Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The dataset was carefully structured to encompass a broad range of demographic variables, such as age, gender, and occupation, which are critical for examining variations in responses to astroturfing among different social media user groups. Participants shared detailed insights into their mobile operating systems, usage habits, and satisfaction levels, offering valuable data for evaluating their digital engagement and technological proficiency—key factors influencing susceptibility to astroturfing. User preferences for various mobile operating system features were systematically measured using a 5-point Likert scale, ranging from ‘Very Poor’ (1) to ‘Excellent’ (5), assessing aspects such as graphical user interfaces and brand trust. This comprehensive dataset facilitated advanced modeling to detect patterns and shifts in public opinion resulting from astroturfing exposure, shedding light on its impact on user perception and behavior. Table 1 presents the demographic distribution and additional dataset details. Feature Description Unique Values Start Time of Form Fill Records the exact date and time a user begins filling out the survey. [Various timestamps] Timestamp of Form Submission Records the exact date and time each participant completed the survey, enabling analysis of responses over time. [Various timestamps] Email Address Used to uniquely identify respondents, ensuring that each participant could only submit the survey once. [Unique per respondent] Age Categorised into groups such as 18-24, 25-34, 35-44, and 45-54 years old, capturing demographic variations in mobile operating system preferences. ['18-24', '25-34', '35-44', '45-54'] Gender It includes diverse gender identities and shows preferences or tendencies associated with different genders. ['Male', 'Female'] Occupation Identifies the respondent's job role, providing insights into how professional life influences mobile operating system choices. ['Self-employed,' 'Student,' 'Professional,' 'Other'] Which mobile operating system do you currently use? Determines the current mobile OS of respondents, segmenting data for OS-specific analysis. ['Arnoid OS,' 'Orange,' 'Other'] How long have you been using your current mobile operating system? Measures the duration of usage to correlate with loyalty and user satisfaction. ['Less than 1 year', '1-2 years', '3-5 years', 'More than 5 years'] How often do you upgrade your mobile device? Indicates the frequency of hardware updates, which can impact software preferences and user experiences. ['Every year, 'Every 2 years', 'Less frequently'] Rate your overall satisfaction with your current mobile operating system Quantifies user contentment, providing a direct measure of OS success among users. Ratings from 1 to 5 What do you like most about your current mobile operating system? Collects qualitative data on user preferences, highlighting strengths of different OSes. [Various text responses] What do you dislike most about your current mobile operating system? Gathers user criticisms, which can guide potential areas for OS improvements. [Various text responses] Graphical User Interface Evaluates user ratings on the visual design and intuitiveness of their OS's interface. Ratings from 1 to 5 Ease of Use and Accessibility Features Assesses how user-friendly and accessible the OS is, which can be critical for adoption rates. Ratings from 1 to 5 Performance & Speed It rates the operating system's efficiency and responsiveness, which are important factors for user satisfaction. Ratings from 1 to 5 Audio Quality Surveys user satisfaction with the sound quality provided by their device's operating system. Ratings from 1 to 5 Camera Quality Assesses satisfaction with the camera performance, a significant feature for many users. Ratings from 1 to 5 Battery Life and Charging Speed Evaluates user satisfaction with their device's battery endurance and recharge rate. Ratings from 1 to 5 Best Value for Money Determines user perception of their OS's cost-effectiveness, which can influence purchasing decisions. Ratings from 1 to 5 Customer Support and Services Rates the quality and responsiveness of customer service provided by the OS brand. Ratings from 1 to 5 Screen Resolution and Quality Gauges user satisfaction with their device's display clarity and quality. Ratings from 1 to 5 Gaming Performance Assesses how well the operating system handles games, an important aspect for many users. Ratings from 1 to 5 Privacy & Security Evaluates user ratings on their OS's ability to protect personal information and prevent security breaches. Ratings from 1 to 5 Storage Options and Expandability Rates how well the OS manages storage and the ease of expanding it. Ratings from 1 to 5 Durability and Resistance to Damage (e.g., Water Resistance, Drop Protection) Surveys how users perceive their device's robustness, including resistance to environmental factors like water and drops. Ratings from 1 to 5 Offers the Best Integration...

Context

This dataset contains all the stats of Gender Statistics 2022 - World Bank.

Details

The Gender Statistics database is a comprehensive source for the latest sex-disaggregated data and gender statistics covering demography, education, health, access to economic opportunities, public life and decision-making, and agency.

Wage and salaried workers (employees) are those workers who hold the type of jobs defined as "paid employment jobs," where the incumbents hold explicit (written or oral) or implicit employment contracts that give them a basic remuneration that is not directly dependent upon the revenue of the unit for which they work. Contraceptive prevalence rate is the percentage of women who are practicing, or whose sexual partners are practicing, at least one modern method of contraception. It is usually measured for women ages 15-49 who are married or in union. Modern methods of contraception include female and male sterilization, oral hormonal pills, the intra-uterine device (IUD), the male condom, injectables, the implant (including Norplant), vaginal barrier methods, the female condom and emergency contraception.

Number of male sole proprietors is the number of newly registered sole proprietors owned by female individuals in the calendar year. A sole proprietorship is a business entity owned and managed by a single individual who is indistinguishable from the business and personally liable.

Percentage of women aged 15–49 who have gone through partial or total removal of the female external genitalia or other injury to the female genital organs for cultural or other non-therapeutic reasons. Each wealth quintile represents one fifth of households with quintile 1 being the poorest 20 percent of households and quintile 5 being the richest 20 percent of households. Completeness of birth registration is the percentage of children under age 5 whose births were registered at the time of the survey. The numerator of completeness of birth registration includes children whose birth certificate was seen by the interviewer or whose mother or caretaker says the birth has been registered. Women who own house both alone and jointly (% of women age 15-49): Q4 is the percentage of women age 15-49 who alone as well as jointly with someone else own a house which is legally registered with their name or cannot be sold without their signature. "Both alone and jointly" Implies a woman owns a house alone and another house jointly with someone else. Each wealth quintile represents one fifth of households with quintile 1 being the poorest 20 percent of households and quintile 5 being the richest 20 percent of households.

Number of infants dying before reaching one year of age. Male population between the ages 75 to 79.

The percentage of respondents who report using mobile money, a debit or credit card, or a mobile phone to make a payment from an account, or report using the internet to pay bills or to buy something online, in the past 12 months. It also includes respondents who report paying bills, sending or receiving remittances, receiving payments for agricultural products, receiving government transfers, receiving wages, or receiving a public sector pension directly from or into a financial institution account or through a mobile money account in the past 12 months, male (% age 15+).

Rural population refers to people living in rural areas as defined by national statistical offices. It is calculated as the difference between total population and urban population.

Metadata

Coverage & Extent

• Granularity List : National
• Temporal Coverage : 1959 - 2021
• Periodicity : Annual
• Acronym : Gender Stats
• Recommended Citation: Gender Statistics, The World Bank
• Languages Supported : English
• Source Type : World Bank Group
• Source: : Gender Statistics, The World Bank
• Harvest Source : World Bank Data API
• Dates
  • First Published Date : Jul 18, 2010
  • Last Updated on : Jun 22, 2022
• Update Frequency : Quarter

Download

kaggle API Command !kaggle datasets download -d azminetoushikwasi/gender-statistics-wb

Disclaimer

The data collected are all publicly available and it's intended for educational purposes only.

Acknowledgement

https://datacatalog.worldbank.org/search/dataset/0037654