Our Demographics package in the USA offers data pertaining to the households of residents of the United States of America at Census Block Level. Each data variable is available as a sum, or as a percentage of the total population within each selected area.

What is included?

At the Census Block level, this dataset includes some of the following key features:

Household Data

• Household Statistics: Number of Households and Age of Children in Households.
• Marriage Status: Married, Divorced, Never Married and Widowed.
• Household Types: Single-Person Households, Households with Children etc.
• Language Spoken in Households: English, Limited English etc.

• • Household Statistics: Marketers can use this data to understand the size and composition of households, allowing for targeted campaigns. For instance, companies offering family-oriented products can tailor promotions based on the presence and age of children in households, ensuring that their messaging resonates with the specific needs of different family structures.
  • Marriage Status: This data provides valuable insights into the marital status of individuals, enabling marketers to tailor their messaging based on relationship status. For example, businesses offering wedding-related services may focus on advertising to engaged or newly married individuals, while financial institutions may customize their promotions based on the unique financial considerations of divorced or widowed individuals.
  • Household Types: Understanding the various household types helps marketers create targeted campaigns. For example, real estate agencies may target single-person households with advertisements for apartments or studios, while companies offering family-friendly products can focus on households with children.
  • Language Spoken in Households: This data variable assists marketers in tailoring their communication strategies based on the predominant language spoken in households. For instance, businesses can create multilingual advertising content to effectively reach and engage diverse linguistic demographics, ensuring that their messages are understood and resonate with the target audience.

• This demographic data is typically available at the census block level. These blocks are smaller, more detailed units designed for statistical purposes, enabling a more precise analysis of population, housing, and demographic data. Census blocks may vary in size and shape but are generally more localized compared to ZIP codes.

  Still looking for demographic data at the postal code level? Contact sales.

• There are numerous other census data datasets available for the United States, covering a wide range of demographics. These include information on:

  • Commuting
  • Educational Attainment
  • Employment
  • Families
  • Finance
  • Housing