TikTok has 102.3 million monthly active users in the US alone. This is forecasted to reach 121.1 million by 2027.

In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost 135.79 million users engaging with the popular social video platform. Indonesia followed, with around 107.7 million TikTok users. Brazil came in third, with almost 91.75 million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached two billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around four billion U.S. dollars worldwide via online advertising.

Teenagers make up the largest group of active users on TikTok.

According to a 2023 survey of adults in the United States, six out of every 10 respondents reported being in favor of the U.S. government banning the social video app TikTok. In contrast, almost 40 percent of the respondents reported opposing suggesting that they do not support the idea of banning the social video platform in the country.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

The average adult TikTok user in America spends 33 minutes per day on the app.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

Overall, about 40 percent of respondents to a survey on TikTok Shop usage reported that they have not used and are not interested in using TikTok Shop while eight percent reported having used it before. In comparison, among shoppers who used TikTok on a daily basis, 33 percent said they have not and are not interested in using TikTok Shop while 30 percent had used it before.

TikTok has a significantly larger female user base globally.

As of 2024 there are currently over 1 billion active users on TikTok worldwide.

In 2023, TikTok was projected to generate an estimated six billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 10 billion U.S. dollars in 2025. In addition to advertising, TikTok is also expecting to generate money from TikTok Shop e-commerce.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

As of February 2025, approximately 44.3 percent of TikTok global users were women. By comparison, male users on the popular social video platform were 55.7 percent of the total. TikTok generated 186 million downloads from global users during the last quarter of 2024. TikTok’s popularity TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over 1.2 billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending 32 percent of their online time engaging with TikTok as of February 2023. TikTok’s global revenue TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated 681 million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to 18.5 billion.

In 2020, TikTok brought in $33.4 billion in revenue.

TikTok has risen through the ranks to become the 7th most popular social media network worldwide.

BackgroundTikTok is an important channel for consumers to obtain and adopt health information. However, misinformation on TikTok could potentially impact public health. Currently, the quality of content related to GDM on TikTok has not been thoroughly reviewed.ObjectiveThis study aims to explore the information quality of GDM videos on TikTok.MethodsA comprehensive cross-sectional study was conducted on TikTok videos related to GDM. The quality of the videos was assessed using three standardized evaluation tools: DISCERN, the Journal of the American Medical Association (JAMA) benchmarks, and the Global Quality Scale (GQS). The comprehensiveness of the content was evaluated through six questions covering definitions, signs/symptoms, risk factors, evaluation, management, and outcomes. Additionally, a correlational analysis was conducted between video quality and the characteristics of the uploaders and the videos themselves.ResultsA total of 216 videos were included in the final analysis, with 162 uploaded by health professionals, 40 by general users, and the remaining videos contributed by individual science communicators, for-profit organizations, and news agencies. The average DISCERN, JAMA, and GQS scores for all videos were 48.87, 1.86, and 2.06, respectively. The videos uploaded by health professionals scored the highest in DISCERN, while the videos uploaded by individual science communicators scored significantly higher in JAMA and GQS than those from other sources. Correlation analysis between video quality and video features showed DISCERN scores, JAMA scores and GQS scores were positively correlated with video duration (P

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

A survey conducted in 2024 found that 64 percent of Gen Z respondents in the United States had used TikTok as an online search engine. This is the highest rate across all generations, with the use of the video-based platform decreasing in accordance with the older cohorts. The practice of social search is most popular among younger generations, with the majority of Gen Z respondents opting for social platforms over traditional search engines for performing online searches.