The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around 1.4 million smartphones. By 2023, this number reached over 231 million units.

The newest models and iPhone’s lasting popularity

Apple has ventured into its 17th smartphone generation with its Phone 15 lineup, which, released in September 2023, includes the 15, 15 Plus, 15 Pro and Pro Max. Powered by the A16 bionic chip and running on iOS 17, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of 1,000 U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over 60 million smartphones, while Apple recorded shipments of roughly 50 million units.

Success of Apple’s other products

Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around 50 percent of the market share as of the latest quarter.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

The smartphone penetration in Europe was forecast to continuously increase between 2024 and 2029 by in total 7.9 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 89.83 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like the Americas and North America.