In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly 35 percent of them were Amazon Prime subscribers, while boomers followed, as about 33 percent reported to be Prime members.

The B2C E-commerce Market size was valued at USD 6.23 trillion in 2023 and is projected to reach USD 21.18 trillion by 2032, exhibiting a CAGR of 19.1 % during the forecasts period. The B2C e-commerce can be defined as the sale of commercial products or services through the internet between buyers and sellers. This market pertains to several industries that fall under its fold that includes the area of retail, travelling, electronics and digital products. Some of the most common implementations are in the ecommerce sites, mobile applications, and membership services. Some aspects of the B2C e-commerce market include increased popularity of omnichannel retailing that combines online and offline environments and the shift to the concept of individualization due to the digitalization and data processing using artificial intelligence and machine learning. Also, growth is noted in mobile commerce (m-commerce) as a result of the increase in the number of mobile devices and more effective mobile payments. To this list one should also include the concepts of social commerce and sustainability which also became significant in today’s society due to increasing importance of ethical and convenient shopping. Recent developments include: In March 2024, Blink, an Amazon company, launched the Blink Mini 2 camera. The new compact plug-in camera offers enhanced features such as person detection, a broader field of view, a built-in LED spotlight for night view in color, and improved image quality. The Blink Mini 2 is designed to work indoors and outdoors, with the option to purchase the Blink Weather Resistant Power Adapter for outdoor use. , In October 2023, Flipkart.com introduced the 'Flipkart Commerce Cloud,' a customized suite of AI-driven retail technology solutions for global retailers and e-commerce businesses. This extensive offering includes marketplace technology, retail media solutions, pricing, and inventory management features rigorously assessed by Flipkart.com. The company aims to equip international sellers with reliable and secure tools to enhance business expansion and efficiency within the competitive global market. , In August 2023, Shopify and Amazon.com, Inc. announced a strategic partnership that will allow Shopify merchants to seamlessly implement Amazon's "Buy with Prime" option on their sites. As a result of the agreement, Amazon.com, Inc. Prime customers will enjoy a more efficient checkout process on various platforms. This collaboration allows Amazon Prime members to utilize their existing Amazon payment options, while Shopify will handle the transaction processing through its system, showcasing a partnership between the two leading companies. , In February 2023, eBay acquired 3PM Shield, a developer of AI-powered online retail solutions. 3PM Shield uses machine learning and artificial intelligence to analyze extensive data sets, enhancing marketplace compliance and user experience. This acquisition aligns with eBay's goal to offer a "safe and reliable" platform by boosting its ability to block the sale of counterfeit and prohibited items. By incorporating 3PM Shield's sophisticated monitoring technologies, eBay seeks to enhance its capability to address problematic seller behavior and spot problematic listings, fostering a safer e-commerce space for its worldwide community of sellers and buyers. .

In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.