The total population in the United States was estimated at 341.2 million people in 2024, according to the latest census figures and projections from Trading Economics. This dataset provides - United States Population - actual values, historical data, forecast, chart, statistics, economic calendar and news.

• The current US Census Bureau world population estimate in June 2019 shows that the current global population is 7,577,130,400 people on Earth, which far exceeds the world population of 7.2 billion in 2015. Our estimate based on UN data shows the world's population surpassing 7.7 billion.
• China is the most populous country in the world with a population exceeding 1.4 billion. It is one of just two countries with a population of more than 1 billion, with India being the second. As of 2018, India has a population of over 1.355 billion people, and its population growth is expected to continue through at least 2050. By the year 2030, India is expected to become the most populous country in the world. This is because India’s population will grow, while China is projected to see a loss in population.
• The following 11 countries that are the most populous in the world each have populations exceeding 100 million. These include the United States, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Mexico, Japan, Ethiopia, and the Philippines. Of these nations, all are expected to continue to grow except Russia and Japan, which will see their populations drop by 2030 before falling again significantly by 2050.
• Many other nations have populations of at least one million, while there are also countries that have just thousands. The smallest population in the world can be found in Vatican City, where only 801 people reside.
• In 2018, the world’s population growth rate was 1.12%. Every five years since the 1970s, the population growth rate has continued to fall. The world’s population is expected to continue to grow larger but at a much slower pace. By 2030, the population will exceed 8 billion. In 2040, this number will grow to more than 9 billion. In 2055, the number will rise to over 10 billion, and another billion people won’t be added until near the end of the century. The current annual population growth estimates from the United Nations are in the millions - estimating that over 80 million new lives are added yearly.
• This population growth will be significantly impacted by nine specific countries which are situated to contribute to the population growth more quickly than other nations. These nations include the Democratic Republic of the Congo, Ethiopia, India, Indonesia, Nigeria, Pakistan, Uganda, the United Republic of Tanzania, and the United States of America. Particularly of interest, India is on track to overtake China's position as the most populous country by 2030. Additionally, multiple nations within Africa are expected to double their populations before fertility rates begin to slow entirely.

Content

• In this Dataset, we have Historical Population data for every Country/Territory in the world by different parameters like Area Size of the Country/Territory, Name of the Continent, Name of the Capital, Density, Population Growth Rate, Ranking based on Population, World Population Percentage, etc. >Dataset Glossary (Column-Wise):
• Rank: Rank by Population.
• CCA3: 3 Digit Country/Territories Code.
• Country/Territories: Name of the Country/Territories.
• Capital: Name of the Capital.
• Continent: Name of the Continent.
• 2022 Population: Population of the Country/Territories in the year 2022.
• 2020 Population: Population of the Country/Territories in the year 2020.
• 2015 Population: Population of the Country/Territories in the year 2015.
• 2010 Population: Population of the Country/Territories in the year 2010.
• 2000 Population: Population of the Country/Territories in the year 2000.
• 1990 Population: Population of the Country/Territories in the year 1990.
• 1980 Population: Population of the Country/Territories in the year 1980.
• 1970 Population: Population of the Country/Territories in the year 1970.
• Area (km²): Area size of the Country/Territories in square kilometers.
• Density (per km²): Population Density per square kilometer.
• Growth Rate: Population Growth Rate by Country/Territories.
• World Population Percentage: The population percentage by each Country/Territories.

Abstract

The Global Consumption Database (GCD) contains information on consumption patterns at the national level, by urban/rural area, and by income level (4 categories: lowest, low, middle, higher with thresholds based on a global income distribution), for 92 low and middle-income countries, as of 2010. The data were extracted from national household surveys. The consumption is presented by category of products and services of the International Comparison Program (ICP) 2005, which mostly corresponds to COICOP. For three countries, sub-national data are also available (Brazil, India, and South Africa). Data on population estimates are also included.

       The data file can be used for the production of the following tables (by urban/rural and income class/consumption segment):
       - Sample Size by Country, Area and Consumption Segment (Number of Households)
       - Population 2010 by Country, Area and Consumption Segment
       - Population 2010 by Country, Area and Consumption Segment, as a Percentage of the National Population
       - Population 2010 by Country, Area and Consumption Segment, as a Percentage of the Area Population
       - Population 2010 by Country, Age Group, Sex and Consumption Segment
       - Household Consumption 2010 by Country, Sector, Area and Consumption Segment in Local Currency (Million)
       - Household Consumption 2010 by Country, Sector, Area and Consumption Segment in $PPP (Million)
       - Household Consumption 2010 by Country, Sector, Area and Consumption Segment in US$ (Million)
       - Household Consumption 2010 by Country, Category of Product/Service, Area and Consumption Segment in Local Currency (Million)
       - Household Consumption 2010 by Country, Category of Product/Service, Area and Consumption Segment in $PPP (Million)
       - Household Consumption 2010 by Country, Category of Product/Service, Area and Consumption Segment in US$ (Million)
       - Household Consumption 2010 by Country, Product/Service, Area and Consumption Segment in Local Currency (Million)
       - Household Consumption 2010 by Country, Product/Service, Area and Consumption Segment in $PPP (Million)
       - Household Consumption 2010 by Country, Product/Service, Area and Consumption Segment in US$ (Million)
       - Per Capita Consumption 2010 by Country, Sector, Area and Consumption Segment in Local Currency
       - Per Capita Consumption 2010 by Country, Sector, Area and Consumption Segment in US$
       - Per Capita Consumption 2010 by Country, Sector, Area and Consumption Segment in $PPP
       - Per Capita Consumption 2010 by Country, Category of Product/Service, Area and Consumption Segment in Local Currency
       - Per Capita Consumption 2010 by Country, Category of Product/Service, Area and Consumption Segment in US$
       - Per Capita Consumption 2010 by Country, Category of Product/Service, Area and Consumption Segment in $PPP
       - Per Capita Consumption 2010 by Country, Product or Service, Area and Consumption Segment in Local Currency
       - Per Capita Consumption 2010 by Country, Product or Service, Area and Consumption Segment in US$
       - Per Capita Consumption 2010 by Country, Product or Service, Area and Consumption Segment in $PPP
       - Consumption Shares 2010 by Country, Sector, Area and Consumption Segment (Percent)
       - Consumption Shares 2010 by Country, Category of Products/Services, Area and Consumption Segment (Percent)
       - Consumption Shares 2010 by Country, Product/Service, Area and Consumption Segment (Percent)
       - Percentage of Households who Reported Having Consumed the Product or Service by Country, Consumption Segment and Area (as of Survey Year)

Geographic coverage notes

For all countries, estimates are provided at the national level and at the urban/rural levels. For Brazil, India, and South Africa, data are also provided at the sub-national level (admin 1): - Brazil: ACR, Alagoas, Amapa, Amazonas, Bahia, Ceara, Distrito Federal, Espirito Santo, Goias, Maranhao, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Para, Paraiba, Parana, Pernambuco, Piaji, Rio de Janeiro, Rio Grande do Norte, Rio Grande do Sul, Rondonia, Roraima, Santa Catarina, Sao Paolo, Sergipe, Tocatins - India: Andaman and Nicobar Islands, Andhra Pradesh, Arinachal Pradesh, Assam, Bihar, Chandigarh, Chattisgarh, Dadra and Nagar Haveli, Daman and Diu, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Lakshadweep, Madya Pradesh, Maharastra, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Pondicherry, Punjab, Rajasthan, Sikkim, Tamil Nadu, Tripura, Uttar Pradesh, Uttaranchal, West Bengal - South Africa: Eastern Cape, Free State, Gauteng, Kwazulu Natal, Limpopo, Mpulamanga, Northern Cape, North West, Western Cape

Kind of data

Data derived from survey microdata

Introduction

In 2015, the United Nations established 17 Sustainable Development Goals (SDGs), with Goal 7 focusing on ensuring access to affordable, reliable, and sustainable modern energy for all by 2030. By 2022, approximately 760 million people, or 1 in 11 globally still lacked electricity access according to Tracking SDG7 :The Energy Progress Report 2022, posing significant challenges to achieving this goal. Traditional survey methods for estimating the proportion of people with electricity access are often costly, infrequently updated, and hindered by the need for interpolation of historical data.

To address these challenges, this dataset employs a nighttime light remote sensing estimation framework that integrates DMSP-CCNL and NPP/VIIRS data with GlobPOP population data. This approach produces a global 0.1-degree grid and national-scale electricity access index (EAI) maps from 1992 to 2022.

The framework results' correlation coefficient (R) with World Bank survey data from 1992 to 2022 is 0.87, and the RMSE is 15.4, demonstrating its reliability at the national level. By effectively capturing geospatial changes, this dataset supports SDG 7.1.1 monitoring and offers valuable insights for policymakers to address electricity access disparities and promote sustainable energy transitions.

Data Description

1. This dataset consists of 0.1-degree grid Electricity Access Index (EAI) data in GeoTIFF format, where each pixel value represents the proportion of the population with access to electricity within that area.

Example Filename: EAI_0dot1_Deg_WGS84_F32_1992

• Field 1: EAI (Proportion of people with access to electricity)
• Field 2&3: Spatial resolution is 0.1 degree
• Field 4: Coordinate system is WGS84
• Field 5: Data type is F32 (Float32)
• Field 6: Year "1992"

2. Aggregated EAI data at the national scale is provided in both Shapefile and CSV formats:

• Table Filename: EAI_Level_0_1992_2022.csv

  • Fields include:

    • SOC (Country code)
    • Name (Country name)
    • National EAI data from 1992 to 2022
• Shape Filename: EAI_Level_0_1992_2022.shp
  • • Boundary data sourced from GADM (Database of Global Administrative Areas)

3. The pixel-level (30 arc-seconds) Electricity Accessed Population Density is provided in GeoTIFF format, as identified through nighttime light (NTL) data.

Example Filename: Elec_PopDen_WGS84_30arc_F32_1992

• Field 1 & 2: Population Density with access to electricity (per km^2)
• Field 3: Coordinate system is WGS84
• Field 4: Spatial resolution is 30 arc-seconds
• Field 5: Data type is F32 (Float32)
• Field 6: Year "1992"

If you encounter any issues, please contact us via email at liu.luling.k2@s.mail.nagoya-u.ac.jp.

More Information

The source codes are publicly available at GitHub: https://github.com/lulingliu/EAI.

This study provides data from the World Bank's PovcalNet on the distribution of household income and consumption across populations for 942 country-years, organized in dta and csv files by region. Each distribution contains 10,000 data points, one for each 0.01 incremental increase in percent of people living in households at or below a given income or consumption level. In addition, a data set containing the estimated parameters of the Beta and General Quadratic Lorenz curves is provided. For reference, we also provide the Python scripts used to query the PovcalNet online tool and export data from the Mongo database used to store results of these queries, along with all do files used to clean and construct the final data sets and summary statistics.

The SDG Indicator 7.1.1: Access to Electricity, 2023 Release data set, part of the Sustainable Development Goal Indicators (SDGI) collection, measures the proportion of the population with access to electricity for a given statistical area. UN SDG 7 is "ensure access to affordable, reliable, sustainable and modern energy for all". Tracking SDG 7: The Energy Progress Report estimated that in 2019, 759 million people around the world lacked access to electricity. Moreover, due to current policies and the detrimental effects of the COVID-19 crisis, it is predicted that by 2030, 660 million people will still not have access to electricity, with a majority of these people residing in Sub-Saharan Africa. As one measure of progress towards SDG 7, the UN agreed upon SDG indicator 7.1.1. The indicator was computed as the proportion of WorldPop gridded population located within illuminated areas defined by annual VIIRS Nighttime Lights Version 2 (VNL V2) data. The SDG indicator 7.1.1 data set provides estimates for the proportion of population with access to electricity for 206 countries and 45,979 level 2 subnational Units. The data set is available at both national and level 2 subnational resolutions.

The urban–rural continuum classifies the global population, allocating rural populations around differently-sized cities. The classification is based on four dimensions: population distribution, population density, urban center location, and travel time to urban centers, all of which can be mapped globally and consistently and then aggregated as administrative unit statistics.Using spatial data, we matched all rural locations to their urban center of reference based on the time needed to reach these urban centers. A hierarchy of urban centers by population size (largest to smallest) is used to determine which center is the point of “reference” for a given rural location: proximity to a larger center “dominates” over a smaller one in the same travel time category. This was done for 7 urban categories and then aggregated, for presentation purposes, into “large cities” (over 1 million people), “intermediate cities” (250,000 –1 million), and “small cities and towns” (20,000–250,000).Finally, to reflect the diversity of population density across the urban–rural continuum, we distinguished between high-density rural areas with over 1,500 inhabitants per km2 and lower density areas. Unlike traditional functional area approaches, our approach does not define urban catchment areas by using thresholds, such as proportion of people commuting; instead, these emerge endogenously from our urban hierarchy and by calculating the shortest travel time.Urban-Rural Catchment Areas (URCA).tif is a raster dataset of the 30 urban–rural continuum categories for the urban–rural continuum showing the catchment areas around cities and towns of different sizes. Each rural pixel is assigned to one defined travel time category: less than one hour, one to two hours, and two to three hours travel time to one of seven urban agglomeration sizes. The agglomerations range from large cities with i) populations greater than 5 million and ii) between 1 to 5 million; intermediate cities with iii) 500,000 to 1 million and iv) 250,000 to 500,000 inhabitants; small cities with populations v) between 100,000 and 250,000 and vi) between 50,000 and 100,000; and vii) towns of between 20,000 and 50,000 people. The remaining pixels that are more than 3 hours away from any urban agglomeration of at least 20,000 people are considered as either hinterland or dispersed towns being that they are not gravitating around any urban agglomeration. The raster also allows for visualizing a simplified continuum created by grouping the seven urban agglomerations into 4 categories.Urban-Rural Catchment Areas (URCA).tif is in GeoTIFF format, band interleaved with LZW compression, suitable for use in Geographic Information Systems and statistical packages. The data type is byte, with pixel values ranging from 1 to 30. The no data value is 128. It has a spatial resolution of 30 arc seconds, which is approximately 1km at the equator. The spatial reference system (projection) is EPSG:4326 - WGS84 - Geographic Coordinate System (lat/long). The geographic extent is 83.6N - 60S / 180E - 180W. The same tif file is also available as an ESRI ArcMap MapPackage Urban-Rural Catchment Areas.mpkFurther details are in the ReadMe_data_description.docx

The total population in the United Kingdom was estimated at 69.2 million people in 2024, according to the latest census figures and projections from Trading Economics. This dataset provides the latest reported value for - United Kingdom Population - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

The total population in Australia was estimated at 27.0 million people in 2023, according to the latest census figures and projections from Trading Economics. This dataset provides - Australia Population - actual values, historical data, forecast, chart, statistics, economic calendar and news.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

In 2025, nearly 11.7 percent of the world population in extreme poverty, with the poverty threshold at 2.15 U.S. dollars a day, lived in Nigeria. Moreover, the Democratic Republic of the Congo accounted for around 11.7 percent of the global population in extreme poverty. Other African nations with a large poor population were Tanzania, Mozambique, and Madagascar. Poverty levels remain high despite the forecast decline Poverty is a widespread issue across Africa. Around 429 million people on the continent were living below the extreme poverty line of 2.15 U.S. dollars a day in 2024. Since the continent had approximately 1.4 billion inhabitants, roughly a third of Africa’s population was in extreme poverty that year. Mozambique, Malawi, Central African Republic, and Niger had Africa’s highest extreme poverty rates based on the 2.15 U.S. dollars per day extreme poverty indicator (updated from 1.90 U.S. dollars in September 2022). Although the levels of poverty on the continent are forecast to decrease in the coming years, Africa will remain the poorest region compared to the rest of the world. Prevalence of poverty and malnutrition across Africa Multiple factors are linked to increased poverty. Regions with critical situations of employment, education, health, nutrition, war, and conflict usually have larger poor populations. Consequently, poverty tends to be more prevalent in least-developed and developing countries worldwide. For similar reasons, rural households also face higher poverty levels. In 2024, the extreme poverty rate in Africa stood at around 45 percent among the rural population, compared to seven percent in urban areas. Together with poverty, malnutrition is also widespread in Africa. Limited access to food leads to low health conditions, increasing the poverty risk. At the same time, poverty can determine inadequate nutrition. Almost 38.3 percent of the global undernourished population lived in Africa in 2022.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

As of July 2024, Nigeria's population was estimated at around 229.5 million. Between 1965 and 2024, the number of people living in Nigeria increased at an average rate of over two percent. In 2024, the population grew by 2.42 percent compared to the previous year. Nigeria is the most populous country in Africa. By extension, the African continent records the highest growth rate in the world. Africa's most populous country Nigeria was the most populous country in Africa as of 2023. As of 2022, Lagos held the distinction of being Nigeria's biggest urban center, a status it also retained as the largest city across all of sub-Saharan Africa. The city boasted an excess of 17.5 million residents. Notably, Lagos assumed the pivotal roles of the nation's primary financial hub, cultural epicenter, and educational nucleus. Furthermore, Lagos was one of the largest urban agglomerations in the world. Nigeria's youthful population In Nigeria, a significant 50 percent of the populace is under the age of 19. The most prominent age bracket is constituted by those up to four years old: comprising 8.3 percent of men and eight percent of women as of 2021. Nigeria boasts one of the world's most youthful populations. On a broader scale, both within Africa and internationally, Niger maintains the lowest median age record. Nigeria secures the 20th position in global rankings. Furthermore, the life expectancy in Nigeria is an average of 62 years old. However, this is different between men and women. The main causes of death have been neonatal disorders, malaria, and diarrheal diseases.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching *** zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than *** zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just * percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of **** percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached *** zettabytes.