100+ datasets found
  1. Marketing spend on third-party audience data in the U.S. 2017-2021

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Marketing spend on third-party audience data in the U.S. 2017-2021 [Dataset]. https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2021, expenditure on third party audience data in the United States amounted to ** billion U.S. dollars, out of which **** billion was spent on data itself and *** billion on audience data activation solutions.

  2. Types of 3rd party data used in digital ad campaigns in North America 2022

    • statista.com
    • ai-chatbox.pro
    Updated Jul 11, 2025
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    Statista (2025). Types of 3rd party data used in digital ad campaigns in North America 2022 [Dataset]. https://www.statista.com/statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    North America
    Description

    During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, it was found that behavioral and interest/intent data were third-party data types used most in digital advertising campaigns, both named by ** percent of respondents. Demo and lifestyle data followed, mentioned by ** and ** percent, respectively.

  3. U.S. third-party audience data spend 2020, by type and channel

    • statista.com
    Updated Jul 8, 2025
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    Statista (2025). U.S. third-party audience data spend 2020, by type and channel [Dataset]. https://www.statista.com/statistics/818909/us-third-party-data-spend-type/
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    Dataset updated
    Jul 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2020
    Area covered
    United States
    Description

    In a study on the usage of third-party marketing data in the United States it was found that in 2020, industry professionals in the country spent *** billion U.S. dollars on transactional audience data. Demographic data cost marketers around 4.4. billion dollars that year.

  4. c

    Global Third party Data Platform Market Report 2025 Edition, Market Size,...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Apr 1, 2025
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    Cognitive Market Research (2025). Global Third party Data Platform Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, Revenue [Dataset]. https://www.cognitivemarketresearch.com/third-party-data-platform-market-report
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    Global Third party Data Platform market size 2025 was XX Million. Third party Data Platform Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

  5. Guidance Document: Drug Submissions Relying on Third-Party Data (Literature...

    • open.canada.ca
    • ouvert.canada.ca
    html
    Updated Sep 1, 2023
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    Health Canada (2023). Guidance Document: Drug Submissions Relying on Third-Party Data (Literature and Market Experience) [Dataset]. https://open.canada.ca/data/info/fd2bcced-a498-4e74-8ad4-e0fa64e1e389
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    htmlAvailable download formats
    Dataset updated
    Sep 1, 2023
    Dataset provided by
    Health Canadahttp://www.hc-sc.gc.ca/
    License

    Open Government Licence - Canada 2.0https://open.canada.ca/en/open-government-licence-canada
    License information was derived automatically

    Description

    The objective of this document is to ensure that sponsors of SRTDs have the necessary information to satisfy the regulatory requirements under the Food and Drug Regulations with respect to safety, efficacy and quality which provides the basis of Health Canada's drug review and approval process.

  6. Third Party Payment System - Operational Data Store

    • catalog.data.gov
    • data.amerigeoss.org
    Updated Jul 4, 2025
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    Social Security Administration (2025). Third Party Payment System - Operational Data Store [Dataset]. https://catalog.data.gov/dataset/third-party-payment-system-operational-data-store
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    Dataset updated
    Jul 4, 2025
    Dataset provided by
    Social Security Administrationhttp://ssa.gov/
    Description

    Management Information about third party payment transactions done by SSA for employees, vendors, immediate and emergency beneficiary/recipient payments.

  7. m

    Global Third-party Data Platform Market Size, Dynamics, Insights and...

    • marketresearchintellect.com
    Updated Jul 15, 2025
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    Market Research Intellect (2025). Global Third-party Data Platform Market Size, Dynamics, Insights and Forecast [Dataset]. https://www.marketresearchintellect.com/product/third-party-data-platform-market/
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    Dataset updated
    Jul 15, 2025
    Dataset authored and provided by
    Market Research Intellect
    License

    https://www.marketresearchintellect.com/privacy-policyhttps://www.marketresearchintellect.com/privacy-policy

    Area covered
    Global
    Description

    Explore Market Research Intellect's Third-party Data Platform Market Report, valued at USD 12.5 billion in 2024, with a projected market growth to USD 30 billion by 2033, and a CAGR of 12.5% from 2026 to 2033.

  8. Effects of phasing out third-party cookies on data marketing in North...

    • statista.com
    Updated Aug 7, 2023
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    Statista (2023). Effects of phasing out third-party cookies on data marketing in North America 2022 [Dataset]. https://www.statista.com/statistics/1202652/phase-out-cookies-data-marketing/
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    Dataset updated
    Aug 7, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2022
    Area covered
    North America
    Description

    During a 2022 survey carried out among data marketers, 41 percent of respondents said they expected that they would be increasing spending/emphasis on use of first-party data because of the planned phase-out of third party cookies by browsers developers; 37 percent said they expected to increase interest in third-party identity resolution solutions.

  9. Third-party trackers captured with PrivacyScore

    • zenodo.org
    Updated Jan 23, 2025
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    Ana Pop Stefanija; Ana Pop Stefanija (2025). Third-party trackers captured with PrivacyScore [Dataset]. http://doi.org/10.5281/zenodo.14719661
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    Dataset updated
    Jan 23, 2025
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    Ana Pop Stefanija; Ana Pop Stefanija
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This is a dataset of trackers as captured by PrivacyScore (privacyscore.org) on February 19th, 2019. Data collected with Privacy Score was done one-time only, as the presence of trackers is tied with the website, not the research subject. The data collection reflects the state of the particular website at that particular data. Data collected showed that the number of third party embeds (third parties that provide services to the first party) is 575 for only ten websites, set by 328 unique companies, and the number of third-party calls is 172. The queried websites were: Wired, The Guardian, Ars Technica, EuraktivJobs, Forumotion, Motheboard (VICE), Politico EU. The found trackers were tringulated with data from Better.fyi and WhoTracksMe in order to detect the purpose for tracking and the tracking type detected. Visual analysis is provided in the published paper (see details below).

  10. RRB's Output Wire Third Party Query File (OUTWTPY)

    • catalog.data.gov
    • data.wu.ac.at
    Updated Jul 4, 2025
    + more versions
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    Social Security Administration (2025). RRB's Output Wire Third Party Query File (OUTWTPY) [Dataset]. https://catalog.data.gov/dataset/rrbs-output-wire-third-party-query-file-outwtpy
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    Dataset updated
    Jul 4, 2025
    Dataset provided by
    Social Security Administrationhttp://ssa.gov/
    Description

    SSN validation file is generated by the processing of the RRB's PSSVES files. SSA does not provide earnings information for beneficiaries whose SSN's cannot be validated by SVES. The RRB investigates SSN's that can not be validated by SVES.

  11. Third-party digital platforms, applications or websites used by businesses...

    • www150.statcan.gc.ca
    • open.canada.ca
    Updated Feb 28, 2025
    + more versions
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    Government of Canada, Statistics Canada (2025). Third-party digital platforms, applications or websites used by businesses or organizations to outsource tasks, projects or short contracts over the last 12 months, first quarter of 2025 [Dataset]. http://doi.org/10.25318/3310093301-eng
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    Dataset updated
    Feb 28, 2025
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    Area covered
    Canada
    Description

    Third-party digital platforms, applications or websites used by businesses or organizations to outsource tasks, projects or short contracts over the last 12 months, by North American Industry Classification System (NAICS), business employment size, type of business, business activity and majority ownership, first quarter of 2025.

  12. Type of data that would replace third-party cookies in the U.S. 2020

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Type of data that would replace third-party cookies in the U.S. 2020 [Dataset]. https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    During a 2020 survey carried out among senior marketing and publishing executives from small to mid-sized enterprises from the United States, **** percent of respondents stated they believed email addresses would replace third-party cookies as a consumer identifier; *** percent believed the cookies would be replaced by phone numbers.

  13. Data types used by marketers for transactions with media sellers in the U.S....

    • statista.com
    Updated May 15, 2025
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    Statista Research Department (2025). Data types used by marketers for transactions with media sellers in the U.S. 2023 [Dataset]. https://www.statista.com/study/87538/third-party-cookie-deprecation/
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    Dataset updated
    May 15, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    During a 2023 survey, 43 percent of responding U.S. marketers and agencies said they used proprietary identifiers, such as first-party data, for transactions with media sellers. Third-party cookies ranked second, named by 25 percent of respondents.

  14. Users' willingness to share their data with third-parties in the U.S 2022

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Users' willingness to share their data with third-parties in the U.S 2022 [Dataset]. https://www.statista.com/statistics/1421508/data-sharing-willingness-for-ads-us/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2022
    Area covered
    United States
    Description

    During a December 2022 survey among smartphone users in the United States, ** percent of respondents felt comfortable about sharing their data with cell phone manufacturers. Consumer trust stood at the lowest regarding sharing their data with advertisers, at only ***** percent. ** percent of respondents felt uncomfortable sharing their data with third-parties.

  15. T

    Third-Party Maintenance for Data Center Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Dec 31, 2024
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    Data Insights Market (2024). Third-Party Maintenance for Data Center Report [Dataset]. https://www.datainsightsmarket.com/reports/third-party-maintenance-for-data-center-1403078
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    pdf, ppt, docAvailable download formats
    Dataset updated
    Dec 31, 2024
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global third-party maintenance for data center market is anticipated to reach a value of $2734.6 million by 2033, expanding at a CAGR of 11.2% from 2025 to 2033. The rising need for cost-effective maintenance services, technological advancements in data center infrastructure, and increasing adoption of cloud and colocation services are primarily driving market growth. Furthermore, the growing importance of data security and compliance regulations is expected to further fuel demand for third-party maintenance services. The market is segmented based on application, type, and region. By application, the large enterprises segment is projected to hold a significant market share, attributed to the increasing number of data centers and the need for reliable maintenance services. By type, the server maintenance segment is expected to witness substantial growth due to the rising adoption of cloud and virtualization technologies. Geographically, North America is anticipated to dominate the market, followed by Europe and Asia Pacific. The increasing presence of data center providers and the growing adoption of third-party maintenance services in these regions are key factors contributing to market growth.

  16. o

    OAN Global Third Party Audience Data | Targeted Audiences for Programmatic...

    • data.oan.pl
    Updated Sep 18, 2024
    + more versions
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    OAN (2024). OAN Global Third Party Audience Data | Targeted Audiences for Programmatic Campaigns | 800+ IAB-Compliant Segments | GDPR & CCPA Compliant [Dataset]. https://data.oan.pl/products/oan-global-third-party-audience-data-targeted-audiences-for-online-advertising-network
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    Dataset updated
    Sep 18, 2024
    Dataset authored and provided by
    OAN
    Area covered
    United States
    Description

    Discover the perfect third party audience data with OAN. Our audience databases provide access to millions of users’ profiles, organized to maximize your reach with the world's best audience data.

  17. Third-Party Risk Management Market Analysis, Size, and Forecast 2025-2029:...

    • technavio.com
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    Technavio, Third-Party Risk Management Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, UK), APAC (China, India, Japan, South Korea), South America , and Middle East and Africa [Dataset]. https://www.technavio.com/report/third-party-risk-management-market-industry-analysis
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    Dataset provided by
    TechNavio
    Authors
    Technavio
    Time period covered
    2021 - 2025
    Area covered
    Canada, United States, Global
    Description

    Snapshot img

    Third-Party Risk Management Market Size 2025-2029

    The third-party risk management market size is forecast to increase by USD 9.78 billion, at a CAGR of 18.5% between 2024 and 2029.

    The market is experiencing significant growth and transformation, driven by the increasing adoption of advanced technologies such as artificial intelligence (AI) and machine learning (ML) in third-party risk management software solutions. These technologies enable organizations to automate risk assessments, monitor risks in real-time, and make data-driven decisions, thereby improving operational efficiency and reducing risks. However, the market also faces challenges, including the emergence of open-source risk management software. While open-source solutions offer cost advantages, they may lack the advanced features and capabilities of proprietary software, potentially compromising the effectiveness of risk management efforts. Organizations must carefully evaluate the trade-offs between cost savings and risk mitigation capabilities when considering open-source solutions. Effective third-party risk management is crucial for businesses seeking to protect their reputation, mitigate financial losses, and ensure regulatory compliance. Companies can capitalize on market opportunities by investing in AI- and ML-powered third-party risk management software, while addressing challenges by conducting thorough evaluations of open-source solutions.

    What will be the Size of the Third-Party Risk Management Market during the forecast period?

    Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
    Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its applications across various sectors. Access control and risk avoidance remain key priorities, as entities seek to mitigate potential threats posed by external partners. Performance indicators and company management are essential tools for measuring and optimizing third-party relationships, while supplier diversity and performance measurement help ensure ethical sourcing and maintain compliance with regulatory frameworks. Key risk indicators, data loss prevention, and compliance monitoring are critical components of effective third-party risk management. Strategic risk, regulatory frameworks, and security audits are integral to managing risks associated with third-party relationships. Reputational risk and stakeholder engagement are also crucial, as entities strive to maintain a positive public image and build strong partnerships. Risk monitoring, policy development, metrics reporting, identity management, financial risk, vulnerability management, business continuity, technology solutions, data analytics, scenario planning, contract lifecycle management, information governance, quantitative analysis, and governance framework are all integral to the ongoing management of third-party risks. Disaster recovery, ethical sourcing, data security, training programs, contract negotiation, communication strategy, risk appetite, board reporting, incident response, due diligence, fraud detection, compliance audits, insurance policies, risk transfer, penetration testing, risk mitigation, predictive modeling, threat intelligence, risk assessment, risk tolerance, legal counsel, internal controls, and qualitative analysis are all essential elements of a comprehensive third-party risk management strategy. As market dynamics continue to unfold, entities must remain vigilant and adapt to evolving risks and regulatory requirements. By implementing robust third-party risk management practices, organizations can mitigate risks, optimize performance, and build strong, sustainable partnerships.

    How is this Third-Party Risk Management Industry segmented?

    The third-party risk management industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ComponentSolutionServiceDeploymentCloudOn-premisesConsumerLarge enterprisesSMEsEnd-userBFSIIT and telecomHealthcareRetailOthersServiceProfessional servicesManagement servicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

    By Component Insights

    The solution segment is estimated to witness significant growth during the forecast period.Third-party risk management solutions have gained significant importance in business organizations, particularly in managing risks associated with external entities such as companies, suppliers, and contractors. These solutions offer software-as-a-service (SaaS) that provides a real-time, integrated view of the extended enterprise to mitigate third-party risks. The offerings automate end-to-end processes, including information gathering,

  18. Indonesia Deposits: Third Party Funds

    • ceicdata.com
    Updated Feb 15, 2025
    + more versions
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    CEICdata.com (2025). Indonesia Deposits: Third Party Funds [Dataset]. https://www.ceicdata.com/en/indonesia/deposit-by-ownership/deposits-third-party-funds
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    Dataset updated
    Feb 15, 2025
    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jul 1, 2018 - Jun 1, 2019
    Area covered
    Indonesia
    Variables measured
    Deposits
    Description

    Indonesia Deposits: Third Party Funds data was reported at 5,782,227.000 IDR bn in Jun 2019. This records an increase from the previous number of 5,660,025.000 IDR bn for May 2019. Indonesia Deposits: Third Party Funds data is updated monthly, averaging 4,463,542.000 IDR bn from Jan 2013 (Median) to Jun 2019, with 78 observations. The data reached an all-time high of 5,782,227.000 IDR bn in Jun 2019 and a record low of 3,200,556.800 IDR bn in Jan 2013. Indonesia Deposits: Third Party Funds data remains active status in CEIC and is reported by Indonesia Deposit Insurance Corporation. The data is categorized under Global Database’s Indonesia – Table ID.KAC003: Deposit: by Ownership.

  19. Third Party Risk Management Market - Market Growth Rate, Industry Insights...

    • datamintelligence.com
    pdf,excel,csv,ppt
    Updated Jun 13, 2024
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    Mansi (2024). Third Party Risk Management Market - Market Growth Rate, Industry Insights and Forecast 2024-2031 [Dataset]. https://www.datamintelligence.com/research-report/third-party-risk-management-market
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jun 13, 2024
    Dataset provided by
    Authors
    Mansi
    License

    https://www.datamintelligence.com/terms-conditionshttps://www.datamintelligence.com/terms-conditions

    Area covered
    Global
    Description

    Third-Party Risk Management Market is expected to grow at a CAGR of 17.8% during the forecast period 2024-2031

  20. d

    Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising...

    • datarade.ai
    .csv
    Updated Feb 11, 2024
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    OAN (2024). Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising Data / Audience Targeting Data [Dataset]. https://datarade.ai/data-products/audience-data-hems-usa-us-market-online-advertising-network
    Explore at:
    .csvAvailable download formats
    Dataset updated
    Feb 11, 2024
    Dataset authored and provided by
    OAN
    Area covered
    United States
    Description

    The general taxonomy contains a default scope of data related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, purchase interests, intentions.

    How you can use our data?

    There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team

Share
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TwitterTwitter
Email
Click to copy link
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Close
Cite
Statista (2025). Marketing spend on third-party audience data in the U.S. 2017-2021 [Dataset]. https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
Organization logo

Marketing spend on third-party audience data in the U.S. 2017-2021

Explore at:
2 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jul 10, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
United States
Description

In 2021, expenditure on third party audience data in the United States amounted to ** billion U.S. dollars, out of which **** billion was spent on data itself and *** billion on audience data activation solutions.

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