2024 and 2028 by in total 59.2 million users (+8.7 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 739.66 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nepal and Pakistan.

Country Population (Admin0) using aggregated Facebook high resolution population density data (https://data.humdata.org/organization/facebook).The world population data sourced from Facebook Data for Good is some of the most accurate population density data in the world. The data is accumulated using highly accurate technology to identify buildings from satellite imagery and can be viewed at up to 30-meter resolution. This building data is combined with publicly available census data to create the most accurate population estimates. This data is used by a wide range of nonprofit and humanitarian organizations, for example, to examine trends in urbanization and climate migration or discover the impact of a natural disaster on a region. This can help to inform aid distribution to reach communities most in need. There is both country and region-specific data available. The data also includes demographic estimates in addition to the population density information. This population data can be accessed via the Humanitarian Data Exchange website.

Background: Facebook addiction is said to occur when an individual spends an excessive amount of time on Facebook, disrupting one’s daily activities and social life. The present study aimed to find out the level of Facebook addiction in the Nepalese context and briefly discuss the crimes associated with its unintended use. Methods: A descriptive cross-sectional study was conducted in the Department of Forensic Medicine of Lumbini Medical College. The study instrument was the Bergen Facebook Addiction Scale typed into a Google Form and sent randomly to Facebook contacts of the authors. The responses were downloaded in a Microsoft Excel spreadsheet and analyzed using Statistical Package for Social Sciences version 16. Results: The study consisted of 103 Nepalese participants, of which 54 (52.42%) were males and 49 females (47.58%). There were 11 participants (10.68%) who had more than one Facebook account. When different approaches were applied it was observed that 8.73% (n=9) to 39.80% (...